Color Palettes

Blue Purple Red Color Palette – HEX, RGB & Design Inspiration

Color Details

HEX: #61AED1

RGB: 97, 174, 209

HEX: #618DD1

RGB: 97, 141, 209

HEX: #A161D1

RGB: 161, 97, 209

HEX: #D16196

RGB: 209, 97, 150

HEX: #D16163

RGB: 209, 97, 99

WCAG Accessibility Checker
Contrast ratios and WCAG compliance for text readability. AAA is enhanced conformance, AA is standard, and 4.5:1 minimum for normal text.

Text on White/Black Backgrounds

#61AED1
On White
2.48:1
Fail
On Black
8.48:1
AAA (Enhanced)
#618DD1
On White
3.37:1
AA (Large Text)
On Black
6.24:1
AA (Standard)
#A161D1
On White
4.08:1
AA (Large Text)
On Black
5.15:1
AA (Standard)
#D16196
On White
3.58:1
AA (Large Text)
On Black
5.86:1
AA (Standard)
#D16163
On White
3.75:1
AA (Large Text)
On Black
5.6:1
AA (Standard)

Color Pair Combinations (10 total)

#61AED1 / #A161D1
1.65:1
Fail
#61AED1 / #D16163
1.51:1
Fail
#61AED1 / #D16196
1.45:1
Fail
#61AED1 / #618DD1
1.36:1
Fail
#618DD1 / #A161D1
1.21:1
Fail
#A161D1 / #D16196
1.14:1
Fail
#618DD1 / #D16163
1.11:1
Fail
#A161D1 / #D16163
1.09:1
Fail
#618DD1 / #D16196
1.06:1
Fail
#D16196 / #D16163
1.05:1
Fail

WCAG Contrast Standards:

  • AAA (7:1): Enhanced contrast for maximum readability
  • AA (4.5:1): Minimum for normal text (under 18pt)
  • AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
  • Fail: Below WCAG standards, not recommended for text
Live UI Preview
See your palette applied to real components with optimized text colors for accessibility
WCAG Guidelines

Recommended Text Colors

Aa
Primary
8.48:1 (AAA)
Aa
Secondary
6.24:1 (AA)
Aa
Accent
5.15:1 (AA)
Aa
Background
5.86:1 (AA)
Aa
Neutral
5.6:1 (AA)

Buttons

Optimized for readability
Primary: 8.48:1 AAA
Secondary: 6.24:1 AA
Accent: 5.15:1 AA

Form Elements

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Badges & Tags

PrimarySecondaryAccentNeutralOutline

Alerts & Notifications

Information

This is an informational message using your primary color

Gradient Generator
Create beautiful gradients from your palette colors. Copy the CSS code and use directly in your projects.

Horizontal (Left to Right)

background: linear-gradient(to right, #61AED1 0%, #618DD1 25%, #A161D1 50%, #D16196 75%, #D16163 100%);

Vertical (Top to Bottom)

background: linear-gradient(to bottom, #61AED1 0%, #618DD1 25%, #A161D1 50%, #D16196 75%, #D16163 100%);

Diagonal (Top Left to Bottom Right)

background: linear-gradient(to bottom right, #61AED1 0%, #618DD1 25%, #A161D1 50%, #D16196 75%, #D16163 100%);

Usage Tips:

  • Copy the CSS code and paste directly into your stylesheets
  • Linear gradients work great for backgrounds and hero sections
  • Radial gradients are perfect for spotlights and focus effects
  • Conic gradients create eye-catching loading spinners and progress indicators
  • Smooth transitions ensure seamless color blending
Color Blindness Simulator
See how your palette appears to people with different types of color vision deficiency (CVD). Approximately 8% of males and 0.5% of females have some form of color blindness.

Normal Vision

No color vision deficiency

Color Swatches

#61AED1

#618DD1

#A161D1

#D16196

#D16163

Full Palette View

How people with Normal Vision see it:

Color Psychology & Brand Analysis
Understand the emotional impact, brand personality, and psychological effects of your color palette

Overall Mood & Feel

Calm, professional, and trustworthy

Emotional Impact

Calming and contemplative, promoting feelings of trust, stability, and peace. The balanced lightness creates versatility across different contexts

Psychological Effect

This 5-color palette creates a calm, professional, and trustworthy. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.

