Beach Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #96CEB4
RGB: 150, 206, 180
HEX: #FFEEAD
RGB: 255, 238, 173
HEX: #FF6F69
RGB: 255, 111, 105
HEX: #FFCC5C
RGB: 255, 204, 92
HEX: #88D8B0
RGB: 136, 216, 176
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #96CEB4 0%, #FFEEAD 25%, #FF6F69 50%, #FFCC5C 75%, #88D8B0 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #96CEB4 0%, #FFEEAD 25%, #FF6F69 50%, #FFCC5C 75%, #88D8B0 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #96CEB4 0%, #FFEEAD 25%, #FF6F69 50%, #FFCC5C 75%, #88D8B0 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#96CEB4
#FFEEAD
#FF6F69
#FFCC5C
#88D8B0
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Energetic, warm, and inviting, with an airy and optimistic feel
Emotional Impact
Stimulating and energetic, evoking feelings of excitement, warmth, and action. The light tones create an uplifting, optimistic atmosphere perfect for approachable brands
Psychological Effect
This 5-color palette creates a energetic, warm, and inviting, with an airy and optimistic feel. It reduces stress and promotes relaxation, lowering heart rate and encouraging contemplation. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Business professionals and decision-makers seeking reliability and competence. Appeals to those seeking approachable, positive, and optimistic brands
Individual Color Psychology
#96CEB4
Calming and balanced
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Suggests environmental friendliness and health. Easiest color for eyes to process. Perfect for wellness brands and eco-friendly products.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced and light & airy moods with neutral and warm tones, making it versatile for various design applications.
Professional Implementation Guide
This triadic beach palette features 5 carefully selected warm tones that create a energetic and passionate aesthetic. With low contrast levels and vibrant saturation, this palette is optimized for marketing materials and youth brands.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these warm tones provide excellent readability in bright conditions. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #96CEB4 as the dominant color for headers and #88D8B0 for accents. These vibrant colors may appear slightly muted in print; request color proofs.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Beach:
Dominant Color
#96CEB4Use #96CEB4 as your primary color for backgrounds, main content areas. This green tone should occupy about 60% of your design space.
Secondary Color
#FF6F69Apply #FF6F69 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#88D8B0Reserve #88D8B0 for accent elements like buttons, links, and important highlights. This green accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add white or black text overlays to improve readability on colored backgrounds
- •Use desaturated versions (reduce saturation by 20-30%) for large background areas to prevent visual fatigue
- •Balance warm tones with neutral whites or grays to create visual breathing room
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
4
Associated Tags
5
Categories
1486
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This triadic palette creates a energetic and passionate aesthetic perfect for marketing materials and youth brands.
Individual Color Breakdown
Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The low contrast and vibrant saturation ensure harmonious visual relationships.
#96CEB4
GREEN
#96CEB4 serves as the primary/dominant color in this palette. This medium green (moderately saturated) brings freshness and growth Use it for headers, navigation bars, and brand elements.
Light toneH: 152°S: 36%L: 70%#FFEEAD
YELLOW
#FFEEAD serves as the secondary/supporting color in this palette. This light yellow (highly saturated) brings optimism and cheerfulness Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 48°S: 100%L: 84%#FF6F69
RED
#FF6F69 serves as the secondary/supporting color in this palette. This light red (highly saturated) brings energy and warmth Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 2°S: 100%L: 71%#FFCC5C
ORANGE
#FFCC5C serves as the secondary/supporting color in this palette. This medium orange (highly saturated) brings creativity and enthusiasm Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 41°S: 100%L: 68%#88D8B0
GREEN
#88D8B0 serves as the accent/highlight color in this palette. This medium green (moderately saturated) brings freshness and growth Use it for call-to-action buttons, links, important notifications, and interactive elements.
Light toneH: 150°S: 51%L: 69%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.
Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.
Vibrant saturation creates bold, attention-grabbing designs perfect for youth brands and creative projects.
Light palette creates airy, open designs with excellent readability for dark text overlays.
💡 Pro Tips for This Palette
- Perfect for: marketing materials, youth brands, minimalist designs, health & wellness. The triadic color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a energetic and passionate feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.
Export Formats
Explore Beach Palette
The Beach color palette is a masterful blend of vibrant hues that evoke the feeling of a warm sunset on a tranquil shore, inspiring a sense of serenity and energy in all who experience it. This elegant and bold palette is comprised of a range of colors, including the soft, muted sage tone of 96CEB4, which provides a soothing backdrop for the more vibrant shades that follow. As the palette unfolds, it reveals a complex interplay of colors that evoke the feeling of a seaside escape, from the gentle lapping of waves to the vibrant colors of a beachside sunset.
At the heart of the Beach palette is a deep dive into the nuances of each individual color, and how they work together to create a cohesive visual identity. The 96CEB4 sage tone, for example, provides a sense of balance and stability, while the 88D8B0 teal shade adds a touch of coolness and sophistication. In contrast, the FFEEAD orange shade brings a sense of warmth and energy, evoking the feeling of sun-kissed skin and the vibrant colors of a beachside market. The FF6F69 red tone adds a pop of boldness and playfulness, drawing the eye and captivating the imagination, while the FFCC5C orange shade ties the palette together, providing a sense of continuity and flow. As these colors blend and intersect, they create a rich tapestry of hues that is at once both elegant and energetic.
The Beach palette is a versatile and practical choice for designers looking to add a touch of warmth and sophistication to their projects. It is particularly well-suited for websites, apps, and branding initiatives that seek to evoke the feeling of a seaside escape, such as travel companies, outdoor gear manufacturers, and coastal lifestyle brands. In marketing and advertising, the Beach palette can be used to create eye-catching and engaging campaigns that capture the imagination and inspire a sense of wanderlust. Whether used in digital or print applications, the Beach palette is sure to make a lasting impression, and its bold and vibrant colors are sure to leave a lasting impact on viewers.
The colors in the Beach palette also have a profound impact on viewer perception and behavior, influencing emotions and moods in subtle yet powerful ways. The sage tone of 96CEB4, for example, is known to promote feelings of balance and calmness, while the teal shade of 88D8B0 is often associated with feelings of trust and loyalty. The warm and energetic shades of FFEEAD and FFCC5C, on the other hand, are known to stimulate creativity and enthusiasm, making them ideal for applications where a sense of excitement and engagement is desired. By carefully selecting and combining these colors, designers can create visual identities that not only capture the imagination but also influence behavior and drive results.
For designers looking to get the most out of the Beach palette, there are a number of pro tips and tricks to keep in mind. To add depth and contrast to the palette, consider pairing the 96CEB4 sage tone with a deep, rich brown or a cool, calming blue. The 88D8B0 teal shade, on the other hand, can be paired with a bright and vibrant coral or a soft, muted peach. When working with the bold and vibrant shades of FF6F69 and FFEEAD, it is often helpful to balance them with a neutral or muted color, such as a soft gray or a warm beige. By experimenting with different combinations and pairings, designers can unlock the full potential of the Beach palette, and create visual identities that are at once both beautiful and effective.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Categories & Tags
Frequently Asked Questions
Everything you need to know about using and implementing the beach palette effectively in your projects.