Aqua Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #3EBFBB
RGB: 62, 191, 187
HEX: #505050
RGB: 80, 80, 80
HEX: #FFF5C3
RGB: 255, 245, 195
HEX: #9DD5D4
RGB: 157, 213, 212
HEX: #FF7260
RGB: 255, 114, 96
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #3EBFBB 0%, #505050 25%, #FFF5C3 50%, #9DD5D4 75%, #FF7260 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #3EBFBB 0%, #505050 25%, #FFF5C3 50%, #9DD5D4 75%, #FF7260 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #3EBFBB 0%, #505050 25%, #FFF5C3 50%, #9DD5D4 75%, #FF7260 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#3EBFBB
#505050
#FFF5C3
#9DD5D4
#FF7260
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Energetic, warm, and inviting
Emotional Impact
Stimulating and energetic, evoking feelings of excitement, warmth, and action. The balanced lightness creates versatility across different contexts
Psychological Effect
This 5-color palette creates a energetic, warm, and inviting. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Active, outgoing individuals who respond to energy and enthusiasm
Individual Color Psychology
#3EBFBB
Clear and refreshing
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Evokes feelings of cleanliness and clarity. Popular in tech and healthcare for its association with precision and hygiene.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced and light & airy moods with neutral and warm tones, making it versatile for various design applications.
Professional Implementation Guide
This complementary aqua palette features 5 carefully selected warm tones that create a energetic and passionate aesthetic. With low contrast levels and moderate saturation, this palette is optimized for marketing materials and youth brands.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #3EBFBB as the dominant color for headers and #FF7260 for accents. These colors translate well to print with minimal adjustment.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Aqua:
Dominant Color
#3EBFBBUse #3EBFBB as your primary color for backgrounds, main content areas. This cyan tone should occupy about 60% of your design space.
Secondary Color
#FFF5C3Apply #FFF5C3 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#FF7260Reserve #FF7260 for accent elements like buttons, links, and important highlights. This red accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add white or black text overlays to improve readability on colored backgrounds
- •Balance warm tones with neutral whites or grays to create visual breathing room
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
5
Associated Tags
1
Categories
3164
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This complementary palette creates a energetic and passionate aesthetic perfect for marketing materials and youth brands.
Individual Color Breakdown
Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The low contrast and moderate saturation ensure harmonious visual relationships.
#3EBFBB
CYAN
#3EBFBB serves as the primary/dominant color in this palette. This medium cyan (moderately saturated) brings clarity and innovation Use it for headers, navigation bars, and brand elements.
Dark toneH: 178°S: 51%L: 50%#505050
GRAY
#505050 serves as the secondary/supporting color in this palette. This medium gray (muted) brings neutrality and balance Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 0°S: 0%L: 31%#FFF5C3
YELLOW
#FFF5C3 serves as the secondary/supporting color in this palette. This light yellow (highly saturated) brings optimism and cheerfulness Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 50°S: 100%L: 88%#9DD5D4
CYAN
#9DD5D4 serves as the secondary/supporting color in this palette. This light cyan (moderately saturated) brings clarity and innovation Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 179°S: 40%L: 73%#FF7260
RED
#FF7260 serves as the accent/highlight color in this palette. This medium red (highly saturated) brings energy and warmth Use it for call-to-action buttons, links, important notifications, and interactive elements.
Light toneH: 7°S: 100%L: 69%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.
Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.
Moderate saturation balances visual interest with professional restraint.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: marketing materials, youth brands. The complementary color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a energetic and passionate feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.
Export Formats
Explore Aqua Palette
The Aqua color palette is a harmonious blend of colors that evoke a sense of serenity and balance, perfect for designers looking to create a soothing visual experience. At its core, this palette is defined by a range of calming shades, from the soft turquoise of 3EBFBB to the gentle warmth of FFF5C3, which work together to create a sense of balance and tranquility. The emotional impact of this palette is undeniable, as it has the power to transport viewers to a state of relaxation and calmness, making it an ideal choice for designs that aim to promote wellness and serenity.
Delving deeper into the individual colors that make up the Aqua palette, we find a thoughtful selection of shades that work together in perfect harmony. The deep, rich grey of 505050 provides a sense of stability and grounding, serving as a versatile background or accent color that allows the other shades to take center stage. In contrast, the pale yellow of FFF5C3 adds a touch of brightness and optimism, while the soft blue-green of 9DD5D4 brings a sense of coolness and refreshment. Meanwhile, the vibrant coral of FF7260 injects a burst of energy and playfulness, preventing the palette from feeling too subdued or monotonous. Each of these colors plays a vital role in the overall aesthetic of the Aqua palette, and their unique shades and nuances work together to create a truly balanced and visually appealing color scheme.
In terms of practical applications, the Aqua palette is incredibly versatile and can be used in a wide range of design contexts, from websites and apps to branding and marketing materials. Its calming and soothing qualities make it an excellent choice for designs related to wellness, self-care, and mindfulness, while its balanced and harmonious nature also make it suitable for more corporate or professional settings. For example, a website for a yoga studio or a meditation app might use the Aqua palette to create a peaceful and calming atmosphere, while a brand looking to promote a sense of trust and stability might use the palette's more muted shades to convey a sense of reliability and dependability.
The colors in the Aqua palette also have a significant psychological impact on the viewer, influencing their perceptions and behaviors in subtle yet powerful ways. The soft blues and greens, such as 3EBFBB and 9DD5D4, have a calming effect on the mind and body, while the warm yellow of FFF5C3 can stimulate feelings of happiness and optimism. The vibrant coral of FF7260, on the other hand, can evoke a sense of playfulness and creativity, making it an excellent choice for designs that aim to inspire or motivate. By carefully selecting and combining these colors, designers can create a visual experience that not only looks beautiful but also resonates with the target audience on a deeper level.
To get the most out of the Aqua palette, designers can experiment with complementary colors and pairing suggestions to create a unique and visually appealing look. For example, pairing the soft turquoise of 3EBFBB with a deep charcoal grey can create a stunning contrast that adds depth and visual interest to a design. Similarly, combining the pale yellow of FFF5C3 with a muted green can create a sense of harmony and balance that is perfect for designs related to nature or the outdoors. By following best practices such as using a limited color palette, selecting colors that work well together, and considering the emotional and psychological impact of each shade, designers can unlock the full potential of the Aqua palette and create designs that are both beautiful and effective.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Frequently Asked Questions
Everything you need to know about using and implementing the aqua palette effectively in your projects.