Blue And Pink Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #62AEC5
RGB: 98, 174, 197
HEX: #ADD2E4
RGB: 173, 210, 228
HEX: #FFFFFF
RGB: 255, 255, 255
HEX: #F678A7
RGB: 246, 120, 167
HEX: #E64072
RGB: 230, 64, 114
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #62AEC5 0%, #ADD2E4 25%, #FFFFFF 50%, #F678A7 75%, #E64072 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #62AEC5 0%, #ADD2E4 25%, #FFFFFF 50%, #F678A7 75%, #E64072 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #62AEC5 0%, #ADD2E4 25%, #FFFFFF 50%, #F678A7 75%, #E64072 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#62AEC5
#ADD2E4
#FFFFFF
#F678A7
#E64072
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Energetic, warm, and inviting, with an airy and optimistic feel
Emotional Impact
Stimulating and energetic, evoking feelings of excitement, warmth, and action. The light tones create an uplifting, optimistic atmosphere perfect for approachable brands
Psychological Effect
This 5-color palette creates a energetic, warm, and inviting, with an airy and optimistic feel. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Active, outgoing individuals who respond to energy and enthusiasm. Appeals to those seeking approachable, positive, and optimistic brands
Individual Color Psychology
#62AEC5
Clear and refreshing
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Evokes feelings of cleanliness and clarity. Popular in tech and healthcare for its association with precision and hygiene.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced and light & airy moods with cool and neutral and warm tones, making it versatile for various design applications.
Professional Implementation Guide
This complementary blue and pink palette features 5 carefully selected warm tones that create a energetic and passionate aesthetic. With low contrast levels and moderate saturation, this palette is optimized for marketing materials and youth brands.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these warm tones provide excellent readability in bright conditions. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #62AEC5 as the dominant color for headers and #E64072 for accents. These colors translate well to print with minimal adjustment.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Blue And Pink:
Dominant Color
#62AEC5Use #62AEC5 as your primary color for backgrounds, main content areas. This cyan tone should occupy about 60% of your design space.
Secondary Color
#FFFFFFApply #FFFFFF as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#E64072Reserve #E64072 for accent elements like buttons, links, and important highlights. This pink accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add white or black text overlays to improve readability on colored backgrounds
- •Balance warm tones with neutral whites or grays to create visual breathing room
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
4
Associated Tags
2
Categories
1673
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This complementary palette creates a energetic and passionate aesthetic perfect for marketing materials and youth brands.
Individual Color Breakdown
Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The low contrast and moderate saturation ensure harmonious visual relationships.
#62AEC5
CYAN
#62AEC5 serves as the primary/dominant color in this palette. This medium cyan (moderately saturated) brings clarity and innovation Use it for headers, navigation bars, and brand elements.
Light toneH: 194°S: 46%L: 58%#ADD2E4
BLUE
#ADD2E4 serves as the secondary/supporting color in this palette. This light blue (moderately saturated) brings trust and tranquility Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 200°S: 50%L: 79%#FFFFFF
WHITE
#FFFFFF serves as the secondary/supporting color in this palette. This light white (muted) brings cleanliness and simplicity Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 0°S: 0%L: 100%#F678A7
PINK
#F678A7 serves as the secondary/supporting color in this palette. This light pink (highly saturated) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 338°S: 88%L: 72%#E64072
PINK
#E64072 serves as the accent/highlight color in this palette. This medium pink (highly saturated) brings playfulness and compassion Use it for call-to-action buttons, links, important notifications, and interactive elements.
Light toneH: 342°S: 77%L: 58%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.
Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.
Moderate saturation balances visual interest with professional restraint.
Light palette creates airy, open designs with excellent readability for dark text overlays.
💡 Pro Tips for This Palette
- Perfect for: marketing materials, youth brands, minimalist designs, health & wellness. The complementary color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a energetic and passionate feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.
Export Formats
Explore Blue And Pink Palette
The Blue And Pink color palette is a masterful blend of soothing and vibrant hues that evoke a sense of serenity and playfulness, making it an excellent choice for designers seeking to create a balanced and modern visual identity. At its core, this palette is about harmony and contrast, as it brings together the calming effects of turquoise and light blue with the energetic and youthful qualities of pink and red. The resulting emotional impact is one of excitement and approachability, making it perfect for designs that aim to engage and inspire their audience.
Delving deeper into the palette, we find that the light blue shade, represented by the hex code ADD2E4, serves as a gentle background element that provides a sense of stability and trust. In contrast, the turquoise hue, encoded as AEC5, adds a touch of sophistication and elegance, while its slightly darker tone creates a sense of depth and visual interest. The white, or FFFFFF, acts as a neutral accent that helps to create contrast and balance out the other colors, preventing the design from feeling too overwhelming or busy. On the other end of the spectrum, we have the pink and red shades, represented by the hex codes F678A7 and E64072, respectively, which inject a sense of energy and vibrancy into the design, drawing the viewer's attention and creating a lasting impression.
In terms of practical applications, the Blue And Pink palette is incredibly versatile and can be used in a wide range of design contexts, from websites and mobile apps to branding and marketing materials. Its balanced and modern style makes it an excellent choice for designs that aim to appeal to a young and dynamic audience, such as social media platforms, e-commerce websites, or lifestyle brands. Additionally, the palette's unique blend of colors can be used to create visually striking and engaging designs, such as infographics, illustrations, or advertising campaigns, that capture the viewer's attention and convey a sense of excitement and energy.
The psychological impact of the Blue And Pink palette is also worth considering, as the colors used can influence the viewer's perception and behavior. For example, the turquoise and light blue shades can create a sense of calmness and trust, while the pink and red hues can stimulate feelings of excitement and enthusiasm. By carefully balancing these colors, designers can create a visual identity that not only engages and inspires their audience but also creates a lasting emotional connection. Furthermore, the palette's modern and balanced style can convey a sense of professionalism and sophistication, making it an excellent choice for designs that aim to establish a strong and credible brand identity.
For designers looking to get the most out of the Blue And Pink palette, it's essential to consider complementary colors and pairing suggestions to create a harmonious and visually appealing design. For example, the turquoise shade, encoded as AEC5, can be paired with the white, or FFFFFF, to create a clean and modern look, while the pink and red hues, represented by the hex codes F678A7 and E64072, can be used as accent colors to add a touch of energy and vibrancy to the design. By following best practices, such as using contrast and balance to create visual interest, designers can unlock the full potential of the Blue And Pink palette and create designs that are both visually stunning and emotionally engaging.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.

Frequently Asked Questions
Everything you need to know about using and implementing the blue and pink palette effectively in your projects.
