Color Palettes

Deep Purple And Dark Grey Color Palette – HEX, RGB & Design Inspiration

Color Details

HEX: #613A51

RGB: 97, 58, 81

HEX: #7B2B74

RGB: 123, 43, 116

HEX: #9A416E

RGB: 154, 65, 110

HEX: #706D72

RGB: 112, 109, 114

HEX: #5E5D5A

RGB: 94, 93, 90

WCAG Accessibility Checker
Contrast ratios and WCAG compliance for text readability. AAA is enhanced conformance, AA is standard, and 4.5:1 minimum for normal text.

Text on White/Black Backgrounds

#613A51
On White
9.41:1
AAA (Enhanced)
On Black
2.23:1
Fail
#7B2B74
On White
8.61:1
AAA (Enhanced)
On Black
2.44:1
Fail
#9A416E
On White
6.26:1
AA (Standard)
On Black
3.36:1
AA (Large Text)
#706D72
On White
5.1:1
AA (Standard)
On Black
4.12:1
AA (Large Text)
#5E5D5A
On White
6.58:1
AA (Standard)
On Black
3.19:1
AA (Large Text)

Color Pair Combinations (10 total)

#613A51 / #706D72
1.85:1
Fail
#7B2B74 / #706D72
1.69:1
Fail
#613A51 / #9A416E
1.5:1
Fail
#613A51 / #5E5D5A
1.43:1
Fail
#7B2B74 / #9A416E
1.38:1
Fail
#7B2B74 / #5E5D5A
1.31:1
Fail
#706D72 / #5E5D5A
1.29:1
Fail
#9A416E / #706D72
1.23:1
Fail
#613A51 / #7B2B74
1.09:1
Fail
#9A416E / #5E5D5A
1.05:1
Fail

WCAG Contrast Standards:

  • AAA (7:1): Enhanced contrast for maximum readability
  • AA (4.5:1): Minimum for normal text (under 18pt)
  • AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
  • Fail: Below WCAG standards, not recommended for text
Live UI Preview
See your palette applied to real components with optimized text colors for accessibility
WCAG Guidelines

Recommended Text Colors

Aa
Primary
9.41:1 (AAA)
Aa
Secondary
8.61:1 (AAA)
Aa
Accent
6.26:1 (AA)
Aa
Background
5.1:1 (AA)
Aa
Neutral
6.58:1 (AA)

Buttons

Optimized for readability
Primary: 9.41:1 AAA
Secondary: 8.61:1 AAA
Accent: 6.26:1 AA

Form Elements

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Badges & Tags

PrimarySecondaryAccentNeutralOutline

Alerts & Notifications

Information

This is an informational message using your primary color

Gradient Generator
Create beautiful gradients from your palette colors. Copy the CSS code and use directly in your projects.

Horizontal (Left to Right)

background: linear-gradient(to right, #613A51 0%, #7B2B74 25%, #9A416E 50%, #706D72 75%, #5E5D5A 100%);

Vertical (Top to Bottom)

background: linear-gradient(to bottom, #613A51 0%, #7B2B74 25%, #9A416E 50%, #706D72 75%, #5E5D5A 100%);

Diagonal (Top Left to Bottom Right)

background: linear-gradient(to bottom right, #613A51 0%, #7B2B74 25%, #9A416E 50%, #706D72 75%, #5E5D5A 100%);

Usage Tips:

  • Copy the CSS code and paste directly into your stylesheets
  • Linear gradients work great for backgrounds and hero sections
  • Radial gradients are perfect for spotlights and focus effects
  • Conic gradients create eye-catching loading spinners and progress indicators
  • Smooth transitions ensure seamless color blending
Color Blindness Simulator
See how your palette appears to people with different types of color vision deficiency (CVD). Approximately 8% of males and 0.5% of females have some form of color blindness.

Normal Vision

No color vision deficiency

Color Swatches

#613A51

#7B2B74

#9A416E

#706D72

#5E5D5A

Full Palette View

How people with Normal Vision see it:

Color Psychology & Brand Analysis
Understand the emotional impact, brand personality, and psychological effects of your color palette

Overall Mood & Feel

Energetic, warm, and inviting

Emotional Impact

Stimulating and energetic, evoking feelings of excitement, warmth, and action. The balanced lightness creates versatility across different contexts

Psychological Effect

This 5-color palette creates a energetic, warm, and inviting. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.

