Dark Berry Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #62345C
RGB: 98, 52, 92
HEX: #844185
RGB: 132, 65, 133
HEX: #BB97B1
RGB: 187, 151, 177
HEX: #531232
RGB: 83, 18, 50
HEX: #751A46
RGB: 117, 26, 70
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #62345C 0%, #844185 25%, #BB97B1 50%, #531232 75%, #751A46 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #62345C 0%, #844185 25%, #BB97B1 50%, #531232 75%, #751A46 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #62345C 0%, #844185 25%, #BB97B1 50%, #531232 75%, #751A46 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#62345C
#844185
#BB97B1
#531232
#751A46
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Energetic, warm, and inviting
Emotional Impact
Stimulating and energetic, evoking feelings of excitement, warmth, and action. The balanced lightness creates versatility across different contexts
Psychological Effect
This 5-color palette creates a energetic, warm, and inviting. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Active, outgoing individuals who respond to energy and enthusiasm
Individual Color Psychology
#62345C
Warm and caring
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Appeals to feminine markets, evokes compassion and care. Used in healthcare and beauty. Hot pink captures attention and conveys energy and fun.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced and dark & bold moods with warm and cool tones, making it versatile for various design applications.
Professional Implementation Guide
This analogous dark berry palette features 5 carefully selected warm tones that create a balanced and versatile aesthetic. With low contrast levels and moderate saturation, this palette is optimized for .
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #62345C as the dominant color for headers and #751A46 for accents. These colors translate well to print with minimal adjustment.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Dark Berry:
Dominant Color
#62345CUse #62345C as your primary color for backgrounds, main content areas. This pink tone should occupy about 60% of your design space.
Secondary Color
#BB97B1Apply #BB97B1 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#751A46Reserve #751A46 for accent elements like buttons, links, and important highlights. This pink accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add white or black text overlays to improve readability on colored backgrounds
- •Balance warm tones with neutral whites or grays to create visual breathing room
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
3
Associated Tags
6
Categories
4191
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This analogous palette creates a balanced and versatile aesthetic perfect for .
Individual Color Breakdown
Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The low contrast and moderate saturation ensure harmonious visual relationships.
#62345C
PINK
#62345C serves as the primary/dominant color in this palette. This dark pink (moderately saturated) brings playfulness and compassion Use it for headers, navigation bars, and brand elements.
Dark toneH: 308°S: 31%L: 29%#844185
PINK
#844185 serves as the secondary/supporting color in this palette. This medium pink (moderately saturated) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 299°S: 34%L: 39%#BB97B1
PINK
#BB97B1 serves as the secondary/supporting color in this palette. This medium pink (muted) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 317°S: 21%L: 66%#531232
PINK
#531232 serves as the secondary/supporting color in this palette. This dark pink (highly saturated) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 330°S: 64%L: 20%#751A46
PINK
#751A46 serves as the accent/highlight color in this palette. This dark pink (highly saturated) brings playfulness and compassion Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 331°S: 64%L: 28%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.
Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.
Moderate saturation balances visual interest with professional restraint.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: . The analogous color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a balanced and versatile feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.
Export Formats
Explore Dark Berry Palette
The Dark Berry color palette is a rich and alluring combination of deep, bold hues that evoke a sense of luxury and sophistication, perfect for designs that require a sense of elegance and refinement. At its core, this palette is a masterful blend of indigo, crimson, and plum tones that work together in harmony to create a visual experience that is both captivating and emotive. The palette's darkest shade, 531232, sets the tone for the entire color scheme, providing a dramatic and intense foundation that draws the viewer in and commands attention.
As we delve deeper into the palette, we find that each color plays a unique role in creating a sense of depth and dimensionality. The 62345C shade is a deep, cool purple that adds a sense of calmness and serenity to the palette, while the 844185 shade is a slightly lighter, more vibrant purple that injects a sense of energy and creativity. The 751A46 shade is a bold, rich crimson that adds a pop of color and creates a sense of contrast and visual interest, while the 531232 shade is a deep, cool plum that provides a sense of stability and grounding. The BB97B1 shade is a soft, warm beige that adds a sense of warmth and softness to the palette, balancing out the darker, cooler tones and creating a sense of harmony and balance.
The Dark Berry color palette is incredibly versatile and can be used in a wide range of design applications, from websites and apps to branding and marketing materials. Designers can use this palette to create a sense of sophistication and elegance, perfect for high-end fashion or luxury brands. The palette's deep, rich colors also make it ideal for designs that require a sense of drama and intensity, such as entertainment or gaming brands. Additionally, the palette's feminine and vintage undertones make it perfect for designs that require a sense of nostalgia and romance, such as wedding or lifestyle brands.
The colors in the Dark Berry palette have a profound impact on viewer perception and behavior, with the deep, rich hues evoking feelings of luxury, creativity, and sophistication. The palette's use of indigo and crimson tones can also create a sense of calmness and serenity, while the plum and purple tones can stimulate the imagination and inspire creativity. The palette's balanced and harmonious color scheme can also create a sense of trust and stability, making it perfect for designs that require a sense of professionalism and expertise. By using the Dark Berry color palette, designers can create a visual experience that is both captivating and emotive, drawing the viewer in and creating a lasting impression.
For designers looking to get the most out of the Dark Berry color palette, it's essential to consider complementary colors and pairing suggestions to create a sense of contrast and visual interest. The palette's deep, rich colors can be paired with lighter, brighter colors to create a sense of contrast and balance, while the use of neutral colors such as beige or gray can help to ground the palette and create a sense of harmony. Additionally, designers can use the palette's different shades to create a sense of depth and dimensionality, with the lighter shades used for backgrounds and textures, and the darker shades used for accents and highlights. By following these design best practices, designers can unlock the full potential of the Dark Berry color palette and create designs that are both beautiful and effective.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Frequently Asked Questions
Everything you need to know about using and implementing the dark berry palette effectively in your projects.