Color Palettes

Dusty Blue Grey Color Palette – HEX, RGB & Design Inspiration

Color Details

HEX: #748A9E

RGB: 116, 138, 158

HEX: #B5C9D5

RGB: 181, 201, 213

HEX: #BEB8B1

RGB: 190, 184, 177

HEX: #4E5A65

RGB: 78, 90, 101

HEX: #AAAAAA

RGB: 170, 170, 170

WCAG Accessibility Checker
Contrast ratios and WCAG compliance for text readability. AAA is enhanced conformance, AA is standard, and 4.5:1 minimum for normal text.

Text on White/Black Backgrounds

#748A9E
On White
3.58:1
AA (Large Text)
On Black
5.87:1
AA (Standard)
#B5C9D5
On White
1.71:1
Fail
On Black
12.28:1
AAA (Enhanced)
#BEB8B1
On White
1.97:1
Fail
On Black
10.68:1
AAA (Enhanced)
#4E5A65
On White
7.06:1
AAA (Enhanced)
On Black
2.97:1
Fail
#AAAAAA
On White
2.32:1
Fail
On Black
9.04:1
AAA (Enhanced)

Color Pair Combinations (10 total)

#B5C9D5 / #4E5A65
4.13:1
AA (Large Text)
#BEB8B1 / #4E5A65
3.59:1
AA (Large Text)
#4E5A65 / #AAAAAA
3.04:1
AA (Large Text)
#748A9E / #B5C9D5
2.09:1
Fail
#748A9E / #4E5A65
1.97:1
Fail
#748A9E / #BEB8B1
1.82:1
Fail
#748A9E / #AAAAAA
1.54:1
Fail
#B5C9D5 / #AAAAAA
1.36:1
Fail
#BEB8B1 / #AAAAAA
1.18:1
Fail
#B5C9D5 / #BEB8B1
1.15:1
Fail

WCAG Contrast Standards:

  • AAA (7:1): Enhanced contrast for maximum readability
  • AA (4.5:1): Minimum for normal text (under 18pt)
  • AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
  • Fail: Below WCAG standards, not recommended for text
Live UI Preview
See your palette applied to real components with optimized text colors for accessibility
WCAG Guidelines

Recommended Text Colors

Aa
Primary
5.87:1 (AA)
Aa
Secondary
12.28:1 (AAA)
Aa
Accent
10.68:1 (AAA)
Aa
Background
7.06:1 (AAA)
Aa
Neutral
9.04:1 (AAA)

Buttons

Optimized for readability
Primary: 5.87:1 AA
Secondary: 12.28:1 AAA
Accent: 10.68:1 AAA

Form Elements

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Badges & Tags

PrimarySecondaryAccentNeutralOutline

Alerts & Notifications

Information

This is an informational message using your primary color

Gradient Generator
Create beautiful gradients from your palette colors. Copy the CSS code and use directly in your projects.

Horizontal (Left to Right)

background: linear-gradient(to right, #748A9E 0%, #B5C9D5 25%, #BEB8B1 50%, #4E5A65 75%, #AAAAAA 100%);

Vertical (Top to Bottom)

background: linear-gradient(to bottom, #748A9E 0%, #B5C9D5 25%, #BEB8B1 50%, #4E5A65 75%, #AAAAAA 100%);

Diagonal (Top Left to Bottom Right)

background: linear-gradient(to bottom right, #748A9E 0%, #B5C9D5 25%, #BEB8B1 50%, #4E5A65 75%, #AAAAAA 100%);

Usage Tips:

  • Copy the CSS code and paste directly into your stylesheets
  • Linear gradients work great for backgrounds and hero sections
  • Radial gradients are perfect for spotlights and focus effects
  • Conic gradients create eye-catching loading spinners and progress indicators
  • Smooth transitions ensure seamless color blending
Color Blindness Simulator
See how your palette appears to people with different types of color vision deficiency (CVD). Approximately 8% of males and 0.5% of females have some form of color blindness.

Normal Vision

No color vision deficiency

Color Swatches

#748A9E

#B5C9D5

#BEB8B1

#4E5A65

#AAAAAA

Full Palette View

How people with Normal Vision see it:

Color Psychology & Brand Analysis
Understand the emotional impact, brand personality, and psychological effects of your color palette

Overall Mood & Feel

Calm, professional, and trustworthy

Emotional Impact

Calming and contemplative, promoting feelings of trust, stability, and peace. The balanced lightness creates versatility across different contexts

Psychological Effect

This 5-color palette creates a calm, professional, and trustworthy. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.

