Color Palettes

Bluish Purple Color Palette – HEX, RGB & Design Inspiration

Color Details

HEX: #374FA3

RGB: 55, 79, 163

HEX: #100B33

RGB: 16, 11, 51

HEX: #0C1554

RGB: 12, 21, 84

HEX: #6E67BA

RGB: 110, 103, 186

HEX: #2E3B69

RGB: 46, 59, 105

WCAG Accessibility Checker
Contrast ratios and WCAG compliance for text readability. AAA is enhanced conformance, AA is standard, and 4.5:1 minimum for normal text.

Text on White/Black Backgrounds

#374FA3
On White
7.47:1
AAA (Enhanced)
On Black
2.81:1
Fail
#100B33
On White
18.79:1
AAA (Enhanced)
On Black
1.12:1
Fail
#0C1554
On White
16.79:1
AAA (Enhanced)
On Black
1.25:1
Fail
#6E67BA
On White
4.87:1
AA (Standard)
On Black
4.31:1
AA (Large Text)
#2E3B69
On White
10.79:1
AAA (Enhanced)
On Black
1.95:1
Fail

Color Pair Combinations (10 total)

#100B33 / #6E67BA
3.86:1
AA (Large Text)
#0C1554 / #6E67BA
3.45:1
AA (Large Text)
#374FA3 / #100B33
2.51:1
Fail
#374FA3 / #0C1554
2.25:1
Fail
#6E67BA / #2E3B69
2.22:1
Fail
#100B33 / #2E3B69
1.74:1
Fail
#0C1554 / #2E3B69
1.56:1
Fail
#374FA3 / #6E67BA
1.53:1
Fail
#374FA3 / #2E3B69
1.44:1
Fail
#100B33 / #0C1554
1.12:1
Fail

WCAG Contrast Standards:

  • AAA (7:1): Enhanced contrast for maximum readability
  • AA (4.5:1): Minimum for normal text (under 18pt)
  • AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
  • Fail: Below WCAG standards, not recommended for text
Live UI Preview
See your palette applied to real components with optimized text colors for accessibility
WCAG Guidelines

Recommended Text Colors

Aa
Primary
7.47:1 (AAA)
Aa
Secondary
18.79:1 (AAA)
Aa
Accent
16.79:1 (AAA)
Aa
Background
4.87:1 (AA)
Aa
Neutral
10.79:1 (AAA)

Buttons

Optimized for readability
Primary: 7.47:1 AAA
Secondary: 18.79:1 AAA
Accent: 16.79:1 AAA

Form Elements

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Badges & Tags

PrimarySecondaryAccentNeutralOutline

Alerts & Notifications

Information

This is an informational message using your primary color

Gradient Generator
Create beautiful gradients from your palette colors. Copy the CSS code and use directly in your projects.

Horizontal (Left to Right)

background: linear-gradient(to right, #374FA3 0%, #100B33 25%, #0C1554 50%, #6E67BA 75%, #2E3B69 100%);

Vertical (Top to Bottom)

background: linear-gradient(to bottom, #374FA3 0%, #100B33 25%, #0C1554 50%, #6E67BA 75%, #2E3B69 100%);

Diagonal (Top Left to Bottom Right)

background: linear-gradient(to bottom right, #374FA3 0%, #100B33 25%, #0C1554 50%, #6E67BA 75%, #2E3B69 100%);

Usage Tips:

  • Copy the CSS code and paste directly into your stylesheets
  • Linear gradients work great for backgrounds and hero sections
  • Radial gradients are perfect for spotlights and focus effects
  • Conic gradients create eye-catching loading spinners and progress indicators
  • Smooth transitions ensure seamless color blending
Color Blindness Simulator
See how your palette appears to people with different types of color vision deficiency (CVD). Approximately 8% of males and 0.5% of females have some form of color blindness.

Normal Vision

No color vision deficiency

Color Swatches

#374FA3

#100B33

#0C1554

#6E67BA

#2E3B69

Full Palette View

How people with Normal Vision see it:

Color Psychology & Brand Analysis
Understand the emotional impact, brand personality, and psychological effects of your color palette

Overall Mood & Feel

Calm, professional, and trustworthy, with a sophisticated and dramatic atmosphere

Emotional Impact

Calming and contemplative, promoting feelings of trust, stability, and peace. The dark tones establish a premium, sophisticated feel ideal for luxury positioning

Psychological Effect

This 5-color palette creates a calm, professional, and trustworthy, with a sophisticated and dramatic atmosphere. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.

