70S Hippie Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #E6D021
RGB: 230, 208, 33
HEX: #E29E28
RGB: 226, 158, 40
HEX: #D7573B
RGB: 215, 87, 59
HEX: #73A5A8
RGB: 115, 165, 168
HEX: #646199
RGB: 100, 97, 153
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #E6D021 0%, #E29E28 25%, #D7573B 50%, #73A5A8 75%, #646199 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #E6D021 0%, #E29E28 25%, #D7573B 50%, #73A5A8 75%, #646199 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #E6D021 0%, #E29E28 25%, #D7573B 50%, #73A5A8 75%, #646199 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#E6D021
#E29E28
#D7573B
#73A5A8
#646199
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Energetic, warm, and inviting
Emotional Impact
Stimulating and energetic, evoking feelings of excitement, warmth, and action. The balanced lightness creates versatility across different contexts
Psychological Effect
This 5-color palette creates a energetic, warm, and inviting. It stimulates activity and engagement, increasing heart rate and mental alertness. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Young, trend-conscious consumers (18-35) who value creativity and self-expression
Individual Color Psychology
#E6D021
Luxurious and prestigious
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Grabs attention quickly, stimulates mental activity, and generates optimism. Great for highlighting products and encouraging impulse decisions.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced moods with warm and cool tones, making it versatile for various design applications.
Professional Implementation Guide
This complementary 70s hippie palette features 5 carefully selected warm tones that create a energetic and passionate aesthetic. With medium contrast levels and moderate saturation, this palette is optimized for marketing materials and youth brands.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #E6D021 as the dominant color for headers and #646199 for accents. These colors translate well to print with minimal adjustment.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the 70S Hippie:
Dominant Color
#E6D021Use #E6D021 as your primary color for backgrounds, main content areas. This yellow tone should occupy about 60% of your design space.
Secondary Color
#D7573BApply #D7573B as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#646199Reserve #646199 for accent elements like buttons, links, and important highlights. This blue accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Balance warm tones with neutral whites or grays to create visual breathing room
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
5
Associated Tags
3
Categories
987
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This complementary palette creates a energetic and passionate aesthetic perfect for marketing materials and youth brands.
Individual Color Breakdown
Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The medium contrast and moderate saturation ensure harmonious visual relationships.
#E6D021
YELLOW
#E6D021 serves as the primary/dominant color in this palette. This medium yellow (highly saturated) brings richness and prestige Use it for headers, navigation bars, and brand elements.
Light toneH: 53°S: 80%L: 52%#E29E28
ORANGE
#E29E28 serves as the secondary/supporting color in this palette. This medium orange (highly saturated) brings creativity and enthusiasm Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 38°S: 76%L: 52%#D7573B
RED
#D7573B serves as the secondary/supporting color in this palette. This medium red (highly saturated) brings energy and warmth Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 11°S: 66%L: 54%#73A5A8
CYAN
#73A5A8 serves as the secondary/supporting color in this palette. This medium cyan (muted) brings clarity and innovation Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 183°S: 23%L: 55%#646199
BLUE
#646199 serves as the accent/highlight color in this palette. This medium blue (muted) brings professionalism and depth Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 243°S: 22%L: 49%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.
Medium contrast provides visual interest while maintaining readability with proper text color choices.
Moderate saturation balances visual interest with professional restraint.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: marketing materials, youth brands. The complementary color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a energetic and passionate feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.
Export Formats
Explore 70S Hippie Palette
The 70S Hippie color palette embodies the free-spirited essence of a bygone era, evoking feelings of warmth, creativity, and adventure. This thoughtfully curated collection of hues is designed to transport viewers to a sun-kissed world of vibrant expression, where the boundaries of art and nature blur. At its core, the palette is a masterful blend of earthy tones, rich jewel shades, and radiant brights, all working in harmony to create a visually stunning and deeply evocative experience.
As we delve deeper into the palette, we find that the warm, golden light of E6D021 provides a sense of optimism and energy, while the E29E28 shade adds a touch of burnt orange, injecting a sense of playfulness and spontaneity. The deeper, richer tone of D7573B brings a sense of balance and stability, grounding the palette and preventing it from feeling too frivolous. Meanwhile, the soft, serene quality of 73A5A8 introduces a sense of calmness and tranquility, tempering the overall mood and creating a sense of nuance. Finally, the cool, mysterious shade of 646199 adds a touch of sophistication and intrigue, drawing the viewer in and inviting them to explore further.
The 70S Hippie palette is incredibly versatile, lending itself to a wide range of design applications, from websites and apps to branding and marketing campaigns. Its balanced, modern aesthetic makes it an excellent choice for designers looking to create a visually striking and emotionally resonant experience. Whether used in its entirety or as a starting point for further experimentation, this palette is sure to add a touch of warmth, creativity, and personality to any project. Its sunset-inspired colors are particularly well-suited to designs that evoke a sense of freedom, adventure, and joy, making it an excellent choice for travel, lifestyle, and entertainment brands.
The colors in the 70S Hippie palette have a profound impact on viewer perception and behavior, influencing our emotions and moods in subtle yet powerful ways. The indigo and turquoise shades have a calming effect, while the orange and gold tones stimulate our senses and inspire creativity. The gray tone, meanwhile, adds a sense of balance and stability, preventing the palette from feeling too overwhelming or chaotic. By carefully balancing these different colors and shades, designers can create a visual experience that is both engaging and emotionally resonant, drawing viewers in and holding their attention.
To get the most out of the 70S Hippie palette, designers should consider pairing its colors with complementary shades that enhance and deepen their emotional impact. For example, the E6D021 and 73A5A8 shades work beautifully together, creating a sense of harmony and balance that is both soothing and uplifting. Meanwhile, the D7573B and 646199 shades add a sense of depth and complexity, introducing a touch of mystery and intrigue that draws the viewer in. By experimenting with different pairings and combinations, designers can unlock the full potential of the 70S Hippie palette, creating designs that are both visually stunning and emotionally resonant.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Categories & Tags
Frequently Asked Questions
Everything you need to know about using and implementing the 70s hippie palette effectively in your projects.