Dark Purple To Navy Blue Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #45106C
RGB: 69, 16, 108
HEX: #731CB2
RGB: 115, 28, 178
HEX: #A17DE0
RGB: 161, 125, 224
HEX: #5A2AAC
RGB: 90, 42, 172
HEX: #280D69
RGB: 40, 13, 105
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #45106C 0%, #731CB2 25%, #A17DE0 50%, #5A2AAC 75%, #280D69 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #45106C 0%, #731CB2 25%, #A17DE0 50%, #5A2AAC 75%, #280D69 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #45106C 0%, #731CB2 25%, #A17DE0 50%, #5A2AAC 75%, #280D69 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#45106C
#731CB2
#A17DE0
#5A2AAC
#280D69
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Calm, professional, and trustworthy
Emotional Impact
Calming and contemplative, promoting feelings of trust, stability, and peace. The balanced lightness creates versatility across different contexts
Psychological Effect
This 5-color palette creates a calm, professional, and trustworthy. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Affluent consumers seeking premium, high-quality products and experiences
Individual Color Psychology
#45106C
Creative and mysterious
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Evokes sophistication and luxury. Appeals to creative audiences. Used by premium brands to suggest quality and exclusivity. Rare in nature makes it feel special.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines dark & bold and balanced moods with cool tones, making it versatile for various design applications.
Professional Implementation Guide
This monochromatic dark purple to navy blue palette features 5 carefully selected cool tones that create a balanced and versatile aesthetic. With low contrast levels and vibrant saturation, this palette is optimized for .
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these cool tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #45106C as the dominant color for headers and #280D69 for accents. These vibrant colors may appear slightly muted in print; request color proofs.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Dark Purple To Navy Blue:
Dominant Color
#45106CUse #45106C as your primary color for backgrounds, main content areas. This purple tone should occupy about 60% of your design space.
Secondary Color
#A17DE0Apply #A17DE0 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#280D69Reserve #280D69 for accent elements like buttons, links, and important highlights. This blue accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add white or black text overlays to improve readability on colored backgrounds
- •Use desaturated versions (reduce saturation by 20-30%) for large background areas to prevent visual fatigue
- •Add warm accent colors to create focal points and prevent designs from feeling too cold
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
2
Associated Tags
6
Categories
1497
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This monochromatic palette creates a balanced and versatile aesthetic perfect for .
Individual Color Breakdown
Each color in this cool palette has been analyzed for its properties and ideal usage scenarios. The low contrast and vibrant saturation ensure harmonious visual relationships.
#45106C
PURPLE
#45106C serves as the primary/dominant color in this palette. This dark purple (highly saturated) brings luxury and mystery Use it for headers, navigation bars, and brand elements.
Dark toneH: 275°S: 74%L: 24%#731CB2
PURPLE
#731CB2 serves as the secondary/supporting color in this palette. This medium purple (highly saturated) brings luxury and mystery Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 275°S: 73%L: 40%#A17DE0
PURPLE
#A17DE0 serves as the secondary/supporting color in this palette. This medium purple (highly saturated) brings creative and luxurious Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 262°S: 61%L: 68%#5A2AAC
PURPLE
#5A2AAC serves as the secondary/supporting color in this palette. This medium purple (highly saturated) brings luxury and mystery Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 262°S: 61%L: 42%#280D69
BLUE
#280D69 serves as the accent/highlight color in this palette. This dark blue (highly saturated) brings professionalism and depth Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 258°S: 78%L: 23%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Cool tones convey professionalism, trust, and calmness. Ideal for corporate and tech applications.
Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.
Vibrant saturation creates bold, attention-grabbing designs perfect for youth brands and creative projects.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: . The monochromatic color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a balanced and versatile feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Cool tones are generally perceived as professional worldwide but always research cultural color meanings.
Export Formats
Explore Dark Purple To Navy Blue Palette
The Dark Purple To Navy Blue color palette is a masterful blend of rich, velvety hues that evoke a sense of luxury, sophistication, and creativity. This palette has the power to transport viewers to a world of elegance and refinement, perfect for designs that require a sense of drama and flair. With its carefully curated selection of colors, including the deep, mysterious 45106C, the bold, vibrant 731CB2, the soft, pastel 9A17DE0, the rich, regal 5A2AAC, and the dramatic, midnight 280D69, this palette is sure to leave a lasting impression on anyone who experiences it.
Delving deeper into the palette, we find that each color plays a unique role in creating a harmonious and visually stunning whole. The 45106C, with its dark, muted tone, provides a sense of stability and grounding, while the 731CB2 adds a pop of excitement and energy. The 9A17DE0, with its soft, ethereal quality, brings a sense of lightness and airiness to the palette, balancing out the heavier, more dramatic colors. The 5A2AAC, with its rich, jewel-toned quality, adds a sense of opulence and luxury, while the 280D69, with its dark, mysterious tone, provides a sense of depth and complexity. Together, these colors create a sense of dynamic tension, drawing the viewer's eye through the design and creating a sense of engagement and curiosity.
In terms of practical applications, the Dark Purple To Navy Blue color palette is incredibly versatile, lending itself to a wide range of design projects, from websites and apps to branding and marketing materials. This palette would be perfect for designs that require a sense of sophistication and elegance, such as luxury fashion or high-end technology brands. It would also be well-suited to creative projects, such as art or design portfolios, where the goal is to showcase imagination and innovation. Additionally, the palette's cool, calming tones make it an excellent choice for designs that require a sense of serenity and tranquility, such as wellness or self-care apps.
The colors in this palette also have a profound impact on viewer perception and behavior, influencing emotions and moods in subtle yet powerful ways. The dark, rich tones of the 45106C and 280D69 can create a sense of trust and reliability, while the bold, vibrant 731CB2 can stimulate creativity and energy. The soft, pastel 9A17DE0 can soothe and calm the viewer, reducing stress and anxiety, while the rich, regal 5A2AAC can inspire feelings of luxury and indulgence. By carefully balancing these colors, designers can create a visual language that speaks directly to the viewer's subconscious, influencing their emotions and behaviors in subtle yet profound ways.
For designers looking to get the most out of this palette, it's worth noting that the colors work particularly well when paired with neutral tones, such as beige or gray, which can help to balance out the richness and intensity of the colors. Additionally, the palette's cool, calming tones make it an excellent choice for designs that incorporate natural elements, such as wood or stone, which can add a sense of warmth and texture to the design. By following best practices, such as using the 45106C and 280D69 as background colors, and the 731CB2 and 5A2AAC as accent colors, designers can create a visually stunning and emotionally resonant design that leaves a lasting impact on the viewer.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Frequently Asked Questions
Everything you need to know about using and implementing the dark purple to navy blue palette effectively in your projects.