Blue Denim Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #071F35
RGB: 7, 31, 53
HEX: #24496B
RGB: 36, 73, 107
HEX: #446D92
RGB: 68, 109, 146
HEX: #98B1C8
RGB: 152, 177, 200
HEX: #F7FAFE
RGB: 247, 250, 254
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #071F35 0%, #24496B 25%, #446D92 50%, #98B1C8 75%, #F7FAFE 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #071F35 0%, #24496B 25%, #446D92 50%, #98B1C8 75%, #F7FAFE 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #071F35 0%, #24496B 25%, #446D92 50%, #98B1C8 75%, #F7FAFE 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#071F35
#24496B
#446D92
#98B1C8
#F7FAFE
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Calm, professional, and trustworthy
Emotional Impact
Calming and contemplative, promoting feelings of trust, stability, and peace. The balanced lightness creates versatility across different contexts
Psychological Effect
This 5-color palette creates a calm, professional, and trustworthy. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Business professionals and decision-makers seeking reliability and competence
Individual Color Psychology
#071F35
Professional and authoritative
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Most popular color globally. Builds trust and reduces stress. Ideal for corporate brands, financial services, and healthcare. Can suppress appetite.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines dark & bold and balanced and light & airy moods with cool tones, making it versatile for various design applications.
Professional Implementation Guide
This monochromatic blue denim palette features 5 carefully selected cool tones that create a balanced and versatile aesthetic. With high contrast levels and moderate saturation, this palette is optimized for web interfaces and mobile apps.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. The high contrast makes it ideal for accessible interfaces meeting WCAG AA standards.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these cool tones provide excellent battery efficiency on OLED screens. Use the strong color contrast to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #071F35 as the dominant color for headers and #F7FAFE for accents. These colors translate well to print with minimal adjustment.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Blue Denim:
Dominant Color
#071F35Use #071F35 as your primary color for backgrounds, main content areas. This blue tone should occupy about 60% of your design space.
Secondary Color
#446D92Apply #446D92 as your secondary color for supporting elements and section dividers. Allocate approximately 30% of your layout to this color.
Accent Color
#F7FAFEReserve #F7FAFE for accent elements like buttons, links, and important highlights. This blue accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add warm accent colors to create focal points and prevent designs from feeling too cold
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
2
Associated Tags
6
Categories
3989
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This monochromatic palette creates a balanced and versatile aesthetic perfect for web interfaces and mobile apps.
Individual Color Breakdown
Each color in this cool palette has been analyzed for its properties and ideal usage scenarios. The high contrast and moderate saturation ensure excellent readability and accessibility.
#071F35
BLUE
#071F35 serves as the primary/dominant color in this palette. This dark blue (highly saturated) brings professionalism and depth Use it for headers, navigation bars, and brand elements.
Dark toneH: 209°S: 77%L: 12%#24496B
BLUE
#24496B serves as the secondary/supporting color in this palette. This dark blue (moderately saturated) brings professionalism and depth Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 209°S: 50%L: 28%#446D92
BLUE
#446D92 serves as the secondary/supporting color in this palette. This medium blue (moderately saturated) brings professionalism and depth Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 208°S: 36%L: 42%#98B1C8
BLUE
#98B1C8 serves as the secondary/supporting color in this palette. This medium blue (moderately saturated) brings trust and tranquility Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 209°S: 30%L: 69%#F7FAFE
BLUE
#F7FAFE serves as the accent/highlight color in this palette. This light blue (highly saturated) brings trust and tranquility Use it for call-to-action buttons, links, important notifications, and interactive elements.
Light toneH: 214°S: 78%L: 98%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Cool tones convey professionalism, trust, and calmness. Ideal for corporate and tech applications.
High contrast ensures excellent readability and meets WCAG accessibility standards for most text combinations.
Moderate saturation balances visual interest with professional restraint.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: web interfaces, mobile apps. The monochromatic color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a balanced and versatile feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Excellent contrast makes this palette naturally accessible. Most color combinations will meet WCAG AA standards.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Cool tones are generally perceived as professional worldwide but always research cultural color meanings.
Export Formats
Explore Blue Denim Palette
The Blue Denim color palette is a masterfully crafted collection of hues that evoke a sense of serenity and professionalism, transporting viewers to a world of calmness and sophistication. At its core, this palette is a beautiful representation of the soothing qualities of blue, with each shade working in harmony to create a visually stunning and emotionally resonant experience. The palette's monochromatic approach, featuring a range of blues from the deep and mysterious 071F35 to the soft and airy F7FAFE, creates a sense of balance and cohesion that is both calming and engaging.
As we delve deeper into the palette, we find that each color plays a unique role in the overall aesthetic. The 071F35, a rich and dark navy blue, provides a sense of depth and stability, serving as a solid foundation for the rest of the palette. In contrast, the 24496B is a slightly lighter and more vibrant blue, with a hint of green undertones that add a touch of freshness and energy to the overall design. The 446D92 is a beautiful mid-tone blue, with a subtle grey undertone that helps to balance out the palette and create a sense of harmony. The 98B1C8 is a softer and more muted blue, with a hint of purple undertones that add a touch of warmth and sophistication. Finally, the F7FAFE is a light and airy blue, with a hint of white undertones that help to create a sense of brightness and openness.
The Blue Denim color palette is incredibly versatile, making it an excellent choice for a wide range of design applications, from websites and apps to branding and marketing materials. Its cool and balanced tones make it particularly well-suited for professional and corporate designs, where a sense of calmness and sophistication is essential. The palette's bold and sky-inspired colors also make it a great choice for designs that require a sense of freedom and creativity, such as travel or lifestyle brands. Whether you're designing a website, creating a brand identity, or developing a marketing campaign, the Blue Denim color palette is sure to provide a solid foundation for your design.
The colors in the Blue Denim palette also have a profound impact on viewer perception and behavior, with each shade influencing the emotional and psychological response to the design. The darker blues, such as the 071F35, can create a sense of trust and loyalty, while the lighter blues, such as the F7FAFE, can evoke feelings of happiness and optimism. The palette's balanced and harmonious approach can also help to reduce stress and anxiety, creating a sense of calmness and relaxation in the viewer. By carefully selecting and combining these colors, designers can create a powerful emotional connection with their audience, driving engagement and conversion.
To get the most out of the Blue Denim color palette, designers should consider pairing these colors with complementary hues, such as oranges or yellows, to create a sense of contrast and visual interest. The palette's blues can also be paired with neutral colors, such as whites or greys, to create a sense of balance and harmony. When working with the Blue Denim palette, it's also important to consider the 60-30-10 rule, where the dominant color, such as the 446D92, makes up 60 percent of the design, the secondary color, such as the 24496B, makes up 30 percent, and the accent color, such as the F7FAFE, makes up 10 percent. By following these guidelines and experimenting with different combinations, designers can unlock the full potential of the Blue Denim color palette and create designs that are both beautiful and effective.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.

Categories & Tags
Frequently Asked Questions
Everything you need to know about using and implementing the blue denim palette effectively in your projects.
