Dark Blue Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #03002E
RGB: 3, 0, 46
HEX: #010048
RGB: 1, 0, 72
HEX: #010057
RGB: 1, 0, 87
HEX: #02006C
RGB: 2, 0, 108
HEX: #090088
RGB: 9, 0, 136
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #03002E 0%, #010048 25%, #010057 50%, #02006C 75%, #090088 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #03002E 0%, #010048 25%, #010057 50%, #02006C 75%, #090088 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #03002E 0%, #010048 25%, #010057 50%, #02006C 75%, #090088 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#03002E
#010048
#010057
#02006C
#090088
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Calm, professional, and trustworthy, with a sophisticated and dramatic atmosphere
Emotional Impact
Calming and contemplative, promoting feelings of trust, stability, and peace. The dark tones establish a premium, sophisticated feel ideal for luxury positioning
Psychological Effect
This 5-color palette creates a calm, professional, and trustworthy, with a sophisticated and dramatic atmosphere. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Business professionals and decision-makers seeking reliability and competence
Individual Color Psychology
#03002E
Professional and authoritative
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Most popular color globally. Builds trust and reduces stress. Ideal for corporate brands, financial services, and healthcare. Can suppress appetite.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines dark & bold moods with cool tones, making it versatile for various design applications.
Professional Implementation Guide
This monochromatic dark blue palette features 5 carefully selected cool tones that create a dramatic and sophisticated aesthetic. With low contrast levels and vibrant saturation, this palette is optimized for .
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these cool tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #03002E as the dominant color for headers and #090088 for accents. These vibrant colors may appear slightly muted in print; request color proofs.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Dark Blue:
Dominant Color
#03002EUse #03002E as your primary color for headers, hero sections, and primary CTAs. This blue tone should occupy about 60% of your design space.
Secondary Color
#010057Apply #010057 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#090088Reserve #090088 for accent elements like buttons, links, and important highlights. This blue accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add white or black text overlays to improve readability on colored backgrounds
- •Use desaturated versions (reduce saturation by 20-30%) for large background areas to prevent visual fatigue
- •Add warm accent colors to create focal points and prevent designs from feeling too cold
- •Ensure sufficient lighting contrast for text elements—use light text on dark backgrounds
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
1
Associated Tags
6
Categories
3754
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This monochromatic palette creates a dramatic and sophisticated aesthetic perfect for .
Individual Color Breakdown
Each color in this cool palette has been analyzed for its properties and ideal usage scenarios. The low contrast and vibrant saturation ensure harmonious visual relationships.
#03002E
BLUE
#03002E serves as the primary/dominant color in this palette. This dark blue (highly saturated) brings professionalism and depth Use it for headers, navigation bars, and brand elements.
Dark toneH: 244°S: 100%L: 9%#010048
BLUE
#010048 serves as the secondary/supporting color in this palette. This dark blue (highly saturated) brings professionalism and depth Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 241°S: 100%L: 14%#010057
BLUE
#010057 serves as the secondary/supporting color in this palette. This dark blue (highly saturated) brings professionalism and depth Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 241°S: 100%L: 17%#02006C
BLUE
#02006C serves as the secondary/supporting color in this palette. This dark blue (highly saturated) brings professionalism and depth Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 241°S: 100%L: 21%#090088
BLUE
#090088 serves as the accent/highlight color in this palette. This dark blue (highly saturated) brings professionalism and depth Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 244°S: 100%L: 27%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Cool tones convey professionalism, trust, and calmness. Ideal for corporate and tech applications.
Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.
Vibrant saturation creates bold, attention-grabbing designs perfect for youth brands and creative projects.
Dark tones create dramatic, sophisticated aesthetics and save battery on OLED displays.
💡 Pro Tips for This Palette
- Perfect for: . The monochromatic color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a dramatic and sophisticated feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Cool tones are generally perceived as professional worldwide but always research cultural color meanings.
Export Formats
Explore Dark Blue Palette
The Dark Blue color palette is a masterful blend of deep, rich shades that evoke a sense of sophistication and elegance, perfect for designs that require a dramatic and mysterious tone. This monochromatic palette features a range of navy-inspired colors, from the darkest 03002E to the slightly lighter 090088, each one expertly crafted to create a sense of depth and nuance. The overall effect is a cool, dark, and vibrant visual identity that is sure to capture the viewer's attention and draw them in.
As we delve deeper into the palette, we can see that each color plays a specific role in creating this dramatic effect. The deepest shade, 03002E, is a nearly black blue that provides a sense of grounding and stability, while the 010048 and 010057 shades add a touch of brightness and vibrancy to the design. The 02006C shade is a beautiful, rich blue that adds a sense of luxury and sophistication, and the 090088 shade is the lightest of the group, providing a sense of contrast and visual interest. Together, these colors create a sense of continuity and flow, making the Dark Blue palette perfect for designs that require a cohesive and polished look.
The Dark Blue palette has a wide range of practical applications, from website and app design to branding and marketing materials. It is particularly well-suited for designs that require a sense of drama and flair, such as entertainment or luxury brands. The palette's cool, dark tones also make it perfect for designs that require a sense of calmness and serenity, such as healthcare or financial services. Additionally, the palette's vibrant and bold colors make it ideal for designs that require a sense of energy and excitement, such as gaming or sports brands. Whether you're designing a website, creating a brand identity, or developing a marketing campaign, the Dark Blue palette is a versatile and effective choice.
The colors in the Dark Blue palette also have a profound psychological impact on the viewer, influencing their perception and behavior in subtle but powerful ways. The cool, dark tones of the palette can create a sense of calmness and trust, making it perfect for designs that require a sense of authority and expertise. The vibrant and bold colors in the palette can also create a sense of energy and excitement, making it ideal for designs that require a sense of dynamism and movement. Furthermore, the navy-inspired colors in the palette can evoke a sense of loyalty and commitment, making it perfect for designs that require a sense of community and belonging.
To get the most out of the Dark Blue palette, it's essential to consider the complementary colors and pairing suggestions that can enhance its effectiveness. For example, pairing the palette with warm, bright colors such as orange or yellow can create a sense of contrast and visual interest, while pairing it with neutral colors such as gray or beige can create a sense of balance and harmony. Additionally, designers can use the palette's various shades to create a sense of depth and nuance, with the lighter shades such as 090088 used for highlights and accents, and the darker shades such as 03002E used for backgrounds and textures. By following these pro tips and best practices, designers can unlock the full potential of the Dark Blue palette and create designs that are both visually stunning and emotionally resonant.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Categories & Tags
Frequently Asked Questions
Everything you need to know about using and implementing the dark blue palette effectively in your projects.