Azul Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #163A66
RGB: 22, 58, 102
HEX: #253FCE
RGB: 37, 63, 206
HEX: #CCCCCC
RGB: 204, 204, 204
HEX: #064878
RGB: 6, 72, 120
HEX: #B0C4DE
RGB: 176, 196, 222
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #163A66 0%, #253FCE 25%, #CCCCCC 50%, #064878 75%, #B0C4DE 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #163A66 0%, #253FCE 25%, #CCCCCC 50%, #064878 75%, #B0C4DE 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #163A66 0%, #253FCE 25%, #CCCCCC 50%, #064878 75%, #B0C4DE 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#163A66
#253FCE
#CCCCCC
#064878
#B0C4DE
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Calm, professional, and trustworthy
Emotional Impact
Calming and contemplative, promoting feelings of trust, stability, and peace. The balanced lightness creates versatility across different contexts
Psychological Effect
This 5-color palette creates a calm, professional, and trustworthy. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Business professionals and decision-makers seeking reliability and competence
Individual Color Psychology
#163A66
Professional and authoritative
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Most popular color globally. Builds trust and reduces stress. Ideal for corporate brands, financial services, and healthcare. Can suppress appetite.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced and light & airy moods with cool and neutral tones, making it versatile for various design applications.
Professional Implementation Guide
This complementary azul palette features 5 carefully selected cool tones that create a balanced and versatile aesthetic. With medium contrast levels and moderate saturation, this palette is optimized for .
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these cool tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #163A66 as the dominant color for headers and #B0C4DE for accents. These colors translate well to print with minimal adjustment.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Azul:
Dominant Color
#163A66Use #163A66 as your primary color for backgrounds, main content areas. This blue tone should occupy about 60% of your design space.
Secondary Color
#CCCCCCApply #CCCCCC as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#B0C4DEReserve #B0C4DE for accent elements like buttons, links, and important highlights. This blue accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add warm accent colors to create focal points and prevent designs from feeling too cold
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
4
Associated Tags
6
Categories
3215
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This complementary palette creates a balanced and versatile aesthetic perfect for .
Individual Color Breakdown
Each color in this cool palette has been analyzed for its properties and ideal usage scenarios. The medium contrast and moderate saturation ensure harmonious visual relationships.
#163A66
BLUE
#163A66 serves as the primary/dominant color in this palette. This dark blue (highly saturated) brings professionalism and depth Use it for headers, navigation bars, and brand elements.
Dark toneH: 213°S: 65%L: 24%#253FCE
BLUE
#253FCE serves as the secondary/supporting color in this palette. This medium blue (highly saturated) brings professionalism and depth Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 231°S: 70%L: 48%#CCCCCC
GRAY
#CCCCCC serves as the secondary/supporting color in this palette. This light gray (muted) brings neutrality and balance Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 0°S: 0%L: 80%#064878
BLUE
#064878 serves as the secondary/supporting color in this palette. This dark blue (highly saturated) brings professionalism and depth Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 205°S: 90%L: 25%#B0C4DE
BLUE
#B0C4DE serves as the accent/highlight color in this palette. This light blue (moderately saturated) brings trust and tranquility Use it for call-to-action buttons, links, important notifications, and interactive elements.
Light toneH: 214°S: 41%L: 78%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Cool tones convey professionalism, trust, and calmness. Ideal for corporate and tech applications.
Medium contrast provides visual interest while maintaining readability with proper text color choices.
Moderate saturation balances visual interest with professional restraint.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: . The complementary color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a balanced and versatile feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Cool tones are generally perceived as professional worldwide but always research cultural color meanings.
Export Formats
Explore Azul Palette
The Azul color palette is a masterful blend of cool, soothing tones that evoke the sensation of a clear sky on a serene summer day, instantly captivating the viewer's attention and transporting them to a world of tranquility. This expertly crafted palette is dominated by various shades of blue, ranging from the deepest navy tones to the lightest sky hues, creating a sense of depth and visual interest that is both balanced and professional. As the eye moves through the palette, it is drawn to the rich, dark blue tone of 163A66, a shade that commands attention and exudes a sense of trust and reliability, making it perfect for corporate and tech applications.
Delving deeper into the individual colors that make up the Azul palette, we find a range of blues that work together in harmony to create a cohesive visual language. The 253FCE shade is a vibrant, electric blue that adds a burst of energy to the palette, while the softer, more muted tone of B0C4DE provides a gentle contrast, creating a sense of balance and stability. The neutral tone of CCCCCC serves as a bridge between the different blues, allowing the eye to move seamlessly through the palette, while the deep, navy blue of 064878 adds a sense of sophistication and elegance, grounding the palette and preventing it from feeling too light or airy. Each color plays a vital role in the overall aesthetic of the Azul palette, working together to create a visual experience that is both captivating and professional.
The Azul color palette is incredibly versatile, making it suitable for a wide range of design applications, from websites and apps to branding and marketing materials. Designers can use this palette to create a cohesive visual identity for tech startups, corporate brands, or any organization looking to convey a sense of professionalism and expertise. The palette's balanced, cool tones make it perfect for digital products, where a calm and soothing visual environment is essential for user engagement. Additionally, the palette's blue-dominated color scheme makes it ideal for designs related to sky, sea, or technology, allowing designers to create visually stunning and immersive experiences that draw the viewer in and refuse to let go.
The psychological impact of the Azul color palette should not be underestimated, as the colors used have a profound influence on viewer perception and behavior. The dominant blue tones are known to evoke feelings of trust, loyalty, and wisdom, making them perfect for designs that require a sense of authority and expertise. The palette's cool, calming tones also have a soothing effect on the viewer, reducing stress and anxiety while promoting a sense of relaxation and focus. By using the Azul palette, designers can create a visual environment that is both engaging and reassuring, drawing the viewer in and encouraging them to explore and interact with the design.
For designers looking to get the most out of the Azul color palette, it is essential to consider the principles of color harmony and contrast. To add a touch of warmth and vibrancy to the design, consider pairing the palette's cool blues with complementary colors like orange or yellow, using the 163A66 shade as a anchor point to create a sense of balance and stability. Alternatively, designers can use the palette's neutral tone, CCCCCC, as a background element, allowing the other colors to take center stage and creating a sense of depth and visual interest. By following these pro tips and best practices, designers can unlock the full potential of the Azul color palette, creating designs that are both visually stunning and emotionally resonant.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Categories & Tags
Frequently Asked Questions
Everything you need to know about using and implementing the azul palette effectively in your projects.