Color Palettes

Dti Blue Color Palette – HEX, RGB & Design Inspiration

Color Details

HEX: #AAC9E5

RGB: 170, 201, 229

HEX: #ACE7F6

RGB: 172, 231, 246

HEX: #4C7AAE

RGB: 76, 122, 174

HEX: #3B82C1

RGB: 59, 130, 193

HEX: #1D4971

RGB: 29, 73, 113

WCAG Accessibility Checker
Contrast ratios and WCAG compliance for text readability. AAA is enhanced conformance, AA is standard, and 4.5:1 minimum for normal text.

Text on White/Black Backgrounds

#AAC9E5
On White
1.72:1
Fail
On Black
12.2:1
AAA (Enhanced)
#ACE7F6
On White
1.35:1
Fail
On Black
15.52:1
AAA (Enhanced)
#4C7AAE
On White
4.47:1
AA (Large Text)
On Black
4.7:1
AA (Standard)
#3B82C1
On White
4.08:1
AA (Large Text)
On Black
5.15:1
AA (Standard)
#1D4971
On White
9.36:1
AAA (Enhanced)
On Black
2.24:1
Fail

Color Pair Combinations (10 total)

#ACE7F6 / #1D4971
6.92:1
AA (Standard)
#AAC9E5 / #1D4971
5.44:1
AA (Standard)
#ACE7F6 / #4C7AAE
3.3:1
AA (Large Text)
#ACE7F6 / #3B82C1
3.01:1
AA (Large Text)
#AAC9E5 / #4C7AAE
2.59:1
Fail
#AAC9E5 / #3B82C1
2.37:1
Fail
#3B82C1 / #1D4971
2.29:1
Fail
#4C7AAE / #1D4971
2.1:1
Fail
#AAC9E5 / #ACE7F6
1.27:1
Fail
#4C7AAE / #3B82C1
1.1:1
Fail

WCAG Contrast Standards:

  • AAA (7:1): Enhanced contrast for maximum readability
  • AA (4.5:1): Minimum for normal text (under 18pt)
  • AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
  • Fail: Below WCAG standards, not recommended for text
Live UI Preview
See your palette applied to real components with optimized text colors for accessibility
WCAG Guidelines

Recommended Text Colors

Aa
Primary
12.2:1 (AAA)
Aa
Secondary
15.52:1 (AAA)
Aa
Accent
4.7:1 (AA)
Aa
Background
5.15:1 (AA)
Aa
Neutral
9.36:1 (AAA)

Buttons

Optimized for readability
Primary: 12.2:1 AAA
Secondary: 15.52:1 AAA
Accent: 4.7:1 AA

Form Elements

Don't have an account? Sign up

Badges & Tags

PrimarySecondaryAccentNeutralOutline

Alerts & Notifications

Information

This is an informational message using your primary color

Gradient Generator
Create beautiful gradients from your palette colors. Copy the CSS code and use directly in your projects.

Horizontal (Left to Right)

background: linear-gradient(to right, #AAC9E5 0%, #ACE7F6 25%, #4C7AAE 50%, #3B82C1 75%, #1D4971 100%);

Vertical (Top to Bottom)

background: linear-gradient(to bottom, #AAC9E5 0%, #ACE7F6 25%, #4C7AAE 50%, #3B82C1 75%, #1D4971 100%);

Diagonal (Top Left to Bottom Right)

background: linear-gradient(to bottom right, #AAC9E5 0%, #ACE7F6 25%, #4C7AAE 50%, #3B82C1 75%, #1D4971 100%);

Usage Tips:

  • Copy the CSS code and paste directly into your stylesheets
  • Linear gradients work great for backgrounds and hero sections
  • Radial gradients are perfect for spotlights and focus effects
  • Conic gradients create eye-catching loading spinners and progress indicators
  • Smooth transitions ensure seamless color blending
Color Blindness Simulator
See how your palette appears to people with different types of color vision deficiency (CVD). Approximately 8% of males and 0.5% of females have some form of color blindness.

Normal Vision

No color vision deficiency

Color Swatches

#AAC9E5

#ACE7F6

#4C7AAE

#3B82C1

#1D4971

Full Palette View

How people with Normal Vision see it:

Color Psychology & Brand Analysis
Understand the emotional impact, brand personality, and psychological effects of your color palette

Overall Mood & Feel

Calm, professional, and trustworthy

Emotional Impact

Calming and contemplative, promoting feelings of trust, stability, and peace. The balanced lightness creates versatility across different contexts

Psychological Effect

This 5-color palette creates a calm, professional, and trustworthy. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.

