Color Palettes

Dark Purple Raspberry Color Palette – HEX, RGB & Design Inspiration

Color Details

HEX: #4D1037

RGB: 77, 16, 55

HEX: #631F4B

RGB: 99, 31, 75

HEX: #85386A

RGB: 133, 56, 106

HEX: #A24F84

RGB: 162, 79, 132

HEX: #BF599A

RGB: 191, 89, 154

WCAG Accessibility Checker
Contrast ratios and WCAG compliance for text readability. AAA is enhanced conformance, AA is standard, and 4.5:1 minimum for normal text.

Text on White/Black Backgrounds

#4D1037
On White
14.53:1
AAA (Enhanced)
On Black
1.44:1
Fail
#631F4B
On White
11.49:1
AAA (Enhanced)
On Black
1.83:1
Fail
#85386A
On White
7.58:1
AAA (Enhanced)
On Black
2.77:1
Fail
#A24F84
On White
5.27:1
AA (Standard)
On Black
3.99:1
AA (Large Text)
#BF599A
On White
4.11:1
AA (Large Text)
On Black
5.11:1
AA (Standard)

Color Pair Combinations (10 total)

#4D1037 / #BF599A
3.54:1
AA (Large Text)
#631F4B / #BF599A
2.8:1
Fail
#4D1037 / #A24F84
2.76:1
Fail
#631F4B / #A24F84
2.18:1
Fail
#4D1037 / #85386A
1.92:1
Fail
#85386A / #BF599A
1.84:1
Fail
#631F4B / #85386A
1.52:1
Fail
#85386A / #A24F84
1.44:1
Fail
#A24F84 / #BF599A
1.28:1
Fail
#4D1037 / #631F4B
1.27:1
Fail

WCAG Contrast Standards:

  • AAA (7:1): Enhanced contrast for maximum readability
  • AA (4.5:1): Minimum for normal text (under 18pt)
  • AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
  • Fail: Below WCAG standards, not recommended for text
Live UI Preview
See your palette applied to real components with optimized text colors for accessibility
WCAG Guidelines

Recommended Text Colors

Aa
Primary
14.53:1 (AAA)
Aa
Secondary
11.49:1 (AAA)
Aa
Accent
7.58:1 (AAA)
Aa
Background
5.27:1 (AA)
Aa
Neutral
5.11:1 (AA)

Buttons

Optimized for readability
Primary: 14.53:1 AAA
Secondary: 11.49:1 AAA
Accent: 7.58:1 AAA

Form Elements

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Badges & Tags

PrimarySecondaryAccentNeutralOutline

Alerts & Notifications

Information

This is an informational message using your primary color

Gradient Generator
Create beautiful gradients from your palette colors. Copy the CSS code and use directly in your projects.

Horizontal (Left to Right)

background: linear-gradient(to right, #4D1037 0%, #631F4B 25%, #85386A 50%, #A24F84 75%, #BF599A 100%);

Vertical (Top to Bottom)

background: linear-gradient(to bottom, #4D1037 0%, #631F4B 25%, #85386A 50%, #A24F84 75%, #BF599A 100%);

Diagonal (Top Left to Bottom Right)

background: linear-gradient(to bottom right, #4D1037 0%, #631F4B 25%, #85386A 50%, #A24F84 75%, #BF599A 100%);

Usage Tips:

  • Copy the CSS code and paste directly into your stylesheets
  • Linear gradients work great for backgrounds and hero sections
  • Radial gradients are perfect for spotlights and focus effects
  • Conic gradients create eye-catching loading spinners and progress indicators
  • Smooth transitions ensure seamless color blending
Color Blindness Simulator
See how your palette appears to people with different types of color vision deficiency (CVD). Approximately 8% of males and 0.5% of females have some form of color blindness.

Normal Vision

No color vision deficiency

Color Swatches

#4D1037

#631F4B

#85386A

#A24F84

#BF599A

Full Palette View

How people with Normal Vision see it:

Color Psychology & Brand Analysis
Understand the emotional impact, brand personality, and psychological effects of your color palette

Overall Mood & Feel

Energetic, warm, and inviting

Emotional Impact

Stimulating and energetic, evoking feelings of excitement, warmth, and action. The balanced lightness creates versatility across different contexts

Psychological Effect

This 5-color palette creates a energetic, warm, and inviting. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.