Brand Personality Traits

Reliable
Professional
Stable
Secure
Trustworthy

Perfect For These Industries

Technology
Corporate
Finance & Banking
Healthcare

Target Audience

Business professionals and decision-makers seeking reliability and competence

Individual Color Psychology

#748A9E

Trustworthy and stable

Emotions Evoked

Trust
Loyalty
Wisdom
Confidence
Intelligence

Personality Traits

Trustworthy
Dependable
Intelligent
Professional
Calm

Brand Traits

Reliable
Professional
Secure
Stable
Trustworthy

Ideal Industries

Finance & Banking
Technology
Healthcare
Corporate
Insurance
Social Media
Aviation

Marketing Use

Most popular color globally. Builds trust and reduces stress. Ideal for corporate brands, financial services, and healthcare. Can suppress appetite.

Cultural Meanings

Western: Trust, loyalty, wisdom, confidence, intelligence
Eastern: Immortality, spirituality, depth, stability
Global: Most universally liked color, depth, stability

Color Harmony Analysis

Palette Mood

Balanced

Temperature

CoolWarmNeutral

This palette combines balanced moods with cool and warm and neutral tones, making it versatile for various design applications.

Professional Implementation Guide

This complementary dusty blue grey palette features 5 carefully selected cool tones that create a calm and professional aesthetic. With low contrast levels and muted saturation, this palette is optimized for corporate branding and business websites.

Web Design & Development

For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.

  • Apply the 60-30-10 rule for visual hierarchy
  • Use accent colors for CTAs and hover states
  • Maintain consistent color usage across all pages
  • Test responsive behavior on multiple devices

Mobile App Interfaces

In mobile applications, these cool tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.

  • Design both light and dark mode variants
  • Consider thumb-reach zones for color placement
  • Test under direct sunlight and low light
  • Use color to indicate interactive elements

Brand Identity Systems

Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.

  • Define primary, secondary, and accent colors
  • Create usage rules for marketing materials
  • Specify minimum sizes and clear space
  • Document do's and don'ts for consistency

Frontend Development

Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.

  • Use CSS custom properties for theming
  • Implement semantic color naming conventions
  • Create utility classes for rapid prototyping
  • Consider CSS-in-JS for component-scoped colors

Print Design

For print materials, convert to CMYK using #748A9E as the dominant color for headers and #AAAAAA for accents. These colors translate well to print with minimal adjustment.

  • Add to your design software color library
  • Create swatches for quick color access
  • Use CMYK values for print production
  • Request color proofs before final print

Marketing Campaigns

Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.

  • Maintain color consistency across channels
  • A/B test color variations for conversion
  • Consider cultural color associations
  • Align colors with campaign messaging

Strategic Color Distribution

Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Dusty Blue Grey:

60%

Dominant Color

#748A9E

Use #748A9E as your primary color for backgrounds, main content areas. This blue tone should occupy about 60% of your design space.

30%

Secondary Color

#BEB8B1

Apply #BEB8B1 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.

10%

Accent Color

#AAAAAA

Reserve #AAAAAA for accent elements like buttons, links, and important highlights. This gray accent should be used sparingly (10% of design) to draw attention to key actions.

Professional Best Practices

Smart Usage Tips

  • Add white or black text overlays to improve readability on colored backgrounds
  • Add warm accent colors to create focal points and prevent designs from feeling too cold
  • Test your palette across different devices and lighting conditions before finalizing

Common Mistakes to Avoid

  • Don't use all colors equally—establish clear visual hierarchy through color weight
  • Avoid low-contrast text combinations that strain readability
  • Don't rely solely on color to convey meaning (use icons, text, and patterns too)
  • Avoid inconsistent color usage across different pages or screens
  • Don't assume screen colors match print output—always request physical proofs

Palette Overview & Statistics

5

Total Colors

4

Associated Tags

6

Categories

628

Community Likes

Color Analysis & Technical Guide

Detailed breakdown of each color's role, characteristics, and optimal applications. This complementary palette creates a calm and professional aesthetic perfect for corporate branding and business websites.

Individual Color Breakdown

Each color in this cool palette has been analyzed for its properties and ideal usage scenarios. The low contrast and muted saturation ensure harmonious visual relationships.

  • #748A9E

    BLUE

    #748A9E serves as the primary/dominant color in this palette. This medium blue (muted) brings trust and tranquility Use it for headers, navigation bars, and brand elements.

    Light toneH: 209°S: 18%L: 54%
  • #B5C9D5

    BLUE

    #B5C9D5 serves as the secondary/supporting color in this palette. This light blue (muted) brings trust and tranquility Use it for cards, borders, section dividers, and supporting UI components.

    Light toneH: 203°S: 28%L: 77%
  • #BEB8B1

    GRAY

    #BEB8B1 serves as the secondary/supporting color in this palette. This light gray (muted) brings neutrality and balance Use it for cards, borders, section dividers, and supporting UI components.

