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Berry Berry Color Palette – HEX, RGB & Design Inspiration

Color Details

HEX: #721727

RGB: 114, 23, 39

HEX: #8C182B

RGB: 140, 24, 43

HEX: #8A4960

RGB: 138, 73, 96

HEX: #88576D

RGB: 136, 87, 109

HEX: #815671

RGB: 129, 86, 113

WCAG Accessibility Checker
Contrast ratios and WCAG compliance for text readability. AAA is enhanced conformance, AA is standard, and 4.5:1 minimum for normal text.

Text on White/Black Backgrounds

#721727
On White
11.25:1
AAA (Enhanced)
On Black
1.87:1
Fail
#8C182B
On White
9.21:1
AAA (Enhanced)
On Black
2.28:1
Fail
#8A4960
On White
6.56:1
AA (Standard)
On Black
3.2:1
AA (Large Text)
#88576D
On White
5.78:1
AA (Standard)
On Black
3.63:1
AA (Large Text)
#815671
On White
5.99:1
AA (Standard)
On Black
3.5:1
AA (Large Text)

Color Pair Combinations (10 total)

#721727 / #88576D
1.94:1
Fail
#721727 / #815671
1.88:1
Fail
#721727 / #8A4960
1.72:1
Fail
#8C182B / #88576D
1.59:1
Fail
#8C182B / #815671
1.54:1
Fail
#8C182B / #8A4960
1.4:1
Fail
#721727 / #8C182B
1.22:1
Fail
#8A4960 / #88576D
1.13:1
Fail
#8A4960 / #815671
1.09:1
Fail
#88576D / #815671
1.04:1
Fail

WCAG Contrast Standards:

  • AAA (7:1): Enhanced contrast for maximum readability
  • AA (4.5:1): Minimum for normal text (under 18pt)
  • AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
  • Fail: Below WCAG standards, not recommended for text
Live UI Preview
See your palette applied to real components with optimized text colors for accessibility
WCAG Guidelines

Recommended Text Colors

Aa
Primary
11.25:1 (AAA)
Aa
Secondary
9.21:1 (AAA)
Aa
Accent
6.56:1 (AA)
Aa
Background
5.78:1 (AA)
Aa
Neutral
5.99:1 (AA)

Buttons

Optimized for readability
Primary: 11.25:1 AAA
Secondary: 9.21:1 AAA
Accent: 6.56:1 AA

Form Elements

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Badges & Tags

PrimarySecondaryAccentNeutralOutline

Alerts & Notifications

Information

This is an informational message using your primary color

Gradient Generator
Create beautiful gradients from your palette colors. Copy the CSS code and use directly in your projects.

Horizontal (Left to Right)

background: linear-gradient(to right, #721727 0%, #8C182B 25%, #8A4960 50%, #88576D 75%, #815671 100%);

Vertical (Top to Bottom)

background: linear-gradient(to bottom, #721727 0%, #8C182B 25%, #8A4960 50%, #88576D 75%, #815671 100%);

Diagonal (Top Left to Bottom Right)

background: linear-gradient(to bottom right, #721727 0%, #8C182B 25%, #8A4960 50%, #88576D 75%, #815671 100%);

Usage Tips:

  • Copy the CSS code and paste directly into your stylesheets
  • Linear gradients work great for backgrounds and hero sections
  • Radial gradients are perfect for spotlights and focus effects
  • Conic gradients create eye-catching loading spinners and progress indicators
  • Smooth transitions ensure seamless color blending
Color Blindness Simulator
See how your palette appears to people with different types of color vision deficiency (CVD). Approximately 8% of males and 0.5% of females have some form of color blindness.

Normal Vision

No color vision deficiency

Color Swatches

#721727

#8C182B

#8A4960

#88576D

#815671

Full Palette View

How people with Normal Vision see it:

Color Psychology & Brand Analysis
Understand the emotional impact, brand personality, and psychological effects of your color palette

Overall Mood & Feel

Energetic, warm, and inviting

Emotional Impact

Stimulating and energetic, evoking feelings of excitement, warmth, and action. The balanced lightness creates versatility across different contexts

Psychological Effect

This 5-color palette creates a energetic, warm, and inviting. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.