Brand Personality Traits

Friendly
Nurturing
Modern
Approachable
Gentle

Perfect For These Industries

Beauty & Cosmetics
Fashion
Children's Products
Healthcare

Target Audience

Active, outgoing individuals who respond to energy and enthusiasm

Individual Color Psychology

#4D1037

Warm and caring

Emotions Evoked

Compassion
Care
Romance
Femininity
Warmth

Personality Traits

Compassionate
Playful
Romantic
Youthful
Caring

Brand Traits

Friendly
Nurturing
Modern
Approachable
Gentle

Ideal Industries

Beauty & Cosmetics
Fashion
Children's Products
Healthcare
Bakery
Weddings

Marketing Use

Appeals to feminine markets, evokes compassion and care. Used in healthcare and beauty. Hot pink captures attention and conveys energy and fun.

Cultural Meanings

Western: Romance, femininity, compassion, playfulness
Eastern: Youth, good health, marriage, celebration
Global: Love, care, gentleness, modern femininity

Color Harmony Analysis

Palette Mood

Dark & BoldBalanced

Temperature

Warm

This palette combines dark & bold and balanced moods with warm tones, making it versatile for various design applications.

Professional Implementation Guide

This monochromatic dark purple raspberry palette features 5 carefully selected warm tones that create a balanced and versatile aesthetic. With medium contrast levels and moderate saturation, this palette is optimized for .

Web Design & Development

For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.

  • Apply the 60-30-10 rule for visual hierarchy
  • Use accent colors for CTAs and hover states
  • Maintain consistent color usage across all pages
  • Test responsive behavior on multiple devices

Mobile App Interfaces

In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.

  • Design both light and dark mode variants
  • Consider thumb-reach zones for color placement
  • Test under direct sunlight and low light
  • Use color to indicate interactive elements

Brand Identity Systems

Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.

  • Define primary, secondary, and accent colors
  • Create usage rules for marketing materials
  • Specify minimum sizes and clear space
  • Document do's and don'ts for consistency

Frontend Development

Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.

  • Use CSS custom properties for theming
  • Implement semantic color naming conventions
  • Create utility classes for rapid prototyping
  • Consider CSS-in-JS for component-scoped colors

Print Design

For print materials, convert to CMYK using #4D1037 as the dominant color for headers and #BF599A for accents. These colors translate well to print with minimal adjustment.

  • Add to your design software color library
  • Create swatches for quick color access
  • Use CMYK values for print production
  • Request color proofs before final print

Marketing Campaigns

Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.

  • Maintain color consistency across channels
  • A/B test color variations for conversion
  • Consider cultural color associations
  • Align colors with campaign messaging

Strategic Color Distribution

Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Dark Purple Raspberry:

60%

Dominant Color

#4D1037

Use #4D1037 as your primary color for backgrounds, main content areas. This pink tone should occupy about 60% of your design space.

30%

Secondary Color

#85386A

Apply #85386A as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.

10%

Accent Color

#BF599A

Reserve #BF599A for accent elements like buttons, links, and important highlights. This pink accent should be used sparingly (10% of design) to draw attention to key actions.

Professional Best Practices

Smart Usage Tips

  • Balance warm tones with neutral whites or grays to create visual breathing room
  • Test your palette across different devices and lighting conditions before finalizing

Common Mistakes to Avoid

  • Don't use all colors equally—establish clear visual hierarchy through color weight
  • Avoid low-contrast text combinations that strain readability
  • Don't rely solely on color to convey meaning (use icons, text, and patterns too)
  • Avoid inconsistent color usage across different pages or screens
  • Don't assume screen colors match print output—always request physical proofs

Palette Overview & Statistics

5

Total Colors

1

Associated Tags

6

Categories

2852

Community Likes

Color Analysis & Technical Guide

Detailed breakdown of each color's role, characteristics, and optimal applications. This monochromatic palette creates a balanced and versatile aesthetic perfect for .

Individual Color Breakdown

Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The medium contrast and moderate saturation ensure harmonious visual relationships.

  • #4D1037

    PINK

    #4D1037 serves as the primary/dominant color in this palette. This dark pink (highly saturated) brings playfulness and compassion Use it for headers, navigation bars, and brand elements.

    Dark toneH: 322°S: 66%L: 18%
  • #631F4B

    PINK

    #631F4B serves as the secondary/supporting color in this palette. This dark pink (moderately saturated) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.

    Dark toneH: 321°S: 52%L: 25%
  • #85386A

    PINK

    #85386A serves as the secondary/supporting color in this palette. This medium pink (moderately saturated) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.

