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Dusty Purple Color Palette – HEX, RGB & Design Inspiration

Color Details

HEX: #E8CBE0

RGB: 232, 203, 224

HEX: #A86487

RGB: 168, 100, 135

HEX: #977173

RGB: 151, 113, 115

HEX: #704B5B

RGB: 112, 75, 91

HEX: #4F3040

RGB: 79, 48, 64

WCAG Accessibility Checker
Contrast ratios and WCAG compliance for text readability. AAA is enhanced conformance, AA is standard, and 4.5:1 minimum for normal text.

Text on White/Black Backgrounds

#E8CBE0
On White
1.49:1
Fail
On Black
14.05:1
AAA (Enhanced)
#A86487
On White
4.34:1
AA (Large Text)
On Black
4.84:1
AA (Standard)
#977173
On White
4.26:1
AA (Large Text)
On Black
4.93:1
AA (Standard)
#704B5B
On White
7.38:1
AAA (Enhanced)
On Black
2.85:1
Fail
#4F3040
On White
11.48:1
AAA (Enhanced)
On Black
1.83:1
Fail

Color Pair Combinations (10 total)

#E8CBE0 / #4F3040
7.68:1
AAA (Enhanced)
#E8CBE0 / #704B5B
4.94:1
AA (Standard)
#E8CBE0 / #A86487
2.9:1
Fail
#E8CBE0 / #977173
2.85:1
Fail
#977173 / #4F3040
2.69:1
Fail
#A86487 / #4F3040
2.64:1
Fail
#977173 / #704B5B
1.73:1
Fail
#A86487 / #704B5B
1.7:1
Fail
#704B5B / #4F3040
1.56:1
Fail
#A86487 / #977173
1.02:1
Fail

WCAG Contrast Standards:

  • AAA (7:1): Enhanced contrast for maximum readability
  • AA (4.5:1): Minimum for normal text (under 18pt)
  • AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
  • Fail: Below WCAG standards, not recommended for text
Live UI Preview
See your palette applied to real components with optimized text colors for accessibility
WCAG Guidelines

Recommended Text Colors

Aa
Primary
14.05:1 (AAA)
Aa
Secondary
4.84:1 (AA)
Aa
Accent
4.93:1 (AA)
Aa
Background
7.38:1 (AAA)
Aa
Neutral
11.48:1 (AAA)

Buttons

Optimized for readability
Primary: 14.05:1 AAA
Secondary: 4.84:1 AA
Accent: 4.93:1 AA

Form Elements

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Badges & Tags

PrimarySecondaryAccentNeutralOutline

Alerts & Notifications

Information

This is an informational message using your primary color

Gradient Generator
Create beautiful gradients from your palette colors. Copy the CSS code and use directly in your projects.

Horizontal (Left to Right)

background: linear-gradient(to right, #E8CBE0 0%, #A86487 25%, #977173 50%, #704B5B 75%, #4F3040 100%);

Vertical (Top to Bottom)

background: linear-gradient(to bottom, #E8CBE0 0%, #A86487 25%, #977173 50%, #704B5B 75%, #4F3040 100%);

Diagonal (Top Left to Bottom Right)

background: linear-gradient(to bottom right, #E8CBE0 0%, #A86487 25%, #977173 50%, #704B5B 75%, #4F3040 100%);

Usage Tips:

  • Copy the CSS code and paste directly into your stylesheets
  • Linear gradients work great for backgrounds and hero sections
  • Radial gradients are perfect for spotlights and focus effects
  • Conic gradients create eye-catching loading spinners and progress indicators
  • Smooth transitions ensure seamless color blending
Color Blindness Simulator
See how your palette appears to people with different types of color vision deficiency (CVD). Approximately 8% of males and 0.5% of females have some form of color blindness.

Normal Vision

No color vision deficiency

Color Swatches

#E8CBE0

#A86487

#977173

#704B5B

#4F3040

Full Palette View

How people with Normal Vision see it:

Color Psychology & Brand Analysis
Understand the emotional impact, brand personality, and psychological effects of your color palette

Overall Mood & Feel

Energetic, warm, and inviting

Emotional Impact

Stimulating and energetic, evoking feelings of excitement, warmth, and action. The balanced lightness creates versatility across different contexts

Psychological Effect

This 5-color palette creates a energetic, warm, and inviting. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.