Brand Personality Traits

Friendly
Nurturing
Modern
Approachable
Gentle

Perfect For These Industries

Fashion
Beauty & Cosmetics
Children's Products
Healthcare

Target Audience

Active, outgoing individuals who respond to energy and enthusiasm

Individual Color Psychology

#721727

Powerful and sophisticated

Emotions Evoked

Authority
Sophistication
Drama
Intensity

Personality Traits

Bold
Confident
Dynamic
Passionate
Strong

Brand Traits

Action-oriented
Energetic
Powerful
Attention-grabbing
Urgent

Ideal Industries

Food & Restaurants
Entertainment
Sports
Fashion
Emergency Services

Marketing Use

Creates urgency, stimulates appetite, increases heart rate, and grabs attention. Perfect for clearance sales, food brands, and call-to-action buttons.

Cultural Meanings

Western: Love, passion, danger, excitement
Eastern: Luck, prosperity, celebration, happiness
Global: Energy, strength, determination

Color Harmony Analysis

Palette Mood

Balanced

Temperature

Warm

This palette combines balanced moods with warm tones, making it versatile for various design applications.

Professional Implementation Guide

This monochromatic berry berry palette features 5 carefully selected warm tones that create a balanced and versatile aesthetic. With low contrast levels and moderate saturation, this palette is optimized for .

Web Design & Development

For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.

  • Apply the 60-30-10 rule for visual hierarchy
  • Use accent colors for CTAs and hover states
  • Maintain consistent color usage across all pages
  • Test responsive behavior on multiple devices

Mobile App Interfaces

In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.

  • Design both light and dark mode variants
  • Consider thumb-reach zones for color placement
  • Test under direct sunlight and low light
  • Use color to indicate interactive elements

Brand Identity Systems

Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.

  • Define primary, secondary, and accent colors
  • Create usage rules for marketing materials
  • Specify minimum sizes and clear space
  • Document do's and don'ts for consistency

Frontend Development

Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.

  • Use CSS custom properties for theming
  • Implement semantic color naming conventions
  • Create utility classes for rapid prototyping
  • Consider CSS-in-JS for component-scoped colors

Print Design

For print materials, convert to CMYK using #721727 as the dominant color for headers and #815671 for accents. These colors translate well to print with minimal adjustment.

  • Add to your design software color library
  • Create swatches for quick color access
  • Use CMYK values for print production
  • Request color proofs before final print

Marketing Campaigns

Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.

  • Maintain color consistency across channels
  • A/B test color variations for conversion
  • Consider cultural color associations
  • Align colors with campaign messaging

Strategic Color Distribution

Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Berry Berry:

60%

Dominant Color

#721727

Use #721727 as your primary color for backgrounds, main content areas. This red tone should occupy about 60% of your design space.

30%

Secondary Color

#8A4960

Apply #8A4960 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.

10%

Accent Color

#815671

Reserve #815671 for accent elements like buttons, links, and important highlights. This pink accent should be used sparingly (10% of design) to draw attention to key actions.

Professional Best Practices

Smart Usage Tips

  • Add white or black text overlays to improve readability on colored backgrounds
  • Balance warm tones with neutral whites or grays to create visual breathing room
  • Test your palette across different devices and lighting conditions before finalizing

Common Mistakes to Avoid

  • Don't use all colors equally—establish clear visual hierarchy through color weight
  • Avoid low-contrast text combinations that strain readability
  • Don't rely solely on color to convey meaning (use icons, text, and patterns too)
  • Avoid inconsistent color usage across different pages or screens
  • Don't assume screen colors match print output—always request physical proofs

Palette Overview & Statistics

5

Total Colors

4

Associated Tags

6

Categories

1385

Community Likes

Color Analysis & Technical Guide

Detailed breakdown of each color's role, characteristics, and optimal applications. This monochromatic palette creates a balanced and versatile aesthetic perfect for .

Individual Color Breakdown

Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The low contrast and moderate saturation ensure harmonious visual relationships.

  • #721727

    RED

    #721727 serves as the primary/dominant color in this palette. This dark red (highly saturated) brings power and sophistication Use it for headers, navigation bars, and brand elements.

    Dark toneH: 349°S: 66%L: 27%
  • #8C182B

    RED

    #8C182B serves as the secondary/supporting color in this palette. This medium red (highly saturated) brings power and sophistication Use it for cards, borders, section dividers, and supporting UI components.

