Amazon-Website Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #FF9900
RGB: 255, 153, 0
HEX: #146EB4
RGB: 20, 110, 180
HEX: #000000
RGB: 0, 0, 0
HEX: #232F3E
RGB: 35, 47, 62
HEX: #F2F2F2
RGB: 242, 242, 242
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #FF9900 0%, #146EB4 25%, #000000 50%, #232F3E 75%, #F2F2F2 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #FF9900 0%, #146EB4 25%, #000000 50%, #232F3E 75%, #F2F2F2 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #FF9900 0%, #146EB4 25%, #000000 50%, #232F3E 75%, #F2F2F2 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#FF9900
#146EB4
#000000
#232F3E
#F2F2F2
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Energetic, warm, and inviting
Emotional Impact
Stimulating and energetic, evoking feelings of excitement, warmth, and action. The balanced lightness creates versatility across different contexts
Psychological Effect
This 5-color palette creates a energetic, warm, and inviting. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Business professionals and decision-makers seeking reliability and competence
Individual Color Psychology
#FF9900
Cheerful and inviting
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Stimulates activity and socialization, creates a sense of fun and affordability. Excellent for CTAs, impulse purchases, and youth marketing.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced and dark & bold and light & airy moods with warm and cool and neutral tones, making it versatile for various design applications.
Professional Implementation Guide
This complementary amazon-website palette features 5 carefully selected warm tones that create a balanced and versatile aesthetic. With low contrast levels and moderate saturation, this palette is optimized for .
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #FF9900 as the dominant color for headers and #F2F2F2 for accents. These colors translate well to print with minimal adjustment.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Amazon-Website:
Dominant Color
#FF9900Use #FF9900 as your primary color for backgrounds, main content areas. This orange tone should occupy about 60% of your design space.
Secondary Color
#000000Apply #000000 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#F2F2F2Reserve #F2F2F2 for accent elements like buttons, links, and important highlights. This white accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add white or black text overlays to improve readability on colored backgrounds
- •Balance warm tones with neutral whites or grays to create visual breathing room
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
5
Associated Tags
2
Categories
972
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This complementary palette creates a balanced and versatile aesthetic perfect for .
Individual Color Breakdown
Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The low contrast and moderate saturation ensure harmonious visual relationships.
#FF9900
ORANGE
#FF9900 serves as the primary/dominant color in this palette. This medium orange (highly saturated) brings creativity and enthusiasm Use it for headers, navigation bars, and brand elements.
Dark toneH: 36°S: 100%L: 50%#146EB4
BLUE
#146EB4 serves as the secondary/supporting color in this palette. This medium blue (highly saturated) brings professionalism and depth Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 206°S: 80%L: 39%#000000
BLACK
#000000 serves as the secondary/supporting color in this palette. This dark black (muted) brings elegance and authority Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 0°S: 0%L: 0%#232F3E
BLUE
#232F3E serves as the secondary/supporting color in this palette. This dark blue (muted) brings professionalism and depth Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 213°S: 28%L: 19%#F2F2F2
WHITE
#F2F2F2 serves as the accent/highlight color in this palette. This light white (muted) brings cleanliness and simplicity Use it for call-to-action buttons, links, important notifications, and interactive elements.
Light toneH: 0°S: 0%L: 95%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.
Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.
Moderate saturation balances visual interest with professional restraint.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: . The complementary color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a balanced and versatile feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.
Export Formats
Explore Amazon-Website Palette
The Amazon Website color palette is a vibrant and dynamic combination of colors that evoke a sense of energy and excitement, perfect for designs that require a bold and balanced aesthetic. At its core, this palette is all about creating a visual experience that draws the viewer in and refuses to let go. With a range of colors that seamlessly blend together, the Amazon Website palette is ideal for designers looking to create a lasting impression on their audience. The palette features a range of shades, including the warm and inviting FF9900, a deep coral orange that adds a touch of playfulness to any design.
As we delve deeper into the palette, it becomes clear that each color plays a unique role in creating a harmonious visual experience. The FF9900 is balanced by the cool and calming 146EB4, a navy blue shade that adds a sense of sophistication and elegance to the design. The 000000 provides a dramatic and sleek contrast, while the 232F3E adds a sense of depth and nuance with its dark blue undertones. Meanwhile, the F2F2F2 serves as a versatile background color, providing a clean and neutral canvas for the other colors to shine. Together, these colors create a palette that is both bold and balanced, perfect for designs that require a sense of excitement and energy.
In terms of practical applications, the Amazon Website color palette is incredibly versatile and can be used in a wide range of design contexts. From websites and apps to branding and marketing materials, this palette is perfect for designers looking to create a bold and eye-catching visual identity. The combination of colors is particularly well-suited for designs that require a sense of energy and excitement, such as entertainment or lifestyle brands. Additionally, the palette's balanced and harmonious nature makes it an excellent choice for designs that require a sense of sophistication and elegance, such as corporate or professional websites.
The colors in the Amazon Website palette also have a profound impact on viewer perception and behavior. The FF9900, for example, is known to stimulate creativity and enthusiasm, while the 146EB4 is often associated with feelings of trust and loyalty. The 000000, on the other hand, can create a sense of drama and sophistication, while the 232F3E can add a sense of depth and nuance to the design. By carefully balancing these colors, designers can create a visual experience that not only engages the viewer but also influences their emotional state and behavior. Whether it's creating a sense of excitement and energy or promoting feelings of trust and loyalty, the Amazon Website color palette is an excellent choice for designers looking to create a lasting impact on their audience.
For designers looking to get the most out of the Amazon Website color palette, there are a few pro tips to keep in mind. To add an extra layer of depth and contrast to the design, consider pairing the FF9900 with a complementary color such as a deep purple or pink shade. The 146EB4 can also be paired with a light gray or beige color to create a sense of balance and harmony. Additionally, designers should be mindful of the 60-30-10 rule, which suggests that the dominant color should occupy around 60 percent of the design, while the secondary color should occupy around 30 percent, and the accent color should occupy around 10 percent. By following these guidelines and experimenting with different combinations of colors, designers can unlock the full potential of the Amazon Website color palette and create a truly unforgettable visual experience.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Frequently Asked Questions
Everything you need to know about using and implementing the amazon-website palette effectively in your projects.