Deep Red Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #960000
RGB: 150, 0, 0
HEX: #AE0000
RGB: 174, 0, 0
HEX: #C70000
RGB: 199, 0, 0
HEX: #E10000
RGB: 225, 0, 0
HEX: #FF0000
RGB: 255, 0, 0
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #960000 0%, #AE0000 25%, #C70000 50%, #E10000 75%, #FF0000 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #960000 0%, #AE0000 25%, #C70000 50%, #E10000 75%, #FF0000 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #960000 0%, #AE0000 25%, #C70000 50%, #E10000 75%, #FF0000 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#960000
#AE0000
#C70000
#E10000
#FF0000
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Energetic, warm, and inviting
Emotional Impact
Stimulating and energetic, evoking feelings of excitement, warmth, and action. The balanced lightness creates versatility across different contexts
Psychological Effect
This 5-color palette creates a energetic, warm, and inviting. It stimulates activity and engagement, increasing heart rate and mental alertness. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Active, outgoing individuals who respond to energy and enthusiasm
Individual Color Psychology
#960000
Powerful and sophisticated
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Creates urgency, stimulates appetite, increases heart rate, and grabs attention. Perfect for clearance sales, food brands, and call-to-action buttons.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines dark & bold and balanced moods with warm tones, making it versatile for various design applications.
Professional Implementation Guide
This monochromatic deep red palette features 5 carefully selected warm tones that create a energetic and passionate aesthetic. With low contrast levels and vibrant saturation, this palette is optimized for marketing materials and youth brands.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #960000 as the dominant color for headers and #FF0000 for accents. These vibrant colors may appear slightly muted in print; request color proofs.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Deep Red:
Dominant Color
#960000Use #960000 as your primary color for backgrounds, main content areas. This red tone should occupy about 60% of your design space.
Secondary Color
#C70000Apply #C70000 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#FF0000Reserve #FF0000 for accent elements like buttons, links, and important highlights. This red accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add white or black text overlays to improve readability on colored backgrounds
- •Use desaturated versions (reduce saturation by 20-30%) for large background areas to prevent visual fatigue
- •Balance warm tones with neutral whites or grays to create visual breathing room
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
3
Associated Tags
6
Categories
2728
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This monochromatic palette creates a energetic and passionate aesthetic perfect for marketing materials and youth brands.
Individual Color Breakdown
Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The low contrast and vibrant saturation ensure harmonious visual relationships.
#960000
RED
#960000 serves as the primary/dominant color in this palette. This dark red (highly saturated) brings power and sophistication Use it for headers, navigation bars, and brand elements.
Dark toneH: 0°S: 100%L: 29%#AE0000
RED
#AE0000 serves as the secondary/supporting color in this palette. This medium red (highly saturated) brings power and sophistication Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 0°S: 100%L: 34%#C70000
RED
#C70000 serves as the secondary/supporting color in this palette. This medium red (highly saturated) brings power and sophistication Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 0°S: 100%L: 39%#E10000
RED
#E10000 serves as the secondary/supporting color in this palette. This medium red (highly saturated) brings power and sophistication Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 0°S: 100%L: 44%#FF0000
RED
#FF0000 serves as the accent/highlight color in this palette. This medium red (highly saturated) brings power and sophistication Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 0°S: 100%L: 50%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.
Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.
Vibrant saturation creates bold, attention-grabbing designs perfect for youth brands and creative projects.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: marketing materials, youth brands. The monochromatic color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a energetic and passionate feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.
Export Formats
Explore Deep Red Palette
The Deep Red color palette is a profound and evocative collection of hues that evoke feelings of passion, energy, and warmth. At its core, this palette is a masterful exploration of the crimson, red, and maroon color themes, with each shade carefully crafted to create a sense of depth and progression. From the darkest, richest tones to the brightest, most vibrant ones, the Deep Red palette is a journey of discovery that invites designers to tap into the emotional power of color.
As we delve into the individual colors that make up this palette, we find a range of nuances and subtleties that add complexity and interest to the overall effect. The darkest shade, a deep, cool red with the hex code AE0000, provides a sense of stability and grounding, while the slightly lighter, more muted tone of C70000 adds a touch of warmth and sophistication. The brighter, more saturated shades, such as E10000 and FF0000, introduce a sense of excitement and dynamism, drawing the viewer's eye and commanding attention. Meanwhile, the deepest, most dramatic shade, with the hex code 960000, serves as a kind of anchor, tying the entire palette together and providing a sense of continuity and cohesion.
The Deep Red palette is a versatile and practical choice for designers working on a wide range of projects, from websites and apps to branding and marketing campaigns. Its warm, vibrant tones make it particularly well-suited to applications where energy, excitement, and passion are key, such as entertainment, sports, or lifestyle brands. Whether used as a dominant color scheme or as an accent to add a pop of color to a more subdued design, the Deep Red palette is sure to make a lasting impression and leave a lasting impact on viewers. Its monochromatic, vintage feel also makes it a great choice for designers looking to create a sense of nostalgia or retro charm.
The psychological impact of the Deep Red palette cannot be overstated, as these colors have a profound influence on viewer perception and behavior. Red is a color that stimulates the senses, increases heart rate, and triggers feelings of excitement and arousal, making it a powerful tool for designers looking to drive engagement and encourage action. The darker, more muted shades in the palette can also create a sense of luxury, sophistication, and elegance, making them ideal for high-end brands or applications where refinement and poise are key. By leveraging the emotional power of the Deep Red palette, designers can create experiences that resonate deeply with their audience and leave a lasting impression.
For designers looking to get the most out of the Deep Red palette, there are a few key tips and tricks to keep in mind. When pairing these colors with others, it's often helpful to look for complementary shades that can create a sense of contrast and visual interest, such as deep blues or greens. The hex code 960000, for example, pairs beautifully with a bright, sunny yellow, creating a bold and eye-catching effect. By experimenting with different combinations and pairings, designers can unlock the full potential of the Deep Red palette and create designs that are both visually stunning and emotionally resonant. Additionally, by considering the specific shade and tone of each color, designers can create a sense of harmony and balance in their designs, drawing the viewer's eye and guiding them through the composition with ease.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Frequently Asked Questions
Everything you need to know about using and implementing the deep red palette effectively in your projects.