Blue Purple Red Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #61AED1
RGB: 97, 174, 209
HEX: #618DD1
RGB: 97, 141, 209
HEX: #A161D1
RGB: 161, 97, 209
HEX: #D16196
RGB: 209, 97, 150
HEX: #D16163
RGB: 209, 97, 99
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #61AED1 0%, #618DD1 25%, #A161D1 50%, #D16196 75%, #D16163 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #61AED1 0%, #618DD1 25%, #A161D1 50%, #D16196 75%, #D16163 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #61AED1 0%, #618DD1 25%, #A161D1 50%, #D16196 75%, #D16163 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#61AED1
#618DD1
#A161D1
#D16196
#D16163
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Calm, professional, and trustworthy
Emotional Impact
Calming and contemplative, promoting feelings of trust, stability, and peace. The balanced lightness creates versatility across different contexts
Psychological Effect
This 5-color palette creates a calm, professional, and trustworthy. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Thoughtful consumers who value stability, trust, and quality
Individual Color Psychology
#61AED1
Clear and refreshing
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Evokes feelings of cleanliness and clarity. Popular in tech and healthcare for its association with precision and hygiene.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced moods with cool and warm tones, making it versatile for various design applications.
Professional Implementation Guide
This complementary blue purple red palette features 5 carefully selected cool tones that create a balanced and versatile aesthetic. With low contrast levels and moderate saturation, this palette is optimized for .
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these cool tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #61AED1 as the dominant color for headers and #D16163 for accents. These colors translate well to print with minimal adjustment.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Blue Purple Red:
Dominant Color
#61AED1Use #61AED1 as your primary color for backgrounds, main content areas. This cyan tone should occupy about 60% of your design space.
Secondary Color
#A161D1Apply #A161D1 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#D16163Reserve #D16163 for accent elements like buttons, links, and important highlights. This red accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add white or black text overlays to improve readability on colored backgrounds
- •Add warm accent colors to create focal points and prevent designs from feeling too cold
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
4
Associated Tags
2
Categories
1068
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This complementary palette creates a balanced and versatile aesthetic perfect for .
Individual Color Breakdown
Each color in this cool palette has been analyzed for its properties and ideal usage scenarios. The low contrast and moderate saturation ensure harmonious visual relationships.
#61AED1
CYAN
#61AED1 serves as the primary/dominant color in this palette. This medium cyan (moderately saturated) brings clarity and innovation Use it for headers, navigation bars, and brand elements.
Light toneH: 199°S: 55%L: 60%#618DD1
BLUE
#618DD1 serves as the secondary/supporting color in this palette. This medium blue (moderately saturated) brings trust and tranquility Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 216°S: 55%L: 60%#A161D1
PURPLE
#A161D1 serves as the secondary/supporting color in this palette. This medium purple (moderately saturated) brings creative and luxurious Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 274°S: 55%L: 60%#D16196
PINK
#D16196 serves as the secondary/supporting color in this palette. This medium pink (moderately saturated) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 332°S: 55%L: 60%#D16163
RED
#D16163 serves as the accent/highlight color in this palette. This medium red (moderately saturated) brings energy and warmth Use it for call-to-action buttons, links, important notifications, and interactive elements.
Light toneH: 359°S: 55%L: 60%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Cool tones convey professionalism, trust, and calmness. Ideal for corporate and tech applications.
Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.
Moderate saturation balances visual interest with professional restraint.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: . The complementary color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a balanced and versatile feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Cool tones are generally perceived as professional worldwide but always research cultural color meanings.
Export Formats
Explore Blue Purple Red Palette
The Blue Purple Red color palette is a captivating and modern combination of hues that evoke a sense of balance and serenity, while also conveying a sense of energy and creativity. At its core, this palette is all about the interplay between cool, calming tones and vibrant, attention-grabbing shades, resulting in a visual experience that is both soothing and stimulating. The palette's lead color, a gentle turquoise blue represented by the hex code AED1, sets the tone for a refreshing and modern aesthetic, while its supporting colors add depth, complexity, and a touch of sophistication.
As we delve deeper into the palette, we find a range of intriguing shades that work together in harmony. The color represented by the hex code D1, a soft blue with a hint of gray, provides a subtle background tone that allows the other colors to take center stage. In contrast, the rich, plum-like purple of the hex code D161D1 adds a sense of luxury and creativity, drawing the viewer's eye and inspiring the imagination. Meanwhile, the warm, earthy tone of the hex code D16163 injects a sense of warmth and coziness, balancing out the cooler tones and preventing the palette from feeling too chilly or austere. Finally, the hex code AED1's neighboring shade, represented by the hex code D16196, brings a sense of vibrancy and playfulness to the palette, with its bold, reddish purple hue.
Designers will find the Blue Purple Red palette to be a versatile and inspiring choice for a wide range of applications, from website design and mobile apps to branding and marketing campaigns. The palette's balanced, modern aesthetic makes it particularly well-suited to tech startups, creative agencies, and other forward-thinking businesses that want to convey a sense of innovation and dynamism. Whether used for a website's background, a mobile app's UI, or a company's logo and branding, the Blue Purple Red palette is sure to make a lasting impression and leave a lasting impact on the viewer. Furthermore, the palette's unique blend of colors can also be used to create visually striking graphics, illustrations, and other design elements that add an extra layer of depth and interest to a design.
The Blue Purple Red palette also has a profound impact on the viewer's perception and behavior, thanks to the psychological effects of its constituent colors. The palette's blue tones, for example, are known to evoke feelings of trust, loyalty, and calmness, making them ideal for designs that require a sense of stability and dependability. The purple shades, on the other hand, are often associated with creativity, luxury, and wisdom, and can be used to add a sense of sophistication and glamour to a design. Meanwhile, the red tone adds a sense of energy and urgency, drawing the viewer's attention and encouraging them to take action. By carefully balancing these different colors and their psychological effects, designers can create a visual experience that is both engaging and persuasive.
For designers looking to get the most out of the Blue Purple Red palette, there are a few pro tips to keep in mind. To add some extra contrast and visual interest to a design, try pairing the palette's cool tones with complementary shades like orange or yellow, which will create a striking and harmonious visual effect. Alternatively, designers can use the palette's earthy tone, represented by the hex code D16163, as a background color and pair it with the bolder, brighter shades to create a sense of depth and layering. By experimenting with different combinations and pairings, designers can unlock the full potential of the Blue Purple Red palette and create designs that are both beautiful and effective.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.

Frequently Asked Questions
Everything you need to know about using and implementing the blue purple red palette effectively in your projects.
