Brown And Blue Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #CCAA87
RGB: 204, 170, 135
HEX: #C09569
RGB: 192, 149, 105
HEX: #FFFFFF
RGB: 255, 255, 255
HEX: #87A9CC
RGB: 135, 169, 204
HEX: #ABC2DB
RGB: 171, 194, 219
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #CCAA87 0%, #C09569 25%, #FFFFFF 50%, #87A9CC 75%, #ABC2DB 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #CCAA87 0%, #C09569 25%, #FFFFFF 50%, #87A9CC 75%, #ABC2DB 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #CCAA87 0%, #C09569 25%, #FFFFFF 50%, #87A9CC 75%, #ABC2DB 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#CCAA87
#C09569
#FFFFFF
#87A9CC
#ABC2DB
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Energetic, warm, and inviting, with an airy and optimistic feel
Emotional Impact
Stimulating and energetic, evoking feelings of excitement, warmth, and action. The light tones create an uplifting, optimistic atmosphere perfect for approachable brands
Psychological Effect
This 5-color palette creates a energetic, warm, and inviting, with an airy and optimistic feel. It stimulates activity and engagement, increasing heart rate and mental alertness. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Young, trend-conscious consumers (18-35) who value creativity and self-expression. Appeals to those seeking approachable, positive, and optimistic brands
Individual Color Psychology
#CCAA87
Cheerful and inviting
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Stimulates activity and socialization, creates a sense of fun and affordability. Excellent for CTAs, impulse purchases, and youth marketing.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced and light & airy moods with warm and neutral and cool tones, making it versatile for various design applications.
Professional Implementation Guide
This complementary brown and blue palette features 5 carefully selected warm tones that create a light and airy aesthetic. With low contrast levels and moderate saturation, this palette is optimized for minimalist designs and health & wellness.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these warm tones provide excellent readability in bright conditions. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #CCAA87 as the dominant color for headers and #ABC2DB for accents. These colors translate well to print with minimal adjustment.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Brown And Blue:
Dominant Color
#CCAA87Use #CCAA87 as your primary color for backgrounds, main content areas. This orange tone should occupy about 60% of your design space.
Secondary Color
#FFFFFFApply #FFFFFF as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#ABC2DBReserve #ABC2DB for accent elements like buttons, links, and important highlights. This blue accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add white or black text overlays to improve readability on colored backgrounds
- •Balance warm tones with neutral whites or grays to create visual breathing room
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
4
Associated Tags
0
Categories
1455
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This complementary palette creates a light and airy aesthetic perfect for minimalist designs and health & wellness.
Individual Color Breakdown
Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The low contrast and moderate saturation ensure harmonious visual relationships.
#CCAA87
ORANGE
#CCAA87 serves as the primary/dominant color in this palette. This medium orange (moderately saturated) brings creativity and enthusiasm Use it for headers, navigation bars, and brand elements.
Light toneH: 30°S: 40%L: 66%#C09569
ORANGE
#C09569 serves as the secondary/supporting color in this palette. This medium orange (moderately saturated) brings creativity and enthusiasm Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 30°S: 41%L: 58%#FFFFFF
WHITE
#FFFFFF serves as the secondary/supporting color in this palette. This light white (muted) brings cleanliness and simplicity Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 0°S: 0%L: 100%#87A9CC
BLUE
#87A9CC serves as the secondary/supporting color in this palette. This medium blue (moderately saturated) brings trust and tranquility Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 210°S: 40%L: 66%#ABC2DB
BLUE
#ABC2DB serves as the accent/highlight color in this palette. This light blue (moderately saturated) brings trust and tranquility Use it for call-to-action buttons, links, important notifications, and interactive elements.
Light toneH: 211°S: 40%L: 76%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.
Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.
Moderate saturation balances visual interest with professional restraint.
Light palette creates airy, open designs with excellent readability for dark text overlays.
💡 Pro Tips for This Palette
- Perfect for: minimalist designs, health & wellness. The complementary color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a light and airy feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.
Export Formats
Explore Brown And Blue Palette
The Brown And Blue color palette is a masterful blend of warm and cool tones, evoking a sense of balance and harmony that can elevate any design project. At its core, this palette is about creating a sense of comfort and tranquility, with the earthy tones of CCAA87 and C09569 providing a solid foundation, while the creamy white of FFFFFF adds a touch of softness and sophistication. As the eye moves through the palette, it is drawn to the soothing blues of 87A9CC and ABC2DB, which bring a sense of calmness and serenity to the overall design.
Delving deeper into each color, it becomes clear that CCAA87 is a warm, golden brown that adds a sense of depth and richness to the palette, while C09569 is a slightly darker, cooler shade that provides a nice contrast and helps to ground the design. The FFFFFF white is used to great effect, adding a sense of lightness and airiness to the palette, and helping to create a sense of visual flow. The blues, 87A9CC and ABC2DB, are where the palette really comes alive, with the former providing a sense of confidence and trust, and the latter adding a touch of softness and approachability. Together, these colors create a sense of balance and harmony that is hard to resist.
In terms of practical applications, the Brown And Blue palette is incredibly versatile, and can be used in a wide range of design contexts, from websites and apps to branding and marketing materials. For example, a website for an outdoor gear company might use CCAA87 and C09569 to create a sense of earthiness and authenticity, while a financial services app might use 87A9CC and ABC2DB to convey a sense of trust and reliability. The palette's calming, natural tones also make it a great fit for healthcare or wellness branding, where creating a sense of comfort and tranquility is key.
The psychology behind the Brown And Blue palette is also worth exploring, as the colors used can have a profound impact on viewer perception and behavior. The warm, earthy tones of CCAA87 and C09569 can create a sense of comfort and relaxation, while the blues, 87A9CC and ABC2DB, can help to reduce stress and anxiety. The FFFFFF white, meanwhile, can help to create a sense of clarity and focus, making it easier for viewers to navigate and engage with the design. By carefully balancing these colors, designers can create a visual experience that is both calming and engaging, drawing the viewer in and holding their attention.
For designers looking to get the most out of the Brown And Blue palette, there are a few pro tips to keep in mind. First, consider pairing the palette with complementary colors like green or purple to create a sense of contrast and visual interest. Additionally, think about using the palette's different shades to create a sense of hierarchy and visual flow, with the darker, cooler tones used to create a sense of depth and the lighter, warmer tones used to draw the eye. By following these tips, and experimenting with different combinations of the palette's colors, designers can unlock the full potential of the Brown And Blue palette, and create designs that are both beautiful and effective.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Categories & Tags
Frequently Asked Questions
Everything you need to know about using and implementing the brown and blue palette effectively in your projects.