Blue Green Red Palette Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #264B96
RGB: 38, 75, 150
HEX: #27B376
RGB: 39, 179, 118
HEX: #006F3C
RGB: 0, 111, 60
HEX: #F9A73E
RGB: 249, 167, 62
HEX: #BF212F
RGB: 191, 33, 47
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #264B96 0%, #27B376 25%, #006F3C 50%, #F9A73E 75%, #BF212F 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #264B96 0%, #27B376 25%, #006F3C 50%, #F9A73E 75%, #BF212F 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #264B96 0%, #27B376 25%, #006F3C 50%, #F9A73E 75%, #BF212F 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#264B96
#27B376
#006F3C
#F9A73E
#BF212F
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Energetic, warm, and inviting
Emotional Impact
Stimulating and energetic, evoking feelings of excitement, warmth, and action. The balanced lightness creates versatility across different contexts
Psychological Effect
This 5-color palette creates a energetic, warm, and inviting. It reduces stress and promotes relaxation, lowering heart rate and encouraging contemplation. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Business professionals and decision-makers seeking reliability and competence
Individual Color Psychology
#264B96
Trustworthy and stable
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Most popular color globally. Builds trust and reduces stress. Ideal for corporate brands, financial services, and healthcare. Can suppress appetite.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced moods with cool and neutral and warm tones, making it versatile for various design applications.
Professional Implementation Guide
This complementary blue green red palette palette features 5 carefully selected warm tones that create a energetic and passionate aesthetic. With low contrast levels and vibrant saturation, this palette is optimized for marketing materials and youth brands.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #264B96 as the dominant color for headers and #BF212F for accents. These vibrant colors may appear slightly muted in print; request color proofs.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Blue Green Red Palette:
Dominant Color
#264B96Use #264B96 as your primary color for backgrounds, main content areas. This blue tone should occupy about 60% of your design space.
Secondary Color
#006F3CApply #006F3C as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#BF212FReserve #BF212F for accent elements like buttons, links, and important highlights. This red accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add white or black text overlays to improve readability on colored backgrounds
- •Use desaturated versions (reduce saturation by 20-30%) for large background areas to prevent visual fatigue
- •Balance warm tones with neutral whites or grays to create visual breathing room
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
4
Associated Tags
5
Categories
4113
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This complementary palette creates a energetic and passionate aesthetic perfect for marketing materials and youth brands.
Individual Color Breakdown
Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The low contrast and vibrant saturation ensure harmonious visual relationships.
#264B96
BLUE
#264B96 serves as the primary/dominant color in this palette. This medium blue (moderately saturated) brings professionalism and depth Use it for headers, navigation bars, and brand elements.
Dark toneH: 220°S: 60%L: 37%#27B376
GREEN
#27B376 serves as the secondary/supporting color in this palette. This medium green (highly saturated) brings stability and prosperity Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 154°S: 64%L: 43%#006F3C
GREEN
#006F3C serves as the secondary/supporting color in this palette. This dark green (highly saturated) brings stability and prosperity Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 152°S: 100%L: 22%#F9A73E
ORANGE
#F9A73E serves as the secondary/supporting color in this palette. This medium orange (highly saturated) brings creativity and enthusiasm Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 34°S: 94%L: 61%#BF212F
RED
#BF212F serves as the accent/highlight color in this palette. This medium red (highly saturated) brings power and sophistication Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 355°S: 71%L: 44%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.
Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.
Vibrant saturation creates bold, attention-grabbing designs perfect for youth brands and creative projects.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: marketing materials, youth brands. The complementary color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a energetic and passionate feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.
Export Formats
Explore Blue Green Red Palette Palette
The Blue Green Red Palette is a dynamic and captivating combination of colors that instantly evokes feelings of energy, sophistication, and vibrancy. This unique blend of hues has the power to elevate any design, from digital interfaces to branding and marketing materials, and leave a lasting impression on the viewer. At the heart of this palette are five distinct colors, each with its own unique character and role to play in creating a visually stunning and emotionally engaging experience.
The palette begins with a deep, rich blue, reminiscent of a clear summer sky, which is represented by the hex code 264B96. This shade brings a sense of elegance and refinement to the palette, and serves as a perfect backdrop for the other colors to shine. In contrast, the 27B376 and 006F3C hex codes introduce a pair of fresh and calming teal tones that add a sense of balance and harmony to the palette. The 27B376 shade has a slightly lighter and more vibrant quality, while the 006F3C is deeper and more muted, allowing designers to choose the perfect shade to suit their needs. Meanwhile, the F9A73E and BF212F hex codes bring a burst of warmth and energy to the palette, with the former being a bright and inviting orange-red shade, and the latter a bold and dramatic red tone.
The Blue Green Red Palette is incredibly versatile and can be applied to a wide range of design projects, from websites and mobile apps to branding and marketing campaigns. Its modern and bold aesthetic makes it perfect for designers looking to create a striking and memorable visual identity for their clients. Whether used as a primary color scheme or as an accent palette, these colors have the power to elevate any design and capture the viewer's attention. The palette's energetic and vibrant quality also makes it well-suited for use in social media, gaming, and entertainment applications, where a bold and engaging visual style is essential.
The colors in the Blue Green Red Palette also have a profound impact on the viewer's perception and behavior. The blue and teal tones have a calming effect, while the orange-red and red shades stimulate the senses and encourage action. By combining these colors in a thoughtful and intentional way, designers can create a visual experience that not only captures the viewer's attention but also influences their emotions and behavior. For example, the bold red tone, represented by the BF212F hex code, can be used to draw attention to a call-to-action or promote a sense of urgency, while the soothing teal shades can be used to create a sense of balance and harmony.
To get the most out of the Blue Green Red Palette, designers should consider pairing these colors with complementary shades to create a visually striking contrast. For example, the deep blue tone, represented by the 264B96 hex code, can be paired with a bright and creamy white to create a beautiful and elegant visual effect. Additionally, designers should be mindful of the 60-30-10 rule, which suggests that a dominant color should cover about 60 percent of the design, a secondary color should cover about 30 percent, and an accent color should cover about 10 percent. By following this rule and using the colors in the Blue Green Red Palette in a thoughtful and intentional way, designers can create a truly stunning and effective visual experience that engages and inspires the viewer.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Frequently Asked Questions
Everything you need to know about using and implementing the blue green red palette palette effectively in your projects.