Brick Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #DD7D7D
RGB: 221, 125, 125
HEX: #CB6B6B
RGB: 203, 107, 107
HEX: #B65454
RGB: 182, 84, 84
HEX: #9E3333
RGB: 158, 51, 51
HEX: #842020
RGB: 132, 32, 32
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #DD7D7D 0%, #CB6B6B 25%, #B65454 50%, #9E3333 75%, #842020 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #DD7D7D 0%, #CB6B6B 25%, #B65454 50%, #9E3333 75%, #842020 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #DD7D7D 0%, #CB6B6B 25%, #B65454 50%, #9E3333 75%, #842020 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#DD7D7D
#CB6B6B
#B65454
#9E3333
#842020
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Energetic, warm, and inviting
Emotional Impact
Stimulating and energetic, evoking feelings of excitement, warmth, and action. The balanced lightness creates versatility across different contexts
Psychological Effect
This 5-color palette creates a energetic, warm, and inviting. It stimulates activity and engagement, increasing heart rate and mental alertness. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Active, outgoing individuals who respond to energy and enthusiasm
Individual Color Psychology
#DD7D7D
Warm and romantic
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Creates urgency, stimulates appetite, increases heart rate, and grabs attention. Perfect for clearance sales, food brands, and call-to-action buttons.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced moods with warm tones, making it versatile for various design applications.
Professional Implementation Guide
This monochromatic brick palette features 5 carefully selected warm tones that create a energetic and passionate aesthetic. With medium contrast levels and moderate saturation, this palette is optimized for marketing materials and youth brands.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #DD7D7D as the dominant color for headers and #842020 for accents. These colors translate well to print with minimal adjustment.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Brick:
Dominant Color
#DD7D7DUse #DD7D7D as your primary color for backgrounds, main content areas. This red tone should occupy about 60% of your design space.
Secondary Color
#B65454Apply #B65454 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#842020Reserve #842020 for accent elements like buttons, links, and important highlights. This red accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Balance warm tones with neutral whites or grays to create visual breathing room
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
4
Associated Tags
5
Categories
1019
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This monochromatic palette creates a energetic and passionate aesthetic perfect for marketing materials and youth brands.
Individual Color Breakdown
Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The medium contrast and moderate saturation ensure harmonious visual relationships.
#DD7D7D
RED
#DD7D7D serves as the primary/dominant color in this palette. This medium red (moderately saturated) brings energy and warmth Use it for headers, navigation bars, and brand elements.
Light toneH: 0°S: 59%L: 68%#CB6B6B
RED
#CB6B6B serves as the secondary/supporting color in this palette. This medium red (moderately saturated) brings energy and warmth Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 0°S: 48%L: 61%#B65454
RED
#B65454 serves as the secondary/supporting color in this palette. This medium red (moderately saturated) brings energy and warmth Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 0°S: 40%L: 52%#9E3333
RED
#9E3333 serves as the secondary/supporting color in this palette. This medium red (moderately saturated) brings power and sophistication Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 0°S: 51%L: 41%#842020
RED
#842020 serves as the accent/highlight color in this palette. This medium red (highly saturated) brings power and sophistication Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 0°S: 61%L: 32%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.
Medium contrast provides visual interest while maintaining readability with proper text color choices.
Moderate saturation balances visual interest with professional restraint.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: marketing materials, youth brands. The monochromatic color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a energetic and passionate feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.
Export Formats
Explore Brick Palette
The Brick color palette is a captivating and emotive collection of hues that evoke feelings of warmth and coziness, reminiscent of a crackling fire on a cold winter's night. At its core, this monochromatic palette is built around a range of deep, rich shades that blend seamlessly together to create a sense of balance and harmony. The palette's warm, sunset-inspired tones are perfectly captured in the gentle, pink-tinged coral of dd7d7d, which sets the tone for the entire palette and provides a sense of softness and approachability.
As we delve deeper into the palette, we find a range of complementary shades that add depth and complexity to the overall aesthetic. The cb6b6b shade, with its slightly darker and more muted tone, adds a sense of sophistication and elegance, while the b65454 shade introduces a hint of maroon that adds a pop of color and energy to the palette. The 9e3333 shade, with its deep, cool undertones, provides a sense of balance and stability, grounding the palette and preventing it from feeling too bright or overwhelming. Finally, the 842020 shade, with its dark, rich tone, adds a sense of drama and luxury, perfect for adding emphasis and creating visual interest.
The Brick color palette is incredibly versatile and can be applied in a wide range of design contexts, from websites and apps to branding and marketing materials. Its warm, modern tones make it perfect for creating a sense of approachability and friendliness, while its balanced and harmonious composition ensures that it will always look polished and professional. Designers can use this palette to create a cohesive visual identity for a brand, or to add a pop of color and energy to a particular design element. Whether you're working on a digital product, a print campaign, or a physical space, the Brick color palette is sure to add a sense of warmth and personality to your design.
The psychology of the Brick color palette is also worth exploring, as the different shades and tones can have a profound impact on viewer perception and behavior. The warm, sunset-inspired tones can evoke feelings of comfort and relaxation, while the deeper, richer shades can create a sense of luxury and sophistication. The pink and coral undertones can add a sense of playfulness and creativity, making the palette perfect for designs that need to feel friendly and approachable. By understanding the emotional impact of the Brick color palette, designers can use it to create designs that resonate with their audience and leave a lasting impression.
For designers looking to get the most out of the Brick color palette, there are a few pro tips to keep in mind. One of the most effective ways to use this palette is to pair it with complementary colors, such as cool grays or blues, to create a sense of contrast and visual interest. The palette also pairs well with neutral shades, such as beige or cream, which can help to balance out the warmth and energy of the Brick colors. When working with the Brick palette, it's also important to consider the 60-30-10 rule, which suggests that the dominant color should make up 60% of the design, the secondary color 30%, and the accent color 10%. By following this rule and using the Brick color palette in a thoughtful and intentional way, designers can create designs that are both beautiful and effective.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Categories & Tags
Frequently Asked Questions
Everything you need to know about using and implementing the brick palette effectively in your projects.