    Light toneH: 32°S: 9%L: 72%
  • #4E5A65

    BLUE

    #4E5A65 serves as the secondary/supporting color in this palette. This medium blue (muted) brings professionalism and depth Use it for cards, borders, section dividers, and supporting UI components.

    Dark toneH: 209°S: 13%L: 35%
  • #AAAAAA

    GRAY

    #AAAAAA serves as the accent/highlight color in this palette. This medium gray (muted) brings neutrality and balance Use it for call-to-action buttons, links, important notifications, and interactive elements.

    Light toneH: 0°S: 0%L: 67%

Palette Characteristics

This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.

Color Temperaturecool

Cool tones convey professionalism, trust, and calmness. Ideal for corporate and tech applications.

Contrast Levellow

Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.

Saturationmuted

Muted saturation offers sophistication and reduces visual fatigue, ideal for content-heavy applications.

Brightness Rangebalanced

Balanced brightness provides flexibility for both light and dark design elements.

💡 Pro Tips for This Palette

  • Perfect for: corporate branding, business websites. The complementary color relationship creates natural visual flow.
  • Mood & Psychology: This palette evokes a calm and professional feeling, making it ideal for brands seeking to convey those qualities.
  • Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
  • Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
  • Cultural Context: Cool tones are generally perceived as professional worldwide but always research cultural color meanings.

Export Formats

JSON
CSS Variables
Tailwind Config
SCSS Variables
Android XML

Explore Dusty Blue Grey Palette

The Dusty Blue Grey color palette is a masterful blend of soothing hues that evoke a sense of calmness and serenity, making it perfect for designs that require a professional and corporate feel. This palette is characterized by its muted and calming tones, reminiscent of a clear sky on a warm summer day, with subtle hints of peach and pink undertones. The combination of these colors creates a sense of balance and harmony, making it an ideal choice for designers looking to create a visually appealing and emotionally resonant design. The palette's core colors, including the gentle 748A9E, the soft B5C9D5, the muted BEB8B1, the deep 4E5A65, and the neutral AAAAAA, work together in perfect harmony to create a sense of cohesion and stability.

Delving deeper into each color, we find that 748A9E is a beautiful dusty blue grey tone that sets the tone for the entire palette, providing a sense of depth and richness. In contrast, B5C9D5 is a lighter and softer blue grey shade that adds a touch of airiness and elegance to the design. The muted BEB8B1 tone brings a sense of warmth and coziness to the palette, while the deep 4E5A65 shade adds a sense of sophistication and professionalism. Meanwhile, the neutral AAAAAA tone serves as a bridge between the other colors, providing a sense of balance and neutrality. Each of these colors plays a vital role in the palette, and together they create a sense of visual interest and depth.

The Dusty Blue Grey color palette is incredibly versatile and can be applied to a wide range of design projects, from websites and apps to branding and marketing materials. Designers can use this palette to create a professional and corporate identity for their clients, or to add a touch of elegance and sophistication to their designs. The palette's calming and soothing tones make it particularly well-suited for designs that require a sense of tranquility and serenity, such as healthcare or wellness websites. Additionally, the palette's muted and muted tones make it an excellent choice for designs that require a sense of subtlety and restraint, such as financial or technological websites.

The colors in the Dusty Blue Grey palette have a profound impact on viewer perception and behavior, as they are able to evoke feelings of calmness, trust, and professionalism. The use of blue grey tones, such as 748A9E and B5C9D5, can create a sense of stability and reliability, while the muted BEB8B1 tone can add a sense of warmth and approachability. The deep 4E5A65 shade can create a sense of sophistication and luxury, making it perfect for high-end designs. By using this palette, designers can create a sense of emotional connection with their audience, and can influence their behavior and perception of the design. The palette's ability to evoke feelings of calmness and serenity also makes it an excellent choice for designs that require a sense of focus and concentration, such as educational or productivity apps.

To get the most out of the Dusty Blue Grey color palette, designers can pair it with complementary colors such as peach or pink to add a touch of warmth and vibrancy to their designs. The palette's muted and calming tones also make it an excellent choice for designs that require a sense of subtlety and restraint, such as minimalist or flat designs. When using this palette, designers should consider the 60-30-10 rule, where the dominant color, such as 748A9E, makes up 60% of the design, the secondary color, such as B5C9D5, makes up 30%, and the accent color, such as BEB8B1, makes up 10%. By following this rule, designers can create a sense of balance and harmony in their designs, and can make the most of the Dusty Blue Grey color palette's unique characteristics and emotional impact.

Palette Image

Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.

Dusty Blue Grey image

Frequently Asked Questions

Everything you need to know about using and implementing the dusty blue grey palette effectively in your projects.