Blue Indigo Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #191970
RGB: 25, 25, 112
HEX: #002395
RGB: 0, 35, 149
HEX: #00416A
RGB: 0, 65, 106
HEX: #1560BD
RGB: 21, 96, 189
HEX: #5D76CB
RGB: 93, 118, 203
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #191970 0%, #002395 25%, #00416A 50%, #1560BD 75%, #5D76CB 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #191970 0%, #002395 25%, #00416A 50%, #1560BD 75%, #5D76CB 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #191970 0%, #002395 25%, #00416A 50%, #1560BD 75%, #5D76CB 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#191970
#002395
#00416A
#1560BD
#5D76CB
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Calm, professional, and trustworthy
Emotional Impact
Calming and contemplative, promoting feelings of trust, stability, and peace. The balanced lightness creates versatility across different contexts
Psychological Effect
This 5-color palette creates a calm, professional, and trustworthy. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Business professionals and decision-makers seeking reliability and competence
Individual Color Psychology
#191970
Professional and authoritative
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Most popular color globally. Builds trust and reduces stress. Ideal for corporate brands, financial services, and healthcare. Can suppress appetite.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines dark & bold and balanced moods with cool tones, making it versatile for various design applications.
Professional Implementation Guide
This analogous blue indigo palette features 5 carefully selected cool tones that create a balanced and versatile aesthetic. With medium contrast levels and vibrant saturation, this palette is optimized for .
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these cool tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #191970 as the dominant color for headers and #5D76CB for accents. These vibrant colors may appear slightly muted in print; request color proofs.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Blue Indigo:
Dominant Color
#191970Use #191970 as your primary color for backgrounds, main content areas. This blue tone should occupy about 60% of your design space.
Secondary Color
#00416AApply #00416A as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#5D76CBReserve #5D76CB for accent elements like buttons, links, and important highlights. This blue accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Use desaturated versions (reduce saturation by 20-30%) for large background areas to prevent visual fatigue
- •Add warm accent colors to create focal points and prevent designs from feeling too cold
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
2
Associated Tags
6
Categories
2649
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This analogous palette creates a balanced and versatile aesthetic perfect for .
Individual Color Breakdown
Each color in this cool palette has been analyzed for its properties and ideal usage scenarios. The medium contrast and vibrant saturation ensure harmonious visual relationships.
#191970
BLUE
#191970 serves as the primary/dominant color in this palette. This dark blue (highly saturated) brings professionalism and depth Use it for headers, navigation bars, and brand elements.
Dark toneH: 240°S: 64%L: 27%#002395
BLUE
#002395 serves as the secondary/supporting color in this palette. This dark blue (highly saturated) brings professionalism and depth Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 226°S: 100%L: 29%#00416A
BLUE
#00416A serves as the secondary/supporting color in this palette. This dark blue (highly saturated) brings professionalism and depth Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 203°S: 100%L: 21%#1560BD
BLUE
#1560BD serves as the secondary/supporting color in this palette. This medium blue (highly saturated) brings professionalism and depth Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 213°S: 80%L: 41%#5D76CB
BLUE
#5D76CB serves as the accent/highlight color in this palette. This medium blue (moderately saturated) brings trust and tranquility Use it for call-to-action buttons, links, important notifications, and interactive elements.
Light toneH: 226°S: 51%L: 58%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Cool tones convey professionalism, trust, and calmness. Ideal for corporate and tech applications.
Medium contrast provides visual interest while maintaining readability with proper text color choices.
Vibrant saturation creates bold, attention-grabbing designs perfect for youth brands and creative projects.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: . The analogous color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a balanced and versatile feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Cool tones are generally perceived as professional worldwide but always research cultural color meanings.
Export Formats
Explore Blue Indigo Palette
The Blue Indigo color palette embodies a sense of profound elegance and sophistication, evoking feelings of trust, loyalty, and wisdom. This captivating monochromatic scheme weaves together a range of blues, from the darkest, richest tones to the most vibrant and energetic, creating a visually striking and emotionally resonant experience. At the heart of this palette lies a deep, mysterious shade, reminiscent of a clear night sky, which sets the tone for a palette that is both bold and refined. The colors in this palette, including the dramatic 191970, the intense 002395, the soft 00416A, the bright 1560BD, and the radiant 5D76CB, work together in perfect harmony to create a sense of depth and dimensionality.
As we delve deeper into the Blue Indigo palette, it becomes clear that each shade plays a unique and vital role in the overall aesthetic. The darkest shade, 191970, provides a sense of stability and grounding, while the 002395 adds a sense of intensity and drama. The 00416A, with its slightly softer quality, helps to balance out the palette, creating a sense of harmony and cohesion. The 1560BD, with its bright, vibrant tone, injects a sense of energy and dynamism, while the 5D76CB, with its radiant, jewel-like quality, adds a touch of sophistication and glamour. Together, these shades create a palette that is both cool and vibrant, perfect for designs that require a sense of contrast and visual interest.
The Blue Indigo palette is incredibly versatile, lending itself to a wide range of design applications, from websites and apps to branding and marketing materials. Its bold, energetic quality makes it perfect for designs that require a sense of excitement and dynamism, such as entertainment or technology brands. At the same time, its sophisticated, refined quality makes it equally well-suited to more traditional or conservative industries, such as finance or education. Whether used as a primary color scheme or as an accent palette, the Blue Indigo palette is sure to add a sense of depth and visual interest to any design.
The colors in the Blue Indigo palette also have a profound impact on viewer perception and behavior, influencing emotions and attitudes in a powerful way. The blues in this palette are known to evoke feelings of trust, loyalty, and wisdom, making them perfect for designs that require a sense of authority or credibility. The darker, richer tones can also create a sense of luxury or sophistication, while the brighter, more vibrant shades can add a sense of energy and excitement. By carefully selecting and combining these shades, designers can create a visual language that resonates with their target audience and communicates their message with clarity and precision.
For designers looking to get the most out of the Blue Indigo palette, there are a few key tips and tricks to keep in mind. To create a sense of contrast and visual interest, try pairing the palette with complementary shades, such as warm neutrals or bright, bold accents. The 5D76CB, with its radiant, jewel-like quality, pairs particularly well with rich, earthy tones, such as terracotta or sienna. When using the palette in a design, be sure to balance the bold, energetic shades with softer, more muted tones, to create a sense of harmony and cohesion. By following these tips and techniques, designers can unlock the full potential of the Blue Indigo palette, creating designs that are both visually stunning and emotionally resonant.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Frequently Asked Questions
Everything you need to know about using and implementing the blue indigo palette effectively in your projects.