Coca Cola Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #FFF8FF
RGB: 255, 248, 255
HEX: #E7223A
RGB: 231, 34, 58
HEX: #360103
RGB: 54, 1, 3
HEX: #6F1712
RGB: 111, 23, 18
HEX: #BA432E
RGB: 186, 67, 46
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #FFF8FF 0%, #E7223A 25%, #360103 50%, #6F1712 75%, #BA432E 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #FFF8FF 0%, #E7223A 25%, #360103 50%, #6F1712 75%, #BA432E 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #FFF8FF 0%, #E7223A 25%, #360103 50%, #6F1712 75%, #BA432E 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#FFF8FF
#E7223A
#360103
#6F1712
#BA432E
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Energetic, warm, and inviting
Emotional Impact
Stimulating and energetic, evoking feelings of excitement, warmth, and action. The balanced lightness creates versatility across different contexts
Psychological Effect
This 5-color palette creates a energetic, warm, and inviting. It stimulates activity and engagement, increasing heart rate and mental alertness. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Active, outgoing individuals who respond to energy and enthusiasm
Individual Color Psychology
#FFF8FF
Warm and caring
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Appeals to feminine markets, evokes compassion and care. Used in healthcare and beauty. Hot pink captures attention and conveys energy and fun.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines light & airy and balanced and dark & bold moods with neutral and warm tones, making it versatile for various design applications.
Professional Implementation Guide
This complementary coca cola palette features 5 carefully selected warm tones that create a energetic and passionate aesthetic. With medium contrast levels and vibrant saturation, this palette is optimized for marketing materials and youth brands.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #FFF8FF as the dominant color for headers and #BA432E for accents. These vibrant colors may appear slightly muted in print; request color proofs.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Coca Cola:
Dominant Color
#FFF8FFUse #FFF8FF as your primary color for backgrounds, main content areas. This pink tone should occupy about 60% of your design space.
Secondary Color
#360103Apply #360103 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#BA432EReserve #BA432E for accent elements like buttons, links, and important highlights. This red accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Use desaturated versions (reduce saturation by 20-30%) for large background areas to prevent visual fatigue
- •Balance warm tones with neutral whites or grays to create visual breathing room
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
4
Associated Tags
6
Categories
970
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This complementary palette creates a energetic and passionate aesthetic perfect for marketing materials and youth brands.
Individual Color Breakdown
Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The medium contrast and vibrant saturation ensure harmonious visual relationships.
#FFF8FF
PINK
#FFF8FF serves as the primary/dominant color in this palette. This light pink (highly saturated) brings playfulness and compassion Use it for backgrounds, containers, and large surface areas.
Light toneH: 300°S: 100%L: 99%#E7223A
RED
#E7223A serves as the secondary/supporting color in this palette. This medium red (highly saturated) brings energy and warmth Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 353°S: 80%L: 52%#360103
RED
#360103 serves as the secondary/supporting color in this palette. This dark red (highly saturated) brings power and sophistication Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 358°S: 96%L: 11%#6F1712
RED
#6F1712 serves as the secondary/supporting color in this palette. This dark red (highly saturated) brings power and sophistication Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 3°S: 72%L: 25%#BA432E
RED
#BA432E serves as the accent/highlight color in this palette. This medium red (moderately saturated) brings power and sophistication Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 9°S: 60%L: 45%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.
Medium contrast provides visual interest while maintaining readability with proper text color choices.
Vibrant saturation creates bold, attention-grabbing designs perfect for youth brands and creative projects.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: marketing materials, youth brands. The complementary color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a energetic and passionate feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.
Export Formats
Explore Coca Cola Palette
The Coca Cola color palette is a bold and vibrant collection of hues that evoke a sense of energy and excitement, perfect for designers looking to make a statement with their work. At its core, this palette is all about creating a lasting impression, with a range of colors that work together in harmony to draw the viewer in and keep them engaged. The palette's mix of warm, monochromatic tones, including the soft pastel of FFF8FF, the deep crimson of E7223A, the rich plum of 360103, the bold red of 6F1712, and the earthy tone of BA432E, creates a sense of depth and complexity that is both visually striking and emotionally resonant.
Delving deeper into the individual colors that make up the Coca Cola palette, it becomes clear that each shade plays a unique role in the overall aesthetic. The soft, serene quality of FFF8FF provides a subtle background that allows the other colors to take center stage, while the deep, bold crimson of E7223A adds a sense of passion and energy to the mix. The rich, dark plum of 360103 adds a sense of luxury and sophistication, while the bright, fire engine red of 6F1712 injects a sense of excitement and playfulness. Meanwhile, the earthy tone of BA432E helps to ground the palette, providing a sense of balance and stability that prevents the other colors from feeling too overwhelming. By combining these colors in different ways, designers can create a wide range of different looks and feels, from bold and attention-grabbing to subtle and understated.
In terms of practical applications, the Coca Cola color palette is a versatile and adaptable collection of hues that can be used in a wide range of different contexts. For example, it would be perfect for creating a bold and eye-catching website or app, where the goal is to grab the user's attention and keep them engaged. It could also be used in branding and marketing materials, such as logos, packaging, and advertising campaigns, where the goal is to create a lasting impression and build a strong emotional connection with the viewer. Additionally, the palette's warm, vibrant tones make it a great choice for creating a sense of energy and excitement in social media graphics, email newsletters, and other digital content.
The colors in the Coca Cola palette also have a profound impact on the viewer's perception and behavior, with each hue influencing the emotional and psychological response in a unique way. For example, the bold, crimson tone of E7223A is known to stimulate the senses and increase feelings of excitement and energy, while the rich, dark plum of 360103 is often associated with luxury, creativity, and wisdom. By combining these colors in different ways, designers can create a wide range of different emotional and psychological effects, from calm and soothing to bold and attention-grabbing. By understanding the psychological impact of each color, designers can use the Coca Cola palette to create a specific mood or atmosphere, and to influence the viewer's behavior in a predictable way.
For designers looking to get the most out of the Coca Cola color palette, there are a few pro tips to keep in mind. For example, the palette's bold, vibrant tones can be balanced and subdued by pairing them with neutral colors, such as gray or beige. Additionally, the palette's warm, monochromatic tones can be enhanced and amplified by adding complementary colors, such as blue or green, to create a sense of contrast and visual interest. By experimenting with different color combinations and pairings, designers can unlock the full potential of the Coca Cola palette, and create a wide range of different looks and feels that are both visually striking and emotionally resonant.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Frequently Asked Questions
Everything you need to know about using and implementing the coca cola palette effectively in your projects.