Brown Palette Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #7C3F00
RGB: 124, 63, 0
HEX: #633200
RGB: 99, 50, 0
HEX: #562B00
RGB: 86, 43, 0
HEX: #492201
RGB: 73, 34, 1
HEX: #3E1C00
RGB: 62, 28, 0
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #7C3F00 0%, #633200 25%, #562B00 50%, #492201 75%, #3E1C00 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #7C3F00 0%, #633200 25%, #562B00 50%, #492201 75%, #3E1C00 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #7C3F00 0%, #633200 25%, #562B00 50%, #492201 75%, #3E1C00 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#7C3F00
#633200
#562B00
#492201
#3E1C00
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Energetic, warm, and inviting, with a sophisticated and dramatic atmosphere
Emotional Impact
Stimulating and energetic, evoking feelings of excitement, warmth, and action. The dark tones establish a premium, sophisticated feel ideal for luxury positioning
Psychological Effect
This 5-color palette creates a energetic, warm, and inviting, with a sophisticated and dramatic atmosphere. It stimulates activity and engagement, increasing heart rate and mental alertness. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Young, trend-conscious consumers (18-35) who value creativity and self-expression
Individual Color Psychology
#7C3F00
Cheerful and inviting
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Stimulates activity and socialization, creates a sense of fun and affordability. Excellent for CTAs, impulse purchases, and youth marketing.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced and dark & bold moods with warm tones, making it versatile for various design applications.
Professional Implementation Guide
This monochromatic brown palette palette features 5 carefully selected warm tones that create a energetic and passionate aesthetic. With low contrast levels and vibrant saturation, this palette is optimized for marketing materials and youth brands.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #7C3F00 as the dominant color for headers and #3E1C00 for accents. These vibrant colors may appear slightly muted in print; request color proofs.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Brown Palette:
Dominant Color
#7C3F00Use #7C3F00 as your primary color for headers, hero sections, and primary CTAs. This orange tone should occupy about 60% of your design space.
Secondary Color
#562B00Apply #562B00 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#3E1C00Reserve #3E1C00 for accent elements like buttons, links, and important highlights. This orange accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add white or black text overlays to improve readability on colored backgrounds
- •Use desaturated versions (reduce saturation by 20-30%) for large background areas to prevent visual fatigue
- •Balance warm tones with neutral whites or grays to create visual breathing room
- •Ensure sufficient lighting contrast for text elements—use light text on dark backgrounds
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
2
Associated Tags
6
Categories
2621
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This monochromatic palette creates a energetic and passionate aesthetic perfect for marketing materials and youth brands.
Individual Color Breakdown
Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The low contrast and vibrant saturation ensure harmonious visual relationships.
#7C3F00
ORANGE
#7C3F00 serves as the primary/dominant color in this palette. This dark orange (highly saturated) brings creativity and enthusiasm Use it for headers, navigation bars, and brand elements.
Dark toneH: 30°S: 100%L: 24%#633200
ORANGE
#633200 serves as the secondary/supporting color in this palette. This dark orange (highly saturated) brings creativity and enthusiasm Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 30°S: 100%L: 19%#562B00
ORANGE
#562B00 serves as the secondary/supporting color in this palette. This dark orange (highly saturated) brings creativity and enthusiasm Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 30°S: 100%L: 17%#492201
ORANGE
#492201 serves as the secondary/supporting color in this palette. This dark orange (highly saturated) brings creativity and enthusiasm Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 27°S: 97%L: 15%#3E1C00
ORANGE
#3E1C00 serves as the accent/highlight color in this palette. This dark orange (highly saturated) brings creativity and enthusiasm Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 27°S: 100%L: 12%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.
Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.
Vibrant saturation creates bold, attention-grabbing designs perfect for youth brands and creative projects.
Dark tones create dramatic, sophisticated aesthetics and save battery on OLED displays.
💡 Pro Tips for This Palette
- Perfect for: marketing materials, youth brands. The monochromatic color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a energetic and passionate feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.
Export Formats
Explore Brown Palette Palette
The Brown Palette is a rich and evocative color scheme that exudes warmth and depth, evoking feelings of comfort and luxury. At its core, this palette is a masterful blend of earthy tones, with the deep, burnt orange of 7C3F00 setting the tone for a vibrant and bold visual experience. As the eye moves through the palette, it becomes clear that each shade has been carefully selected to create a sense of harmony and balance, with the slightly darker, cooler 633200 providing a subtle contrast that adds depth and nuance to the overall effect.
One of the key elements that sets the Brown Palette apart is its use of a range of shades, each with its own unique character and role to play in the overall scheme. The 562B00, for example, is a slightly lighter, more golden take on the core brown tone, adding a sense of warmth and vitality to the palette. In contrast, the 492201 is a deeper, richer shade that adds a sense of gravity and sophistication, while the 3E1C00 is a cool, dark brown that provides a sense of balance and stability. Together, these shades work in harmony to create a sense of visual interest and tension, drawing the viewer's eye through the design and creating a sense of engagement and participation.
The Brown Palette is a versatile and practical choice for designers, with a wide range of potential applications across websites, apps, branding, and marketing materials. Its warm, vibrant tones make it particularly well-suited to designs that aim to evoke feelings of energy and excitement, such as entertainment or lifestyle brands. At the same time, its darker, cooler shades provide a sense of balance and restraint, making it a good choice for designs that require a sense of sophistication or luxury, such as high-end fashion or luxury goods. Whether used as a primary color scheme or as an accent palette, the Brown Palette is sure to add depth, warmth, and visual interest to any design.
The colors in the Brown Palette also have a profound impact on viewer perception and behavior, with the crimson and orange undertones creating a sense of energy and stimulation. The palette's warm, vibrant tones are likely to evoke feelings of excitement and enthusiasm, making it a good choice for designs that aim to motivate or inspire the viewer. At the same time, the palette's darker, cooler shades provide a sense of balance and restraint, helping to mitigate any potential overwhelm or visual fatigue. By carefully balancing these different elements, designers can use the Brown Palette to create a sense of visual harmony and balance, drawing the viewer's eye through the design and creating a sense of engagement and participation.
For designers looking to get the most out of the Brown Palette, there are a number of pro tips and best practices to keep in mind. One key consideration is the use of complementary colors, with the palette's warm, earthy tones pairing particularly well with cool blues and greens. The 7C3F00, for example, creates a striking contrast with a deep blue such as 1A1D23, while the 633200 pairs nicely with a muted green like 8B9467. By experimenting with different pairings and combinations, designers can create a wide range of unique and visually striking effects, from subtle and restrained to bold and vibrant. Whether used on its own or in combination with other palettes, the Brown Palette is a versatile and powerful tool that is sure to add depth, warmth, and visual interest to any design.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Frequently Asked Questions
Everything you need to know about using and implementing the brown palette palette effectively in your projects.