Brand Personality Traits

Reliable
Professional
Secure
Stable
Trustworthy

Perfect For These Industries

Finance & Banking
Technology
Healthcare
Corporate

Target Audience

Business professionals and decision-makers seeking reliability and competence

Individual Color Psychology

#374FA3

Trustworthy and stable

Emotions Evoked

Trust
Loyalty
Wisdom
Confidence
Intelligence

Personality Traits

Trustworthy
Dependable
Intelligent
Professional
Calm

Brand Traits

Reliable
Professional
Secure
Stable
Trustworthy

Ideal Industries

Finance & Banking
Technology
Healthcare
Corporate
Insurance
Social Media
Aviation

Marketing Use

Most popular color globally. Builds trust and reduces stress. Ideal for corporate brands, financial services, and healthcare. Can suppress appetite.

Cultural Meanings

Western: Trust, loyalty, wisdom, confidence, intelligence
Eastern: Immortality, spirituality, depth, stability
Global: Most universally liked color, depth, stability

Color Harmony Analysis

Palette Mood

BalancedDark & Bold

Temperature

Cool

This palette combines balanced and dark & bold moods with cool tones, making it versatile for various design applications.

Professional Implementation Guide

This monochromatic bluish purple palette features 5 carefully selected cool tones that create a balanced and versatile aesthetic. With low contrast levels and moderate saturation, this palette is optimized for .

Web Design & Development

For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.

  • Apply the 60-30-10 rule for visual hierarchy
  • Use accent colors for CTAs and hover states
  • Maintain consistent color usage across all pages
  • Test responsive behavior on multiple devices

Mobile App Interfaces

In mobile applications, these cool tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.

  • Design both light and dark mode variants
  • Consider thumb-reach zones for color placement
  • Test under direct sunlight and low light
  • Use color to indicate interactive elements

Brand Identity Systems

Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.

  • Define primary, secondary, and accent colors
  • Create usage rules for marketing materials
  • Specify minimum sizes and clear space
  • Document do's and don'ts for consistency

Frontend Development

Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.

  • Use CSS custom properties for theming
  • Implement semantic color naming conventions
  • Create utility classes for rapid prototyping
  • Consider CSS-in-JS for component-scoped colors

Print Design

For print materials, convert to CMYK using #374FA3 as the dominant color for headers and #2E3B69 for accents. These colors translate well to print with minimal adjustment.

  • Add to your design software color library
  • Create swatches for quick color access
  • Use CMYK values for print production
  • Request color proofs before final print

Marketing Campaigns

Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.

  • Maintain color consistency across channels
  • A/B test color variations for conversion
  • Consider cultural color associations
  • Align colors with campaign messaging

Strategic Color Distribution

Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Bluish Purple:

60%

Dominant Color

#374FA3

Use #374FA3 as your primary color for backgrounds, main content areas. This blue tone should occupy about 60% of your design space.

30%

Secondary Color

#0C1554

Apply #0C1554 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.

10%

Accent Color

#2E3B69

Reserve #2E3B69 for accent elements like buttons, links, and important highlights. This blue accent should be used sparingly (10% of design) to draw attention to key actions.

Professional Best Practices

Smart Usage Tips

  • Add white or black text overlays to improve readability on colored backgrounds
  • Add warm accent colors to create focal points and prevent designs from feeling too cold
  • Test your palette across different devices and lighting conditions before finalizing

Common Mistakes to Avoid

  • Don't use all colors equally—establish clear visual hierarchy through color weight
  • Avoid low-contrast text combinations that strain readability
  • Don't rely solely on color to convey meaning (use icons, text, and patterns too)
  • Avoid inconsistent color usage across different pages or screens
  • Don't assume screen colors match print output—always request physical proofs

Palette Overview & Statistics

5

Total Colors

3

Associated Tags

6

Categories

1377

Community Likes

Color Analysis & Technical Guide

Detailed breakdown of each color's role, characteristics, and optimal applications. This monochromatic palette creates a balanced and versatile aesthetic perfect for .

Individual Color Breakdown

Each color in this cool palette has been analyzed for its properties and ideal usage scenarios. The low contrast and moderate saturation ensure harmonious visual relationships.

  • #374FA3

    BLUE

    #374FA3 serves as the primary/dominant color in this palette. This medium blue (moderately saturated) brings professionalism and depth Use it for headers, navigation bars, and brand elements.

    Dark toneH: 227°S: 50%L: 43%
  • #100B33

    BLUE

    #100B33 serves as the secondary/supporting color in this palette. This dark blue (highly saturated) brings professionalism and depth Use it for cards, borders, section dividers, and supporting UI components.

    Dark toneH: 248°S: 65%L: 12%
  • #0C1554

    BLUE

    #0C1554 serves as the secondary/supporting color in this palette. This dark blue (highly saturated) brings professionalism and depth Use it for cards, borders, section dividers, and supporting UI components.