Brand Personality Traits

Reliable
Professional
Secure
Stable
Trustworthy

Perfect For These Industries

Technology
Healthcare
Finance & Banking
Corporate

Target Audience

Business professionals and decision-makers seeking reliability and competence

Individual Color Psychology

#AAC9E5

Peaceful and airy

Emotions Evoked

Calm
Serenity
Openness
Peace

Personality Traits

Trustworthy
Dependable
Intelligent
Professional
Calm

Brand Traits

Reliable
Professional
Secure
Stable
Trustworthy

Ideal Industries

Finance & Banking
Technology
Healthcare
Corporate
Insurance
Social Media
Aviation

Marketing Use

Most popular color globally. Builds trust and reduces stress. Ideal for corporate brands, financial services, and healthcare. Can suppress appetite.

Cultural Meanings

Western: Trust, loyalty, wisdom, confidence, intelligence
Eastern: Immortality, spirituality, depth, stability
Global: Most universally liked color, depth, stability

Color Harmony Analysis

Palette Mood

BalancedLight & Airy

Temperature

Cool

This palette combines balanced and light & airy moods with cool tones, making it versatile for various design applications.

Professional Implementation Guide

This monochromatic dti blue palette features 5 carefully selected cool tones that create a balanced and versatile aesthetic. With medium contrast levels and moderate saturation, this palette is optimized for .

Web Design & Development

For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.

  • Apply the 60-30-10 rule for visual hierarchy
  • Use accent colors for CTAs and hover states
  • Maintain consistent color usage across all pages
  • Test responsive behavior on multiple devices

Mobile App Interfaces

In mobile applications, these cool tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.

  • Design both light and dark mode variants
  • Consider thumb-reach zones for color placement
  • Test under direct sunlight and low light
  • Use color to indicate interactive elements

Brand Identity Systems

Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.

  • Define primary, secondary, and accent colors
  • Create usage rules for marketing materials
  • Specify minimum sizes and clear space
  • Document do's and don'ts for consistency

Frontend Development

Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.

  • Use CSS custom properties for theming
  • Implement semantic color naming conventions
  • Create utility classes for rapid prototyping
  • Consider CSS-in-JS for component-scoped colors

Print Design

For print materials, convert to CMYK using #AAC9E5 as the dominant color for headers and #1D4971 for accents. These colors translate well to print with minimal adjustment.

  • Add to your design software color library
  • Create swatches for quick color access
  • Use CMYK values for print production
  • Request color proofs before final print

Marketing Campaigns

Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.

  • Maintain color consistency across channels
  • A/B test color variations for conversion
  • Consider cultural color associations
  • Align colors with campaign messaging

Strategic Color Distribution

Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Dti Blue:

60%

Dominant Color

#AAC9E5

Use #AAC9E5 as your primary color for backgrounds, main content areas. This blue tone should occupy about 60% of your design space.

30%

Secondary Color

#4C7AAE

Apply #4C7AAE as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.

10%

Accent Color

#1D4971

Reserve #1D4971 for accent elements like buttons, links, and important highlights. This blue accent should be used sparingly (10% of design) to draw attention to key actions.

Professional Best Practices

Smart Usage Tips

  • Add warm accent colors to create focal points and prevent designs from feeling too cold
  • Test your palette across different devices and lighting conditions before finalizing

Common Mistakes to Avoid

  • Don't use all colors equally—establish clear visual hierarchy through color weight
  • Avoid low-contrast text combinations that strain readability
  • Don't rely solely on color to convey meaning (use icons, text, and patterns too)
  • Avoid inconsistent color usage across different pages or screens
  • Don't assume screen colors match print output—always request physical proofs

Palette Overview & Statistics

5

Total Colors

4

Associated Tags

6

Categories

3918

Community Likes

Color Analysis & Technical Guide

Detailed breakdown of each color's role, characteristics, and optimal applications. This monochromatic palette creates a balanced and versatile aesthetic perfect for .

Individual Color Breakdown

Each color in this cool palette has been analyzed for its properties and ideal usage scenarios. The medium contrast and moderate saturation ensure harmonious visual relationships.

  • #AAC9E5

    BLUE

    #AAC9E5 serves as the primary/dominant color in this palette. This light blue (moderately saturated) brings trust and tranquility Use it for backgrounds, containers, and large surface areas.

    Light toneH: 208°S: 53%L: 78%
  • #ACE7F6

    CYAN

    #ACE7F6 serves as the secondary/supporting color in this palette. This light cyan (highly saturated) brings clarity and innovation Use it for cards, borders, section dividers, and supporting UI components.