Brand Personality Traits

Friendly
Nurturing
Modern
Approachable
Gentle

Perfect For These Industries

Fashion
Beauty & Cosmetics
Children's Products
Healthcare

Target Audience

Active, outgoing individuals who respond to energy and enthusiasm

Individual Color Psychology

#613A51

Warm and caring

Emotions Evoked

Compassion
Care
Romance
Femininity
Warmth

Personality Traits

Compassionate
Playful
Romantic
Youthful
Caring

Brand Traits

Friendly
Nurturing
Modern
Approachable
Gentle

Ideal Industries

Beauty & Cosmetics
Fashion
Children's Products
Healthcare
Bakery
Weddings

Marketing Use

Appeals to feminine markets, evokes compassion and care. Used in healthcare and beauty. Hot pink captures attention and conveys energy and fun.

Cultural Meanings

Western: Romance, femininity, compassion, playfulness
Eastern: Youth, good health, marriage, celebration
Global: Love, care, gentleness, modern femininity

Color Harmony Analysis

Palette Mood

Balanced

Temperature

WarmCool

This palette combines balanced moods with warm and cool tones, making it versatile for various design applications.

Professional Implementation Guide

This complementary deep purple and dark grey palette features 5 carefully selected warm tones that create a balanced and versatile aesthetic. With low contrast levels and muted saturation, this palette is optimized for .

Web Design & Development

For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.

  • Apply the 60-30-10 rule for visual hierarchy
  • Use accent colors for CTAs and hover states
  • Maintain consistent color usage across all pages
  • Test responsive behavior on multiple devices

Mobile App Interfaces

In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.

  • Design both light and dark mode variants
  • Consider thumb-reach zones for color placement
  • Test under direct sunlight and low light
  • Use color to indicate interactive elements

Brand Identity Systems

Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.

  • Define primary, secondary, and accent colors
  • Create usage rules for marketing materials
  • Specify minimum sizes and clear space
  • Document do's and don'ts for consistency

Frontend Development

Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.

  • Use CSS custom properties for theming
  • Implement semantic color naming conventions
  • Create utility classes for rapid prototyping
  • Consider CSS-in-JS for component-scoped colors

Print Design

For print materials, convert to CMYK using #613A51 as the dominant color for headers and #5E5D5A for accents. These colors translate well to print with minimal adjustment.

  • Add to your design software color library
  • Create swatches for quick color access
  • Use CMYK values for print production
  • Request color proofs before final print

Marketing Campaigns

Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.

  • Maintain color consistency across channels
  • A/B test color variations for conversion
  • Consider cultural color associations
  • Align colors with campaign messaging

Strategic Color Distribution

Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Deep Purple And Dark Grey:

60%

Dominant Color

#613A51

Use #613A51 as your primary color for backgrounds, main content areas. This pink tone should occupy about 60% of your design space.

30%

Secondary Color

#9A416E

Apply #9A416E as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.

10%

Accent Color

#5E5D5A

Reserve #5E5D5A for accent elements like buttons, links, and important highlights. This gray accent should be used sparingly (10% of design) to draw attention to key actions.

Professional Best Practices

Smart Usage Tips

  • Add white or black text overlays to improve readability on colored backgrounds
  • Balance warm tones with neutral whites or grays to create visual breathing room
  • Test your palette across different devices and lighting conditions before finalizing

Common Mistakes to Avoid

  • Don't use all colors equally—establish clear visual hierarchy through color weight
  • Avoid low-contrast text combinations that strain readability
  • Don't rely solely on color to convey meaning (use icons, text, and patterns too)
  • Avoid inconsistent color usage across different pages or screens
  • Don't assume screen colors match print output—always request physical proofs

Palette Overview & Statistics

5

Total Colors

4

Associated Tags

5

Categories

2338

Community Likes

Color Analysis & Technical Guide

Detailed breakdown of each color's role, characteristics, and optimal applications. This complementary palette creates a balanced and versatile aesthetic perfect for .

Individual Color Breakdown

Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The low contrast and muted saturation ensure harmonious visual relationships.

  • #613A51

    PINK

    #613A51 serves as the primary/dominant color in this palette. This medium pink (muted) brings playfulness and compassion Use it for headers, navigation bars, and brand elements.

    Dark toneH: 325°S: 25%L: 30%
  • #7B2B74

    PINK

    #7B2B74 serves as the secondary/supporting color in this palette. This medium pink (moderately saturated) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.

