Deep Purple And Dark Grey Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #613A51
RGB: 97, 58, 81
HEX: #7B2B74
RGB: 123, 43, 116
HEX: #9A416E
RGB: 154, 65, 110
HEX: #706D72
RGB: 112, 109, 114
HEX: #5E5D5A
RGB: 94, 93, 90
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #613A51 0%, #7B2B74 25%, #9A416E 50%, #706D72 75%, #5E5D5A 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #613A51 0%, #7B2B74 25%, #9A416E 50%, #706D72 75%, #5E5D5A 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #613A51 0%, #7B2B74 25%, #9A416E 50%, #706D72 75%, #5E5D5A 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#613A51
#7B2B74
#9A416E
#706D72
#5E5D5A
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Energetic, warm, and inviting
Emotional Impact
Stimulating and energetic, evoking feelings of excitement, warmth, and action. The balanced lightness creates versatility across different contexts
Psychological Effect
This 5-color palette creates a energetic, warm, and inviting. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Active, outgoing individuals who respond to energy and enthusiasm
Individual Color Psychology
#613A51
Warm and caring
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Appeals to feminine markets, evokes compassion and care. Used in healthcare and beauty. Hot pink captures attention and conveys energy and fun.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced moods with warm and cool tones, making it versatile for various design applications.
Professional Implementation Guide
This complementary deep purple and dark grey palette features 5 carefully selected warm tones that create a balanced and versatile aesthetic. With low contrast levels and muted saturation, this palette is optimized for .
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #613A51 as the dominant color for headers and #5E5D5A for accents. These colors translate well to print with minimal adjustment.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Deep Purple And Dark Grey:
Dominant Color
#613A51Use #613A51 as your primary color for backgrounds, main content areas. This pink tone should occupy about 60% of your design space.
Secondary Color
#9A416EApply #9A416E as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#5E5D5AReserve #5E5D5A for accent elements like buttons, links, and important highlights. This gray accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add white or black text overlays to improve readability on colored backgrounds
- •Balance warm tones with neutral whites or grays to create visual breathing room
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
4
Associated Tags
5
Categories
2338
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This complementary palette creates a balanced and versatile aesthetic perfect for .
Individual Color Breakdown
Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The low contrast and muted saturation ensure harmonious visual relationships.
#613A51
PINK
#613A51 serves as the primary/dominant color in this palette. This medium pink (muted) brings playfulness and compassion Use it for headers, navigation bars, and brand elements.
Dark toneH: 325°S: 25%L: 30%#7B2B74
PINK
#7B2B74 serves as the secondary/supporting color in this palette. This medium pink (moderately saturated) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 305°S: 48%L: 33%#9A416E
PINK
#9A416E serves as the secondary/supporting color in this palette. This medium pink (moderately saturated) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 330°S: 41%L: 43%#706D72
GRAY
#706D72 serves as the secondary/supporting color in this palette. This medium gray (muted) brings neutrality and balance Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 276°S: 2%L: 44%#5E5D5A
GRAY
#5E5D5A serves as the accent/highlight color in this palette. This medium gray (muted) brings neutrality and balance Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 45°S: 2%L: 36%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.
Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.
Muted saturation offers sophistication and reduces visual fatigue, ideal for content-heavy applications.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: . The complementary color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a balanced and versatile feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.
Export Formats
Explore Deep Purple And Dark Grey Palette
The Deep Purple And Dark Grey color palette is a masterful blend of rich, muted tones that evoke a sense of warmth and sophistication, while also promoting a calming and soothing atmosphere. At its core, this palette is about creating a sense of depth and luxury, with a predominantly feminine touch that is both elegant and refined. The combination of colors, including the deep plum shade of 7B2B74, the soft lavender undertones of 613A51, and the dark grey of 5E5D5A, work together in harmony to create a visual experience that is both captivating and serene.
Delving deeper into the palette, it becomes clear that each color plays a unique role in the overall aesthetic. The 613A51 shade, with its subtle blue undertones, adds a touch of warmth and coziness to the palette, while the 7B2B74 shade, with its vibrant plum tone, injects a sense of energy and creativity. The 9A416E shade, with its muted brown undertones, helps to balance out the palette, adding a sense of stability and earthiness. Meanwhile, the 706D72 shade, with its gentle grey tone, provides a soothing contrast to the richer colors, while the 5E5D5A shade, with its dark grey tone, adds a sense of depth and sophistication. Together, these colors create a rich tapestry of tones that are both visually striking and emotionally resonant.
In terms of practical applications, the Deep Purple And Dark Grey color palette is incredibly versatile, and can be used in a wide range of design contexts, from website design and app development, to branding and marketing materials. For example, a fashion brand might use this palette to create a luxurious and sophisticated visual identity, while a wellness or self-care company might use it to promote a sense of calm and relaxation. The palette's warm, vintage tones also make it well-suited to traditional or heritage brands, where a sense of history and nostalgia is important. Whether used in digital or print design, this palette is sure to make a lasting impression on viewers.
The psychology of color plays a significant role in the Deep Purple And Dark Grey palette, as each color influences viewer perception and behavior in unique ways. The plum and lavender shades, for example, are often associated with creativity, luxury, and wisdom, while the grey tones are often linked to balance, stability, and calmness. The brown undertones, meanwhile, add a sense of earthiness and approachability to the palette. By combining these colors, designers can create a visual experience that is both emotionally resonant and psychologically nuanced, drawing viewers in and engaging them on a deeper level.
For designers looking to get the most out of the Deep Purple And Dark Grey color palette, there are a few key tips and tricks to keep in mind. One approach is to use the 7B2B74 shade as a bold accent color, paired with the more muted tones of 613A51 and 706D72. Alternatively, the 5E5D5A shade can be used as a background color, with the richer tones used as overlays or accents. In terms of complementary colors, shades of gold, beige, and pale pink can all work well with this palette, adding a touch of warmth and brightness to the design. By experimenting with different pairings and combinations, designers can unlock the full potential of the Deep Purple And Dark Grey color palette, and create designs that are both beautiful and effective.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.

Frequently Asked Questions
Everything you need to know about using and implementing the deep purple and dark grey palette effectively in your projects.
