Aesthetic Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #66545E
RGB: 102, 84, 94
HEX: #A39193
RGB: 163, 145, 147
HEX: #AA6F73
RGB: 170, 111, 115
HEX: #EEA990
RGB: 238, 169, 144
HEX: #F6E0B5
RGB: 246, 224, 181
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #66545E 0%, #A39193 25%, #AA6F73 50%, #EEA990 75%, #F6E0B5 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #66545E 0%, #A39193 25%, #AA6F73 50%, #EEA990 75%, #F6E0B5 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #66545E 0%, #A39193 25%, #AA6F73 50%, #EEA990 75%, #F6E0B5 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#66545E
#A39193
#AA6F73
#EEA990
#F6E0B5
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Energetic, warm, and inviting
Emotional Impact
Stimulating and energetic, evoking feelings of excitement, warmth, and action. The balanced lightness creates versatility across different contexts
Psychological Effect
This 5-color palette creates a energetic, warm, and inviting. It stimulates activity and engagement, increasing heart rate and mental alertness. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Young, trend-conscious consumers (18-35) who value creativity and self-expression
Individual Color Psychology
#66545E
Warm and caring
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Appeals to feminine markets, evokes compassion and care. Used in healthcare and beauty. Hot pink captures attention and conveys energy and fun.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced and light & airy moods with warm tones, making it versatile for various design applications.
Professional Implementation Guide
This complementary aesthetic palette features 5 carefully selected warm tones that create a balanced and versatile aesthetic. With medium contrast levels and moderate saturation, this palette is optimized for .
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #66545E as the dominant color for headers and #F6E0B5 for accents. These colors translate well to print with minimal adjustment.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Aesthetic:
Dominant Color
#66545EUse #66545E as your primary color for backgrounds, main content areas. This pink tone should occupy about 60% of your design space.
Secondary Color
#AA6F73Apply #AA6F73 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#F6E0B5Reserve #F6E0B5 for accent elements like buttons, links, and important highlights. This orange accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Balance warm tones with neutral whites or grays to create visual breathing room
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
5
Associated Tags
1
Categories
2594
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This complementary palette creates a balanced and versatile aesthetic perfect for .
Individual Color Breakdown
Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The medium contrast and moderate saturation ensure harmonious visual relationships.
#66545E
PINK
#66545E serves as the primary/dominant color in this palette. This medium pink (muted) brings playfulness and compassion Use it for headers, navigation bars, and brand elements.
Dark toneH: 327°S: 10%L: 36%#A39193
GRAY
#A39193 serves as the secondary/supporting color in this palette. This medium gray (muted) brings neutrality and balance Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 353°S: 9%L: 60%#AA6F73
RED
#AA6F73 serves as the secondary/supporting color in this palette. This medium red (muted) brings energy and warmth Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 356°S: 26%L: 55%#EEA990
ORANGE
#EEA990 serves as the secondary/supporting color in this palette. This light orange (highly saturated) brings creativity and enthusiasm Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 16°S: 73%L: 75%#F6E0B5
ORANGE
#F6E0B5 serves as the accent/highlight color in this palette. This light orange (highly saturated) brings creativity and enthusiasm Use it for call-to-action buttons, links, important notifications, and interactive elements.
Light toneH: 40°S: 78%L: 84%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.
Medium contrast provides visual interest while maintaining readability with proper text color choices.
Moderate saturation balances visual interest with professional restraint.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: . The complementary color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a balanced and versatile feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.
Export Formats
Explore Aesthetic Palette
The Aesthetic color palette is a masterful blend of warm, inviting hues that evoke a sense of comfort and sophistication. At its core, this palette is designed to create a cozy and welcoming atmosphere, perfect for designers looking to craft a visually appealing and emotionally resonant experience for their audience. The carefully curated selection of colors, including the muted gray tone of 66545E, the soft pink undertones of A39193, the warm red shade of AA6F73, the vibrant coral hue of EEA990, and the soft orange tone of F6E0B5, work together in harmony to create a truly unique and captivating visual identity.
Delving deeper into the palette, it becomes clear that each color plays a distinct role in shaping the overall aesthetic. The 66545E gray tone provides a sense of balance and stability, serving as a versatile background or accent color that helps to ground the other hues. The A39193 pink undertones add a touch of warmth and femininity, making it an ideal choice for designs that require a softer, more approachable feel. The AA6F73 red shade injects a sense of energy and passion, drawing the viewer's eye and creating a sense of visual interest. The EEA990 coral hue brings a sense of vibrancy and playfulness, perfect for adding a pop of color and creating a sense of excitement. Finally, the F6E0B5 orange tone adds a sense of warmth and approachability, making it an excellent choice for designs that require a friendly and inviting tone.
In terms of practical applications, the Aesthetic color palette is incredibly versatile, lending itself to a wide range of design projects, from websites and apps to branding and marketing materials. Designers can use this palette to create a cohesive visual identity for a brand, or to add a touch of warmth and sophistication to a digital product. The palette's warm, inviting colors make it particularly well-suited for designs that require a sense of comfort and approachability, such as e-commerce websites, social media platforms, or lifestyle blogs. Additionally, the palette's unique blend of colors can be used to create a sense of visual interest and depth, making it an excellent choice for designs that require a high level of engagement and interaction.
The Aesthetic color palette also has a profound impact on viewer perception and behavior, influencing the way people interact with and respond to a design. The warm, inviting colors can create a sense of comfort and relaxation, making viewers more likely to engage with a design and stay for longer periods of time. The palette's use of vibrant, energetic colors can also stimulate creativity and enthusiasm, making it an excellent choice for designs that require a sense of inspiration and motivation. Furthermore, the palette's balanced and harmonious color scheme can create a sense of trust and credibility, making it an ideal choice for designs that require a high level of professionalism and authority.
For designers looking to get the most out of the Aesthetic color palette, there are a few key tips and tricks to keep in mind. To create a sense of contrast and visual interest, try pairing the palette's warm colors with complementary hues, such as blues or greens. The 66545E gray tone can also be used as a neutral background color, allowing the other hues to take center stage. When pairing the colors, it's essential to consider the 60-30-10 rule, where the dominant color takes up 60 percent of the design, the secondary color takes up 30 percent, and the accent color takes up 10 percent. By following these guidelines and using the Aesthetic color palette in a thoughtful and intentional way, designers can create a truly stunning and effective visual identity that resonates with their audience and leaves a lasting impression.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Categories & Tags
Frequently Asked Questions
Everything you need to know about using and implementing the aesthetic palette effectively in your projects.