American Money Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #3E9C35
RGB: 62, 156, 53
HEX: #168118
RGB: 22, 129, 24
HEX: #157811
RGB: 21, 120, 17
HEX: #036704
RGB: 3, 103, 4
HEX: #084F09
RGB: 8, 79, 9
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #3E9C35 0%, #168118 25%, #157811 50%, #036704 75%, #084F09 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #3E9C35 0%, #168118 25%, #157811 50%, #036704 75%, #084F09 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #3E9C35 0%, #168118 25%, #157811 50%, #036704 75%, #084F09 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#3E9C35
#168118
#157811
#036704
#084F09
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Balanced and versatile, with a sophisticated and dramatic atmosphere
Emotional Impact
Calming and contemplative, promoting feelings of trust, stability, and peace. The dark tones establish a premium, sophisticated feel ideal for luxury positioning
Psychological Effect
This 5-color palette creates a balanced and versatile, with a sophisticated and dramatic atmosphere. It reduces stress and promotes relaxation, lowering heart rate and encouraging contemplation. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Business professionals and decision-makers seeking reliability and competence
Individual Color Psychology
#3E9C35
Calming and balanced
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Suggests environmental friendliness and health. Easiest color for eyes to process. Perfect for wellness brands and eco-friendly products.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced and dark & bold moods with neutral tones, making it versatile for various design applications.
Professional Implementation Guide
This monochromatic american money palette features 5 carefully selected balanced tones that create a dramatic and sophisticated aesthetic. With low contrast levels and vibrant saturation, this palette is optimized for .
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these balanced tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #3E9C35 as the dominant color for headers and #084F09 for accents. These vibrant colors may appear slightly muted in print; request color proofs.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the American Money:
Dominant Color
#3E9C35Use #3E9C35 as your primary color for headers, hero sections, and primary CTAs. This green tone should occupy about 60% of your design space.
Secondary Color
#157811Apply #157811 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#084F09Reserve #084F09 for accent elements like buttons, links, and important highlights. This green accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add white or black text overlays to improve readability on colored backgrounds
- •Use desaturated versions (reduce saturation by 20-30%) for large background areas to prevent visual fatigue
- •Ensure sufficient lighting contrast for text elements—use light text on dark backgrounds
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
2
Associated Tags
4
Categories
1242
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This monochromatic palette creates a dramatic and sophisticated aesthetic perfect for .
Individual Color Breakdown
Each color in this balanced palette has been analyzed for its properties and ideal usage scenarios. The low contrast and vibrant saturation ensure harmonious visual relationships.
#3E9C35
GREEN
#3E9C35 serves as the primary/dominant color in this palette. This medium green (moderately saturated) brings stability and prosperity Use it for headers, navigation bars, and brand elements.
Dark toneH: 115°S: 49%L: 41%#168118
GREEN
#168118 serves as the secondary/supporting color in this palette. This medium green (highly saturated) brings stability and prosperity Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 121°S: 71%L: 30%#157811
GREEN
#157811 serves as the secondary/supporting color in this palette. This dark green (highly saturated) brings stability and prosperity Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 118°S: 75%L: 27%#036704
GREEN
#036704 serves as the secondary/supporting color in this palette. This dark green (highly saturated) brings stability and prosperity Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 121°S: 94%L: 21%#084F09
GREEN
#084F09 serves as the accent/highlight color in this palette. This dark green (highly saturated) brings stability and prosperity Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 121°S: 82%L: 17%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Balanced temperature offers versatility across various design contexts and industries.
Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.
Vibrant saturation creates bold, attention-grabbing designs perfect for youth brands and creative projects.
Dark tones create dramatic, sophisticated aesthetics and save battery on OLED displays.
💡 Pro Tips for This Palette
- Perfect for: . The monochromatic color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a dramatic and sophisticated feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Cool tones are generally perceived as professional worldwide but always research cultural color meanings.
Export Formats
Explore American Money Palette
The American Money color palette is a thoughtfully curated collection of hues that evoke a sense of sophistication, elegance, and refinement, transporting viewers to a world of luxury and exclusivity. At its core, this palette is a nuanced exploration of green, with each shade carefully selected to create a sense of depth and visual interest. The palette's monochromatic approach, combined with its vintage and modern elements, makes it an versatile choice for designers seeking to add a touch of understated sophistication to their work. The 3E9C35 shade, with its muted, sage-like quality, sets the tone for the rest of the palette, providing a subtle yet effective foundation for the other colors to build upon.
As we delve deeper into the palette, we find that each color plays a distinct role in creating the overall aesthetic. The 168118 shade, with its slightly darker and more muted tone, adds a sense of depth and complexity to the palette, while the 157811 shade, with its hint of warmth, brings a sense of balance and harmony. The 036704 shade, with its rich, vibrant quality, adds a pop of color and energy to the palette, while the 084F09 shade, with its deep, cool tone, provides a sense of stability and grounding. Together, these colors work in harmony to create a sense of visual flow and cohesion, drawing the viewer's eye through the design.
The American Money color palette is a natural fit for a wide range of design applications, from websites and apps to branding and marketing materials. Its elegant, sophisticated aesthetic makes it particularly well-suited for high-end or luxury brands, where it can be used to create a sense of exclusivity and refinement. In a website or app design, the 3E9C35 shade could be used as a primary background color, with the 168118 and 157811 shades used as accents or secondary colors. The 036704 and 084F09 shades could be used to add pops of color and create visual interest, while also providing a sense of balance and harmony.
The colors in the American Money palette also have a profound impact on viewer perception and behavior. Green, as a color, is often associated with feelings of calmness and balance, and the various shades in this palette are no exception. The lighter, more muted shades, such as 3E9C35 and 157811, can create a sense of serenity and tranquility, while the darker, more vibrant shades, such as 036704 and 084F09, can add a sense of energy and excitement. By carefully selecting and combining these colors, designers can create a visual language that resonates with their target audience and influences their behavior.
For designers looking to get the most out of the American Money color palette, there are a few pro tips to keep in mind. To add some contrast and visual interest to the design, consider pairing the palette with complementary colors, such as a deep, rich brown or a warm, golden beige. The 3E9C35 shade, in particular, pairs well with a wide range of colors, from the 168118 and 157811 shades to the 036704 and 084F09 shades. When using the palette in a design, be sure to balance the different colors carefully, using the lighter shades as backgrounds and the darker shades as accents. By following these tips and using the American Money color palette thoughtfully and intentionally, designers can create stunning, sophisticated designs that resonate with their audience and leave a lasting impression.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Frequently Asked Questions
Everything you need to know about using and implementing the american money palette effectively in your projects.