    Light toneH: 192°S: 80%L: 82%
  • #4C7AAE

    BLUE

    #4C7AAE serves as the secondary/supporting color in this palette. This medium blue (moderately saturated) brings professionalism and depth Use it for cards, borders, section dividers, and supporting UI components.

    Dark toneH: 212°S: 39%L: 49%
  • #3B82C1

    BLUE

    #3B82C1 serves as the secondary/supporting color in this palette. This medium blue (moderately saturated) brings professionalism and depth Use it for cards, borders, section dividers, and supporting UI components.

    Dark toneH: 208°S: 53%L: 49%
  • #1D4971

    BLUE

    #1D4971 serves as the accent/highlight color in this palette. This dark blue (moderately saturated) brings professionalism and depth Use it for call-to-action buttons, links, important notifications, and interactive elements.

    Dark toneH: 209°S: 59%L: 28%

Palette Characteristics

This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.

Color Temperaturecool

Cool tones convey professionalism, trust, and calmness. Ideal for corporate and tech applications.

Contrast Levelmedium

Medium contrast provides visual interest while maintaining readability with proper text color choices.

Saturationmoderate

Moderate saturation balances visual interest with professional restraint.

Brightness Rangebalanced

Balanced brightness provides flexibility for both light and dark design elements.

💡 Pro Tips for This Palette

  • Perfect for: . The monochromatic color relationship creates natural visual flow.
  • Mood & Psychology: This palette evokes a balanced and versatile feeling, making it ideal for brands seeking to convey those qualities.
  • Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
  • Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
  • Cultural Context: Cool tones are generally perceived as professional worldwide but always research cultural color meanings.

Export Formats

JSON
CSS Variables
Tailwind Config
SCSS Variables
Android XML

Explore Dti Blue Palette

The Dti Blue color palette is a masterful blend of calming hues that evoke the serenity of a clear sky on a warm summer day, transporting viewers to a state of tranquility and balance. This monochromatic palette features a range of blues, from soft and soothing to deep and dramatic, creating a sense of cohesion and visual flow that is both professional and aesthetically pleasing. With its cool and balanced tones, the Dti Blue palette is perfect for designs that require a sense of sophistication and elegance, making it an ideal choice for coastal and sky-inspired themes.

At the heart of the Dti Blue palette lies a thoughtful selection of five carefully crafted colors, each with its own unique characteristics and role to play in the overall visual narrative. The pale and serene AAC9E5 provides a gentle backdrop for the more vibrant and energetic ACE7F6, which adds a touch of freshness and vitality to the design. In contrast, the rich and dramatic 4C7AAE brings a sense of depth and sophistication, while the 3B82C1 adds a sense of balance and harmony. Finally, the deep and mysterious 1D4971 provides a sense of anchor and stability, grounding the design and preventing it from feeling too ephemeral or fleeting.

The Dti Blue palette is incredibly versatile and can be applied to a wide range of design applications, from websites and apps to branding and marketing materials. Its calming and professional tones make it an ideal choice for corporate and professional settings, while its cool and balanced hues also lend themselves well to coastal and sky-inspired themes. Designers can use the Dti Blue palette to create a sense of continuity and visual flow across different design elements, from backgrounds and textures to typography and graphics. Whether you're designing a website for a financial institution or a marketing campaign for a travel company, the Dti Blue palette is sure to provide a sense of sophistication and elegance that will resonate with your target audience.

The colors in the Dti Blue palette also have a profound impact on viewer perception and behavior, influencing our emotions and psychological responses in subtle yet powerful ways. The light blue and cyan hues, such as AAC9E5 and ACE7F6, are often associated with feelings of trust and loyalty, while the navy and blue tones, such as 4C7AAE and 1D4971, convey a sense of authority and expertise. By leveraging these psychological effects, designers can use the Dti Blue palette to create designs that are not only visually stunning but also emotionally resonant and engaging. For example, using the 3B82C1 as a primary color can create a sense of balance and harmony, while using the 1D4971 as an accent color can add a sense of depth and sophistication.

To get the most out of the Dti Blue palette, designers can experiment with complementary colors and pairing suggestions to create a unique and visually striking design. For example, pairing the AAC9E5 with a warm beige or golden tone can create a sense of contrast and visual interest, while using the 4C7AAE with a deep charcoal or dark gray can add a sense of drama and sophistication. When working with the Dti Blue palette, it's also important to consider design best practices, such as using a clear and consistent typography and avoiding visual clutter and distractions. By following these guidelines and using the Dti Blue palette in a thoughtful and intentional way, designers can create designs that are not only beautiful and engaging but also effective and memorable.

Palette Image

Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.

Dti Blue image

Frequently Asked Questions

Everything you need to know about using and implementing the dti blue palette effectively in your projects.