Army Camouflage Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #604439
RGB: 96, 68, 57
HEX: #9E9A75
RGB: 158, 154, 117
HEX: #1C222E
RGB: 28, 34, 46
HEX: #41533B
RGB: 65, 83, 59
HEX: #554840
RGB: 85, 72, 64
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #604439 0%, #9E9A75 25%, #1C222E 50%, #41533B 75%, #554840 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #604439 0%, #9E9A75 25%, #1C222E 50%, #41533B 75%, #554840 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #604439 0%, #9E9A75 25%, #1C222E 50%, #41533B 75%, #554840 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#604439
#9E9A75
#1C222E
#41533B
#554840
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Energetic, warm, and inviting, with a sophisticated and dramatic atmosphere
Emotional Impact
Stimulating and energetic, evoking feelings of excitement, warmth, and action. The dark tones establish a premium, sophisticated feel ideal for luxury positioning
Psychological Effect
This 5-color palette creates a energetic, warm, and inviting, with a sophisticated and dramatic atmosphere. It stimulates activity and engagement, increasing heart rate and mental alertness. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Young, trend-conscious consumers (18-35) who value creativity and self-expression
Individual Color Psychology
#604439
Cheerful and inviting
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Stimulates activity and socialization, creates a sense of fun and affordability. Excellent for CTAs, impulse purchases, and youth marketing.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced and dark & bold moods with warm and cool and neutral tones, making it versatile for various design applications.
Professional Implementation Guide
This complementary army camouflage palette features 5 carefully selected warm tones that create a balanced and versatile aesthetic. With low contrast levels and muted saturation, this palette is optimized for .
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #604439 as the dominant color for headers and #554840 for accents. These colors translate well to print with minimal adjustment.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Army Camouflage:
Dominant Color
#604439Use #604439 as your primary color for backgrounds, main content areas. This orange tone should occupy about 60% of your design space.
Secondary Color
#1C222EApply #1C222E as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#554840Reserve #554840 for accent elements like buttons, links, and important highlights. This orange accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add white or black text overlays to improve readability on colored backgrounds
- •Balance warm tones with neutral whites or grays to create visual breathing room
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
4
Associated Tags
6
Categories
527
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This complementary palette creates a balanced and versatile aesthetic perfect for .
Individual Color Breakdown
Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The low contrast and muted saturation ensure harmonious visual relationships.
#604439
ORANGE
#604439 serves as the primary/dominant color in this palette. This medium orange (muted) brings creativity and enthusiasm Use it for headers, navigation bars, and brand elements.
Dark toneH: 17°S: 25%L: 30%#9E9A75
YELLOW
#9E9A75 serves as the secondary/supporting color in this palette. This medium yellow (muted) brings richness and prestige Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 54°S: 17%L: 54%#1C222E
BLUE
#1C222E serves as the secondary/supporting color in this palette. This dark blue (muted) brings professionalism and depth Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 220°S: 24%L: 15%#41533B
GREEN
#41533B serves as the secondary/supporting color in this palette. This dark green (muted) brings stability and prosperity Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 105°S: 17%L: 28%#554840
ORANGE
#554840 serves as the accent/highlight color in this palette. This dark orange (muted) brings creativity and enthusiasm Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 23°S: 14%L: 29%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.
Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.
Muted saturation offers sophistication and reduces visual fatigue, ideal for content-heavy applications.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: . The complementary color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a balanced and versatile feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.
Export Formats
Explore Army Camouflage Palette
The Army Camouflage color palette is a thoughtfully curated collection of hues that evoke a sense of ruggedness and resilience, while also promoting a sense of calm and serenity. At its core, this palette is about blending into the background, much like the natural world, and finding strength in subtlety. The combination of earthy tones, including the warm beige of 604439, the muted sage of 9E9A75, the deep navy of 1C222E, the mossy green of 41533B, and the weathered brown of 554840, creates a visual experience that is both soothing and grounded.
Each color in the Army Camouflage palette plays a unique role in creating a cohesive and balanced visual identity. The 604439, a warm and earthy beige, serves as a foundation for the palette, providing a sense of stability and warmth. The 9E9A75, with its muted sage undertones, adds a touch of softness and subtlety, while the 1C222E, a deep and rich navy, brings a sense of depth and drama to the palette. The 41533B, a mossy green with yellow undertones, adds a sense of freshness and vitality, while the 554840, a weathered brown with grey undertones, grounds the palette and adds a sense of ruggedness. Together, these colors create a harmonious and natural visual experience that is reminiscent of the great outdoors.
The Army Camouflage color palette is incredibly versatile and can be applied to a wide range of design projects, from websites and apps to branding and marketing materials. Its natural and earthy tones make it an ideal choice for outdoor and nature-inspired brands, as well as those in the wellness and self-care industries. The palette's calming and soothing qualities also make it well-suited for designs that require a sense of serenity and tranquility, such as meditation and mindfulness apps or yoga and fitness websites. Additionally, the palette's muted and subtle tones make it an excellent choice for designs that require a sense of understated elegance, such as luxury lifestyle brands or high-end fashion websites.
The colors in the Army Camouflage palette have a profound impact on viewer perception and behavior, influencing emotions and moods in subtle yet powerful ways. The earthy tones and natural hues have a calming effect, promoting feelings of relaxation and serenity, while the deeper navy and mossy green add a sense of depth and complexity. The palette's overall effect is one of balance and harmony, creating a sense of visual equilibrium that draws the viewer in and encourages them to engage with the design. By leveraging the psychological effects of these colors, designers can create experiences that are not only visually stunning but also emotionally resonant and engaging.
To get the most out of the Army Camouflage color palette, designers can experiment with complementary colors and pairing suggestions to create unique and visually striking combinations. For example, pairing the 604439 with a deep coral or a rich turquoise can add a pop of color and create a sense of visual interest, while combining the 1C222E with a light beige or a soft grey can create a sense of contrast and drama. Additionally, designers can use the palette's natural and earthy tones as a foundation, and then add splashes of brighter, more vibrant colors to create a sense of energy and playfulness. By following best practices such as using a limited color palette, experimenting with different textures and patterns, and considering the emotional and psychological impact of color, designers can create designs that are not only visually stunning but also effective and engaging.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Frequently Asked Questions
Everything you need to know about using and implementing the army camouflage palette effectively in your projects.