Brand Personality Traits

Clean
Clear
Efficient
Logical
Refreshing

Perfect For These Industries

Healthcare
Technology
Beauty & Cosmetics
Fashion

Target Audience

Thoughtful consumers who value stability, trust, and quality

Individual Color Psychology

#61AED1

Clear and refreshing

Emotions Evoked

Clarity
Communication
Refreshment
Peace
Logic

Personality Traits

Clear
Calm
Logical
Technical
Modern

Brand Traits

Clean
Clear
Efficient
Logical
Refreshing

Ideal Industries

Technology
Healthcare
Communication
Water/Utilities
Cleaning Products

Marketing Use

Evokes feelings of cleanliness and clarity. Popular in tech and healthcare for its association with precision and hygiene.

Cultural Meanings

Western: Cleanliness, clarity, tranquility, technology
Eastern: Healing, meditation, heaven, immortality
Global: Water, sky, clarity, communication

Color Harmony Analysis

Palette Mood

Balanced

Temperature

CoolWarm

This palette combines balanced moods with cool and warm tones, making it versatile for various design applications.

Professional Implementation Guide

This complementary blue purple red palette features 5 carefully selected cool tones that create a balanced and versatile aesthetic. With low contrast levels and moderate saturation, this palette is optimized for .

Web Design & Development

For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.

  • Apply the 60-30-10 rule for visual hierarchy
  • Use accent colors for CTAs and hover states
  • Maintain consistent color usage across all pages
  • Test responsive behavior on multiple devices

Mobile App Interfaces

In mobile applications, these cool tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.

  • Design both light and dark mode variants
  • Consider thumb-reach zones for color placement
  • Test under direct sunlight and low light
  • Use color to indicate interactive elements

Brand Identity Systems

Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.

  • Define primary, secondary, and accent colors
  • Create usage rules for marketing materials
  • Specify minimum sizes and clear space
  • Document do's and don'ts for consistency

Frontend Development

Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.

  • Use CSS custom properties for theming
  • Implement semantic color naming conventions
  • Create utility classes for rapid prototyping
  • Consider CSS-in-JS for component-scoped colors

Print Design

For print materials, convert to CMYK using #61AED1 as the dominant color for headers and #D16163 for accents. These colors translate well to print with minimal adjustment.

  • Add to your design software color library
  • Create swatches for quick color access
  • Use CMYK values for print production
  • Request color proofs before final print

Marketing Campaigns

Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.

  • Maintain color consistency across channels
  • A/B test color variations for conversion
  • Consider cultural color associations
  • Align colors with campaign messaging

Strategic Color Distribution

Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Blue Purple Red:

60%

Dominant Color

#61AED1

Use #61AED1 as your primary color for backgrounds, main content areas. This cyan tone should occupy about 60% of your design space.

30%

Secondary Color

#A161D1

Apply #A161D1 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.

10%

Accent Color

#D16163

Reserve #D16163 for accent elements like buttons, links, and important highlights. This red accent should be used sparingly (10% of design) to draw attention to key actions.

Professional Best Practices

Smart Usage Tips

  • Add white or black text overlays to improve readability on colored backgrounds
  • Add warm accent colors to create focal points and prevent designs from feeling too cold
  • Test your palette across different devices and lighting conditions before finalizing

Common Mistakes to Avoid

  • Don't use all colors equally—establish clear visual hierarchy through color weight
  • Avoid low-contrast text combinations that strain readability
  • Don't rely solely on color to convey meaning (use icons, text, and patterns too)
  • Avoid inconsistent color usage across different pages or screens
  • Don't assume screen colors match print output—always request physical proofs

Palette Overview & Statistics

5

Total Colors

4

Associated Tags

2

Categories

1068

Community Likes

Color Analysis & Technical Guide

Detailed breakdown of each color's role, characteristics, and optimal applications. This complementary palette creates a balanced and versatile aesthetic perfect for .

Individual Color Breakdown

Each color in this cool palette has been analyzed for its properties and ideal usage scenarios. The low contrast and moderate saturation ensure harmonious visual relationships.

  • #61AED1

    CYAN

    #61AED1 serves as the primary/dominant color in this palette. This medium cyan (moderately saturated) brings clarity and innovation Use it for headers, navigation bars, and brand elements.

    Light toneH: 199°S: 55%L: 60%
  • #618DD1

    BLUE

    #618DD1 serves as the secondary/supporting color in this palette. This medium blue (moderately saturated) brings trust and tranquility Use it for cards, borders, section dividers, and supporting UI components.

    Light toneH: 216°S: 55%L: 60%
  • #A161D1

    PURPLE

    #A161D1 serves as the secondary/supporting color in this palette. This medium purple (moderately saturated) brings creative and luxurious Use it for cards, borders, section dividers, and supporting UI components.

