Arizona Sunset Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #243447
RGB: 36, 52, 71
HEX: #493267
RGB: 73, 50, 103
HEX: #C51F5D
RGB: 197, 31, 93
HEX: #FA7E1E
RGB: 250, 126, 30
HEX: #800000
RGB: 128, 0, 0
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #243447 0%, #493267 25%, #C51F5D 50%, #FA7E1E 75%, #800000 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #243447 0%, #493267 25%, #C51F5D 50%, #FA7E1E 75%, #800000 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #243447 0%, #493267 25%, #C51F5D 50%, #FA7E1E 75%, #800000 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#243447
#493267
#C51F5D
#FA7E1E
#800000
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Energetic, warm, and inviting
Emotional Impact
Stimulating and energetic, evoking feelings of excitement, warmth, and action. The balanced lightness creates versatility across different contexts
Psychological Effect
This 5-color palette creates a energetic, warm, and inviting. It stimulates activity and engagement, increasing heart rate and mental alertness. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Business professionals and decision-makers seeking reliability and competence
Individual Color Psychology
#243447
Professional and authoritative
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Most popular color globally. Builds trust and reduces stress. Ideal for corporate brands, financial services, and healthcare. Can suppress appetite.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines dark & bold and balanced moods with cool and warm tones, making it versatile for various design applications.
Professional Implementation Guide
This complementary arizona sunset palette features 5 carefully selected warm tones that create a energetic and passionate aesthetic. With low contrast levels and vibrant saturation, this palette is optimized for marketing materials and youth brands.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #243447 as the dominant color for headers and #800000 for accents. These vibrant colors may appear slightly muted in print; request color proofs.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Arizona Sunset:
Dominant Color
#243447Use #243447 as your primary color for backgrounds, main content areas. This blue tone should occupy about 60% of your design space.
Secondary Color
#C51F5DApply #C51F5D as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#800000Reserve #800000 for accent elements like buttons, links, and important highlights. This red accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add white or black text overlays to improve readability on colored backgrounds
- •Use desaturated versions (reduce saturation by 20-30%) for large background areas to prevent visual fatigue
- •Balance warm tones with neutral whites or grays to create visual breathing room
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
4
Associated Tags
2
Categories
1249
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This complementary palette creates a energetic and passionate aesthetic perfect for marketing materials and youth brands.
Individual Color Breakdown
Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The low contrast and vibrant saturation ensure harmonious visual relationships.
#243447
BLUE
#243447 serves as the primary/dominant color in this palette. This dark blue (moderately saturated) brings professionalism and depth Use it for headers, navigation bars, and brand elements.
Dark toneH: 213°S: 33%L: 21%#493267
PURPLE
#493267 serves as the secondary/supporting color in this palette. This medium purple (moderately saturated) brings luxury and mystery Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 266°S: 35%L: 30%#C51F5D
PINK
#C51F5D serves as the secondary/supporting color in this palette. This medium pink (highly saturated) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 338°S: 73%L: 45%#FA7E1E
ORANGE
#FA7E1E serves as the secondary/supporting color in this palette. This medium orange (highly saturated) brings creativity and enthusiasm Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 26°S: 96%L: 55%#800000
RED
#800000 serves as the accent/highlight color in this palette. This dark red (highly saturated) brings power and sophistication Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 0°S: 100%L: 25%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.
Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.
Vibrant saturation creates bold, attention-grabbing designs perfect for youth brands and creative projects.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: marketing materials, youth brands. The complementary color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a energetic and passionate feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.
Export Formats
Explore Arizona Sunset Palette
The Arizona Sunset color palette is a breathtaking combination of hues that evoke the warmth and vibrancy of a desert landscape at dusk. This palette masterfully blends a range of shades, from the deep navy tones of a clear evening sky to the fiery crimson and red hues that dance across the horizon, leaving a lasting impression on all who experience it. The emotional impact of this palette is undeniable, transporting viewers to a place of natural beauty and tranquility, where the stresses of everyday life seem to melt away. As designers and creative professionals, we can tap into this emotional resonance to craft compelling visual stories that captivate and inspire our audiences.
At the heart of the Arizona Sunset palette lies a rich tapestry of individual colors, each with its own unique character and role to play. The deep, mysterious tones of 243447 provide a dramatic backdrop, evoking the sense of a clear night sky and setting the stage for the other colors to shine. In contrast, the 493267 shade adds a sense of luxury and sophistication, its lavender undertones imbuing the palette with a sense of creativity and imagination. The bold, crimson hue of C51F5D is a true showstopper, adding a burst of energy and passion to the mix, while the vibrant, orange-red tones of FA7E1E bring a sense of warmth and excitement. Finally, the deep, burnished red of 800000 adds a sense of depth and grounding, tying the entire palette together with its rich, earthy tones.
The Arizona Sunset palette is incredibly versatile, lending itself to a wide range of practical applications in the worlds of design, development, and marketing. Whether you're crafting a website, designing a mobile app, or developing a brand identity, this palette has the power to elevate your visual storytelling and capture the hearts of your audience. Imagine using the bold, crimson tones of C51F5D as an accent color in a website's call-to-action buttons, or incorporating the deep navy tones of 243447 into a brand's logo and typography. The possibilities are endless, and the Arizona Sunset palette is sure to inspire some truly innovative and effective design solutions.
The colors in the Arizona Sunset palette also have a profound impact on viewer perception and behavior, influencing our emotions and motivations in subtle yet powerful ways. The combination of crimson, red, and orange-red hues creates a sense of excitement and energy, stimulating our senses and encouraging us to take action. At the same time, the deeper, cooler tones of the palette provide a sense of balance and stability, reassuring us and fostering a sense of trust. By harnessing the psychological power of these colors, designers and marketers can craft visual messages that resonate deeply with their audiences, driving engagement, conversion, and loyalty.
For designers looking to get the most out of the Arizona Sunset palette, there are a few pro tips to keep in mind. To add some extra depth and contrast to your designs, try pairing the bold, crimson tones of C51F5D with complementary colors like mint green or turquoise. Alternatively, use the deep navy tones of 243447 as a background color, and overlay them with lighter, more vibrant hues to create a sense of layering and visual interest. By experimenting with different pairing suggestions and design approaches, you can unlock the full potential of the Arizona Sunset palette and create truly stunning visual experiences that leave a lasting impression on your audience.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Frequently Asked Questions
Everything you need to know about using and implementing the arizona sunset palette effectively in your projects.