Dark Red Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #5C1010
RGB: 92, 16, 16
HEX: #6F0000
RGB: 111, 0, 0
HEX: #560D0D
RGB: 86, 13, 13
HEX: #C30101
RGB: 195, 1, 1
HEX: #940000
RGB: 148, 0, 0
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #5C1010 0%, #6F0000 25%, #560D0D 50%, #C30101 75%, #940000 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #5C1010 0%, #6F0000 25%, #560D0D 50%, #C30101 75%, #940000 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #5C1010 0%, #6F0000 25%, #560D0D 50%, #C30101 75%, #940000 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#5C1010
#6F0000
#560D0D
#C30101
#940000
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Energetic, warm, and inviting, with a sophisticated and dramatic atmosphere
Emotional Impact
Stimulating and energetic, evoking feelings of excitement, warmth, and action. The dark tones establish a premium, sophisticated feel ideal for luxury positioning
Psychological Effect
This 5-color palette creates a energetic, warm, and inviting, with a sophisticated and dramatic atmosphere. It stimulates activity and engagement, increasing heart rate and mental alertness. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Active, outgoing individuals who respond to energy and enthusiasm
Individual Color Psychology
#5C1010
Powerful and sophisticated
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Creates urgency, stimulates appetite, increases heart rate, and grabs attention. Perfect for clearance sales, food brands, and call-to-action buttons.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines dark & bold and balanced moods with warm tones, making it versatile for various design applications.
Professional Implementation Guide
This monochromatic dark red palette features 5 carefully selected warm tones that create a energetic and passionate aesthetic. With low contrast levels and vibrant saturation, this palette is optimized for marketing materials and youth brands.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #5C1010 as the dominant color for headers and #940000 for accents. These vibrant colors may appear slightly muted in print; request color proofs.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Dark Red:
Dominant Color
#5C1010Use #5C1010 as your primary color for headers, hero sections, and primary CTAs. This red tone should occupy about 60% of your design space.
Secondary Color
#560D0DApply #560D0D as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#940000Reserve #940000 for accent elements like buttons, links, and important highlights. This red accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add white or black text overlays to improve readability on colored backgrounds
- •Use desaturated versions (reduce saturation by 20-30%) for large background areas to prevent visual fatigue
- •Balance warm tones with neutral whites or grays to create visual breathing room
- •Ensure sufficient lighting contrast for text elements—use light text on dark backgrounds
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
2
Associated Tags
6
Categories
2606
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This monochromatic palette creates a energetic and passionate aesthetic perfect for marketing materials and youth brands.
Individual Color Breakdown
Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The low contrast and vibrant saturation ensure harmonious visual relationships.
#5C1010
RED
#5C1010 serves as the primary/dominant color in this palette. This dark red (highly saturated) brings power and sophistication Use it for headers, navigation bars, and brand elements.
Dark toneH: 0°S: 70%L: 21%#6F0000
RED
#6F0000 serves as the secondary/supporting color in this palette. This dark red (highly saturated) brings power and sophistication Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 0°S: 100%L: 22%#560D0D
RED
#560D0D serves as the secondary/supporting color in this palette. This dark red (highly saturated) brings power and sophistication Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 0°S: 74%L: 19%#C30101
RED
#C30101 serves as the secondary/supporting color in this palette. This medium red (highly saturated) brings power and sophistication Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 0°S: 99%L: 38%#940000
RED
#940000 serves as the accent/highlight color in this palette. This dark red (highly saturated) brings power and sophistication Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 0°S: 100%L: 29%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.
Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.
Vibrant saturation creates bold, attention-grabbing designs perfect for youth brands and creative projects.
Dark tones create dramatic, sophisticated aesthetics and save battery on OLED displays.
💡 Pro Tips for This Palette
- Perfect for: marketing materials, youth brands. The monochromatic color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a energetic and passionate feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.
Export Formats
Explore Dark Red Palette
The Dark Red color palette is a profound and evocative collection of hues that evoke a sense of luxury, passion, and energy. At its core, this palette is a masterful exploration of the crimson and maroon spectrum, with each shade carefully selected to create a sense of depth and visual interest. The palette's overall effect is one of boldness and vibrancy, making it perfect for designers looking to add a touch of sophistication and excitement to their designs. The colors in this palette, ranging from the deep, rich tones of 5C1010 to the bright, fiery shades of C30101, work together in harmony to create a truly unforgettable visual experience.
As we delve deeper into the palette, it becomes clear that each color plays a unique and important role in the overall aesthetic. The 6F0000 shade, for example, is a deep, cool red that adds a sense of stability and grounding to the palette, while the 560D0D shade is a slightly warmer, more muted tone that helps to balance out the brighter, more vibrant colors. The 940000 shade, on the other hand, is a rich, bold red that adds a sense of drama and intensity to the palette, making it perfect for use as an accent color. Meanwhile, the C30101 shade is a bright, fire engine red that adds a pop of energy and excitement to the design, and the 5C1010 shade is a deep, cool red that helps to tie the entire palette together. By combining these different shades and tones, designers can create a wide range of different looks and effects, from subtle and understated to bold and attention-grabbing.
The Dark Red color palette is incredibly versatile, and can be used in a wide range of different design contexts. For example, it would be perfect for use in website design, particularly for sites that want to convey a sense of luxury, sophistication, and excitement. It would also be well-suited for use in app design, where it could be used to create a bold, eye-catching interface that really stands out from the crowd. In addition, the palette would be great for use in branding and marketing materials, where it could be used to create a strong, recognizable visual identity that really resonates with the target audience. Whether you're designing a website, app, or marketing campaign, the Dark Red color palette is sure to add a touch of elegance and sophistication to your design.
The colors in the Dark Red palette also have a profound impact on the viewer's perception and behavior. Red is a color that is often associated with passion, energy, and excitement, and the different shades and tones in this palette are no exception. The deeper, cooler tones, such as 5C1010 and 6F0000, can create a sense of calmness and serenity, while the brighter, more vibrant tones, such as C30101 and 940000, can stimulate the senses and create a sense of urgency and excitement. By using these colors in a thoughtful and intentional way, designers can create a design that really resonates with the target audience and leaves a lasting impression. For example, using the brighter tones as accent colors can help to draw attention to specific elements of the design, while using the deeper tones as background colors can help to create a sense of balance and harmony.
To get the most out of the Dark Red color palette, it's a good idea to experiment with different complementary colors and pairing suggestions. For example, pairing the palette with neutral colors such as beige or gray can help to create a sense of balance and harmony, while pairing it with brighter, more vibrant colors such as orange or yellow can help to create a sense of energy and excitement. It's also a good idea to consider the 60-30-10 rule, where 60 percent of the design is a dominant color, 30 percent is a secondary color, and 10 percent is an accent color. By using the Dark Red palette in a thoughtful and intentional way, and by pairing it with other colors in a way that creates balance and harmony, designers can create a design that is both visually stunning and highly effective.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.

Frequently Asked Questions
Everything you need to know about using and implementing the dark red palette effectively in your projects.