    Dark toneH: 321°S: 41%L: 37%
  • #A24F84

    PINK

    #A24F84 serves as the secondary/supporting color in this palette. This medium pink (moderately saturated) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.

    Dark toneH: 322°S: 34%L: 47%
  • #BF599A

    PINK

    #BF599A serves as the accent/highlight color in this palette. This medium pink (moderately saturated) brings playfulness and compassion Use it for call-to-action buttons, links, important notifications, and interactive elements.

    Light toneH: 322°S: 44%L: 55%

Palette Characteristics

This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.

Color Temperaturewarm

Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.

Contrast Levelmedium

Medium contrast provides visual interest while maintaining readability with proper text color choices.

Saturationmoderate

Moderate saturation balances visual interest with professional restraint.

Brightness Rangebalanced

Balanced brightness provides flexibility for both light and dark design elements.

💡 Pro Tips for This Palette

  • Perfect for: . The monochromatic color relationship creates natural visual flow.
  • Mood & Psychology: This palette evokes a balanced and versatile feeling, making it ideal for brands seeking to convey those qualities.
  • Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
  • Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
  • Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.

Export Formats

JSON
CSS Variables
Tailwind Config
SCSS Variables
Android XML

Explore Dark Purple Raspberry Palette

The Dark Purple Raspberry color palette is a rich and evocative combination of hues that evoke a sense of luxury, creativity, and sophistication. At its core, this palette is a masterful blend of deep, bold shades that seem to pulse with an inner vitality, drawing the viewer in with an irresistible sense of warmth and elegance. As the eye moves through the palette, it is struck by the subtle nuances of tone and texture that set each color apart, from the dark, mysterious 4D1037 that serves as the palette's foundation, to the soft, blushing undertones of A24F84 and BF599A that add a touch of femininity and playfulness to the overall effect.

Each color in the Dark Purple Raspberry palette plays a distinct role in creating its unique emotional resonance, with 631F4B adding a sense of depth and complexity to the mix, and 85386A providing a smooth, velvety transition between the palette's darker and lighter shades. The 4D1037 that underpins the palette is a particularly striking choice, its dark, cool undertones providing a sense of balance and stability that grounds the more vibrant, expressive colors that surround it. As the palette progresses, the introduction of A24F84 and BF599A adds a sense of lightness and airiness, their softer, more pastel hues creating a sense of contrast and visual interest that draws the viewer's eye upward and outward.

The Dark Purple Raspberry palette is a versatile and highly practical choice for designers working across a range of mediums and applications, from websites and apps to branding and marketing materials. Its unique blend of warm, vintage tones and modern, feminine sensibility makes it an ideal fit for projects that require a sense of sophistication and elegance, such as luxury lifestyle brands, high-end fashion retailers, or boutique hospitality services. The palette's balanced, monochromatic structure also makes it highly adaptable, allowing designers to select individual colors or combinations of colors to suit the specific needs of their project, whether that involves creating a bold, attention-grabbing visual identity or a more subdued, understated aesthetic.

The colors in the Dark Purple Raspberry palette have a profound impact on the viewer's perception and behavior, with the deep, rich tones of 4D1037 and 631F4B evoking feelings of creativity, luxury, and refinement. The softer, more feminine hues of A24F84 and BF599A, on the other hand, create a sense of approachability and warmth, making the palette an excellent choice for projects that require a sense of empathy and connection with the viewer. The gray undertones that run throughout the palette also serve to balance and neutralize the more vibrant colors, preventing the overall effect from feeling overwhelming or chaotic, and creating a sense of harmony and visual coherence that draws the viewer in and invites them to engage.

For designers looking to get the most out of the Dark Purple Raspberry palette, there are a number of pro tips and pairing suggestions that can help to elevate and enhance its natural beauty. One approach is to combine the palette's deeper, richer colors with complementary shades of gray or neutral beige, creating a sense of contrast and visual interest that adds depth and complexity to the overall effect. Another approach is to pair the palette's softer, more feminine hues with bold, bright accents of color, creating a sense of surprise and visual tension that adds energy and dynamism to the design. By experimenting with different combinations and permutations of the Dark Purple Raspberry palette, designers can unlock its full creative potential and create truly stunning, one-of-a-kind visual effects that inspire and delight the viewer.

Palette Image

Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.

Dark Purple Raspberry image

Frequently Asked Questions

Everything you need to know about using and implementing the dark purple raspberry palette effectively in your projects.