Blue Aesthetics Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #EAEBFE
RGB: 234, 235, 254
HEX: #B0B8CE
RGB: 176, 184, 206
HEX: #505A74
RGB: 80, 90, 116
HEX: #354C7C
RGB: 53, 76, 124
HEX: #022954
RGB: 2, 41, 84
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #EAEBFE 0%, #B0B8CE 25%, #505A74 50%, #354C7C 75%, #022954 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #EAEBFE 0%, #B0B8CE 25%, #505A74 50%, #354C7C 75%, #022954 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #EAEBFE 0%, #B0B8CE 25%, #505A74 50%, #354C7C 75%, #022954 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#EAEBFE
#B0B8CE
#505A74
#354C7C
#022954
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Calm, professional, and trustworthy
Emotional Impact
Calming and contemplative, promoting feelings of trust, stability, and peace. The balanced lightness creates versatility across different contexts
Psychological Effect
This 5-color palette creates a calm, professional, and trustworthy. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Business professionals and decision-makers seeking reliability and competence
Individual Color Psychology
#EAEBFE
Peaceful and airy
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Most popular color globally. Builds trust and reduces stress. Ideal for corporate brands, financial services, and healthcare. Can suppress appetite.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines light & airy and balanced and dark & bold moods with cool tones, making it versatile for various design applications.
Professional Implementation Guide
This monochromatic blue aesthetics palette features 5 carefully selected cool tones that create a balanced and versatile aesthetic. With high contrast levels and moderate saturation, this palette is optimized for web interfaces and mobile apps.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. The high contrast makes it ideal for accessible interfaces meeting WCAG AA standards.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these cool tones provide excellent battery efficiency on OLED screens. Use the strong color contrast to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #EAEBFE as the dominant color for headers and #022954 for accents. These colors translate well to print with minimal adjustment.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Blue Aesthetics:
Dominant Color
#EAEBFEUse #EAEBFE as your primary color for backgrounds, main content areas. This blue tone should occupy about 60% of your design space.
Secondary Color
#505A74Apply #505A74 as your secondary color for supporting elements and section dividers. Allocate approximately 30% of your layout to this color.
Accent Color
#022954Reserve #022954 for accent elements like buttons, links, and important highlights. This blue accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add warm accent colors to create focal points and prevent designs from feeling too cold
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
3
Associated Tags
6
Categories
406
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This monochromatic palette creates a balanced and versatile aesthetic perfect for web interfaces and mobile apps.
Individual Color Breakdown
Each color in this cool palette has been analyzed for its properties and ideal usage scenarios. The high contrast and moderate saturation ensure excellent readability and accessibility.
#EAEBFE
BLUE
#EAEBFE serves as the primary/dominant color in this palette. This light blue (highly saturated) brings trust and tranquility Use it for backgrounds, containers, and large surface areas.
Light toneH: 237°S: 91%L: 96%#B0B8CE
BLUE
#B0B8CE serves as the secondary/supporting color in this palette. This light blue (muted) brings trust and tranquility Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 224°S: 23%L: 75%#505A74
BLUE
#505A74 serves as the secondary/supporting color in this palette. This medium blue (muted) brings professionalism and depth Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 223°S: 18%L: 38%#354C7C
BLUE
#354C7C serves as the secondary/supporting color in this palette. This medium blue (moderately saturated) brings professionalism and depth Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 221°S: 40%L: 35%#022954
BLUE
#022954 serves as the accent/highlight color in this palette. This dark blue (highly saturated) brings professionalism and depth Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 211°S: 95%L: 17%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Cool tones convey professionalism, trust, and calmness. Ideal for corporate and tech applications.
High contrast ensures excellent readability and meets WCAG accessibility standards for most text combinations.
Moderate saturation balances visual interest with professional restraint.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: web interfaces, mobile apps. The monochromatic color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a balanced and versatile feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Excellent contrast makes this palette naturally accessible. Most color combinations will meet WCAG AA standards.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Cool tones are generally perceived as professional worldwide but always research cultural color meanings.
Export Formats
Explore Blue Aesthetics Palette
The Blue Aesthetics color palette is a masterful blend of soothing and bold hues that evoke a sense of serenity and professionalism, making it an ideal choice for designers seeking to create a lasting impression on their audience. At its core, this palette is a thoughtful combination of light and dark blues, from the soft EAEBFE to the deep 022954, each playing a vital role in crafting a visual narrative that is both calming and engaging. The palette's monochromatic approach ensures a sense of harmony and balance, while its cool tones evoke a sense of trust and reliability, making it perfect for a wide range of design applications.
Delving deeper into the palette, we find that EAEBFE serves as a gentle introduction, providing a soft and airy feel that sets the tone for the rest of the palette. B0B8CE adds a touch of sophistication, its muted quality helping to ground the design and prevent it from feeling too overwhelming. 505A74 brings a sense of depth and nuance, its rich blue tone adding complexity and visual interest to the design. 354C7C is a bold and dramatic shade that commands attention, while 022954 provides a sense of gravitas and stability, its dark navy tone helping to anchor the design and create a sense of balance. Each of these shades works together in harmony, creating a palette that is both visually striking and emotionally resonant.
In terms of practical applications, the Blue Aesthetics palette is incredibly versatile, lending itself well to a wide range of design projects, from websites and apps to branding and marketing materials. Its professional and balanced quality makes it an ideal choice for corporate or financial institutions, while its bold and dramatic tones also make it suitable for creative or artistic endeavors. Whether you're designing a website, creating a brand identity, or developing a marketing campaign, this palette is sure to provide a solid foundation for your design work. Its cool and calming tones also make it an excellent choice for designs that require a sense of trust and reliability, such as healthcare or education.
The psychological impact of the Blue Aesthetics palette should not be underestimated, as the colors used have a profound influence on viewer perception and behavior. The light blue tones, such as EAEBFE and B0B8CE, are often associated with feelings of calmness and serenity, while the darker tones, such as 354C7C and 022954, convey a sense of confidence and authority. By leveraging these psychological effects, designers can create designs that not only look great but also elicit a specific emotional response from their audience. For example, using the bold 354C7C as a call-to-action button can help to create a sense of urgency and encourage users to take action.
For designers looking to get the most out of the Blue Aesthetics palette, it's worth considering complementary colors and pairing suggestions to add an extra layer of depth and interest to their designs. Pairing the palette's cool blues with warm neutrals, such as beige or gray, can help to create a sense of balance and harmony, while adding a touch of bright color, such as yellow or orange, can help to create a sense of contrast and visual interest. By following best practices, such as using the 60-30-10 rule to balance the palette's colors, designers can create designs that are not only visually stunning but also effective in communicating their message and engaging their audience.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.

Categories & Tags
Frequently Asked Questions
Everything you need to know about using and implementing the blue aesthetics palette effectively in your projects.