    Dark toneH: 305°S: 48%L: 33%
  • #9A416E

    PINK

    #9A416E serves as the secondary/supporting color in this palette. This medium pink (moderately saturated) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.

    Dark toneH: 330°S: 41%L: 43%
  • #706D72

    GRAY

    #706D72 serves as the secondary/supporting color in this palette. This medium gray (muted) brings neutrality and balance Use it for cards, borders, section dividers, and supporting UI components.

    Dark toneH: 276°S: 2%L: 44%
  • #5E5D5A

    GRAY

    #5E5D5A serves as the accent/highlight color in this palette. This medium gray (muted) brings neutrality and balance Use it for call-to-action buttons, links, important notifications, and interactive elements.

    Dark toneH: 45°S: 2%L: 36%

Palette Characteristics

This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.

Color Temperaturewarm

Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.

Contrast Levellow

Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.

Saturationmuted

Muted saturation offers sophistication and reduces visual fatigue, ideal for content-heavy applications.

Brightness Rangebalanced

Balanced brightness provides flexibility for both light and dark design elements.

💡 Pro Tips for This Palette

  • Perfect for: . The complementary color relationship creates natural visual flow.
  • Mood & Psychology: This palette evokes a balanced and versatile feeling, making it ideal for brands seeking to convey those qualities.
  • Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
  • Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
  • Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.

Export Formats

JSON
CSS Variables
Tailwind Config
SCSS Variables
Android XML

Explore Deep Purple And Dark Grey Palette

The Deep Purple And Dark Grey color palette is a masterful blend of rich, muted tones that evoke a sense of warmth and sophistication, while also promoting a calming and soothing atmosphere. At its core, this palette is about creating a sense of depth and luxury, with a predominantly feminine touch that is both elegant and refined. The combination of colors, including the deep plum shade of 7B2B74, the soft lavender undertones of 613A51, and the dark grey of 5E5D5A, work together in harmony to create a visual experience that is both captivating and serene.

Delving deeper into the palette, it becomes clear that each color plays a unique role in the overall aesthetic. The 613A51 shade, with its subtle blue undertones, adds a touch of warmth and coziness to the palette, while the 7B2B74 shade, with its vibrant plum tone, injects a sense of energy and creativity. The 9A416E shade, with its muted brown undertones, helps to balance out the palette, adding a sense of stability and earthiness. Meanwhile, the 706D72 shade, with its gentle grey tone, provides a soothing contrast to the richer colors, while the 5E5D5A shade, with its dark grey tone, adds a sense of depth and sophistication. Together, these colors create a rich tapestry of tones that are both visually striking and emotionally resonant.

In terms of practical applications, the Deep Purple And Dark Grey color palette is incredibly versatile, and can be used in a wide range of design contexts, from website design and app development, to branding and marketing materials. For example, a fashion brand might use this palette to create a luxurious and sophisticated visual identity, while a wellness or self-care company might use it to promote a sense of calm and relaxation. The palette's warm, vintage tones also make it well-suited to traditional or heritage brands, where a sense of history and nostalgia is important. Whether used in digital or print design, this palette is sure to make a lasting impression on viewers.

The psychology of color plays a significant role in the Deep Purple And Dark Grey palette, as each color influences viewer perception and behavior in unique ways. The plum and lavender shades, for example, are often associated with creativity, luxury, and wisdom, while the grey tones are often linked to balance, stability, and calmness. The brown undertones, meanwhile, add a sense of earthiness and approachability to the palette. By combining these colors, designers can create a visual experience that is both emotionally resonant and psychologically nuanced, drawing viewers in and engaging them on a deeper level.

For designers looking to get the most out of the Deep Purple And Dark Grey color palette, there are a few key tips and tricks to keep in mind. One approach is to use the 7B2B74 shade as a bold accent color, paired with the more muted tones of 613A51 and 706D72. Alternatively, the 5E5D5A shade can be used as a background color, with the richer tones used as overlays or accents. In terms of complementary colors, shades of gold, beige, and pale pink can all work well with this palette, adding a touch of warmth and brightness to the design. By experimenting with different pairings and combinations, designers can unlock the full potential of the Deep Purple And Dark Grey color palette, and create designs that are both beautiful and effective.

Palette Image

Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.

Deep Purple And Dark Grey image

Frequently Asked Questions

Everything you need to know about using and implementing the deep purple and dark grey palette effectively in your projects.