Color Palettes

Custom Color Color: HEX #AA9A98 Meaning and Live Preview

Explore Custom Color (HEX #AA9A98), a red-based color. Discover comprehensive RGB, HSL, CMYK values, color psychology, design inspiration, complementary palettes, and accessibility guidelines for Custom Color.

Quick Copy Color Codes

Color Spaces of #AA9A98

SpaceV1V2V3V4
RGB170154152
HSL0.020.100.63
HSV7°11°67°
CMYK0.000.090.110.33
XYZ33.80033.92534.467
Yxy33.9250.3310.332
Hunter Lab58.254.842.61
CIE Lab64.905.523.18

Understanding #aa9a98 Color Theory

Color Temperature

Warm color - Evokes energy, passion, and excitement. Advances visually in designs.

Brightness Level

Lightness: 63% - Medium-light tone, versatile for various applications

Saturation

Saturation: 10% - Muted/desaturated - Professional and subtle

Shades of #aa9a98

Darker variations created by adding black

Tints of #aa9a98

Lighter variations created by adding white

Color Psychology & Symbolism of #aa9a98

Red is a powerful, energetic color associated with passion, excitement, and urgency. It stimulates appetite and creates a sense of urgency.

Associated Emotions

PassionEnergyExcitementUrgencyLovePower

Industry Applications

  • Call-to-action buttons
  • Sale announcements
  • Food industry
  • Sports brands
  • Entertainment

Cultural Significance

In Western cultures, red symbolizes love, passion, and danger. In Eastern cultures, particularly China, red represents luck, prosperity, and celebration. It's commonly used in festivals and weddings.

Design Applications of #aa9a98

Web Design

  • Background colors and hero sections
  • Button colors and call-to-action elements
  • Navigation bars and headers
  • Accent colors for links and highlights
  • Form elements and input fields

Graphic Design

  • Logo design and brand identity
  • Poster and flyer backgrounds
  • Social media graphics
  • Infographic elements
  • Business card accents

Other Applications

  • Interior design and wall colors
  • Product packaging design
  • Textile and fashion design
  • Presentation slides and decks
  • Digital illustrations

CSS Code for #aa9a98

Copy and paste these CSS code snippets to use #aa9a98 in your web projects.

Accessibility Guidelines for #aa9a98

Contrast Ratios (WCAG 2.1)

This color provides good contrast with dark text on #aa9a98 backgrounds.

  • • Normal text (under 18pt): minimum 4.5:1 ratio
  • • Large text (18pt+ or 14pt+ bold): minimum 3:1 ratio
  • • UI components and graphics: minimum 3:1 ratio

Color Blindness Considerations

This color may be difficult to distinguish for people with red-green color blindness (protanopia/deuteranopia), which affects approximately 8% of men. Always pair color with text labels, patterns, or icons to convey information.

Complete Guide to #AA9A98 (Custom Color)

#AA9A98 (Custom Color) is a red-based color with precise digital coordinates of RGB 170, 154, 152. In the HSL color model, it features a hue of 7°, saturation of 10%, and lightness of 63%, making it light in overall appearance.

For professional printing applications, #aa9a98 converts to CMYK values of Cyan: 0%, Magenta: 9%, Yellow: 11%, and Black: 33%. These precise values ensure accurate color reproduction across digital and print media.

When implementing #aa9a98 in web projects, developers have multiple CSS options. The hexadecimal format (#aa9a98), RGB notation (rgb(170, 154, 152)), or HSL (hsl(7, 10%, 63%)) all produce identical results. Modern CSS also supports the alpha channel for transparency effects.

To create visually appealing designs with #aa9a98, consider these color harmony principles: Complementary colors provide maximum contrast, analogous colors create cohesive palettes, and triadic schemes offer balanced variety. Our color wheel tool above demonstrates these relationships.

When using #aa9a98 in professional design work, maintain consistency across all brand touchpoints. Create a comprehensive style guide documenting primary, secondary, and accent color usage. Follow the 60-30-10 rule: use 60% neutral/dominant color, 30% secondary color, and 10% accent color like #aa9a98.

#aa9a98 (Custom Color) adheres to industry color standards including sRGB color space for web display, Adobe RGB for professional photography, and CMYK for print production. While not web-safe, modern displays support over 16 million colors, making #aa9a98 suitable for contemporary digital design.

Frequently Asked Questions about #aa9a98