Dti Blue Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #AAC9E5
RGB: 170, 201, 229
HEX: #ACE7F6
RGB: 172, 231, 246
HEX: #4C7AAE
RGB: 76, 122, 174
HEX: #3B82C1
RGB: 59, 130, 193
HEX: #1D4971
RGB: 29, 73, 113
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #AAC9E5 0%, #ACE7F6 25%, #4C7AAE 50%, #3B82C1 75%, #1D4971 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #AAC9E5 0%, #ACE7F6 25%, #4C7AAE 50%, #3B82C1 75%, #1D4971 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #AAC9E5 0%, #ACE7F6 25%, #4C7AAE 50%, #3B82C1 75%, #1D4971 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#AAC9E5
#ACE7F6
#4C7AAE
#3B82C1
#1D4971
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Calm, professional, and trustworthy
Emotional Impact
Calming and contemplative, promoting feelings of trust, stability, and peace. The balanced lightness creates versatility across different contexts
Psychological Effect
This 5-color palette creates a calm, professional, and trustworthy. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Business professionals and decision-makers seeking reliability and competence
Individual Color Psychology
#AAC9E5
Peaceful and airy
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Most popular color globally. Builds trust and reduces stress. Ideal for corporate brands, financial services, and healthcare. Can suppress appetite.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced and light & airy moods with cool tones, making it versatile for various design applications.
Professional Implementation Guide
This monochromatic dti blue palette features 5 carefully selected cool tones that create a balanced and versatile aesthetic. With medium contrast levels and moderate saturation, this palette is optimized for .
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these cool tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #AAC9E5 as the dominant color for headers and #1D4971 for accents. These colors translate well to print with minimal adjustment.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Dti Blue:
Dominant Color
#AAC9E5Use #AAC9E5 as your primary color for backgrounds, main content areas. This blue tone should occupy about 60% of your design space.
Secondary Color
#4C7AAEApply #4C7AAE as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#1D4971Reserve #1D4971 for accent elements like buttons, links, and important highlights. This blue accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add warm accent colors to create focal points and prevent designs from feeling too cold
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
4
Associated Tags
6
Categories
3918
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This monochromatic palette creates a balanced and versatile aesthetic perfect for .
Individual Color Breakdown
Each color in this cool palette has been analyzed for its properties and ideal usage scenarios. The medium contrast and moderate saturation ensure harmonious visual relationships.
#AAC9E5
BLUE
#AAC9E5 serves as the primary/dominant color in this palette. This light blue (moderately saturated) brings trust and tranquility Use it for backgrounds, containers, and large surface areas.
Light toneH: 208°S: 53%L: 78%#ACE7F6
CYAN
#ACE7F6 serves as the secondary/supporting color in this palette. This light cyan (highly saturated) brings clarity and innovation Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 192°S: 80%L: 82%#4C7AAE
BLUE
#4C7AAE serves as the secondary/supporting color in this palette. This medium blue (moderately saturated) brings professionalism and depth Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 212°S: 39%L: 49%#3B82C1
BLUE
#3B82C1 serves as the secondary/supporting color in this palette. This medium blue (moderately saturated) brings professionalism and depth Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 208°S: 53%L: 49%#1D4971
BLUE
#1D4971 serves as the accent/highlight color in this palette. This dark blue (moderately saturated) brings professionalism and depth Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 209°S: 59%L: 28%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Cool tones convey professionalism, trust, and calmness. Ideal for corporate and tech applications.
Medium contrast provides visual interest while maintaining readability with proper text color choices.
Moderate saturation balances visual interest with professional restraint.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: . The monochromatic color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a balanced and versatile feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Cool tones are generally perceived as professional worldwide but always research cultural color meanings.
Export Formats
Explore Dti Blue Palette
The Dti Blue color palette is a masterful blend of calming hues that evoke the serenity of a clear sky on a warm summer day, transporting viewers to a state of tranquility and balance. This monochromatic palette features a range of blues, from soft and soothing to deep and dramatic, creating a sense of cohesion and visual flow that is both professional and aesthetically pleasing. With its cool and balanced tones, the Dti Blue palette is perfect for designs that require a sense of sophistication and elegance, making it an ideal choice for coastal and sky-inspired themes.
At the heart of the Dti Blue palette lies a thoughtful selection of five carefully crafted colors, each with its own unique characteristics and role to play in the overall visual narrative. The pale and serene AAC9E5 provides a gentle backdrop for the more vibrant and energetic ACE7F6, which adds a touch of freshness and vitality to the design. In contrast, the rich and dramatic 4C7AAE brings a sense of depth and sophistication, while the 3B82C1 adds a sense of balance and harmony. Finally, the deep and mysterious 1D4971 provides a sense of anchor and stability, grounding the design and preventing it from feeling too ephemeral or fleeting.
The Dti Blue palette is incredibly versatile and can be applied to a wide range of design applications, from websites and apps to branding and marketing materials. Its calming and professional tones make it an ideal choice for corporate and professional settings, while its cool and balanced hues also lend themselves well to coastal and sky-inspired themes. Designers can use the Dti Blue palette to create a sense of continuity and visual flow across different design elements, from backgrounds and textures to typography and graphics. Whether you're designing a website for a financial institution or a marketing campaign for a travel company, the Dti Blue palette is sure to provide a sense of sophistication and elegance that will resonate with your target audience.
The colors in the Dti Blue palette also have a profound impact on viewer perception and behavior, influencing our emotions and psychological responses in subtle yet powerful ways. The light blue and cyan hues, such as AAC9E5 and ACE7F6, are often associated with feelings of trust and loyalty, while the navy and blue tones, such as 4C7AAE and 1D4971, convey a sense of authority and expertise. By leveraging these psychological effects, designers can use the Dti Blue palette to create designs that are not only visually stunning but also emotionally resonant and engaging. For example, using the 3B82C1 as a primary color can create a sense of balance and harmony, while using the 1D4971 as an accent color can add a sense of depth and sophistication.
To get the most out of the Dti Blue palette, designers can experiment with complementary colors and pairing suggestions to create a unique and visually striking design. For example, pairing the AAC9E5 with a warm beige or golden tone can create a sense of contrast and visual interest, while using the 4C7AAE with a deep charcoal or dark gray can add a sense of drama and sophistication. When working with the Dti Blue palette, it's also important to consider design best practices, such as using a clear and consistent typography and avoiding visual clutter and distractions. By following these guidelines and using the Dti Blue palette in a thoughtful and intentional way, designers can create designs that are not only beautiful and engaging but also effective and memorable.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.

Categories & Tags
Frequently Asked Questions
Everything you need to know about using and implementing the dti blue palette effectively in your projects.
