Facebook Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #3B5998
RGB: 59, 89, 152
HEX: #8B9DC3
RGB: 139, 157, 195
HEX: #DFE3EE
RGB: 223, 227, 238
HEX: #F7F7F7
RGB: 247, 247, 247
HEX: #FFFFFF
RGB: 255, 255, 255
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #3B5998 0%, #8B9DC3 25%, #DFE3EE 50%, #F7F7F7 75%, #FFFFFF 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #3B5998 0%, #8B9DC3 25%, #DFE3EE 50%, #F7F7F7 75%, #FFFFFF 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #3B5998 0%, #8B9DC3 25%, #DFE3EE 50%, #F7F7F7 75%, #FFFFFF 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#3B5998
#8B9DC3
#DFE3EE
#F7F7F7
#FFFFFF
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Calm, professional, and trustworthy, with an airy and optimistic feel
Emotional Impact
Calming and contemplative, promoting feelings of trust, stability, and peace. The light tones create an uplifting, optimistic atmosphere perfect for approachable brands
Psychological Effect
This 5-color palette creates a calm, professional, and trustworthy, with an airy and optimistic feel. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Business professionals and decision-makers seeking reliability and competence. Appeals to those seeking approachable, positive, and optimistic brands
Individual Color Psychology
#3B5998
Trustworthy and stable
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Most popular color globally. Builds trust and reduces stress. Ideal for corporate brands, financial services, and healthcare. Can suppress appetite.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced and light & airy moods with cool and neutral tones, making it versatile for various design applications.
Professional Implementation Guide
This complementary facebook palette features 5 carefully selected cool tones that create a calm and professional aesthetic. With medium contrast levels and muted saturation, this palette is optimized for corporate branding and business websites.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these cool tones provide excellent readability in bright conditions. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #3B5998 as the dominant color for headers and #FFFFFF for accents. These colors translate well to print with minimal adjustment.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Facebook:
Dominant Color
#3B5998Use #3B5998 as your primary color for backgrounds, main content areas. This blue tone should occupy about 60% of your design space.
Secondary Color
#DFE3EEApply #DFE3EE as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#FFFFFFReserve #FFFFFF for accent elements like buttons, links, and important highlights. This white accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add warm accent colors to create focal points and prevent designs from feeling too cold
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
3
Associated Tags
6
Categories
1548
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This complementary palette creates a calm and professional aesthetic perfect for corporate branding and business websites.
Individual Color Breakdown
Each color in this cool palette has been analyzed for its properties and ideal usage scenarios. The medium contrast and muted saturation ensure harmonious visual relationships.
#3B5998
BLUE
#3B5998 serves as the primary/dominant color in this palette. This medium blue (moderately saturated) brings professionalism and depth Use it for headers, navigation bars, and brand elements.
Dark toneH: 221°S: 44%L: 41%#8B9DC3
BLUE
#8B9DC3 serves as the secondary/supporting color in this palette. This medium blue (moderately saturated) brings trust and tranquility Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 221°S: 32%L: 65%#DFE3EE
BLUE
#DFE3EE serves as the secondary/supporting color in this palette. This light blue (moderately saturated) brings trust and tranquility Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 224°S: 31%L: 90%#F7F7F7
WHITE
#F7F7F7 serves as the secondary/supporting color in this palette. This light white (muted) brings cleanliness and simplicity Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 0°S: 0%L: 97%#FFFFFF
WHITE
#FFFFFF serves as the accent/highlight color in this palette. This light white (muted) brings cleanliness and simplicity Use it for call-to-action buttons, links, important notifications, and interactive elements.
Light toneH: 0°S: 0%L: 100%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Cool tones convey professionalism, trust, and calmness. Ideal for corporate and tech applications.
Medium contrast provides visual interest while maintaining readability with proper text color choices.
Muted saturation offers sophistication and reduces visual fatigue, ideal for content-heavy applications.
Light palette creates airy, open designs with excellent readability for dark text overlays.
💡 Pro Tips for This Palette
- Perfect for: corporate branding, business websites, minimalist designs, health & wellness. The complementary color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a calm and professional feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Cool tones are generally perceived as professional worldwide but always research cultural color meanings.
Export Formats
Explore Facebook Palette
The Facebook color palette is a masterful blend of soothing hues that evoke feelings of serenity and tranquility, making it an ideal choice for designs that aim to convey a sense of calmness and trustworthiness. At its core, this palette is characterized by a range of gentle blues, from the deep, rich tone of 3B5998, which adds a sense of sophistication and depth, to the softer, more pastel shades that dominate the rest of the palette. The overall effect is one of understated elegance, perfect for designs that need to convey a sense of approachability and warmth.
Delving deeper into the individual colors that make up this palette, we find that 8B9DC3 brings a sense of lightness and airiness, its gentle blue tone infusing the design with a sense of freedom and openness. Meanwhile, DFE3EE and F7F7F7 work in tandem to add a touch of softness and subtlety, their pale, muted tones helping to balance out the palette and prevent it from feeling too overwhelming. Finally, the inclusion of FFFFFF adds a sense of clarity and purity, its clean, crisp tone helping to cut through the softer hues and add a sense of definition to the design. Throughout the palette, these colors work together in harmony, each one playing its part in creating a sense of visual cohesion and flow.
In terms of practical applications, the Facebook color palette is incredibly versatile, lending itself to a wide range of design contexts, from websites and apps to branding and marketing materials. Its calming, soothing qualities make it an excellent choice for designs that need to convey a sense of trust and approachability, such as wedding websites or social media platforms. At the same time, its subtle, muted tones also make it suitable for more corporate or professional designs, where a sense of sophistication and elegance is required. Whether you're designing a website, creating a brand identity, or developing a marketing campaign, this palette is sure to provide a solid foundation for your design.
The psychology behind the Facebook color palette is also worth exploring, as the colors used here have a profound impact on viewer perception and behavior. The dominant blue tones, for example, are known to evoke feelings of trust and loyalty, while the softer, more pastel shades help to create a sense of approachability and friendliness. The overall effect is one of calmness and serenity, making this palette an excellent choice for designs that need to convey a sense of stability and dependability. By leveraging these colors in your design, you can create a powerful emotional connection with your audience, and influence their behavior in meaningful ways.
For designers looking to get the most out of the Facebook color palette, there are a few pro tips to keep in mind. Firstly, consider pairing these colors with complementary shades, such as pale pinks or mauves, to add a touch of warmth and depth to your design. Secondly, be mindful of the role that each color plays in the palette, and use them in a way that creates visual balance and harmony. Finally, don't be afraid to experiment and push the boundaries of this palette, trying out new and innovative combinations of colors to create a unique and compelling visual identity. By following these tips, and leveraging the full potential of the Facebook color palette, you can create designs that are both beautiful and effective, and that leave a lasting impression on your audience.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.

Frequently Asked Questions
Everything you need to know about using and implementing the facebook palette effectively in your projects.
