Color Palettes

Blue And Pink Color Palette – HEX, RGB & Design Inspiration

Color Details

HEX: #62AEC5

RGB: 98, 174, 197

HEX: #ADD2E4

RGB: 173, 210, 228

HEX: #FFFFFF

RGB: 255, 255, 255

HEX: #F678A7

RGB: 246, 120, 167

HEX: #E64072

RGB: 230, 64, 114

WCAG Accessibility Checker
Contrast ratios and WCAG compliance for text readability. AAA is enhanced conformance, AA is standard, and 4.5:1 minimum for normal text.

Text on White/Black Backgrounds

#62AEC5
On White
2.51:1
Fail
On Black
8.38:1
AAA (Enhanced)
#ADD2E4
On White
1.6:1
Fail
On Black
13.12:1
AAA (Enhanced)
#FFFFFF
On White
1:1
Fail
On Black
21:1
AAA (Enhanced)
#F678A7
On White
2.57:1
Fail
On Black
8.16:1
AAA (Enhanced)
#E64072
On White
3.93:1
AA (Large Text)
On Black
5.34:1
AA (Standard)

Color Pair Combinations (10 total)

#FFFFFF / #E64072
3.93:1
AA (Large Text)
#FFFFFF / #F678A7
2.57:1
Fail
#62AEC5 / #FFFFFF
2.51:1
Fail
#ADD2E4 / #E64072
2.46:1
Fail
#ADD2E4 / #F678A7
1.61:1
Fail
#ADD2E4 / #FFFFFF
1.6:1
Fail
#62AEC5 / #ADD2E4
1.57:1
Fail
#62AEC5 / #E64072
1.57:1
Fail
#F678A7 / #E64072
1.53:1
Fail
#62AEC5 / #F678A7
1.03:1
Fail

WCAG Contrast Standards:

  • AAA (7:1): Enhanced contrast for maximum readability
  • AA (4.5:1): Minimum for normal text (under 18pt)
  • AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
  • Fail: Below WCAG standards, not recommended for text
Live UI Preview
See your palette applied to real components with optimized text colors for accessibility
WCAG Guidelines

Recommended Text Colors

Aa
Primary
8.38:1 (AAA)
Aa
Secondary
13.12:1 (AAA)
Aa
Accent
21:1 (AAA)
Aa
Background
8.16:1 (AAA)
Aa
Neutral
5.34:1 (AA)

Buttons

Optimized for readability
Primary: 8.38:1 AAA
Secondary: 13.12:1 AAA
Accent: 21:1 AAA

Form Elements

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Badges & Tags

PrimarySecondaryAccentNeutralOutline

Alerts & Notifications

Information

This is an informational message using your primary color

Gradient Generator
Create beautiful gradients from your palette colors. Copy the CSS code and use directly in your projects.

Horizontal (Left to Right)

background: linear-gradient(to right, #62AEC5 0%, #ADD2E4 25%, #FFFFFF 50%, #F678A7 75%, #E64072 100%);

Vertical (Top to Bottom)

background: linear-gradient(to bottom, #62AEC5 0%, #ADD2E4 25%, #FFFFFF 50%, #F678A7 75%, #E64072 100%);

Diagonal (Top Left to Bottom Right)

background: linear-gradient(to bottom right, #62AEC5 0%, #ADD2E4 25%, #FFFFFF 50%, #F678A7 75%, #E64072 100%);

Usage Tips:

  • Copy the CSS code and paste directly into your stylesheets
  • Linear gradients work great for backgrounds and hero sections
  • Radial gradients are perfect for spotlights and focus effects
  • Conic gradients create eye-catching loading spinners and progress indicators
  • Smooth transitions ensure seamless color blending
Color Blindness Simulator
See how your palette appears to people with different types of color vision deficiency (CVD). Approximately 8% of males and 0.5% of females have some form of color blindness.

Normal Vision

No color vision deficiency

Color Swatches

#62AEC5

#ADD2E4

#FFFFFF

#F678A7

#E64072

Full Palette View

How people with Normal Vision see it:

Color Psychology & Brand Analysis
Understand the emotional impact, brand personality, and psychological effects of your color palette

Overall Mood & Feel

Energetic, warm, and inviting, with an airy and optimistic feel

Emotional Impact

Stimulating and energetic, evoking feelings of excitement, warmth, and action. The light tones create an uplifting, optimistic atmosphere perfect for approachable brands

Psychological Effect

This 5-color palette creates a energetic, warm, and inviting, with an airy and optimistic feel. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.