Brand Personality Traits

Friendly
Nurturing
Modern
Approachable
Gentle

Perfect For These Industries

Fashion
Beauty & Cosmetics
Children's Products
Healthcare

Target Audience

Active, outgoing individuals who respond to energy and enthusiasm

Individual Color Psychology

#E8CBE0

Sweet and gentle

Emotions Evoked

Sweetness
Innocence
Gentleness
Nurturing
Love

Personality Traits

Compassionate
Playful
Romantic
Youthful
Caring

Brand Traits

Friendly
Nurturing
Modern
Approachable
Gentle

Ideal Industries

Beauty & Cosmetics
Fashion
Children's Products
Healthcare
Bakery
Weddings

Marketing Use

Appeals to feminine markets, evokes compassion and care. Used in healthcare and beauty. Hot pink captures attention and conveys energy and fun.

Cultural Meanings

Western: Romance, femininity, compassion, playfulness
Eastern: Youth, good health, marriage, celebration
Global: Love, care, gentleness, modern femininity

Color Harmony Analysis

Palette Mood

Light & AiryBalanced

Temperature

Warm

This palette combines light & airy and balanced moods with warm tones, making it versatile for various design applications.

Professional Implementation Guide

This analogous dusty purple palette features 5 carefully selected warm tones that create a balanced and versatile aesthetic. With high contrast levels and muted saturation, this palette is optimized for web interfaces and mobile apps.

Web Design & Development

For web development, implement this palette with CSS variables for easy theme switching. The high contrast makes it ideal for accessible interfaces meeting WCAG AA standards.

  • Apply the 60-30-10 rule for visual hierarchy
  • Use accent colors for CTAs and hover states
  • Maintain consistent color usage across all pages
  • Test responsive behavior on multiple devices

Mobile App Interfaces

In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the strong color contrast to define clear touch targets.

  • Design both light and dark mode variants
  • Consider thumb-reach zones for color placement
  • Test under direct sunlight and low light
  • Use color to indicate interactive elements

Brand Identity Systems

Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.

  • Define primary, secondary, and accent colors
  • Create usage rules for marketing materials
  • Specify minimum sizes and clear space
  • Document do's and don'ts for consistency

Frontend Development

Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.

  • Use CSS custom properties for theming
  • Implement semantic color naming conventions
  • Create utility classes for rapid prototyping
  • Consider CSS-in-JS for component-scoped colors

Print Design

For print materials, convert to CMYK using #E8CBE0 as the dominant color for headers and #4F3040 for accents. These colors translate well to print with minimal adjustment.

  • Add to your design software color library
  • Create swatches for quick color access
  • Use CMYK values for print production
  • Request color proofs before final print

Marketing Campaigns

Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.

  • Maintain color consistency across channels
  • A/B test color variations for conversion
  • Consider cultural color associations
  • Align colors with campaign messaging

Strategic Color Distribution

Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Dusty Purple:

60%

Dominant Color

#E8CBE0

Use #E8CBE0 as your primary color for backgrounds, main content areas. This pink tone should occupy about 60% of your design space.

30%

Secondary Color

#977173

Apply #977173 as your secondary color for supporting elements and section dividers. Allocate approximately 30% of your layout to this color.

10%

Accent Color

#4F3040

Reserve #4F3040 for accent elements like buttons, links, and important highlights. This pink accent should be used sparingly (10% of design) to draw attention to key actions.

Professional Best Practices

Smart Usage Tips

  • Balance warm tones with neutral whites or grays to create visual breathing room
  • Test your palette across different devices and lighting conditions before finalizing

Common Mistakes to Avoid

  • Don't use all colors equally—establish clear visual hierarchy through color weight
  • Avoid low-contrast text combinations that strain readability
  • Don't rely solely on color to convey meaning (use icons, text, and patterns too)
  • Avoid inconsistent color usage across different pages or screens
  • Don't assume screen colors match print output—always request physical proofs

Palette Overview & Statistics

5

Total Colors

3

Associated Tags

5

Categories

4403

Community Likes

Color Analysis & Technical Guide

Detailed breakdown of each color's role, characteristics, and optimal applications. This analogous palette creates a balanced and versatile aesthetic perfect for web interfaces and mobile apps.

Individual Color Breakdown

Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The high contrast and muted saturation ensure excellent readability and accessibility.

  • #E8CBE0

    PINK

    #E8CBE0 serves as the primary/dominant color in this palette. This light pink (moderately saturated) brings playfulness and compassion Use it for backgrounds, containers, and large surface areas.

    Light toneH: 317°S: 39%L: 85%
  • #A86487

    PINK

    #A86487 serves as the secondary/supporting color in this palette. This medium pink (muted) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.

    Light toneH: 329°S: 28%L: 53%
  • #977173

    RED

    #977173 serves as the secondary/supporting color in this palette. This medium red (muted) brings energy and warmth Use it for cards, borders, section dividers, and supporting UI components.

