Bordeaux Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #7B002C
RGB: 123, 0, 44
HEX: #953356
RGB: 149, 51, 86
HEX: #B06680
RGB: 176, 102, 128
HEX: #CA99AB
RGB: 202, 153, 171
HEX: #E5CCD5
RGB: 229, 204, 213
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #7B002C 0%, #953356 25%, #B06680 50%, #CA99AB 75%, #E5CCD5 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #7B002C 0%, #953356 25%, #B06680 50%, #CA99AB 75%, #E5CCD5 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #7B002C 0%, #953356 25%, #B06680 50%, #CA99AB 75%, #E5CCD5 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#7B002C
#953356
#B06680
#CA99AB
#E5CCD5
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Energetic, warm, and inviting
Emotional Impact
Stimulating and energetic, evoking feelings of excitement, warmth, and action. The balanced lightness creates versatility across different contexts
Psychological Effect
This 5-color palette creates a energetic, warm, and inviting. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Active, outgoing individuals who respond to energy and enthusiasm
Individual Color Psychology
#7B002C
Warm and caring
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Appeals to feminine markets, evokes compassion and care. Used in healthcare and beauty. Hot pink captures attention and conveys energy and fun.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines dark & bold and balanced and light & airy moods with warm tones, making it versatile for various design applications.
Professional Implementation Guide
This monochromatic bordeaux palette features 5 carefully selected warm tones that create a balanced and versatile aesthetic. With high contrast levels and moderate saturation, this palette is optimized for web interfaces and mobile apps.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. The high contrast makes it ideal for accessible interfaces meeting WCAG AA standards.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the strong color contrast to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #7B002C as the dominant color for headers and #E5CCD5 for accents. These colors translate well to print with minimal adjustment.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Bordeaux:
Dominant Color
#7B002CUse #7B002C as your primary color for backgrounds, main content areas. This pink tone should occupy about 60% of your design space.
Secondary Color
#B06680Apply #B06680 as your secondary color for supporting elements and section dividers. Allocate approximately 30% of your layout to this color.
Accent Color
#E5CCD5Reserve #E5CCD5 for accent elements like buttons, links, and important highlights. This pink accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Balance warm tones with neutral whites or grays to create visual breathing room
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
3
Associated Tags
6
Categories
4292
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This monochromatic palette creates a balanced and versatile aesthetic perfect for web interfaces and mobile apps.
Individual Color Breakdown
Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The high contrast and moderate saturation ensure excellent readability and accessibility.
#7B002C
PINK
#7B002C serves as the primary/dominant color in this palette. This dark pink (highly saturated) brings playfulness and compassion Use it for headers, navigation bars, and brand elements.
Dark toneH: 339°S: 100%L: 24%#953356
PINK
#953356 serves as the secondary/supporting color in this palette. This medium pink (moderately saturated) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 339°S: 49%L: 39%#B06680
PINK
#B06680 serves as the secondary/supporting color in this palette. This medium pink (moderately saturated) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 339°S: 32%L: 55%#CA99AB
PINK
#CA99AB serves as the secondary/supporting color in this palette. This medium pink (moderately saturated) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 338°S: 32%L: 70%#E5CCD5
PINK
#E5CCD5 serves as the accent/highlight color in this palette. This light pink (moderately saturated) brings playfulness and compassion Use it for call-to-action buttons, links, important notifications, and interactive elements.
Light toneH: 338°S: 32%L: 85%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.
High contrast ensures excellent readability and meets WCAG accessibility standards for most text combinations.
Moderate saturation balances visual interest with professional restraint.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: web interfaces, mobile apps. The monochromatic color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a balanced and versatile feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Excellent contrast makes this palette naturally accessible. Most color combinations will meet WCAG AA standards.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.
Export Formats
Explore Bordeaux Palette
The Bordeaux color palette is a sophisticated and alluring combination of hues that evoke feelings of luxury, elegance, and refinement. At its core, this palette is a masterful blend of crimson, pink, and coral shades that work together in perfect harmony to create a sense of warmth and balance. The deepest, richest shade in the palette, a profound 7B002C, sets the tone for a dramatic and bold visual statement, while the lighter, more ethereal shades that follow create a sense of depth and nuance.
As we delve deeper into the palette, we find a beautiful 953356, a shade that is at once bold and feminine, with a hint of coral undertones that add a touch of whimsy and playfulness. This shade is perfectly balanced by the softer, more muted tones that follow, including a lovely B06680, which brings a sense of warmth and coziness to the palette. The two lightest shades, CA99AB and E5CCD5, are the perfect foil to the deeper, richer colors that precede them, adding a sense of airiness and lightness to the overall effect. Each shade in the Bordeaux palette has been carefully chosen to work in concert with the others, creating a sense of monochromatic harmony that is both soothing and visually striking.
The Bordeaux palette is a versatile and practical choice for designers working on a wide range of projects, from websites and apps to branding and marketing campaigns. Its warm, feminine tones make it an ideal choice for designs aimed at a female audience, while its bold, modern sensibility ensures that it will also appeal to a broader, more diverse range of users. Whether you are creating a website for a fashion brand, a mobile app for a beauty company, or a marketing campaign for a luxury goods manufacturer, the Bordeaux palette is a natural fit, conveying as it does a sense of sophistication, elegance, and refinement.
The colors in the Bordeaux palette have a profound influence on viewer perception and behavior, with the deepest, richest shades evoking feelings of passion and energy, while the lighter, more muted tones promote a sense of calmness and serenity. The overall effect of the palette is one of balance and harmony, as the bold, vibrant colors are tempered by the softer, more soothing shades that surround them. By leveraging the psychological power of the Bordeaux palette, designers can create visual experiences that are at once engaging, persuasive, and memorable, drawing users in and holding their attention with a sense of warmth and allure.
To get the most out of the Bordeaux palette, designers should consider pairing it with complementary colors that enhance and deepen its emotional impact. For example, the profound 7B002C is beautifully complemented by shades of gold and yellow, which add a sense of warmth and sophistication to the overall effect. The lighter shades in the palette, such as E5CCD5, are perfectly paired with deep, cool tones like teal and blue, which create a sense of contrast and visual interest. By following these pairing suggestions, and by using the Bordeaux palette in a thoughtful, intentional way, designers can create visual experiences that are at once beautiful, engaging, and effective, drawing users in and holding their attention with a sense of style and elegance.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Frequently Asked Questions
Everything you need to know about using and implementing the bordeaux palette effectively in your projects.