Deep Blue Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #05014A
RGB: 5, 1, 74
HEX: #020079
RGB: 2, 0, 121
HEX: #0006B1
RGB: 0, 6, 177
HEX: #0013DE
RGB: 0, 19, 222
HEX: #0021F3
RGB: 0, 33, 243
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #05014A 0%, #020079 25%, #0006B1 50%, #0013DE 75%, #0021F3 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #05014A 0%, #020079 25%, #0006B1 50%, #0013DE 75%, #0021F3 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #05014A 0%, #020079 25%, #0006B1 50%, #0013DE 75%, #0021F3 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#05014A
#020079
#0006B1
#0013DE
#0021F3
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Calm, professional, and trustworthy, with a sophisticated and dramatic atmosphere
Emotional Impact
Calming and contemplative, promoting feelings of trust, stability, and peace. The dark tones establish a premium, sophisticated feel ideal for luxury positioning
Psychological Effect
This 5-color palette creates a calm, professional, and trustworthy, with a sophisticated and dramatic atmosphere. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Business professionals and decision-makers seeking reliability and competence
Individual Color Psychology
#05014A
Professional and authoritative
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Most popular color globally. Builds trust and reduces stress. Ideal for corporate brands, financial services, and healthcare. Can suppress appetite.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines dark & bold moods with cool tones, making it versatile for various design applications.
Professional Implementation Guide
This monochromatic deep blue palette features 5 carefully selected cool tones that create a balanced and versatile aesthetic. With low contrast levels and vibrant saturation, this palette is optimized for .
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these cool tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #05014A as the dominant color for headers and #0021F3 for accents. These vibrant colors may appear slightly muted in print; request color proofs.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Deep Blue:
Dominant Color
#05014AUse #05014A as your primary color for backgrounds, main content areas. This blue tone should occupy about 60% of your design space.
Secondary Color
#0006B1Apply #0006B1 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#0021F3Reserve #0021F3 for accent elements like buttons, links, and important highlights. This blue accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add white or black text overlays to improve readability on colored backgrounds
- •Use desaturated versions (reduce saturation by 20-30%) for large background areas to prevent visual fatigue
- •Add warm accent colors to create focal points and prevent designs from feeling too cold
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
2
Associated Tags
6
Categories
2557
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This monochromatic palette creates a balanced and versatile aesthetic perfect for .
Individual Color Breakdown
Each color in this cool palette has been analyzed for its properties and ideal usage scenarios. The low contrast and vibrant saturation ensure harmonious visual relationships.
#05014A
BLUE
#05014A serves as the primary/dominant color in this palette. This dark blue (highly saturated) brings professionalism and depth Use it for headers, navigation bars, and brand elements.
Dark toneH: 243°S: 97%L: 15%#020079
BLUE
#020079 serves as the secondary/supporting color in this palette. This dark blue (highly saturated) brings professionalism and depth Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 241°S: 100%L: 24%#0006B1
BLUE
#0006B1 serves as the secondary/supporting color in this palette. This medium blue (highly saturated) brings professionalism and depth Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 238°S: 100%L: 35%#0013DE
BLUE
#0013DE serves as the secondary/supporting color in this palette. This medium blue (highly saturated) brings professionalism and depth Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 235°S: 100%L: 44%#0021F3
BLUE
#0021F3 serves as the accent/highlight color in this palette. This medium blue (highly saturated) brings professionalism and depth Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 232°S: 100%L: 48%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Cool tones convey professionalism, trust, and calmness. Ideal for corporate and tech applications.
Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.
Vibrant saturation creates bold, attention-grabbing designs perfect for youth brands and creative projects.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: . The monochromatic color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a balanced and versatile feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Cool tones are generally perceived as professional worldwide but always research cultural color meanings.
Export Formats
Explore Deep Blue Palette
The Deep Blue color palette is a masterful blend of hues that evoke a sense of mystery, sophistication, and limitless possibility, transporting viewers to the depths of a still ocean on a clear summer night. At its core, this palette is a nuanced exploration of the blue spectrum, with each shade carefully selected to create a sense of continuity and flow. From the darkest, richest tones to the lightest, most vibrant, every color in the Deep Blue palette works in harmony to create a visual experience that is both captivating and thought-provoking. The palette's monochromatic approach, featuring colors like 05014A, a dramatic and intense navy blue, sets the tone for a design that is both cohesive and visually striking.
As we delve deeper into the palette, we find 020079, a slightly lighter and more muted blue that adds a touch of subtlety and refinement to the overall design. This shade plays a crucial role in balancing out the darker tones, creating a sense of depth and dimensionality that draws the viewer in. Next, 0006B1 emerges, a bright and bold blue that injects a sense of energy and vitality into the palette, its vibrant quality making it perfect for accents and highlights. The 0013DE and 0021F3 shades follow, each one gradually lighter and more saturated, creating a sense of gradual progression and movement that propels the viewer forward. Throughout the palette, each color works in concert to create a sense of dynamic tension and release, keeping the viewer engaged and interested.
The Deep Blue palette is incredibly versatile, lending itself to a wide range of design applications, from websites and apps to branding and marketing materials. Its cool, vintage vibe makes it particularly well-suited to designs that require a sense of sophistication and elegance, such as luxury lifestyle brands or high-end technology companies. At the same time, its bold and energetic qualities make it perfect for designs that need to grab attention and drive engagement, such as social media campaigns or interactive experiences. Whether used in its entirety or as a starting point for further experimentation, the Deep Blue palette is a powerful tool for designers looking to create a lasting impression on their audience.
The colors in the Deep Blue palette have a profound impact on viewer perception and behavior, influencing everything from mood and attitude to decision-making and action. Blues are often associated with feelings of trust, loyalty, and wisdom, and the Deep Blue palette is no exception, with its darker tones conveying a sense of authority and expertise, while its lighter tones suggest a sense of approachability and friendliness. By leveraging these psychological effects, designers can use the Deep Blue palette to create designs that not only look great but also resonate with their target audience on a deeper level, driving engagement, conversion, and ultimately, business success.
For designers looking to get the most out of the Deep Blue palette, it's worth considering how to pair these colors with complementary hues to create a sense of contrast and visual interest. Earthy tones like beige or gray can help to ground the palette, while brighter colors like orange or yellow can add a pop of excitement and energy. When it comes to design best practices, it's essential to remember that the key to pulling off a bold, monochromatic palette like Deep Blue is to use a clear and consistent visual hierarchy, with each color playing a specific role in the overall design. By doing so, designers can create a cohesive and compelling visual experience that draws the viewer in and refuses to let go, leaving a lasting impression that resonates long after the design is gone.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.

Frequently Asked Questions
Everything you need to know about using and implementing the deep blue palette effectively in your projects.
