Deep Red And Purple Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #630000
RGB: 99, 0, 0
HEX: #610019
RGB: 97, 0, 25
HEX: #52003A
RGB: 82, 0, 58
HEX: #4E004F
RGB: 78, 0, 79
HEX: #3B0056
RGB: 59, 0, 86
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #630000 0%, #610019 25%, #52003A 50%, #4E004F 75%, #3B0056 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #630000 0%, #610019 25%, #52003A 50%, #4E004F 75%, #3B0056 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #630000 0%, #610019 25%, #52003A 50%, #4E004F 75%, #3B0056 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#630000
#610019
#52003A
#4E004F
#3B0056
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Energetic, warm, and inviting, with a sophisticated and dramatic atmosphere
Emotional Impact
Stimulating and energetic, evoking feelings of excitement, warmth, and action. The dark tones establish a premium, sophisticated feel ideal for luxury positioning
Psychological Effect
This 5-color palette creates a energetic, warm, and inviting, with a sophisticated and dramatic atmosphere. It stimulates activity and engagement, increasing heart rate and mental alertness. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Active, outgoing individuals who respond to energy and enthusiasm
Individual Color Psychology
#630000
Powerful and sophisticated
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Creates urgency, stimulates appetite, increases heart rate, and grabs attention. Perfect for clearance sales, food brands, and call-to-action buttons.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines dark & bold moods with warm and cool tones, making it versatile for various design applications.
Professional Implementation Guide
This complementary deep red and purple palette features 5 carefully selected warm tones that create a energetic and passionate aesthetic. With low contrast levels and vibrant saturation, this palette is optimized for marketing materials and youth brands.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #630000 as the dominant color for headers and #3B0056 for accents. These vibrant colors may appear slightly muted in print; request color proofs.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Deep Red And Purple:
Dominant Color
#630000Use #630000 as your primary color for headers, hero sections, and primary CTAs. This red tone should occupy about 60% of your design space.
Secondary Color
#52003AApply #52003A as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#3B0056Reserve #3B0056 for accent elements like buttons, links, and important highlights. This purple accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add white or black text overlays to improve readability on colored backgrounds
- •Use desaturated versions (reduce saturation by 20-30%) for large background areas to prevent visual fatigue
- •Balance warm tones with neutral whites or grays to create visual breathing room
- •Ensure sufficient lighting contrast for text elements—use light text on dark backgrounds
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
3
Associated Tags
6
Categories
3006
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This complementary palette creates a energetic and passionate aesthetic perfect for marketing materials and youth brands.
Individual Color Breakdown
Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The low contrast and vibrant saturation ensure harmonious visual relationships.
#630000
RED
#630000 serves as the primary/dominant color in this palette. This dark red (highly saturated) brings power and sophistication Use it for headers, navigation bars, and brand elements.
Dark toneH: 0°S: 100%L: 19%#610019
RED
#610019 serves as the secondary/supporting color in this palette. This dark red (highly saturated) brings power and sophistication Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 345°S: 100%L: 19%#52003A
PINK
#52003A serves as the secondary/supporting color in this palette. This dark pink (highly saturated) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 318°S: 100%L: 16%#4E004F
PINK
#4E004F serves as the secondary/supporting color in this palette. This dark pink (highly saturated) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 299°S: 100%L: 15%#3B0056
PURPLE
#3B0056 serves as the accent/highlight color in this palette. This dark purple (highly saturated) brings luxury and mystery Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 281°S: 100%L: 17%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.
Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.
Vibrant saturation creates bold, attention-grabbing designs perfect for youth brands and creative projects.
Dark tones create dramatic, sophisticated aesthetics and save battery on OLED displays.
💡 Pro Tips for This Palette
- Perfect for: marketing materials, youth brands. The complementary color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a energetic and passionate feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.
Export Formats
Explore Deep Red And Purple Palette
The Deep Red And Purple color palette is a mesmerizing blend of rich, bold hues that evoke a sense of luxury, creativity, and energy. This palette has the power to draw viewers in, creating an emotional connection that is hard to ignore. At its core, the palette is comprised of five distinct shades, each with its own unique character and role to play in the overall visual narrative. The palette begins with a deep, crimson-inspired red, reminiscent of the shade found in the 630000 hex code, which sets the tone for a dramatic and attention-grabbing visual experience.
As we delve deeper into the palette, we find a slightly cooler, more muted red, exemplified by the 610019 hex code, which adds a sense of depth and complexity to the overall design. This shade is expertly balanced by the 52003A hex code, a rich, magenta-inspired hue that injects a sense of vibrancy and playfulness into the palette. The 4E004F hex code brings a sense of darkness and sophistication, with its deep, violet-inspired tones, while the 3B0056 hex code adds a sense of mystery and allure, with its bold, almost black, purple undertones. Each of these shades works in harmony to create a palette that is at once dark, yet vibrant, and modern, yet timeless.
The Deep Red And Purple color palette is incredibly versatile, lending itself to a wide range of practical applications, from websites and apps to branding and marketing campaigns. Designers can use this palette to create visually stunning interfaces that draw users in and refuse to let go. The palette's bold, energetic vibe makes it particularly well-suited to projects that require a sense of excitement and urgency, such as promotional campaigns or product launches. Additionally, the palette's dark, sophisticated undertones make it an excellent choice for luxury brands or high-end products, where a sense of exclusivity and refinement is paramount.
The colors in the Deep Red And Purple palette have a profound impact on viewer perception and behavior, influencing everything from emotional state to purchasing decisions. The palette's bold, crimson-inspired reds and magenta hues have been shown to stimulate the senses, increasing energy and excitement, while the deeper, violet-inspired tones have a calming, almost soothing effect. By leveraging these psychological effects, designers can create experiences that are not only visually stunning but also emotionally resonant. For example, using the 630000 hex code as a call-to-action color can create a sense of urgency and prompt users to take action, while using the 4E004F hex code as a background color can create a sense of calm and serenity.
To get the most out of the Deep Red And Purple color palette, designers should consider pairing these bold, vibrant hues with complementary colors that enhance their natural energy and vitality. For example, pairing the 52003A hex code with a bright, sunny yellow can create a sense of excitement and playfulness, while pairing the 3B0056 hex code with a deep, rich green can create a sense of balance and harmony. Additionally, designers should be mindful of design best practices, such as using contrast to create visual interest and hierarchy, and balancing bold, vibrant colors with neutral, calming elements to avoid visual overwhelm. By following these pro tips and embracing the natural energy and vitality of the Deep Red And Purple color palette, designers can create experiences that are truly unforgettable.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Frequently Asked Questions
Everything you need to know about using and implementing the deep red and purple palette effectively in your projects.