Brand Personality Traits

Modern
Clean
Efficient
Friendly
Nurturing

Perfect For These Industries

Healthcare
Technology
Weddings
Beauty & Cosmetics

Target Audience

Active, outgoing individuals who respond to energy and enthusiasm. Appeals to those seeking approachable, positive, and optimistic brands

Individual Color Psychology

#62AEC5

Clear and refreshing

Emotions Evoked

Clarity
Communication
Refreshment
Peace
Logic

Personality Traits

Clear
Calm
Logical
Technical
Modern

Brand Traits

Clean
Clear
Efficient
Logical
Refreshing

Ideal Industries

Technology
Healthcare
Communication
Water/Utilities
Cleaning Products

Marketing Use

Evokes feelings of cleanliness and clarity. Popular in tech and healthcare for its association with precision and hygiene.

Cultural Meanings

Western: Cleanliness, clarity, tranquility, technology
Eastern: Healing, meditation, heaven, immortality
Global: Water, sky, clarity, communication

Color Harmony Analysis

Palette Mood

BalancedLight & Airy

Temperature

CoolNeutralWarm

This palette combines balanced and light & airy moods with cool and neutral and warm tones, making it versatile for various design applications.

Professional Implementation Guide

This complementary blue and pink palette features 5 carefully selected warm tones that create a energetic and passionate aesthetic. With low contrast levels and moderate saturation, this palette is optimized for marketing materials and youth brands.

Web Design & Development

For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.

  • Apply the 60-30-10 rule for visual hierarchy
  • Use accent colors for CTAs and hover states
  • Maintain consistent color usage across all pages
  • Test responsive behavior on multiple devices

Mobile App Interfaces

In mobile applications, these warm tones provide excellent readability in bright conditions. Use the subtle color variations to define clear touch targets.

  • Design both light and dark mode variants
  • Consider thumb-reach zones for color placement
  • Test under direct sunlight and low light
  • Use color to indicate interactive elements

Brand Identity Systems

Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.

  • Define primary, secondary, and accent colors
  • Create usage rules for marketing materials
  • Specify minimum sizes and clear space
  • Document do's and don'ts for consistency

Frontend Development

Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.

  • Use CSS custom properties for theming
  • Implement semantic color naming conventions
  • Create utility classes for rapid prototyping
  • Consider CSS-in-JS for component-scoped colors

Print Design

For print materials, convert to CMYK using #62AEC5 as the dominant color for headers and #E64072 for accents. These colors translate well to print with minimal adjustment.

  • Add to your design software color library
  • Create swatches for quick color access
  • Use CMYK values for print production
  • Request color proofs before final print

Marketing Campaigns

Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.

  • Maintain color consistency across channels
  • A/B test color variations for conversion
  • Consider cultural color associations
  • Align colors with campaign messaging

Strategic Color Distribution

Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Blue And Pink:

60%

Dominant Color

#62AEC5

Use #62AEC5 as your primary color for backgrounds, main content areas. This cyan tone should occupy about 60% of your design space.

30%

Secondary Color

#FFFFFF

Apply #FFFFFF as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.

10%

Accent Color

#E64072

Reserve #E64072 for accent elements like buttons, links, and important highlights. This pink accent should be used sparingly (10% of design) to draw attention to key actions.

Professional Best Practices

Smart Usage Tips

  • Add white or black text overlays to improve readability on colored backgrounds
  • Balance warm tones with neutral whites or grays to create visual breathing room
  • Test your palette across different devices and lighting conditions before finalizing

Common Mistakes to Avoid

  • Don't use all colors equally—establish clear visual hierarchy through color weight
  • Avoid low-contrast text combinations that strain readability
  • Don't rely solely on color to convey meaning (use icons, text, and patterns too)
  • Avoid inconsistent color usage across different pages or screens
  • Don't assume screen colors match print output—always request physical proofs

Palette Overview & Statistics

5

Total Colors

4

Associated Tags

2

Categories

1673

Community Likes

Color Analysis & Technical Guide

Detailed breakdown of each color's role, characteristics, and optimal applications. This complementary palette creates a energetic and passionate aesthetic perfect for marketing materials and youth brands.

Individual Color Breakdown

Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The low contrast and moderate saturation ensure harmonious visual relationships.

  • #62AEC5

    CYAN

    #62AEC5 serves as the primary/dominant color in this palette. This medium cyan (moderately saturated) brings clarity and innovation Use it for headers, navigation bars, and brand elements.

