Dusty Blue Grey Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #748A9E
RGB: 116, 138, 158
HEX: #B5C9D5
RGB: 181, 201, 213
HEX: #BEB8B1
RGB: 190, 184, 177
HEX: #4E5A65
RGB: 78, 90, 101
HEX: #AAAAAA
RGB: 170, 170, 170
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #748A9E 0%, #B5C9D5 25%, #BEB8B1 50%, #4E5A65 75%, #AAAAAA 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #748A9E 0%, #B5C9D5 25%, #BEB8B1 50%, #4E5A65 75%, #AAAAAA 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #748A9E 0%, #B5C9D5 25%, #BEB8B1 50%, #4E5A65 75%, #AAAAAA 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#748A9E
#B5C9D5
#BEB8B1
#4E5A65
#AAAAAA
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Calm, professional, and trustworthy
Emotional Impact
Calming and contemplative, promoting feelings of trust, stability, and peace. The balanced lightness creates versatility across different contexts
Psychological Effect
This 5-color palette creates a calm, professional, and trustworthy. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Business professionals and decision-makers seeking reliability and competence
Individual Color Psychology
#748A9E
Trustworthy and stable
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Most popular color globally. Builds trust and reduces stress. Ideal for corporate brands, financial services, and healthcare. Can suppress appetite.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced moods with cool and warm and neutral tones, making it versatile for various design applications.
Professional Implementation Guide
This complementary dusty blue grey palette features 5 carefully selected cool tones that create a calm and professional aesthetic. With low contrast levels and muted saturation, this palette is optimized for corporate branding and business websites.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these cool tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #748A9E as the dominant color for headers and #AAAAAA for accents. These colors translate well to print with minimal adjustment.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Dusty Blue Grey:
Dominant Color
#748A9EUse #748A9E as your primary color for backgrounds, main content areas. This blue tone should occupy about 60% of your design space.
Secondary Color
#BEB8B1Apply #BEB8B1 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#AAAAAAReserve #AAAAAA for accent elements like buttons, links, and important highlights. This gray accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add white or black text overlays to improve readability on colored backgrounds
- •Add warm accent colors to create focal points and prevent designs from feeling too cold
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
4
Associated Tags
6
Categories
628
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This complementary palette creates a calm and professional aesthetic perfect for corporate branding and business websites.
Individual Color Breakdown
Each color in this cool palette has been analyzed for its properties and ideal usage scenarios. The low contrast and muted saturation ensure harmonious visual relationships.
#748A9E
BLUE
#748A9E serves as the primary/dominant color in this palette. This medium blue (muted) brings trust and tranquility Use it for headers, navigation bars, and brand elements.
Light toneH: 209°S: 18%L: 54%#B5C9D5
BLUE
#B5C9D5 serves as the secondary/supporting color in this palette. This light blue (muted) brings trust and tranquility Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 203°S: 28%L: 77%#BEB8B1
GRAY
#BEB8B1 serves as the secondary/supporting color in this palette. This light gray (muted) brings neutrality and balance Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 32°S: 9%L: 72%#4E5A65
BLUE
#4E5A65 serves as the secondary/supporting color in this palette. This medium blue (muted) brings professionalism and depth Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 209°S: 13%L: 35%#AAAAAA
GRAY
#AAAAAA serves as the accent/highlight color in this palette. This medium gray (muted) brings neutrality and balance Use it for call-to-action buttons, links, important notifications, and interactive elements.
Light toneH: 0°S: 0%L: 67%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Cool tones convey professionalism, trust, and calmness. Ideal for corporate and tech applications.
Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.
Muted saturation offers sophistication and reduces visual fatigue, ideal for content-heavy applications.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: corporate branding, business websites. The complementary color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a calm and professional feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Cool tones are generally perceived as professional worldwide but always research cultural color meanings.
Export Formats
Explore Dusty Blue Grey Palette
The Dusty Blue Grey color palette is a masterful blend of soothing hues that evoke a sense of calmness and serenity, making it perfect for designs that require a professional and corporate feel. This palette is characterized by its muted and calming tones, reminiscent of a clear sky on a warm summer day, with subtle hints of peach and pink undertones. The combination of these colors creates a sense of balance and harmony, making it an ideal choice for designers looking to create a visually appealing and emotionally resonant design. The palette's core colors, including the gentle 748A9E, the soft B5C9D5, the muted BEB8B1, the deep 4E5A65, and the neutral AAAAAA, work together in perfect harmony to create a sense of cohesion and stability.
Delving deeper into each color, we find that 748A9E is a beautiful dusty blue grey tone that sets the tone for the entire palette, providing a sense of depth and richness. In contrast, B5C9D5 is a lighter and softer blue grey shade that adds a touch of airiness and elegance to the design. The muted BEB8B1 tone brings a sense of warmth and coziness to the palette, while the deep 4E5A65 shade adds a sense of sophistication and professionalism. Meanwhile, the neutral AAAAAA tone serves as a bridge between the other colors, providing a sense of balance and neutrality. Each of these colors plays a vital role in the palette, and together they create a sense of visual interest and depth.
The Dusty Blue Grey color palette is incredibly versatile and can be applied to a wide range of design projects, from websites and apps to branding and marketing materials. Designers can use this palette to create a professional and corporate identity for their clients, or to add a touch of elegance and sophistication to their designs. The palette's calming and soothing tones make it particularly well-suited for designs that require a sense of tranquility and serenity, such as healthcare or wellness websites. Additionally, the palette's muted and muted tones make it an excellent choice for designs that require a sense of subtlety and restraint, such as financial or technological websites.
The colors in the Dusty Blue Grey palette have a profound impact on viewer perception and behavior, as they are able to evoke feelings of calmness, trust, and professionalism. The use of blue grey tones, such as 748A9E and B5C9D5, can create a sense of stability and reliability, while the muted BEB8B1 tone can add a sense of warmth and approachability. The deep 4E5A65 shade can create a sense of sophistication and luxury, making it perfect for high-end designs. By using this palette, designers can create a sense of emotional connection with their audience, and can influence their behavior and perception of the design. The palette's ability to evoke feelings of calmness and serenity also makes it an excellent choice for designs that require a sense of focus and concentration, such as educational or productivity apps.
To get the most out of the Dusty Blue Grey color palette, designers can pair it with complementary colors such as peach or pink to add a touch of warmth and vibrancy to their designs. The palette's muted and calming tones also make it an excellent choice for designs that require a sense of subtlety and restraint, such as minimalist or flat designs. When using this palette, designers should consider the 60-30-10 rule, where the dominant color, such as 748A9E, makes up 60% of the design, the secondary color, such as B5C9D5, makes up 30%, and the accent color, such as BEB8B1, makes up 10%. By following this rule, designers can create a sense of balance and harmony in their designs, and can make the most of the Dusty Blue Grey color palette's unique characteristics and emotional impact.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.

Categories & Tags
Frequently Asked Questions
Everything you need to know about using and implementing the dusty blue grey palette effectively in your projects.
