Azul Marino Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #27BBF1
RGB: 39, 187, 241
HEX: #81D6F7
RGB: 129, 214, 247
HEX: #A3FFFB
RGB: 163, 255, 251
HEX: #DAF0EF
RGB: 218, 240, 239
HEX: #88BFF7
RGB: 136, 191, 247
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #27BBF1 0%, #81D6F7 25%, #A3FFFB 50%, #DAF0EF 75%, #88BFF7 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #27BBF1 0%, #81D6F7 25%, #A3FFFB 50%, #DAF0EF 75%, #88BFF7 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #27BBF1 0%, #81D6F7 25%, #A3FFFB 50%, #DAF0EF 75%, #88BFF7 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#27BBF1
#81D6F7
#A3FFFB
#DAF0EF
#88BFF7
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Calm, professional, and trustworthy, with an airy and optimistic feel
Emotional Impact
Calming and contemplative, promoting feelings of trust, stability, and peace. The light tones create an uplifting, optimistic atmosphere perfect for approachable brands
Psychological Effect
This 5-color palette creates a calm, professional, and trustworthy, with an airy and optimistic feel. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Thoughtful consumers who value stability, trust, and quality. Appeals to those seeking approachable, positive, and optimistic brands
Individual Color Psychology
#27BBF1
Clear and refreshing
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Evokes feelings of cleanliness and clarity. Popular in tech and healthcare for its association with precision and hygiene.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced and light & airy moods with cool and neutral tones, making it versatile for various design applications.
Professional Implementation Guide
This analogous azul marino palette features 5 carefully selected cool tones that create a light and airy aesthetic. With low contrast levels and vibrant saturation, this palette is optimized for minimalist designs and health & wellness.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these cool tones provide excellent readability in bright conditions. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #27BBF1 as the dominant color for headers and #88BFF7 for accents. These vibrant colors may appear slightly muted in print; request color proofs.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Azul Marino:
Dominant Color
#27BBF1Use #27BBF1 as your primary color for backgrounds, main content areas. This cyan tone should occupy about 60% of your design space.
Secondary Color
#A3FFFBApply #A3FFFB as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#88BFF7Reserve #88BFF7 for accent elements like buttons, links, and important highlights. This blue accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add white or black text overlays to improve readability on colored backgrounds
- •Use desaturated versions (reduce saturation by 20-30%) for large background areas to prevent visual fatigue
- •Add warm accent colors to create focal points and prevent designs from feeling too cold
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
3
Associated Tags
6
Categories
3225
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This analogous palette creates a light and airy aesthetic perfect for minimalist designs and health & wellness.
Individual Color Breakdown
Each color in this cool palette has been analyzed for its properties and ideal usage scenarios. The low contrast and vibrant saturation ensure harmonious visual relationships.
#27BBF1
CYAN
#27BBF1 serves as the primary/dominant color in this palette. This medium cyan (highly saturated) brings clarity and innovation Use it for headers, navigation bars, and brand elements.
Light toneH: 196°S: 88%L: 55%#81D6F7
CYAN
#81D6F7 serves as the secondary/supporting color in this palette. This light cyan (highly saturated) brings clarity and innovation Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 197°S: 88%L: 74%#A3FFFB
CYAN
#A3FFFB serves as the secondary/supporting color in this palette. This light cyan (highly saturated) brings clarity and innovation Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 177°S: 100%L: 82%#DAF0EF
CYAN
#DAF0EF serves as the secondary/supporting color in this palette. This light cyan (moderately saturated) brings clarity and innovation Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 177°S: 42%L: 90%#88BFF7
BLUE
#88BFF7 serves as the accent/highlight color in this palette. This light blue (highly saturated) brings trust and tranquility Use it for call-to-action buttons, links, important notifications, and interactive elements.
Light toneH: 210°S: 87%L: 75%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Cool tones convey professionalism, trust, and calmness. Ideal for corporate and tech applications.
Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.
Vibrant saturation creates bold, attention-grabbing designs perfect for youth brands and creative projects.
Light palette creates airy, open designs with excellent readability for dark text overlays.
💡 Pro Tips for This Palette
- Perfect for: minimalist designs, health & wellness. The analogous color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a light and airy feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Cool tones are generally perceived as professional worldwide but always research cultural color meanings.
Export Formats
Explore Azul Marino Palette
The Azul Marino color palette is a captivating and uplifting assortment of hues that evoke the feeling of a serene ocean breeze on a warm summer day. This palette is reminiscent of the gentle lapping of waves against the shore, and its soothing colors have a profound emotional impact on those who experience it. At its core, the Azul Marino palette is a masterful blend of blues and cyans, ranging from the deepest, richest tones to the lightest, most pastel shades. The palette's monochromatic nature creates a sense of harmony and cohesion, making it perfect for designers seeking to craft a visually stunning and consistent visual identity.
Delving deeper into the individual colors that comprise the Azul Marino palette, we find a rich tapestry of blues and cyans that work together in perfect harmony. The darkest and most saturated shade, 27BBF1, provides a sense of depth and sophistication, while 81D6F7 offers a slightly lighter and more vibrant take on this blue tone. The 88BFF7 shade adds a touch of boldness and energy to the palette, making it perfect for designers who want to create a sense of excitement and dynamism. On the lighter end of the spectrum, A3FFFB and DAF0EF provide a soft, airy quality that is both soothing and uplifting. Each of these colors plays a unique role in the palette, and together they create a sense of balance and visual interest that is sure to captivate and inspire.
The Azul Marino palette is incredibly versatile and can be applied in a wide range of design contexts, from websites and apps to branding and marketing materials. Its light, pastel quality makes it perfect for wedding and event design, where a sense of elegance and sophistication is paramount. The palette's vibrant and bold shades also make it well-suited for designs that require a sense of energy and excitement, such as entertainment and lifestyle brands. Whether you're designing a website, creating a brand identity, or crafting a marketing campaign, the Azul Marino palette is sure to provide a unique and captivating visual foundation that will help your design stand out from the crowd.
The colors in the Azul Marino palette also have a profound psychological impact on the viewer, influencing their perceptions and behaviors in subtle yet powerful ways. Blues and cyans are often associated with feelings of trust, loyalty, and wisdom, making them perfect for designs that require a sense of authority and credibility. The lighter, more pastel shades in the palette can also create a sense of calmness and serenity, making them ideal for designs that aim to soothe and reassure the viewer. By leveraging the psychological power of these colors, designers can create designs that not only look beautiful but also resonate with their audience on a deeper level.
For designers looking to get the most out of the Azul Marino palette, it's essential to consider the ways in which these colors can be paired and combined with other hues to create a unique and captivating visual identity. To add depth and contrast to the palette, consider pairing the blues and cyans with neutral shades like beige or gray. For a bolder, more vibrant look, try combining the Azul Marino palette with bright, saturated colors like orange or yellow. By experimenting with different color combinations and design approaches, you can unlock the full potential of the Azul Marino palette and create designs that are truly unforgettable.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Categories & Tags
Frequently Asked Questions
Everything you need to know about using and implementing the azul marino palette effectively in your projects.