Dark Purple Raspberry Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #4D1037
RGB: 77, 16, 55
HEX: #631F4B
RGB: 99, 31, 75
HEX: #85386A
RGB: 133, 56, 106
HEX: #A24F84
RGB: 162, 79, 132
HEX: #BF599A
RGB: 191, 89, 154
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #4D1037 0%, #631F4B 25%, #85386A 50%, #A24F84 75%, #BF599A 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #4D1037 0%, #631F4B 25%, #85386A 50%, #A24F84 75%, #BF599A 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #4D1037 0%, #631F4B 25%, #85386A 50%, #A24F84 75%, #BF599A 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#4D1037
#631F4B
#85386A
#A24F84
#BF599A
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Energetic, warm, and inviting
Emotional Impact
Stimulating and energetic, evoking feelings of excitement, warmth, and action. The balanced lightness creates versatility across different contexts
Psychological Effect
This 5-color palette creates a energetic, warm, and inviting. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Active, outgoing individuals who respond to energy and enthusiasm
Individual Color Psychology
#4D1037
Warm and caring
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Appeals to feminine markets, evokes compassion and care. Used in healthcare and beauty. Hot pink captures attention and conveys energy and fun.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines dark & bold and balanced moods with warm tones, making it versatile for various design applications.
Professional Implementation Guide
This monochromatic dark purple raspberry palette features 5 carefully selected warm tones that create a balanced and versatile aesthetic. With medium contrast levels and moderate saturation, this palette is optimized for .
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #4D1037 as the dominant color for headers and #BF599A for accents. These colors translate well to print with minimal adjustment.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Dark Purple Raspberry:
Dominant Color
#4D1037Use #4D1037 as your primary color for backgrounds, main content areas. This pink tone should occupy about 60% of your design space.
Secondary Color
#85386AApply #85386A as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#BF599AReserve #BF599A for accent elements like buttons, links, and important highlights. This pink accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Balance warm tones with neutral whites or grays to create visual breathing room
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
1
Associated Tags
6
Categories
2852
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This monochromatic palette creates a balanced and versatile aesthetic perfect for .
Individual Color Breakdown
Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The medium contrast and moderate saturation ensure harmonious visual relationships.
#4D1037
PINK
#4D1037 serves as the primary/dominant color in this palette. This dark pink (highly saturated) brings playfulness and compassion Use it for headers, navigation bars, and brand elements.
Dark toneH: 322°S: 66%L: 18%#631F4B
PINK
#631F4B serves as the secondary/supporting color in this palette. This dark pink (moderately saturated) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 321°S: 52%L: 25%#85386A
PINK
#85386A serves as the secondary/supporting color in this palette. This medium pink (moderately saturated) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 321°S: 41%L: 37%#A24F84
PINK
#A24F84 serves as the secondary/supporting color in this palette. This medium pink (moderately saturated) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 322°S: 34%L: 47%#BF599A
PINK
#BF599A serves as the accent/highlight color in this palette. This medium pink (moderately saturated) brings playfulness and compassion Use it for call-to-action buttons, links, important notifications, and interactive elements.
Light toneH: 322°S: 44%L: 55%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.
Medium contrast provides visual interest while maintaining readability with proper text color choices.
Moderate saturation balances visual interest with professional restraint.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: . The monochromatic color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a balanced and versatile feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.
Export Formats
Explore Dark Purple Raspberry Palette
The Dark Purple Raspberry color palette is a rich and evocative combination of hues that evoke a sense of luxury, creativity, and sophistication. At its core, this palette is a masterful blend of deep, bold shades that seem to pulse with an inner vitality, drawing the viewer in with an irresistible sense of warmth and elegance. As the eye moves through the palette, it is struck by the subtle nuances of tone and texture that set each color apart, from the dark, mysterious 4D1037 that serves as the palette's foundation, to the soft, blushing undertones of A24F84 and BF599A that add a touch of femininity and playfulness to the overall effect.
Each color in the Dark Purple Raspberry palette plays a distinct role in creating its unique emotional resonance, with 631F4B adding a sense of depth and complexity to the mix, and 85386A providing a smooth, velvety transition between the palette's darker and lighter shades. The 4D1037 that underpins the palette is a particularly striking choice, its dark, cool undertones providing a sense of balance and stability that grounds the more vibrant, expressive colors that surround it. As the palette progresses, the introduction of A24F84 and BF599A adds a sense of lightness and airiness, their softer, more pastel hues creating a sense of contrast and visual interest that draws the viewer's eye upward and outward.
The Dark Purple Raspberry palette is a versatile and highly practical choice for designers working across a range of mediums and applications, from websites and apps to branding and marketing materials. Its unique blend of warm, vintage tones and modern, feminine sensibility makes it an ideal fit for projects that require a sense of sophistication and elegance, such as luxury lifestyle brands, high-end fashion retailers, or boutique hospitality services. The palette's balanced, monochromatic structure also makes it highly adaptable, allowing designers to select individual colors or combinations of colors to suit the specific needs of their project, whether that involves creating a bold, attention-grabbing visual identity or a more subdued, understated aesthetic.
The colors in the Dark Purple Raspberry palette have a profound impact on the viewer's perception and behavior, with the deep, rich tones of 4D1037 and 631F4B evoking feelings of creativity, luxury, and refinement. The softer, more feminine hues of A24F84 and BF599A, on the other hand, create a sense of approachability and warmth, making the palette an excellent choice for projects that require a sense of empathy and connection with the viewer. The gray undertones that run throughout the palette also serve to balance and neutralize the more vibrant colors, preventing the overall effect from feeling overwhelming or chaotic, and creating a sense of harmony and visual coherence that draws the viewer in and invites them to engage.
For designers looking to get the most out of the Dark Purple Raspberry palette, there are a number of pro tips and pairing suggestions that can help to elevate and enhance its natural beauty. One approach is to combine the palette's deeper, richer colors with complementary shades of gray or neutral beige, creating a sense of contrast and visual interest that adds depth and complexity to the overall effect. Another approach is to pair the palette's softer, more feminine hues with bold, bright accents of color, creating a sense of surprise and visual tension that adds energy and dynamism to the design. By experimenting with different combinations and permutations of the Dark Purple Raspberry palette, designers can unlock its full creative potential and create truly stunning, one-of-a-kind visual effects that inspire and delight the viewer.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.

Frequently Asked Questions
Everything you need to know about using and implementing the dark purple raspberry palette effectively in your projects.
