Dark Royal Purples Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #0B0414
RGB: 11, 4, 20
HEX: #37234E
RGB: 55, 35, 78
HEX: #4E2761
RGB: 78, 39, 97
HEX: #40257B
RGB: 64, 37, 123
HEX: #361A99
RGB: 54, 26, 153
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #0B0414 0%, #37234E 25%, #4E2761 50%, #40257B 75%, #361A99 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #0B0414 0%, #37234E 25%, #4E2761 50%, #40257B 75%, #361A99 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #0B0414 0%, #37234E 25%, #4E2761 50%, #40257B 75%, #361A99 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#0B0414
#37234E
#4E2761
#40257B
#361A99
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Calm, professional, and trustworthy, with a sophisticated and dramatic atmosphere
Emotional Impact
Calming and contemplative, promoting feelings of trust, stability, and peace. The dark tones establish a premium, sophisticated feel ideal for luxury positioning
Psychological Effect
This 5-color palette creates a calm, professional, and trustworthy, with a sophisticated and dramatic atmosphere. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Affluent consumers seeking premium, high-quality products and experiences
Individual Color Psychology
#0B0414
Creative and mysterious
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Evokes sophistication and luxury. Appeals to creative audiences. Used by premium brands to suggest quality and exclusivity. Rare in nature makes it feel special.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines dark & bold and balanced moods with cool tones, making it versatile for various design applications.
Professional Implementation Guide
This monochromatic dark royal purples palette features 5 carefully selected cool tones that create a dramatic and sophisticated aesthetic. With low contrast levels and moderate saturation, this palette is optimized for .
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these cool tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #0B0414 as the dominant color for headers and #361A99 for accents. These colors translate well to print with minimal adjustment.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Dark Royal Purples:
Dominant Color
#0B0414Use #0B0414 as your primary color for headers, hero sections, and primary CTAs. This purple tone should occupy about 60% of your design space.
Secondary Color
#4E2761Apply #4E2761 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#361A99Reserve #361A99 for accent elements like buttons, links, and important highlights. This blue accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add white or black text overlays to improve readability on colored backgrounds
- •Add warm accent colors to create focal points and prevent designs from feeling too cold
- •Ensure sufficient lighting contrast for text elements—use light text on dark backgrounds
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
4
Associated Tags
6
Categories
4336
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This monochromatic palette creates a dramatic and sophisticated aesthetic perfect for .
Individual Color Breakdown
Each color in this cool palette has been analyzed for its properties and ideal usage scenarios. The low contrast and moderate saturation ensure harmonious visual relationships.
#0B0414
PURPLE
#0B0414 serves as the primary/dominant color in this palette. This dark purple (highly saturated) brings luxury and mystery Use it for headers, navigation bars, and brand elements.
Dark toneH: 266°S: 67%L: 5%#37234E
PURPLE
#37234E serves as the secondary/supporting color in this palette. This dark purple (moderately saturated) brings luxury and mystery Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 268°S: 38%L: 22%#4E2761
PURPLE
#4E2761 serves as the secondary/supporting color in this palette. This dark purple (moderately saturated) brings luxury and mystery Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 280°S: 43%L: 27%#40257B
BLUE
#40257B serves as the secondary/supporting color in this palette. This medium blue (moderately saturated) brings professionalism and depth Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 259°S: 54%L: 31%#361A99
BLUE
#361A99 serves as the accent/highlight color in this palette. This medium blue (highly saturated) brings professionalism and depth Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 253°S: 71%L: 35%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Cool tones convey professionalism, trust, and calmness. Ideal for corporate and tech applications.
Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.
Moderate saturation balances visual interest with professional restraint.
Dark tones create dramatic, sophisticated aesthetics and save battery on OLED displays.
💡 Pro Tips for This Palette
- Perfect for: . The monochromatic color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a dramatic and sophisticated feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Cool tones are generally perceived as professional worldwide but always research cultural color meanings.
Export Formats
Explore Dark Royal Purples Palette
The Dark Royal Purples color palette is a dramatic and sophisticated collection of hues that evoke a sense of luxury, creativity, and power. At its core, this palette is about depth and nuance, with a range of rich, cool tones that seem to shift and shimmer in the light. The dominant colors are various shades of purple, from the deep, dark 0B0414 that provides a sense of grounding and stability, to the more vibrant 40257B and 361A99, which add a touch of excitement and energy to the palette.
As we delve deeper into the palette, we can see that each color plays a unique role in creating a sense of balance and harmony. The 37234E, for example, is a mid-tone purple that serves as a bridge between the darker 0B0414 and the lighter 4E2761, creating a sense of continuity and flow. The 4E2761, with its slightly blue undertones, adds a touch of coolness and calmness to the palette, while the 40257B and 361A99, with their more reddish undertones, introduce a sense of warmth and creativity. Overall, the palette is characterized by a sense of richness and opulence, with each color working together to create a sense of drama and sophistication.
The Dark Royal Purples palette is incredibly versatile, and can be used in a wide range of design applications, from websites and apps to branding and marketing materials. For example, a website for a luxury fashion brand might use the 0B0414 as a background color, with the 37234E and 4E2761 used as accent colors to add depth and visual interest. A mobile app for a music streaming service might use the 40257B and 361A99 as primary colors, with the 0B0414 used as a background color to create a sense of contrast and drama. In terms of branding, the palette could be used to create a sense of sophistication and elegance, with the various colors used to represent different aspects of the brand's personality and values.
The colors in the Dark Royal Purples palette also have a profound impact on viewer perception and behavior. The dark, cool tones can create a sense of calmness and serenity, while the more vibrant purples can stimulate creativity and energy. The palette as a whole can be seen as inspiring and imaginative, making it perfect for designs that need to convey a sense of innovation and forward thinking. Additionally, the palette's sense of luxury and sophistication can create a sense of trust and authority, making it ideal for designs that need to convey a sense of professionalism and expertise.
For designers looking to get the most out of the Dark Royal Purples palette, there are a few key things to keep in mind. First, consider pairing the palette with complementary colors such as gold or orange, which can create a sense of contrast and visual interest. The 0B0414, for example, pairs beautifully with a deep gold, while the 40257B and 361A99 can be paired with a bright orange to create a sense of energy and excitement. In terms of design best practices, it's a good idea to use the darker colors as backgrounds, and the lighter colors as accent colors, to create a sense of depth and visual hierarchy. By following these tips, designers can unlock the full potential of the Dark Royal Purples palette, and create designs that are truly stunning and effective.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.

Frequently Asked Questions
Everything you need to know about using and implementing the dark royal purples palette effectively in your projects.
