Dark Blue-Purple Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #CFCFE8
RGB: 207, 207, 232
HEX: #A1A1CE
RGB: 161, 161, 206
HEX: #7474B0
RGB: 116, 116, 176
HEX: #4E4E94
RGB: 78, 78, 148
HEX: #313178
RGB: 49, 49, 120
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #CFCFE8 0%, #A1A1CE 25%, #7474B0 50%, #4E4E94 75%, #313178 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #CFCFE8 0%, #A1A1CE 25%, #7474B0 50%, #4E4E94 75%, #313178 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #CFCFE8 0%, #A1A1CE 25%, #7474B0 50%, #4E4E94 75%, #313178 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#CFCFE8
#A1A1CE
#7474B0
#4E4E94
#313178
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Calm, professional, and trustworthy
Emotional Impact
Calming and contemplative, promoting feelings of trust, stability, and peace. The balanced lightness creates versatility across different contexts
Psychological Effect
This 5-color palette creates a calm, professional, and trustworthy. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Business professionals and decision-makers seeking reliability and competence
Individual Color Psychology
#CFCFE8
Peaceful and airy
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Most popular color globally. Builds trust and reduces stress. Ideal for corporate brands, financial services, and healthcare. Can suppress appetite.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines light & airy and balanced moods with cool tones, making it versatile for various design applications.
Professional Implementation Guide
This monochromatic dark blue-purple palette features 5 carefully selected cool tones that create a calm and professional aesthetic. With high contrast levels and moderate saturation, this palette is optimized for web interfaces and mobile apps.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. The high contrast makes it ideal for accessible interfaces meeting WCAG AA standards.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these cool tones provide excellent battery efficiency on OLED screens. Use the strong color contrast to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #CFCFE8 as the dominant color for headers and #313178 for accents. These colors translate well to print with minimal adjustment.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Dark Blue-Purple:
Dominant Color
#CFCFE8Use #CFCFE8 as your primary color for backgrounds, main content areas. This blue tone should occupy about 60% of your design space.
Secondary Color
#7474B0Apply #7474B0 as your secondary color for supporting elements and section dividers. Allocate approximately 30% of your layout to this color.
Accent Color
#313178Reserve #313178 for accent elements like buttons, links, and important highlights. This blue accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add warm accent colors to create focal points and prevent designs from feeling too cold
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
2
Associated Tags
6
Categories
1580
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This monochromatic palette creates a calm and professional aesthetic perfect for web interfaces and mobile apps.
Individual Color Breakdown
Each color in this cool palette has been analyzed for its properties and ideal usage scenarios. The high contrast and moderate saturation ensure excellent readability and accessibility.
#CFCFE8
BLUE
#CFCFE8 serves as the primary/dominant color in this palette. This light blue (moderately saturated) brings trust and tranquility Use it for backgrounds, containers, and large surface areas.
Light toneH: 240°S: 35%L: 86%#A1A1CE
BLUE
#A1A1CE serves as the secondary/supporting color in this palette. This light blue (moderately saturated) brings trust and tranquility Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 240°S: 31%L: 72%#7474B0
BLUE
#7474B0 serves as the secondary/supporting color in this palette. This medium blue (muted) brings trust and tranquility Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 240°S: 28%L: 57%#4E4E94
BLUE
#4E4E94 serves as the secondary/supporting color in this palette. This medium blue (moderately saturated) brings professionalism and depth Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 240°S: 31%L: 44%#313178
BLUE
#313178 serves as the accent/highlight color in this palette. This medium blue (moderately saturated) brings professionalism and depth Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 240°S: 42%L: 33%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Cool tones convey professionalism, trust, and calmness. Ideal for corporate and tech applications.
High contrast ensures excellent readability and meets WCAG accessibility standards for most text combinations.
Moderate saturation balances visual interest with professional restraint.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: web interfaces, mobile apps, corporate branding, business websites. The monochromatic color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a calm and professional feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Excellent contrast makes this palette naturally accessible. Most color combinations will meet WCAG AA standards.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Cool tones are generally perceived as professional worldwide but always research cultural color meanings.
Export Formats
Explore Dark Blue-Purple Palette
The Dark Blue-Purple color palette is a masterful blend of soothing hues that evoke a sense of serenity and professionalism, making it an ideal choice for designs that require a sense of sophistication and calmness. This palette is characterized by its gradual transition from light to dark shades, creating a sense of depth and visual interest that draws the viewer in. At the heart of this palette is a range of blues and purples, from the pale cfcfe8 to the rich 313178, each shade working in harmony to create a cohesive and balanced visual identity.
As we delve deeper into the palette, we notice the subtle nuances of each shade and how they contribute to the overall aesthetic. The lightest shade, cfcfe8, provides a soft and airy feel, while a1a1ce adds a touch of warmth and subtlety, bridging the gap between the lighter and darker shades. The mid-tone 7474b0 brings a sense of stability and balance, serving as a cornerstone for the palette, while 4e4e94 introduces a deeper, richer shade that adds depth and complexity. Finally, the darkest shade, 313178, provides a sense of luxury and sophistication, grounding the palette and creating a sense of drama.
The Dark Blue-Purple palette is incredibly versatile and can be applied to a wide range of design contexts, from websites and apps to branding and marketing materials. Its professional and corporate feel makes it an excellent choice for tech companies, financial institutions, and other organizations that require a sense of trust and authority. Designers can use this palette to create a cohesive visual identity that resonates with their target audience, from the homepage of a website to the packaging of a product. Whether used as a primary color scheme or as an accent palette, the Dark Blue-Purple palette is sure to make a lasting impression.
The psychology behind this palette is also worth exploring, as the colors used have a profound impact on viewer perception and behavior. Blues and purples are often associated with feelings of trust, loyalty, and wisdom, making this palette an excellent choice for designs that require a sense of authority and expertise. The light blue shades, such as cfcfe8, can evoke a sense of calmness and serenity, while the deeper indigo shades, such as 313178, can create a sense of luxury and creativity. By leveraging these psychological effects, designers can create designs that not only look beautiful but also resonate with their audience on a deeper level.
For designers looking to get the most out of the Dark Blue-Purple palette, it's essential to consider complementary colors and pairing suggestions to create a visually stunning design. To add a touch of warmth and energy, consider pairing the palette with earthy tones such as beige or brown, which can create a beautiful contrast with the cool blues and purples. Alternatively, designers can use the palette as a starting point and experiment with different shades and hues to create a unique and customized color scheme. By following best practices such as using a limited color palette, creating a clear visual hierarchy, and considering the emotional impact of color, designers can unlock the full potential of the Dark Blue-Purple palette and create designs that truly stand out.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Categories & Tags
Frequently Asked Questions
Everything you need to know about using and implementing the dark blue-purple palette effectively in your projects.