A M E T H Y S T Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #A88BBD
RGB: 168, 139, 189
HEX: #83509F
RGB: 131, 80, 159
HEX: #50246C
RGB: 80, 36, 108
HEX: #3A0C57
RGB: 58, 12, 87
HEX: #1B052A
RGB: 27, 5, 42
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #A88BBD 0%, #83509F 25%, #50246C 50%, #3A0C57 75%, #1B052A 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #A88BBD 0%, #83509F 25%, #50246C 50%, #3A0C57 75%, #1B052A 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #A88BBD 0%, #83509F 25%, #50246C 50%, #3A0C57 75%, #1B052A 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#A88BBD
#83509F
#50246C
#3A0C57
#1B052A
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Calm, professional, and trustworthy, with a sophisticated and dramatic atmosphere
Emotional Impact
Calming and contemplative, promoting feelings of trust, stability, and peace. The dark tones establish a premium, sophisticated feel ideal for luxury positioning
Psychological Effect
This 5-color palette creates a calm, professional, and trustworthy, with a sophisticated and dramatic atmosphere. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Affluent consumers seeking premium, high-quality products and experiences
Individual Color Psychology
#A88BBD
Creative and mysterious
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Evokes sophistication and luxury. Appeals to creative audiences. Used by premium brands to suggest quality and exclusivity. Rare in nature makes it feel special.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced and dark & bold moods with cool tones, making it versatile for various design applications.
Professional Implementation Guide
This monochromatic a m e t h y s t palette features 5 carefully selected cool tones that create a balanced and versatile aesthetic. With medium contrast levels and moderate saturation, this palette is optimized for .
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these cool tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #A88BBD as the dominant color for headers and #1B052A for accents. These colors translate well to print with minimal adjustment.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the A M E T H Y S T:
Dominant Color
#A88BBDUse #A88BBD as your primary color for backgrounds, main content areas. This purple tone should occupy about 60% of your design space.
Secondary Color
#50246CApply #50246C as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#1B052AReserve #1B052A for accent elements like buttons, links, and important highlights. This purple accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add warm accent colors to create focal points and prevent designs from feeling too cold
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
2
Associated Tags
6
Categories
3543
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This monochromatic palette creates a balanced and versatile aesthetic perfect for .
Individual Color Breakdown
Each color in this cool palette has been analyzed for its properties and ideal usage scenarios. The medium contrast and moderate saturation ensure harmonious visual relationships.
#A88BBD
PURPLE
#A88BBD serves as the primary/dominant color in this palette. This medium purple (muted) brings creative and luxurious Use it for headers, navigation bars, and brand elements.
Light toneH: 275°S: 27%L: 64%#83509F
PURPLE
#83509F serves as the secondary/supporting color in this palette. This medium purple (moderately saturated) brings luxury and mystery Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 279°S: 33%L: 47%#50246C
PURPLE
#50246C serves as the secondary/supporting color in this palette. This dark purple (moderately saturated) brings luxury and mystery Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 277°S: 50%L: 28%#3A0C57
PURPLE
#3A0C57 serves as the secondary/supporting color in this palette. This dark purple (highly saturated) brings luxury and mystery Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 277°S: 76%L: 19%#1B052A
PURPLE
#1B052A serves as the accent/highlight color in this palette. This dark purple (highly saturated) brings luxury and mystery Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 276°S: 79%L: 9%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Cool tones convey professionalism, trust, and calmness. Ideal for corporate and tech applications.
Medium contrast provides visual interest while maintaining readability with proper text color choices.
Moderate saturation balances visual interest with professional restraint.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: . The monochromatic color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a balanced and versatile feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Cool tones are generally perceived as professional worldwide but always research cultural color meanings.
Export Formats
Explore A M E T H Y S T Palette
The A M E T H Y S T color palette is a masterful blend of soothing lavender and rich purple hues, evoking a sense of luxury and sophistication that is sure to captivate and inspire. This carefully crafted palette is characterized by a range of deep, cool tones, from the pale, gentle a88bbd to the bold, dramatic 1b052a, each one working in harmony to create a sense of balance and elegance. The overall effect is one of refined beauty, making it an ideal choice for designers seeking to convey a sense of high-end style and refinement.
At the heart of the A M E T H Y S T palette is a nuanced exploration of the purple spectrum, with each shade offering a unique and subtle variation on the theme. The a88bbd, with its subtle blue undertones, provides a soft, romantic touch, while the 83509f adds a sense of depth and richness, its slightly reddish undertones imbuing the palette with a sense of warmth and sophistication. In contrast, the 50246c and 3a0c57 offer a darker, more muted take on the purple theme, their deep, cool tones providing a sense of stability and grounding. Finally, the 1b052a, with its almost black undertones, adds a sense of drama and intensity, drawing the viewer's eye and creating a sense of visual tension.
The A M E T H Y S T palette is a versatile and practical choice for a wide range of design applications, from websites and apps to branding and marketing materials. Its cool, balanced tones make it an ideal choice for luxury brands, high-end retailers, and other businesses seeking to convey a sense of sophistication and refinement. Additionally, the palette's monochromatic color scheme and vintage feel make it a great fit for designers seeking to create a sense of nostalgia or timelessness. Whether used in a website's background, a logo, or a marketing campaign, the A M E T H Y S T palette is sure to make a lasting impression and leave a lasting impact on the viewer.
The colors in the A M E T H Y S T palette also have a profound psychological impact on the viewer, influencing their perceptions and behaviors in subtle but powerful ways. The soothing, calming effect of the lavender and purple hues can help to reduce stress and anxiety, creating a sense of relaxation and tranquility. At the same time, the palette's darker, more muted tones can help to create a sense of mystery and intrigue, drawing the viewer in and encouraging them to engage more deeply with the design. By leveraging these psychological effects, designers can use the A M E T H Y S T palette to create a lasting connection with their audience and drive meaningful results.
To get the most out of the A M E T H Y S T palette, designers should consider pairing it with complementary colors that enhance and deepen its emotional impact. For example, the a88bbd and 83509f can be paired with earthy tones such as beige or taupe to create a sense of warmth and coziness, while the 50246c and 3a0c57 can be paired with metallic tones such as gold or silver to add a sense of luxury and sophistication. By experimenting with different pairing combinations and design elements, designers can unlock the full potential of the A M E T H Y S T palette and create designs that are both beautiful and effective.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Frequently Asked Questions
Everything you need to know about using and implementing the a m e t h y s t palette effectively in your projects.