Cool Blue Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #005073
RGB: 0, 80, 115
HEX: #107DAC
RGB: 16, 125, 172
HEX: #189AD3
RGB: 24, 154, 211
HEX: #1EBBD7
RGB: 30, 187, 215
HEX: #71C7EC
RGB: 113, 199, 236
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #005073 0%, #107DAC 25%, #189AD3 50%, #1EBBD7 75%, #71C7EC 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #005073 0%, #107DAC 25%, #189AD3 50%, #1EBBD7 75%, #71C7EC 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #005073 0%, #107DAC 25%, #189AD3 50%, #1EBBD7 75%, #71C7EC 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#005073
#107DAC
#189AD3
#1EBBD7
#71C7EC
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Calm, professional, and trustworthy
Emotional Impact
Calming and contemplative, promoting feelings of trust, stability, and peace. The balanced lightness creates versatility across different contexts
Psychological Effect
This 5-color palette creates a calm, professional, and trustworthy. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Thoughtful consumers who value stability, trust, and quality
Individual Color Psychology
#005073
Clear and refreshing
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Evokes feelings of cleanliness and clarity. Popular in tech and healthcare for its association with precision and hygiene.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced moods with cool tones, making it versatile for various design applications.
Professional Implementation Guide
This monochromatic cool blue palette features 5 carefully selected cool tones that create a balanced and versatile aesthetic. With medium contrast levels and vibrant saturation, this palette is optimized for .
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these cool tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #005073 as the dominant color for headers and #71C7EC for accents. These vibrant colors may appear slightly muted in print; request color proofs.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Cool Blue:
Dominant Color
#005073Use #005073 as your primary color for backgrounds, main content areas. This cyan tone should occupy about 60% of your design space.
Secondary Color
#189AD3Apply #189AD3 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#71C7ECReserve #71C7EC for accent elements like buttons, links, and important highlights. This cyan accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Use desaturated versions (reduce saturation by 20-30%) for large background areas to prevent visual fatigue
- •Add warm accent colors to create focal points and prevent designs from feeling too cold
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
2
Associated Tags
6
Categories
3868
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This monochromatic palette creates a balanced and versatile aesthetic perfect for .
Individual Color Breakdown
Each color in this cool palette has been analyzed for its properties and ideal usage scenarios. The medium contrast and vibrant saturation ensure harmonious visual relationships.
#005073
CYAN
#005073 serves as the primary/dominant color in this palette. This dark cyan (highly saturated) brings clarity and innovation Use it for headers, navigation bars, and brand elements.
Dark toneH: 198°S: 100%L: 23%#107DAC
CYAN
#107DAC serves as the secondary/supporting color in this palette. This medium cyan (highly saturated) brings clarity and innovation Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 198°S: 83%L: 37%#189AD3
CYAN
#189AD3 serves as the secondary/supporting color in this palette. This medium cyan (highly saturated) brings clarity and innovation Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 198°S: 80%L: 46%#1EBBD7
CYAN
#1EBBD7 serves as the secondary/supporting color in this palette. This medium cyan (highly saturated) brings clarity and innovation Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 189°S: 76%L: 48%#71C7EC
CYAN
#71C7EC serves as the accent/highlight color in this palette. This medium cyan (highly saturated) brings clarity and innovation Use it for call-to-action buttons, links, important notifications, and interactive elements.
Light toneH: 198°S: 76%L: 68%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Cool tones convey professionalism, trust, and calmness. Ideal for corporate and tech applications.
Medium contrast provides visual interest while maintaining readability with proper text color choices.
Vibrant saturation creates bold, attention-grabbing designs perfect for youth brands and creative projects.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: . The monochromatic color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a balanced and versatile feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Cool tones are generally perceived as professional worldwide but always research cultural color meanings.
Export Formats
Explore Cool Blue Palette
The Cool Blue color palette is a captivating and invigorating combination of hues that evoke feelings of serenity and dynamism, perfect for designs that require a sense of freshness and vitality. At its core, this palette is a masterful blend of monochromatic shades that work together in harmony to create a visually stunning and emotionally engaging experience. The palette's unique blend of cyan and teal undertones, evident in colors like 005073, a deep, rich blue, and 107DAC, a soft, serene teal, sets the tone for a design that is both calming and energizing.
As we delve deeper into the palette, each color reveals its distinct personality and role in the overall scheme. The 005073, a dark, mysterious blue, provides a sense of depth and stability, while the 107DAC, with its gentle, soothing quality, adds a touch of subtlety and nuance. The 189AD3, a bright, vibrant blue, injects a sense of excitement and playfulness, balanced by the 1EBBD7, a pale, shimmering cyan, which brings a sense of airiness and lightness to the design. Finally, the 71C7EC, a soft, pale blue, ties the entire palette together, providing a sense of continuity and cohesion. Each of these colors, with their unique shades and undertones, contributes to a palette that is both bold and vibrant, yet cool and soothing.
The Cool Blue palette is incredibly versatile and can be applied to a wide range of design projects, from websites and apps to branding and marketing materials. Its energetic and dynamic quality makes it particularly well-suited for designs that require a sense of excitement and playfulness, such as entertainment or gaming websites. At the same time, its calming and soothing aspects make it an excellent choice for designs that require a sense of serenity and tranquility, such as wellness or travel websites. Whether used as a primary color scheme or as an accent palette, the Cool Blue palette is sure to add a touch of freshness and vitality to any design.
The psychology behind the Cool Blue palette is also worth exploring, as the colors used in this palette have a profound impact on viewer perception and behavior. Blues, in general, are known to evoke feelings of trust and loyalty, while cyan and teal undertones can add a sense of creativity and playfulness. The combination of these colors in the Cool Blue palette creates a sense of dynamism and energy, perfect for designs that require a sense of excitement and engagement. Furthermore, the palette's calming and soothing aspects can help to reduce stress and anxiety, making it an excellent choice for designs that require a sense of serenity and tranquility.
For designers looking to get the most out of the Cool Blue palette, it's worth considering complementary colors and pairing suggestions to enhance its impact. For example, pairing the 189AD3 with a warm, golden yellow can create a stunning contrast that adds a sense of excitement and energy to the design. Similarly, combining the 1EBBD7 with a deep, rich green can create a sense of balance and harmony, perfect for designs that require a sense of growth and renewal. By following design best practices, such as using the 005073 as a background color and the 71C7EC as an accent color, designers can unlock the full potential of the Cool Blue palette and create designs that are both visually stunning and emotionally engaging.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Categories & Tags
Frequently Asked Questions
Everything you need to know about using and implementing the cool blue palette effectively in your projects.