Blue-Yellow Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #FFE79B
RGB: 255, 231, 155
HEX: #A7E7FF
RGB: 167, 231, 255
HEX: #FFFA93
RGB: 255, 250, 147
HEX: #5BA8FF
RGB: 91, 168, 255
HEX: #DDDDDD
RGB: 221, 221, 221
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #FFE79B 0%, #A7E7FF 25%, #FFFA93 50%, #5BA8FF 75%, #DDDDDD 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #FFE79B 0%, #A7E7FF 25%, #FFFA93 50%, #5BA8FF 75%, #DDDDDD 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #FFE79B 0%, #A7E7FF 25%, #FFFA93 50%, #5BA8FF 75%, #DDDDDD 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#FFE79B
#A7E7FF
#FFFA93
#5BA8FF
#DDDDDD
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Energetic, warm, and inviting, with an airy and optimistic feel
Emotional Impact
Stimulating and energetic, evoking feelings of excitement, warmth, and action. The light tones create an uplifting, optimistic atmosphere perfect for approachable brands
Psychological Effect
This 5-color palette creates a energetic, warm, and inviting, with an airy and optimistic feel. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Young, trend-conscious consumers (18-35) who value creativity and self-expression. Appeals to those seeking approachable, positive, and optimistic brands
Individual Color Psychology
#FFE79B
Bright and cheerful
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Grabs attention quickly, stimulates mental activity, and generates optimism. Great for highlighting products and encouraging impulse decisions.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines light & airy and balanced moods with warm and cool and neutral tones, making it versatile for various design applications.
Professional Implementation Guide
This complementary blue-yellow palette features 5 carefully selected warm tones that create a energetic and passionate aesthetic. With low contrast levels and vibrant saturation, this palette is optimized for marketing materials and youth brands.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these warm tones provide excellent readability in bright conditions. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #FFE79B as the dominant color for headers and #DDDDDD for accents. These vibrant colors may appear slightly muted in print; request color proofs.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Blue-Yellow:
Dominant Color
#FFE79BUse #FFE79B as your primary color for backgrounds, main content areas. This yellow tone should occupy about 60% of your design space.
Secondary Color
#FFFA93Apply #FFFA93 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#DDDDDDReserve #DDDDDD for accent elements like buttons, links, and important highlights. This white accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add white or black text overlays to improve readability on colored backgrounds
- •Use desaturated versions (reduce saturation by 20-30%) for large background areas to prevent visual fatigue
- •Balance warm tones with neutral whites or grays to create visual breathing room
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
5
Associated Tags
6
Categories
2969
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This complementary palette creates a energetic and passionate aesthetic perfect for marketing materials and youth brands.
Individual Color Breakdown
Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The low contrast and vibrant saturation ensure harmonious visual relationships.
#FFE79B
YELLOW
#FFE79B serves as the primary/dominant color in this palette. This light yellow (highly saturated) brings optimism and cheerfulness Use it for backgrounds, containers, and large surface areas.
Light toneH: 46°S: 100%L: 80%#A7E7FF
CYAN
#A7E7FF serves as the secondary/supporting color in this palette. This light cyan (highly saturated) brings clarity and innovation Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 196°S: 100%L: 83%#FFFA93
YELLOW
#FFFA93 serves as the secondary/supporting color in this palette. This light yellow (highly saturated) brings optimism and cheerfulness Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 57°S: 100%L: 79%#5BA8FF
BLUE
#5BA8FF serves as the secondary/supporting color in this palette. This medium blue (highly saturated) brings trust and tranquility Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 212°S: 100%L: 68%#DDDDDD
WHITE
#DDDDDD serves as the accent/highlight color in this palette. This light white (muted) brings cleanliness and simplicity Use it for call-to-action buttons, links, important notifications, and interactive elements.
Light toneH: 0°S: 0%L: 87%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.
Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.
Vibrant saturation creates bold, attention-grabbing designs perfect for youth brands and creative projects.
Light palette creates airy, open designs with excellent readability for dark text overlays.
💡 Pro Tips for This Palette
- Perfect for: marketing materials, youth brands, minimalist designs, health & wellness. The complementary color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a energetic and passionate feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.
Export Formats
Explore Blue-Yellow Palette
The Blue-Yellow color palette is a vibrant and energetic collection of hues that evokes feelings of warmth and excitement, perfect for capturing the essence of a sunny spring day. This palette is a masterful blend of light, pastel, and bold shades that work together in harmony to create a sense of dynamic energy and playfulness. The combination of yellow, pink, blue, cyan, and orange tones in this palette creates a unique visual identity that is both captivating and uplifting, making it an ideal choice for designers looking to add a touch of vibrancy to their projects.
At the heart of the Blue-Yellow palette are five distinct colors, each with its own unique character and role to play. The soft, creamy tone of FFE79B adds a touch of warmth and coziness to the palette, while the pale, serene hue of A7E7FF provides a sense of calmness and tranquility. The bright, sunny shade of FFFA93 injects a burst of energy and optimism into the palette, balanced by the deeper, richer tone of 5BA8FF, which adds a sense of sophistication and elegance. Meanwhile, the neutral, grayish tone of DDDDDD provides a subtle background note that helps to ground the other colors and prevent the palette from feeling too overwhelming. Together, these five colors work in perfect harmony to create a palette that is both visually striking and emotionally engaging.
The Blue-Yellow palette is incredibly versatile and can be applied in a wide range of design contexts, from websites and apps to branding and marketing materials. Its vibrant, energetic quality makes it an ideal choice for projects that require a sense of excitement and playfulness, such as entertainment or lifestyle brands. At the same time, its softer, more pastel shades also make it suitable for projects that require a more subtle and nuanced approach, such as healthcare or education brands. Whether you're designing a website, creating a brand identity, or developing a marketing campaign, the Blue-Yellow palette is sure to add a touch of warmth and personality to your project.
The colors in the Blue-Yellow palette also have a profound impact on viewer perception and behavior, influencing our emotions and attitudes in subtle but powerful ways. The yellow and orange tones in the palette, such as FFE79B and FFFA93, are known to stimulate feelings of happiness and optimism, while the blue and cyan tones, such as A7E7FF and 5BA8FF, are often associated with feelings of trust and loyalty. By combining these colors in a single palette, designers can create a visual identity that is both uplifting and reassuring, perfect for building strong relationships with their audience. Furthermore, the palette's energetic and vibrant quality can also help to increase engagement and motivation, making it an ideal choice for projects that require a sense of dynamism and excitement.
To get the most out of the Blue-Yellow palette, designers should consider pairing it with complementary colors that enhance its natural warmth and energy. For example, the palette's yellow and orange tones can be beautifully balanced by deep, rich greens or blues, while its blue and cyan tones can be enhanced by vibrant, energetic oranges or yellows. When using the palette in design projects, it's also important to consider the 60-30-10 rule, where the dominant color, such as FFE79B or A7E7FF, makes up 60 percent of the design, the secondary color, such as FFFA93 or 5BA8FF, makes up 30 percent, and the accent color, such as DDDDDD, makes up 10 percent. By following these guidelines and using the Blue-Yellow palette in a thoughtful and intentional way, designers can create visually stunning and emotionally engaging designs that capture the essence of this unique and captivating color combination.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Frequently Asked Questions
Everything you need to know about using and implementing the blue-yellow palette effectively in your projects.