    Light toneH: 274°S: 55%L: 60%
  • #D16196

    PINK

    #D16196 serves as the secondary/supporting color in this palette. This medium pink (moderately saturated) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.

    Light toneH: 332°S: 55%L: 60%
  • #D16163

    RED

    #D16163 serves as the accent/highlight color in this palette. This medium red (moderately saturated) brings energy and warmth Use it for call-to-action buttons, links, important notifications, and interactive elements.

    Light toneH: 359°S: 55%L: 60%

Palette Characteristics

This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.

Color Temperaturecool

Cool tones convey professionalism, trust, and calmness. Ideal for corporate and tech applications.

Contrast Levellow

Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.

Saturationmoderate

Moderate saturation balances visual interest with professional restraint.

Brightness Rangebalanced

Balanced brightness provides flexibility for both light and dark design elements.

💡 Pro Tips for This Palette

  • Perfect for: . The complementary color relationship creates natural visual flow.
  • Mood & Psychology: This palette evokes a balanced and versatile feeling, making it ideal for brands seeking to convey those qualities.
  • Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
  • Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
  • Cultural Context: Cool tones are generally perceived as professional worldwide but always research cultural color meanings.

Export Formats

JSON
CSS Variables
Tailwind Config
SCSS Variables
Android XML

Explore Blue Purple Red Palette

The Blue Purple Red color palette is a captivating and modern combination of hues that evoke a sense of balance and serenity, while also conveying a sense of energy and creativity. At its core, this palette is all about the interplay between cool, calming tones and vibrant, attention-grabbing shades, resulting in a visual experience that is both soothing and stimulating. The palette's lead color, a gentle turquoise blue represented by the hex code AED1, sets the tone for a refreshing and modern aesthetic, while its supporting colors add depth, complexity, and a touch of sophistication.

As we delve deeper into the palette, we find a range of intriguing shades that work together in harmony. The color represented by the hex code D1, a soft blue with a hint of gray, provides a subtle background tone that allows the other colors to take center stage. In contrast, the rich, plum-like purple of the hex code D161D1 adds a sense of luxury and creativity, drawing the viewer's eye and inspiring the imagination. Meanwhile, the warm, earthy tone of the hex code D16163 injects a sense of warmth and coziness, balancing out the cooler tones and preventing the palette from feeling too chilly or austere. Finally, the hex code AED1's neighboring shade, represented by the hex code D16196, brings a sense of vibrancy and playfulness to the palette, with its bold, reddish purple hue.

Designers will find the Blue Purple Red palette to be a versatile and inspiring choice for a wide range of applications, from website design and mobile apps to branding and marketing campaigns. The palette's balanced, modern aesthetic makes it particularly well-suited to tech startups, creative agencies, and other forward-thinking businesses that want to convey a sense of innovation and dynamism. Whether used for a website's background, a mobile app's UI, or a company's logo and branding, the Blue Purple Red palette is sure to make a lasting impression and leave a lasting impact on the viewer. Furthermore, the palette's unique blend of colors can also be used to create visually striking graphics, illustrations, and other design elements that add an extra layer of depth and interest to a design.

The Blue Purple Red palette also has a profound impact on the viewer's perception and behavior, thanks to the psychological effects of its constituent colors. The palette's blue tones, for example, are known to evoke feelings of trust, loyalty, and calmness, making them ideal for designs that require a sense of stability and dependability. The purple shades, on the other hand, are often associated with creativity, luxury, and wisdom, and can be used to add a sense of sophistication and glamour to a design. Meanwhile, the red tone adds a sense of energy and urgency, drawing the viewer's attention and encouraging them to take action. By carefully balancing these different colors and their psychological effects, designers can create a visual experience that is both engaging and persuasive.

For designers looking to get the most out of the Blue Purple Red palette, there are a few pro tips to keep in mind. To add some extra contrast and visual interest to a design, try pairing the palette's cool tones with complementary shades like orange or yellow, which will create a striking and harmonious visual effect. Alternatively, designers can use the palette's earthy tone, represented by the hex code D16163, as a background color and pair it with the bolder, brighter shades to create a sense of depth and layering. By experimenting with different combinations and pairings, designers can unlock the full potential of the Blue Purple Red palette and create designs that are both beautiful and effective.

Palette Image

Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.

Blue Purple Red image

Categories & Tags

Frequently Asked Questions

Everything you need to know about using and implementing the blue purple red palette effectively in your projects.