    Light toneH: 194°S: 46%L: 58%
  • #ADD2E4

    BLUE

    #ADD2E4 serves as the secondary/supporting color in this palette. This light blue (moderately saturated) brings trust and tranquility Use it for cards, borders, section dividers, and supporting UI components.

    Light toneH: 200°S: 50%L: 79%
  • #FFFFFF

    WHITE

    #FFFFFF serves as the secondary/supporting color in this palette. This light white (muted) brings cleanliness and simplicity Use it for cards, borders, section dividers, and supporting UI components.

    Light toneH: 0°S: 0%L: 100%
  • #F678A7

    PINK

    #F678A7 serves as the secondary/supporting color in this palette. This light pink (highly saturated) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.

    Light toneH: 338°S: 88%L: 72%
  • #E64072

    PINK

    #E64072 serves as the accent/highlight color in this palette. This medium pink (highly saturated) brings playfulness and compassion Use it for call-to-action buttons, links, important notifications, and interactive elements.

    Light toneH: 342°S: 77%L: 58%

Palette Characteristics

This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.

Color Temperaturewarm

Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.

Contrast Levellow

Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.

Saturationmoderate

Moderate saturation balances visual interest with professional restraint.

Brightness Rangelight

Light palette creates airy, open designs with excellent readability for dark text overlays.

💡 Pro Tips for This Palette

  • Perfect for: marketing materials, youth brands, minimalist designs, health & wellness. The complementary color relationship creates natural visual flow.
  • Mood & Psychology: This palette evokes a energetic and passionate feeling, making it ideal for brands seeking to convey those qualities.
  • Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
  • Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
  • Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.

Export Formats

JSON
CSS Variables
Tailwind Config
SCSS Variables
Android XML

Explore Blue And Pink Palette

The Blue And Pink color palette is a masterful blend of soothing and vibrant hues that evoke a sense of serenity and playfulness, making it an excellent choice for designers seeking to create a balanced and modern visual identity. At its core, this palette is about harmony and contrast, as it brings together the calming effects of turquoise and light blue with the energetic and youthful qualities of pink and red. The resulting emotional impact is one of excitement and approachability, making it perfect for designs that aim to engage and inspire their audience.

Delving deeper into the palette, we find that the light blue shade, represented by the hex code ADD2E4, serves as a gentle background element that provides a sense of stability and trust. In contrast, the turquoise hue, encoded as AEC5, adds a touch of sophistication and elegance, while its slightly darker tone creates a sense of depth and visual interest. The white, or FFFFFF, acts as a neutral accent that helps to create contrast and balance out the other colors, preventing the design from feeling too overwhelming or busy. On the other end of the spectrum, we have the pink and red shades, represented by the hex codes F678A7 and E64072, respectively, which inject a sense of energy and vibrancy into the design, drawing the viewer's attention and creating a lasting impression.

In terms of practical applications, the Blue And Pink palette is incredibly versatile and can be used in a wide range of design contexts, from websites and mobile apps to branding and marketing materials. Its balanced and modern style makes it an excellent choice for designs that aim to appeal to a young and dynamic audience, such as social media platforms, e-commerce websites, or lifestyle brands. Additionally, the palette's unique blend of colors can be used to create visually striking and engaging designs, such as infographics, illustrations, or advertising campaigns, that capture the viewer's attention and convey a sense of excitement and energy.

The psychological impact of the Blue And Pink palette is also worth considering, as the colors used can influence the viewer's perception and behavior. For example, the turquoise and light blue shades can create a sense of calmness and trust, while the pink and red hues can stimulate feelings of excitement and enthusiasm. By carefully balancing these colors, designers can create a visual identity that not only engages and inspires their audience but also creates a lasting emotional connection. Furthermore, the palette's modern and balanced style can convey a sense of professionalism and sophistication, making it an excellent choice for designs that aim to establish a strong and credible brand identity.

For designers looking to get the most out of the Blue And Pink palette, it's essential to consider complementary colors and pairing suggestions to create a harmonious and visually appealing design. For example, the turquoise shade, encoded as AEC5, can be paired with the white, or FFFFFF, to create a clean and modern look, while the pink and red hues, represented by the hex codes F678A7 and E64072, can be used as accent colors to add a touch of energy and vibrancy to the design. By following best practices, such as using contrast and balance to create visual interest, designers can unlock the full potential of the Blue And Pink palette and create designs that are both visually stunning and emotionally engaging.

Palette Image

Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.

Blue And Pink image

Categories & Tags

Frequently Asked Questions

Everything you need to know about using and implementing the blue and pink palette effectively in your projects.