Blue-Green Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #5D8AA8
RGB: 93, 138, 168
HEX: #367588
RGB: 54, 117, 136
HEX: #2F4F4F
RGB: 47, 79, 79
HEX: #264348
RGB: 38, 67, 72
HEX: #004242
RGB: 0, 66, 66
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #5D8AA8 0%, #367588 25%, #2F4F4F 50%, #264348 75%, #004242 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #5D8AA8 0%, #367588 25%, #2F4F4F 50%, #264348 75%, #004242 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #5D8AA8 0%, #367588 25%, #2F4F4F 50%, #264348 75%, #004242 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#5D8AA8
#367588
#2F4F4F
#264348
#004242
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Calm, professional, and trustworthy, with a sophisticated and dramatic atmosphere
Emotional Impact
Calming and contemplative, promoting feelings of trust, stability, and peace. The dark tones establish a premium, sophisticated feel ideal for luxury positioning
Psychological Effect
This 5-color palette creates a calm, professional, and trustworthy, with a sophisticated and dramatic atmosphere. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Thoughtful consumers who value stability, trust, and quality
Individual Color Psychology
#5D8AA8
Trustworthy and stable
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Most popular color globally. Builds trust and reduces stress. Ideal for corporate brands, financial services, and healthcare. Can suppress appetite.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced and dark & bold moods with cool and neutral tones, making it versatile for various design applications.
Professional Implementation Guide
This monochromatic blue-green palette features 5 carefully selected cool tones that create a dramatic and sophisticated aesthetic. With medium contrast levels and moderate saturation, this palette is optimized for .
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these cool tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #5D8AA8 as the dominant color for headers and #004242 for accents. These colors translate well to print with minimal adjustment.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Blue-Green:
Dominant Color
#5D8AA8Use #5D8AA8 as your primary color for headers, hero sections, and primary CTAs. This blue tone should occupy about 60% of your design space.
Secondary Color
#2F4F4FApply #2F4F4F as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#004242Reserve #004242 for accent elements like buttons, links, and important highlights. This cyan accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add warm accent colors to create focal points and prevent designs from feeling too cold
- •Ensure sufficient lighting contrast for text elements—use light text on dark backgrounds
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
3
Associated Tags
6
Categories
3146
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This monochromatic palette creates a dramatic and sophisticated aesthetic perfect for .
Individual Color Breakdown
Each color in this cool palette has been analyzed for its properties and ideal usage scenarios. The medium contrast and moderate saturation ensure harmonious visual relationships.
#5D8AA8
BLUE
#5D8AA8 serves as the primary/dominant color in this palette. This medium blue (moderately saturated) brings trust and tranquility Use it for headers, navigation bars, and brand elements.
Light toneH: 204°S: 30%L: 51%#367588
CYAN
#367588 serves as the secondary/supporting color in this palette. This medium cyan (moderately saturated) brings clarity and innovation Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 194°S: 43%L: 37%#2F4F4F
CYAN
#2F4F4F serves as the secondary/supporting color in this palette. This dark cyan (muted) brings clarity and innovation Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 180°S: 25%L: 25%#264348
CYAN
#264348 serves as the secondary/supporting color in this palette. This dark cyan (moderately saturated) brings clarity and innovation Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 189°S: 31%L: 22%#004242
CYAN
#004242 serves as the accent/highlight color in this palette. This dark cyan (highly saturated) brings clarity and innovation Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 180°S: 100%L: 13%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Cool tones convey professionalism, trust, and calmness. Ideal for corporate and tech applications.
Medium contrast provides visual interest while maintaining readability with proper text color choices.
Moderate saturation balances visual interest with professional restraint.
Dark tones create dramatic, sophisticated aesthetics and save battery on OLED displays.
💡 Pro Tips for This Palette
- Perfect for: . The monochromatic color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a dramatic and sophisticated feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Cool tones are generally perceived as professional worldwide but always research cultural color meanings.
Export Formats
Explore Blue-Green Palette
The Blue-Green color palette is a captivating blend of hues that evoke a sense of serenity and tranquility, reminiscent of a clear sky on a warm summer day or the gentle lapping of waves against a coastal shore. This soothing palette has a profound emotional impact, transporting viewers to a state of calmness and balance, making it an ideal choice for designers seeking to create a sense of harmony and stability in their work. At its core, the palette is defined by a range of blues and greens, from the soft, gentle tone of 5D8AA8 to the deeper, richer shades of 264348 and 004242, with 367588 and 2F4F4F providing a beautiful balance in between.
Delving deeper into each color, 5D8AA8 is a light, airy blue-green that sets the tone for the palette, providing a sense of freedom and openness. This shade is perfectly suited for backgrounds, textures, and other design elements that require a soft, calming presence. In contrast, 367588 is a deeper, more saturated teal that adds a sense of depth and luxury to the palette, making it ideal for accents, highlights, and other design elements that require a touch of sophistication. The darkest shade in the palette, 264348, is a rich, navy blue-green that provides a sense of stability and grounding, while 2F4F4F is a muted, grey-green that adds a sense of balance and neutrality. Finally, 004242 is a deep, cool blue that adds a sense of drama and elegance to the palette, making it perfect for creating striking contrasts and visual interest.
The Blue-Green palette is incredibly versatile, lending itself to a wide range of practical applications, from website design and app development to branding, marketing, and beyond. Designers can use this palette to create stunning visual identities for coastal-themed businesses, outdoor apparel brands, or eco-friendly products, among others. The palette's calming, natural hues also make it an excellent choice for wellness, healthcare, and lifestyle brands seeking to convey a sense of serenity and tranquility. Whether used in digital or print design, the Blue-Green palette is sure to evoke a sense of balance and harmony, drawing viewers in and engaging them on a deeper level.
The psychological impact of the Blue-Green palette is profound, as these colors have a profound influence on viewer perception and behavior. Blues and greens are often associated with feelings of trust, loyalty, and wisdom, making this palette an excellent choice for brands seeking to establish a sense of credibility and authority. The calming, natural hues also have a profound impact on emotional state, reducing stress and anxiety while promoting relaxation and calmness. By leveraging the Blue-Green palette, designers can create visual experiences that not only engage and inspire but also soothe and reassure, fostering a deeper connection with their audience.
For designers seeking to get the most out of the Blue-Green palette, there are several pro tips to keep in mind. To create striking contrasts and visual interest, try pairing the deeper shades like 264348 and 004242 with lighter, brighter colors like 5D8AA8 and 367588. For a more muted, subtle look, combine the palette's greener shades like 2F4F4F with neutral beige or grey tones. When it comes to design best practices, remember to balance the palette's cooler tones with warmer accents and textures to create a sense of depth and visual interest. By experimenting with different combinations and applications, designers can unlock the full potential of the Blue-Green palette, creating stunning visual experiences that engage, inspire, and soothe their audience.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Frequently Asked Questions
Everything you need to know about using and implementing the blue-green palette effectively in your projects.