Amaranth Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #F19CBB
RGB: 241, 156, 187
HEX: #FF355E
RGB: 255, 53, 94
HEX: #E52B50
RGB: 229, 43, 80
HEX: #AB274F
RGB: 171, 39, 79
HEX: #9F2B68
RGB: 159, 43, 104
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #F19CBB 0%, #FF355E 25%, #E52B50 50%, #AB274F 75%, #9F2B68 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #F19CBB 0%, #FF355E 25%, #E52B50 50%, #AB274F 75%, #9F2B68 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #F19CBB 0%, #FF355E 25%, #E52B50 50%, #AB274F 75%, #9F2B68 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#F19CBB
#FF355E
#E52B50
#AB274F
#9F2B68
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Energetic, warm, and inviting
Emotional Impact
Stimulating and energetic, evoking feelings of excitement, warmth, and action. The balanced lightness creates versatility across different contexts
Psychological Effect
This 5-color palette creates a energetic, warm, and inviting. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Active, outgoing individuals who respond to energy and enthusiasm
Individual Color Psychology
#F19CBB
Warm and caring
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Appeals to feminine markets, evokes compassion and care. Used in healthcare and beauty. Hot pink captures attention and conveys energy and fun.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced moods with warm tones, making it versatile for various design applications.
Professional Implementation Guide
This monochromatic amaranth palette features 5 carefully selected warm tones that create a energetic and passionate aesthetic. With medium contrast levels and vibrant saturation, this palette is optimized for marketing materials and youth brands.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #F19CBB as the dominant color for headers and #9F2B68 for accents. These vibrant colors may appear slightly muted in print; request color proofs.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Amaranth:
Dominant Color
#F19CBBUse #F19CBB as your primary color for backgrounds, main content areas. This pink tone should occupy about 60% of your design space.
Secondary Color
#E52B50Apply #E52B50 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#9F2B68Reserve #9F2B68 for accent elements like buttons, links, and important highlights. This pink accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Use desaturated versions (reduce saturation by 20-30%) for large background areas to prevent visual fatigue
- •Balance warm tones with neutral whites or grays to create visual breathing room
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
2
Associated Tags
4
Categories
3996
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This monochromatic palette creates a energetic and passionate aesthetic perfect for marketing materials and youth brands.
Individual Color Breakdown
Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The medium contrast and vibrant saturation ensure harmonious visual relationships.
#F19CBB
PINK
#F19CBB serves as the primary/dominant color in this palette. This light pink (highly saturated) brings playfulness and compassion Use it for backgrounds, containers, and large surface areas.
Light toneH: 338°S: 75%L: 78%#FF355E
RED
#FF355E serves as the secondary/supporting color in this palette. This medium red (highly saturated) brings energy and warmth Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 348°S: 100%L: 60%#E52B50
RED
#E52B50 serves as the secondary/supporting color in this palette. This medium red (highly saturated) brings energy and warmth Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 348°S: 78%L: 53%#AB274F
PINK
#AB274F serves as the secondary/supporting color in this palette. This medium pink (highly saturated) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 342°S: 63%L: 41%#9F2B68
PINK
#9F2B68 serves as the accent/highlight color in this palette. This medium pink (moderately saturated) brings playfulness and compassion Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 328°S: 57%L: 40%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.
Medium contrast provides visual interest while maintaining readability with proper text color choices.
Vibrant saturation creates bold, attention-grabbing designs perfect for youth brands and creative projects.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: marketing materials, youth brands. The monochromatic color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a energetic and passionate feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.
Export Formats
Explore Amaranth Palette
The Amaranth color palette is a vibrant and captivating collection of hues that evoke a sense of warmth and femininity, perfect for designs that aim to convey a sense of modern elegance. At its core, this palette is a masterful blend of red and gray tones, with each shade working in harmony to create a visual experience that is both soothing and stimulating. The palette's lead color, a beautiful F19CBB, sets the tone for the entire range, introducing a soft, blush-like quality that is both delicate and inviting.
As we delve deeper into the palette, we find a rich FFF355E, a bold and dynamic shade that injects a sense of energy and playfulness into the design. This vibrant hue is perfectly balanced by the deeper, more muted tones of E52B50 and AB274F, which add a sense of depth and sophistication to the palette. The darkest shade, a dramatic 9F2B68, provides a sense of grounding and stability, anchoring the design and preventing it from feeling too airy or ephemeral. Each of these colors plays a vital role in the overall aesthetic of the Amaranth palette, working together to create a visual language that is both modern and feminine.
The Amaranth color palette is incredibly versatile, lending itself to a wide range of design applications, from websites and apps to branding and marketing materials. Designers can use this palette to create a cohesive visual identity for a fashion or beauty brand, or to add a touch of warmth and sophistication to a tech or lifestyle website. The palette's modern, feminine aesthetic also makes it an excellent choice for designs aimed at a female audience, such as e-commerce sites or social media campaigns. Whether used in its entirety or as a starting point for further experimentation, the Amaranth palette is sure to inspire and delight, offering a unique and captivating visual experience that is sure to leave a lasting impression.
The colors in the Amaranth palette have a profound impact on viewer perception and behavior, with each shade influencing the emotional and psychological response to the design. The palette's dominant red tones, such as FFF355E and E52B50, are known to stimulate the senses, increasing energy and excitement, while the softer, more muted shades, like F19CBB and AB274F, promote a sense of calm and serenity. The darkest shade, 9F2B68, adds a sense of luxury and sophistication, implying a sense of high-end quality and refinement. By carefully balancing these colors, designers can create a visual experience that is both engaging and persuasive, driving viewer behavior and influencing their emotional response to the design.
For designers looking to get the most out of the Amaranth palette, it's worth exploring complementary colors and pairing suggestions to add depth and interest to the design. Neutral shades like beige or gray can help to balance out the palette's bold, red tones, while metallic accents like gold or rose gold can add a touch of luxury and sophistication. When pairing the Amaranth palette with other colors, it's essential to consider the 60-30-10 rule, where the dominant color, in this case, F19CBB, makes up 60 percent of the design, the secondary color, E52B50, makes up 30 percent, and the accent color, 9F2B68, makes up the remaining 10 percent. By following this rule and experimenting with different combinations, designers can unlock the full potential of the Amaranth palette, creating designs that are both beautiful and effective.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Categories & Tags
Frequently Asked Questions
Everything you need to know about using and implementing the amaranth palette effectively in your projects.