    Light toneH: 357°S: 15%L: 52%
  • #704B5B

    PINK

    #704B5B serves as the secondary/supporting color in this palette. This medium pink (muted) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.

    Dark toneH: 334°S: 20%L: 37%
  • #4F3040

    PINK

    #4F3040 serves as the accent/highlight color in this palette. This dark pink (muted) brings playfulness and compassion Use it for call-to-action buttons, links, important notifications, and interactive elements.

    Dark toneH: 329°S: 24%L: 25%

Palette Characteristics

This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.

Color Temperaturewarm

Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.

Contrast Levelhigh

High contrast ensures excellent readability and meets WCAG accessibility standards for most text combinations.

Saturationmuted

Muted saturation offers sophistication and reduces visual fatigue, ideal for content-heavy applications.

Brightness Rangebalanced

Balanced brightness provides flexibility for both light and dark design elements.

💡 Pro Tips for This Palette

  • Perfect for: web interfaces, mobile apps. The analogous color relationship creates natural visual flow.
  • Mood & Psychology: This palette evokes a balanced and versatile feeling, making it ideal for brands seeking to convey those qualities.
  • Accessibility: Excellent contrast makes this palette naturally accessible. Most color combinations will meet WCAG AA standards.
  • Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
  • Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.

Export Formats

JSON
CSS Variables
Tailwind Config
SCSS Variables
Android XML

Explore Dusty Purple Palette

The Dusty Purple color palette is a captivating and evocative combination of hues that evoke a sense of warmth, elegance, and sophistication. At its core, this palette is about creating a rich and immersive visual experience that draws the viewer in and invites them to explore. The palette's soft, feminine tones are balanced by bold, modern accents, resulting in a unique and captivating visual language that is both soothing and stimulating. As the eye moves through the palette, it is drawn to the gentle warmth of E8CBE0, a soft, dusty pink that sets the tone for the rest of the colors.

As we delve deeper into the palette, we find A86487, a deep, rich plum that adds a sense of luxury and drama to the overall effect. This color plays a crucial role in anchoring the palette and providing a sense of depth and contrast to the softer, more pastel shades. The mid-tone 977173 is a beautiful, muted coral that brings a sense of warmth and energy to the palette, while 704B5B, a soft, grayish purple, adds a touch of subtlety and restraint. Finally, the deep, cool 4F3040 provides a sense of grounding and stability, balancing out the lighter, more airy shades and preventing the palette from feeling too ephemeral or insubstantial. Each of these colors works together in harmony to create a sense of balance and cohesion that is both pleasing to the eye and engaging to the imagination.

The Dusty Purple palette is incredibly versatile and can be applied in a wide range of design contexts, from websites and apps to branding and marketing materials. Its warm, feminine tones make it particularly well-suited to designs that target a female audience, such as fashion or beauty products, while its bold, modern accents give it a sense of edge and sophistication that can work well in more cutting-edge or avant-garde designs. Whether used in a subtle, nuanced way or as a bold, attention-grabbing statement, the Dusty Purple palette is sure to add a sense of depth, richness, and visual interest to any design. Its monochromatic color scheme also makes it easy to create a sense of cohesion and continuity across different design elements, from typography and graphics to backgrounds and textures.

The colors in the Dusty Purple palette have a profound impact on the viewer's perception and behavior, influencing their emotional state and subconscious associations. The soft, pastel shades have a calming effect, while the deeper, richer colors stimulate the senses and create a sense of excitement and anticipation. The palette's warm, feminine tones are also likely to evoke feelings of nurturing and care, making it well-suited to designs that aim to create a sense of trust and loyalty. By leveraging the psychological power of color, designers can use the Dusty Purple palette to create a deep and lasting connection with their audience, and to communicate their message in a way that is both subtle and effective.

To get the most out of the Dusty Purple palette, designers should consider pairing it with complementary colors that enhance and deepen its emotional impact. Neutral shades such as beige or gray can help to balance out the palette's bold, feminine tones, while deeper, richer colors like navy or burgundy can add a sense of drama and sophistication. When pairing the colors in the palette, it is generally best to start with the lightest shade, E8CBE0, and work your way down to the deepest, 4F3040, using the mid-tones to create a sense of depth and contrast. By following these guidelines and using the Dusty Purple palette in a thoughtful, intentional way, designers can create designs that are both beautiful and effective, and that communicate their message with clarity and precision.

Palette Image

Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.

Dusty Purple Color Palette palette visualization

Categories & Tags

Frequently Asked Questions

Everything you need to know about using and implementing the dusty purple palette effectively in your projects.