    Dark toneH: 233°S: 75%L: 19%
  • #6E67BA

    BLUE

    #6E67BA serves as the secondary/supporting color in this palette. This medium blue (moderately saturated) brings trust and tranquility Use it for cards, borders, section dividers, and supporting UI components.

    Light toneH: 245°S: 38%L: 57%
  • #2E3B69

    BLUE

    #2E3B69 serves as the accent/highlight color in this palette. This medium blue (moderately saturated) brings professionalism and depth Use it for call-to-action buttons, links, important notifications, and interactive elements.

    Dark toneH: 227°S: 39%L: 30%

Palette Characteristics

This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.

Color Temperaturecool

Cool tones convey professionalism, trust, and calmness. Ideal for corporate and tech applications.

Contrast Levellow

Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.

Saturationmoderate

Moderate saturation balances visual interest with professional restraint.

Brightness Rangebalanced

Balanced brightness provides flexibility for both light and dark design elements.

💡 Pro Tips for This Palette

  • Perfect for: . The monochromatic color relationship creates natural visual flow.
  • Mood & Psychology: This palette evokes a balanced and versatile feeling, making it ideal for brands seeking to convey those qualities.
  • Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
  • Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
  • Cultural Context: Cool tones are generally perceived as professional worldwide but always research cultural color meanings.

Export Formats

JSON
CSS Variables
Tailwind Config
SCSS Variables
Android XML

Explore Bluish Purple Palette

The Bluish Purple color palette is a captivating and emotive combination of hues that evoke a sense of serenity and sophistication, perfect for designers seeking to create a soothing and modern visual identity. At its core, this palette is a masterful blend of monochromatic shades that seamlessly transition from deep indigo tones to softer, more muted blues, creating a sense of balance and harmony that is both visually striking and emotionally resonant. The palette's lead color, a rich and vibrant tone reminiscent of a clear evening sky, is beautifully captured in the shade, and is perfectly complemented by a range of deeper, more muted tones, including a dramatic and intense shade that adds a sense of depth and luxury to the overall aesthetic.

As we delve deeper into the palette, it becomes clear that each individual shade plays a vital role in creating the overall mood and atmosphere. The darkest shade, a mysterious and intense tone, serves as a dramatic anchor, drawing the viewer's eye and creating a sense of tension and contrast. In contrast, the lighter shade, a soft and soothing blue, adds a touch of warmth and approachability, preventing the palette from feeling too dark or overwhelming. The mid tone, a beautiful balance of blue and purple, is a versatile and chameleon-like shade that can be used in a variety of contexts, from backgrounds to accents, and is perfectly captured in the shade. Meanwhile, the lighter end of the spectrum is rounded out by a gentle and ethereal shade, a soft and soothing blue that is perfectly suited to creating subtle backgrounds or textures.

In terms of practical applications, the Bluish Purple palette is incredibly versatile, and can be used to great effect in a wide range of design contexts, from websites and apps to branding and marketing materials. For example, the palette's darker shades, such as the deep indigo tone, would be perfectly suited to creating dramatic and attention-grabbing headers or calls to action, while the lighter shades, such as the soft blue tone, would be ideal for creating subtle backgrounds or textures. The palette's balanced and harmonious quality also makes it an excellent choice for creating cohesive and recognizable brand identities, and its modern and sophisticated feel ensures that it will remain relevant and effective for years to come.

The psychology of the Bluish Purple palette is also worth exploring, as the individual shades and overall color scheme can have a profound impact on viewer perception and behavior. For example, the palette's darker, more muted tones can create a sense of trust and reliability, while the lighter, more vibrant shades can evoke feelings of creativity and inspiration. The palette's blue-dominated color scheme can also have a calming effect on the viewer, reducing stress and anxiety while promoting a sense of clarity and focus. By carefully considering the psychological implications of the Bluish Purple palette, designers can create visual identities that not only look beautiful, but also resonate with their target audience on a deeper, more emotional level.

For designers looking to get the most out of the Bluish Purple palette, there are a few key tips and tricks to keep in mind. To create a sense of contrast and visual interest, try pairing the palette's darker shades with complementary colors, such as a warm and vibrant orange tone, or a bright and saturated yellow. Alternatively, for a more subtle and nuanced look, try pairing the palette's lighter shades with softer, more muted tones, such as a pale gray or beige. In terms of design best practices, it's also worth noting that the Bluish Purple palette is highly versatile, and can be used in a wide range of contexts, from digital design to print. By experimenting with different combinations and applications, designers can unlock the full potential of this beautiful and captivating color scheme, and create visual identities that are both stunning and effective.

Palette Image

Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.

Bluish Purple image

Frequently Asked Questions

Everything you need to know about using and implementing the bluish purple palette effectively in your projects.