    Dark toneH: 350°S: 71%L: 32%
  • #8A4960

    PINK

    #8A4960 serves as the secondary/supporting color in this palette. This medium pink (moderately saturated) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.

    Dark toneH: 339°S: 31%L: 41%
  • #88576D

    PINK

    #88576D serves as the secondary/supporting color in this palette. This medium pink (muted) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.

    Dark toneH: 333°S: 22%L: 44%
  • #815671

    PINK

    #815671 serves as the accent/highlight color in this palette. This medium pink (muted) brings playfulness and compassion Use it for call-to-action buttons, links, important notifications, and interactive elements.

    Dark toneH: 322°S: 20%L: 42%

Palette Characteristics

This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.

Color Temperaturewarm

Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.

Contrast Levellow

Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.

Saturationmoderate

Moderate saturation balances visual interest with professional restraint.

Brightness Rangebalanced

Balanced brightness provides flexibility for both light and dark design elements.

💡 Pro Tips for This Palette

  • Perfect for: . The monochromatic color relationship creates natural visual flow.
  • Mood & Psychology: This palette evokes a balanced and versatile feeling, making it ideal for brands seeking to convey those qualities.
  • Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
  • Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
  • Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.

Export Formats

JSON
CSS Variables
Tailwind Config
SCSS Variables
Android XML

Explore Berry Berry Palette

The Berry Berry color palette is a masterful blend of rich, velvety hues that evoke the sweetness and warmth of a summer harvest. This thoughtful collection of colors, featuring shades such as 721727, a deep, cool maroon, and 8C182B, a vibrant, crimson red, is designed to evoke feelings of luxury, sophistication, and femininity. As a monochromatic palette with a vintage flair, Berry Berry is perfect for designers seeking to create a sense of timelessness and elegance in their work.

At the heart of the Berry Berry palette is a range of colors that work together in perfect harmony. The 8A4960 shade, a dusty, rose-inspired hue, adds a touch of softness and romance, while the 88576D, a muted, coral-like color, brings a sense of warmth and energy to the palette. Meanwhile, the 815671, a grayish, maroon shade, provides a sense of balance and stability, grounding the other colors and preventing the palette from feeling too sweet or overpowering. By combining these colors in different ways, designers can create a wide range of moods and effects, from bold and dramatic to soft and understated.

The Berry Berry palette is incredibly versatile, making it suitable for a wide range of design applications, from websites and apps to branding and marketing materials. For example, a fashion or beauty company might use this palette to create a luxurious, high-end look, while a food or lifestyle brand might use it to evoke feelings of warmth and hospitality. In terms of specific design elements, the Berry Berry palette works beautifully for backgrounds, typography, and graphics, and can be used to create a sense of depth and visual interest through subtle gradients and textures. Whether you're designing a website, creating a social media campaign, or developing a brand identity, this palette is sure to add a touch of elegance and sophistication to your work.

The colors in the Berry Berry palette have a profound impact on viewer perception and behavior, influencing everything from mood and emotion to attitude and decision-making. The rich, crimson shades, such as 8C182B, are particularly effective at grabbing attention and stimulating the senses, while the softer, more muted colors, such as 8A4960, are better suited to creating a sense of calm and relaxation. By using these colors in a thoughtful and intentional way, designers can create a powerful emotional connection with their audience, driving engagement, loyalty, and ultimately, sales. For example, a company might use the bolder, more vibrant shades to create a sense of excitement and energy around a new product launch, while using the softer shades to create a sense of warmth and approachability in their customer service materials.

To get the most out of the Berry Berry palette, designers should consider pairing these colors with complementary shades, such as soft peaches or creamy whites, to create a sense of contrast and visual interest. The 721727 shade, for example, works beautifully with a range of neutral colors, from beige to charcoal, while the 88576D shade is stunning when paired with a deep, rich brown. In terms of design best practices, it's generally a good idea to use the bolder, more vibrant colors as accents, while reserving the softer, more muted shades for backgrounds and textures. By following these tips and techniques, designers can unlock the full potential of the Berry Berry palette, creating beautiful, effective designs that engage, inspire, and delight their audience.

Palette Image

Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.

Berry Berry Color Palette palette visualization

Categories & Tags

Frequently Asked Questions

Everything you need to know about using and implementing the berry berry palette effectively in your projects.