Brown Dirt Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #5A4F3E
RGB: 90, 79, 62
HEX: #725D4C
RGB: 114, 93, 76
HEX: #4F3A2B
RGB: 79, 58, 43
HEX: #2B180C
RGB: 43, 24, 12
HEX: #332419
RGB: 51, 36, 25
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #5A4F3E 0%, #725D4C 25%, #4F3A2B 50%, #2B180C 75%, #332419 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #5A4F3E 0%, #725D4C 25%, #4F3A2B 50%, #2B180C 75%, #332419 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #5A4F3E 0%, #725D4C 25%, #4F3A2B 50%, #2B180C 75%, #332419 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#5A4F3E
#725D4C
#4F3A2B
#2B180C
#332419
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Energetic, warm, and inviting, with a sophisticated and dramatic atmosphere
Emotional Impact
Stimulating and energetic, evoking feelings of excitement, warmth, and action. The dark tones establish a premium, sophisticated feel ideal for luxury positioning
Psychological Effect
This 5-color palette creates a energetic, warm, and inviting, with a sophisticated and dramatic atmosphere. It stimulates activity and engagement, increasing heart rate and mental alertness. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Young, trend-conscious consumers (18-35) who value creativity and self-expression
Individual Color Psychology
#5A4F3E
Cheerful and inviting
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Stimulates activity and socialization, creates a sense of fun and affordability. Excellent for CTAs, impulse purchases, and youth marketing.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced and dark & bold moods with warm tones, making it versatile for various design applications.
Professional Implementation Guide
This monochromatic brown dirt palette features 5 carefully selected warm tones that create a dramatic and sophisticated aesthetic. With low contrast levels and moderate saturation, this palette is optimized for .
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #5A4F3E as the dominant color for headers and #332419 for accents. These colors translate well to print with minimal adjustment.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Brown Dirt:
Dominant Color
#5A4F3EUse #5A4F3E as your primary color for headers, hero sections, and primary CTAs. This orange tone should occupy about 60% of your design space.
Secondary Color
#4F3A2BApply #4F3A2B as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#332419Reserve #332419 for accent elements like buttons, links, and important highlights. This orange accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add white or black text overlays to improve readability on colored backgrounds
- •Balance warm tones with neutral whites or grays to create visual breathing room
- •Ensure sufficient lighting contrast for text elements—use light text on dark backgrounds
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
3
Associated Tags
6
Categories
3491
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This monochromatic palette creates a dramatic and sophisticated aesthetic perfect for .
Individual Color Breakdown
Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The low contrast and moderate saturation ensure harmonious visual relationships.
#5A4F3E
ORANGE
#5A4F3E serves as the primary/dominant color in this palette. This medium orange (muted) brings creativity and enthusiasm Use it for headers, navigation bars, and brand elements.
Dark toneH: 36°S: 18%L: 30%#725D4C
ORANGE
#725D4C serves as the secondary/supporting color in this palette. This medium orange (muted) brings creativity and enthusiasm Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 27°S: 20%L: 37%#4F3A2B
ORANGE
#4F3A2B serves as the secondary/supporting color in this palette. This dark orange (moderately saturated) brings creativity and enthusiasm Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 25°S: 30%L: 24%#2B180C
ORANGE
#2B180C serves as the secondary/supporting color in this palette. This dark orange (moderately saturated) brings creativity and enthusiasm Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 23°S: 56%L: 11%#332419
ORANGE
#332419 serves as the accent/highlight color in this palette. This dark orange (moderately saturated) brings creativity and enthusiasm Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 25°S: 34%L: 15%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.
Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.
Moderate saturation balances visual interest with professional restraint.
Dark tones create dramatic, sophisticated aesthetics and save battery on OLED displays.
💡 Pro Tips for This Palette
- Perfect for: . The monochromatic color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a dramatic and sophisticated feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.
Export Formats
Explore Brown Dirt Palette
The Brown Dirt color palette is a rich and evocative collection of hues that evoke the natural world, with its earthy tones and deep, muted shades. At its core, this palette is about warmth and depth, with a range of browns and related shades that seem to glow with an inner light. When used in design, Brown Dirt has the power to create a sense of comfort and tranquility, as if the viewer has been transported to a serene and peaceful environment. The palette's colors, including the deep, cool 5A4F3E, the warm and inviting 725D4C, the dark and mysterious 4F3A2B, the rich and luxurious 2B180C, and the soft and muted 332419, all work together to create a sense of harmony and balance.
Each color in the Brown Dirt palette plays a specific role in creating the overall mood and atmosphere of the design. The 5A4F3E, for example, is a deep, cool brown that provides a sense of stability and grounding, while the 725D4C is a warmer, more inviting shade that adds a sense of coziness and comfort. The 4F3A2B, on the other hand, is a dark and mysterious color that adds depth and complexity to the design, while the 2B180C is a rich and luxurious shade that adds a sense of sophistication and elegance. Finally, the 332419 is a soft and muted color that helps to balance out the other shades and prevent the design from feeling too overwhelming or chaotic. By combining these colors in different ways, designers can create a wide range of different effects and moods, from the dramatic and intense to the soft and subtle.
The Brown Dirt color palette is highly versatile and can be used in a wide range of different design contexts, from websites and apps to branding and marketing materials. It is particularly well-suited to designs that need to evoke a sense of warmth and comfort, such as food and beverage websites, outdoor and nature-themed apps, and eco-friendly branding. The palette's earthy tones also make it a good choice for designs that need to convey a sense of naturalness and authenticity, such as organic food packaging or outdoor gear marketing materials. In addition, the palette's dark and muted shades make it a good choice for designs that need to create a sense of drama and intensity, such as movie or video game websites.
The colors in the Brown Dirt palette also have a significant impact on viewer perception and behavior, as they are able to evoke strong emotions and associations. The warm, earthy tones of the palette, for example, are often associated with feelings of comfort and security, while the dark and muted shades are often associated with feelings of drama and intensity. The palette's use of crimson and coral undertones also adds a sense of energy and passion to the design, which can help to grab the viewer's attention and create a sense of excitement and engagement. By carefully selecting and combining the colors in the Brown Dirt palette, designers can create a powerful and effective visual language that resonates with their target audience and helps to achieve their design goals.
To get the most out of the Brown Dirt color palette, designers should consider pairing it with complementary colors that help to enhance and balance out its earthy tones. For example, the palette's warm browns and tans can be paired with cool blues and greens to create a sense of contrast and visual interest, while the dark and muted shades can be paired with bright and vibrant colors to create a sense of drama and intensity. In terms of design best practices, it is generally a good idea to use the Brown Dirt palette in a way that creates a sense of hierarchy and visual flow, with the different colors and shades working together to guide the viewer's eye through the design. By following these tips and techniques, designers can unlock the full potential of the Brown Dirt color palette and create designs that are both beautiful and effective.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.

Frequently Asked Questions
Everything you need to know about using and implementing the brown dirt palette effectively in your projects.
