A Blue Color Block Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #535B98
RGB: 83, 91, 152
HEX: #2D3469
RGB: 45, 52, 105
HEX: #242024
RGB: 36, 32, 36
HEX: #D6932C
RGB: 214, 147, 44
HEX: #4784A9
RGB: 71, 132, 169
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #535B98 0%, #2D3469 25%, #242024 50%, #D6932C 75%, #4784A9 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #535B98 0%, #2D3469 25%, #242024 50%, #D6932C 75%, #4784A9 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #535B98 0%, #2D3469 25%, #242024 50%, #D6932C 75%, #4784A9 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#535B98
#2D3469
#242024
#D6932C
#4784A9
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Calm, professional, and trustworthy
Emotional Impact
Calming and contemplative, promoting feelings of trust, stability, and peace. The balanced lightness creates versatility across different contexts
Psychological Effect
This 5-color palette creates a calm, professional, and trustworthy. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Business professionals and decision-makers seeking reliability and competence
Individual Color Psychology
#535B98
Trustworthy and stable
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Most popular color globally. Builds trust and reduces stress. Ideal for corporate brands, financial services, and healthcare. Can suppress appetite.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced and dark & bold moods with cool and neutral and warm tones, making it versatile for various design applications.
Professional Implementation Guide
This complementary a blue color block palette features 5 carefully selected cool tones that create a calm and professional aesthetic. With low contrast levels and moderate saturation, this palette is optimized for corporate branding and business websites.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these cool tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #535B98 as the dominant color for headers and #4784A9 for accents. These colors translate well to print with minimal adjustment.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the A Blue Color Block:
Dominant Color
#535B98Use #535B98 as your primary color for backgrounds, main content areas. This blue tone should occupy about 60% of your design space.
Secondary Color
#242024Apply #242024 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#4784A9Reserve #4784A9 for accent elements like buttons, links, and important highlights. This blue accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add white or black text overlays to improve readability on colored backgrounds
- •Add warm accent colors to create focal points and prevent designs from feeling too cold
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
4
Associated Tags
6
Categories
4281
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This complementary palette creates a calm and professional aesthetic perfect for corporate branding and business websites.
Individual Color Breakdown
Each color in this cool palette has been analyzed for its properties and ideal usage scenarios. The low contrast and moderate saturation ensure harmonious visual relationships.
#535B98
BLUE
#535B98 serves as the primary/dominant color in this palette. This medium blue (muted) brings professionalism and depth Use it for headers, navigation bars, and brand elements.
Dark toneH: 233°S: 29%L: 46%#2D3469
BLUE
#2D3469 serves as the secondary/supporting color in this palette. This dark blue (moderately saturated) brings professionalism and depth Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 233°S: 40%L: 29%#242024
BLACK
#242024 serves as the secondary/supporting color in this palette. This dark black (muted) brings elegance and authority Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 300°S: 6%L: 13%#D6932C
ORANGE
#D6932C serves as the secondary/supporting color in this palette. This medium orange (highly saturated) brings creativity and enthusiasm Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 36°S: 67%L: 51%#4784A9
BLUE
#4784A9 serves as the accent/highlight color in this palette. This medium blue (moderately saturated) brings professionalism and depth Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 203°S: 41%L: 47%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Cool tones convey professionalism, trust, and calmness. Ideal for corporate and tech applications.
Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.
Moderate saturation balances visual interest with professional restraint.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: corporate branding, business websites. The complementary color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a calm and professional feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Cool tones are generally perceived as professional worldwide but always research cultural color meanings.
Export Formats
Explore A Blue Color Block Palette
A Blue Color Block palette is a masterful blend of cool, vintage hues that evoke a sense of professionalism and sophistication, making it an ideal choice for designers seeking to create a lasting impression. At its core, this palette is a thoughtful composition of five distinct shades, each playing a vital role in crafting a visual narrative that resonates with its audience. The palette's foundation is built upon a rich, navy blue, as seen in the 242024 shade, which provides depth and stability, while the 535B98 and 2D3469 hues introduce a sense of nuance and versatility, with the former leaning towards a softer, more muted blue and the latter embracing a deeper, indigo-inspired tone.
As we delve deeper into the palette, the 4784A9 shade emerges as a captivating sky blue, bringing a touch of serenity and calmness to the overall aesthetic. This shade is expertly balanced by the 242024 and 2D3469 hues, which prevent the palette from feeling too light or airy. Meanwhile, the 535B98 shade serves as a bridge between the palette's darker and lighter elements, fostering a sense of cohesion and visual flow. The introduction of the D6932C shade, a vibrant orange, may seem unexpected, but it cleverly adds a pop of warmth and energy to the palette, creating a delightful contrast with the predominantly blue tones.
The versatility of A Blue Color Block palette makes it an attractive choice for a wide range of design applications, from websites and mobile apps to branding and marketing materials. Designers can leverage this palette to create a professional, corporate image, while also injecting a sense of personality and flair. For instance, the 4784A9 shade could be used as a dominant background color, with the 535B98 and 2D3469 hues employed as accent colors to add visual interest and depth. The D6932C shade, with its orange tone, could be used sparingly to draw attention to specific elements, such as call-to-action buttons or highlighted text.
The psychological impact of A Blue Color Block palette is multifaceted, as the carefully selected colors work together to influence viewer perception and behavior. The predominance of blue tones creates a sense of trust and reliability, while the introduction of orange stimulates creativity and enthusiasm. The palette's overall cool, vintage aesthetic can also evoke feelings of nostalgia and timelessness, making it an excellent choice for designs that aim to convey a sense of heritage or tradition. By leveraging the emotional resonance of these colors, designers can craft a visual narrative that resonates with their target audience and leaves a lasting impression.
To fully unlock the potential of A Blue Color Block palette, designers should consider complementary colors and pairing suggestions that enhance its emotional impact. For example, the 535B98 shade can be paired with a neutral beige or gray to create a sense of balance and harmony, while the D6932C shade can be combined with a deep, rich brown to add warmth and depth. When working with this palette, it is essential to remember that the key to successful design lies in striking a balance between contrast and cohesion, allowing each color to shine while maintaining a sense of visual flow and harmony. By doing so, designers can create a truly captivating visual experience that engages and inspires their audience.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.

Frequently Asked Questions
Everything you need to know about using and implementing the a blue color block palette effectively in your projects.
