February Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #A31818
RGB: 163, 24, 24
HEX: #C37BB1
RGB: 195, 123, 177
HEX: #B06060
RGB: 176, 96, 96
HEX: #741F5B
RGB: 116, 31, 91
HEX: #7E3F62
RGB: 126, 63, 98
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #A31818 0%, #C37BB1 25%, #B06060 50%, #741F5B 75%, #7E3F62 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #A31818 0%, #C37BB1 25%, #B06060 50%, #741F5B 75%, #7E3F62 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #A31818 0%, #C37BB1 25%, #B06060 50%, #741F5B 75%, #7E3F62 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#A31818
#C37BB1
#B06060
#741F5B
#7E3F62
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Energetic, warm, and inviting
Emotional Impact
Stimulating and energetic, evoking feelings of excitement, warmth, and action. The balanced lightness creates versatility across different contexts
Psychological Effect
This 5-color palette creates a energetic, warm, and inviting. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Active, outgoing individuals who respond to energy and enthusiasm
Individual Color Psychology
#A31818
Powerful and sophisticated
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Creates urgency, stimulates appetite, increases heart rate, and grabs attention. Perfect for clearance sales, food brands, and call-to-action buttons.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced moods with warm tones, making it versatile for various design applications.
Professional Implementation Guide
This complementary february palette features 5 carefully selected warm tones that create a balanced and versatile aesthetic. With low contrast levels and moderate saturation, this palette is optimized for .
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #A31818 as the dominant color for headers and #7E3F62 for accents. These colors translate well to print with minimal adjustment.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the February:
Dominant Color
#A31818Use #A31818 as your primary color for backgrounds, main content areas. This red tone should occupy about 60% of your design space.
Secondary Color
#B06060Apply #B06060 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#7E3F62Reserve #7E3F62 for accent elements like buttons, links, and important highlights. This pink accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add white or black text overlays to improve readability on colored backgrounds
- •Balance warm tones with neutral whites or grays to create visual breathing room
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
4
Associated Tags
6
Categories
1525
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This complementary palette creates a balanced and versatile aesthetic perfect for .
Individual Color Breakdown
Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The low contrast and moderate saturation ensure harmonious visual relationships.
#A31818
RED
#A31818 serves as the primary/dominant color in this palette. This medium red (highly saturated) brings power and sophistication Use it for headers, navigation bars, and brand elements.
Dark toneH: 0°S: 74%L: 37%#C37BB1
PINK
#C37BB1 serves as the secondary/supporting color in this palette. This medium pink (moderately saturated) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 315°S: 37%L: 62%#B06060
RED
#B06060 serves as the secondary/supporting color in this palette. This medium red (moderately saturated) brings energy and warmth Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 0°S: 34%L: 53%#741F5B
PINK
#741F5B serves as the secondary/supporting color in this palette. This dark pink (moderately saturated) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 318°S: 58%L: 29%#7E3F62
PINK
#7E3F62 serves as the accent/highlight color in this palette. This medium pink (moderately saturated) brings playfulness and compassion Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 327°S: 33%L: 37%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.
Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.
Moderate saturation balances visual interest with professional restraint.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: . The complementary color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a balanced and versatile feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.
Export Formats
Explore February Palette
The February color palette is a masterfully crafted blend of warm, rich hues that evoke a sense of sophistication and elegance, perfect for designers seeking to create a lasting impression. At its core, this palette is a thoughtful balance of deep, cool tones and vibrant, feminine shades, resulting in a truly unique and captivating visual experience. As the eye moves through the palette, it is drawn to the deep, bold shade of A31818, a dramatic and intense maroon that sets the tone for the entire color scheme. This initial impression is then nuanced by the introduction of C37BB1, a soft, plum-inspired hue that adds a touch of warmth and subtlety to the overall design.
As the palette unfolds, the introduction of B06060 adds a sense of vibrancy and energy, its coral undertones injecting a much-needed sense of playfulness and creativity into the design. Meanwhile, the deeper, cooler tones of 741F5B and 7E3F62 provide a sense of balance and stability, their gray and maroon undertones grounding the palette and preventing it from feeling too overwhelming or chaotic. The result is a color scheme that is at once both feminine and elegant, perfect for designers seeking to create a sense of sophistication and refinement in their work. Whether used in a website, app, or branding campaign, the February palette is sure to make a lasting impression on viewers, its thoughtful balance of color and contrast creating a truly immersive and engaging visual experience.
In practical terms, the February palette is incredibly versatile, lending itself to a wide range of design applications and uses. For example, a website or app targeting a female demographic might use this palette to create a sense of warmth and approachability, while a luxury brand or marketing campaign might leverage its more elegant and sophisticated aspects to convey a sense of high-end quality and refinement. Regardless of the specific use case, however, the key to successfully implementing the February palette is to strike a balance between its various component colors, using each shade to create a sense of visual interest and depth. By doing so, designers can create a truly captivating visual experience that draws viewers in and refuses to let go.
From a psychological perspective, the colors used in the February palette have a profound impact on viewer perception and behavior. The deep, cool tones of 741F5B and 7E3F62, for example, are often associated with feelings of luxury and sophistication, while the more vibrant, feminine shades of C37BB1 and B06060 are typically linked to creativity, playfulness, and energy. The bold, dramatic shade of A31818, meanwhile, is often seen as a symbol of passion and intensity, adding a sense of depth and emotional resonance to the overall design. By carefully balancing these various psychological associations, designers can use the February palette to create a truly nuanced and effective visual experience, one that engages viewers on multiple levels and leaves a lasting impression.
For designers seeking to get the most out of the February palette, there are a number of pro tips and best practices to keep in mind. One key consideration is the use of complementary colors, which can help to create a sense of visual interest and contrast in the design. For example, pairing the deep, cool tone of 741F5B with a bright, vibrant shade like B06060 can create a sense of dynamic tension, drawing the viewer's eye and adding energy to the overall design. Similarly, using the palette's more subtle, nuanced shades like C37BB1 and 7E3F62 as background or accent colors can help to create a sense of depth and visual hierarchy, guiding the viewer's eye through the design and creating a sense of flow and continuity. By following these tips and best practices, designers can unlock the full potential of the February palette, creating a truly stunning and effective visual experience that engages and inspires viewers.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.

Frequently Asked Questions
Everything you need to know about using and implementing the february palette effectively in your projects.
