Beautiful Blues Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #011F4B
RGB: 1, 31, 75
HEX: #03396C
RGB: 3, 57, 108
HEX: #005B96
RGB: 0, 91, 150
HEX: #6497B1
RGB: 100, 151, 177
HEX: #B3CDE0
RGB: 179, 205, 224
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #011F4B 0%, #03396C 25%, #005B96 50%, #6497B1 75%, #B3CDE0 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #011F4B 0%, #03396C 25%, #005B96 50%, #6497B1 75%, #B3CDE0 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #011F4B 0%, #03396C 25%, #005B96 50%, #6497B1 75%, #B3CDE0 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#011F4B
#03396C
#005B96
#6497B1
#B3CDE0
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Calm, professional, and trustworthy
Emotional Impact
Calming and contemplative, promoting feelings of trust, stability, and peace. The balanced lightness creates versatility across different contexts
Psychological Effect
This 5-color palette creates a calm, professional, and trustworthy. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Business professionals and decision-makers seeking reliability and competence
Individual Color Psychology
#011F4B
Professional and authoritative
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Most popular color globally. Builds trust and reduces stress. Ideal for corporate brands, financial services, and healthcare. Can suppress appetite.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines dark & bold and balanced moods with cool tones, making it versatile for various design applications.
Professional Implementation Guide
This monochromatic beautiful blues palette features 5 carefully selected cool tones that create a balanced and versatile aesthetic. With high contrast levels and vibrant saturation, this palette is optimized for web interfaces and mobile apps.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. The high contrast makes it ideal for accessible interfaces meeting WCAG AA standards.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these cool tones provide excellent battery efficiency on OLED screens. Use the strong color contrast to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #011F4B as the dominant color for headers and #B3CDE0 for accents. These vibrant colors may appear slightly muted in print; request color proofs.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Beautiful Blues:
Dominant Color
#011F4BUse #011F4B as your primary color for backgrounds, main content areas. This blue tone should occupy about 60% of your design space.
Secondary Color
#005B96Apply #005B96 as your secondary color for supporting elements and section dividers. Allocate approximately 30% of your layout to this color.
Accent Color
#B3CDE0Reserve #B3CDE0 for accent elements like buttons, links, and important highlights. This blue accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Use desaturated versions (reduce saturation by 20-30%) for large background areas to prevent visual fatigue
- •Add warm accent colors to create focal points and prevent designs from feeling too cold
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
3
Associated Tags
6
Categories
4231
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This monochromatic palette creates a balanced and versatile aesthetic perfect for web interfaces and mobile apps.
Individual Color Breakdown
Each color in this cool palette has been analyzed for its properties and ideal usage scenarios. The high contrast and vibrant saturation ensure excellent readability and accessibility.
#011F4B
BLUE
#011F4B serves as the primary/dominant color in this palette. This dark blue (highly saturated) brings professionalism and depth Use it for headers, navigation bars, and brand elements.
Dark toneH: 216°S: 97%L: 15%#03396C
BLUE
#03396C serves as the secondary/supporting color in this palette. This dark blue (highly saturated) brings professionalism and depth Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 209°S: 95%L: 22%#005B96
BLUE
#005B96 serves as the secondary/supporting color in this palette. This dark blue (highly saturated) brings professionalism and depth Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 204°S: 100%L: 29%#6497B1
BLUE
#6497B1 serves as the secondary/supporting color in this palette. This medium blue (moderately saturated) brings trust and tranquility Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 200°S: 33%L: 54%#B3CDE0
BLUE
#B3CDE0 serves as the accent/highlight color in this palette. This light blue (moderately saturated) brings trust and tranquility Use it for call-to-action buttons, links, important notifications, and interactive elements.
Light toneH: 205°S: 42%L: 79%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Cool tones convey professionalism, trust, and calmness. Ideal for corporate and tech applications.
High contrast ensures excellent readability and meets WCAG accessibility standards for most text combinations.
Vibrant saturation creates bold, attention-grabbing designs perfect for youth brands and creative projects.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: web interfaces, mobile apps. The monochromatic color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a balanced and versatile feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Excellent contrast makes this palette naturally accessible. Most color combinations will meet WCAG AA standards.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Cool tones are generally perceived as professional worldwide but always research cultural color meanings.
Export Formats
Explore Beautiful Blues Palette
The Beautiful Blues color palette is a captivating collection of hues that evoke a sense of serenity and sophistication, with its soothing shades of blue that can transport viewers to a world of tranquility. This palette is a masterful blend of light and dark, cool and bold, making it an excellent choice for designers looking to create a visual identity that exudes confidence and elegance. At the heart of this palette lies a range of blues, from the deep, rich tone of 011F4B, a navy blue that adds a sense of luxury and refinement, to the softer, more ethereal quality of B3CDE0, a light blue that brings a touch of airiness and freedom.
Delving deeper into the palette, we find that each color plays a unique role in creating a harmonious visual experience. The 03396C, a dark blue with a slightly green undertone, adds a sense of depth and balance, while the 005B96, a bright, saturated blue, injects a burst of energy and vitality. The 6497B1, a gentle, soothing blue, serves as a perfect bridge between the lighter and darker shades, creating a sense of continuity and flow. Together, these colors work in harmony to create a palette that is both monochromatic and varied, with a range of shades that can be mixed and matched to create a unique visual identity.
The Beautiful Blues palette is incredibly versatile, making it an excellent choice for a wide range of design applications, from websites and apps to branding and marketing materials. Its cool, calming tones make it particularly well-suited for designs that aim to convey a sense of trust, reliability, and professionalism, such as financial institutions, healthcare organizations, or technology companies. The palette's bold, modern quality also makes it an excellent choice for designs that aim to stand out and make a statement, such as fashion brands, entertainment companies, or creative agencies.
The psychology behind the Beautiful Blues palette is also worth exploring, as the colors used in this palette have a profound impact on viewer perception and behavior. Blues are often associated with feelings of calmness, trust, and loyalty, making them an excellent choice for designs that aim to build a strong emotional connection with the viewer. The darker, richer tones in the palette, such as 011F4B, can also create a sense of luxury and sophistication, while the lighter, brighter tones, such as B3CDE0, can evoke feelings of happiness and optimism. By carefully balancing these different shades and tones, designers can create a visual identity that resonates with their target audience and leaves a lasting impression.
To get the most out of the Beautiful Blues palette, designers can experiment with complementary colors, such as oranges and yellows, to create a bold and striking visual contrast. Pairing the palette's blues with neutral tones, such as grays and whites, can also help to create a sense of balance and harmony. When working with this palette, it's also important to consider the 60-30-10 rule, where the dominant color, such as 03396C, makes up 60 percent of the design, the secondary color, such as 005B96, makes up 30 percent, and the accent color, such as B3CDE0, makes up 10 percent. By following these best practices and experimenting with different combinations and pairings, designers can unlock the full potential of the Beautiful Blues palette and create designs that are both beautiful and effective.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Categories & Tags
Frequently Asked Questions
Everything you need to know about using and implementing the beautiful blues palette effectively in your projects.