Ginger Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #D2A45D
RGB: 210, 164, 93
HEX: #C7893A
RGB: 199, 137, 58
HEX: #A95712
RGB: 169, 87, 18
HEX: #91480A
RGB: 145, 72, 10
HEX: #823C0C
RGB: 130, 60, 12
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #D2A45D 0%, #C7893A 25%, #A95712 50%, #91480A 75%, #823C0C 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #D2A45D 0%, #C7893A 25%, #A95712 50%, #91480A 75%, #823C0C 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #D2A45D 0%, #C7893A 25%, #A95712 50%, #91480A 75%, #823C0C 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#D2A45D
#C7893A
#A95712
#91480A
#823C0C
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Energetic, warm, and inviting
Emotional Impact
Stimulating and energetic, evoking feelings of excitement, warmth, and action. The balanced lightness creates versatility across different contexts
Psychological Effect
This 5-color palette creates a energetic, warm, and inviting. It stimulates activity and engagement, increasing heart rate and mental alertness. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Young, trend-conscious consumers (18-35) who value creativity and self-expression
Individual Color Psychology
#D2A45D
Cheerful and inviting
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Stimulates activity and socialization, creates a sense of fun and affordability. Excellent for CTAs, impulse purchases, and youth marketing.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced moods with warm tones, making it versatile for various design applications.
Professional Implementation Guide
This monochromatic ginger palette features 5 carefully selected warm tones that create a energetic and passionate aesthetic. With medium contrast levels and vibrant saturation, this palette is optimized for marketing materials and youth brands.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #D2A45D as the dominant color for headers and #823C0C for accents. These vibrant colors may appear slightly muted in print; request color proofs.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Ginger:
Dominant Color
#D2A45DUse #D2A45D as your primary color for backgrounds, main content areas. This orange tone should occupy about 60% of your design space.
Secondary Color
#A95712Apply #A95712 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#823C0CReserve #823C0C for accent elements like buttons, links, and important highlights. This orange accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Use desaturated versions (reduce saturation by 20-30%) for large background areas to prevent visual fatigue
- •Balance warm tones with neutral whites or grays to create visual breathing room
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
3
Associated Tags
5
Categories
1299
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This monochromatic palette creates a energetic and passionate aesthetic perfect for marketing materials and youth brands.
Individual Color Breakdown
Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The medium contrast and vibrant saturation ensure harmonious visual relationships.
#D2A45D
ORANGE
#D2A45D serves as the primary/dominant color in this palette. This medium orange (moderately saturated) brings creativity and enthusiasm Use it for headers, navigation bars, and brand elements.
Light toneH: 36°S: 57%L: 59%#C7893A
ORANGE
#C7893A serves as the secondary/supporting color in this palette. This medium orange (moderately saturated) brings creativity and enthusiasm Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 34°S: 56%L: 50%#A95712
ORANGE
#A95712 serves as the secondary/supporting color in this palette. This medium orange (highly saturated) brings creativity and enthusiasm Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 27°S: 81%L: 37%#91480A
ORANGE
#91480A serves as the secondary/supporting color in this palette. This medium orange (highly saturated) brings creativity and enthusiasm Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 28°S: 87%L: 30%#823C0C
ORANGE
#823C0C serves as the accent/highlight color in this palette. This dark orange (highly saturated) brings creativity and enthusiasm Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 24°S: 83%L: 28%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.
Medium contrast provides visual interest while maintaining readability with proper text color choices.
Vibrant saturation creates bold, attention-grabbing designs perfect for youth brands and creative projects.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: marketing materials, youth brands. The monochromatic color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a energetic and passionate feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.
Export Formats
Explore Ginger Palette
The Ginger color palette is a masterful blend of warm, inviting hues that evoke the sensation of a sunset on a crisp autumn evening, filling the viewer with a sense of comfort and coziness. As the eye moves through the palette, it is drawn to the rich, vibrant tones that seem to dance across the spectrum, from the light, airy feel of D2A45D to the deep, burnished warmth of 91480A. This elegant and modern palette is perfect for designers looking to create a sense of sophistication and refinement, while also conveying a sense of energy and playfulness.
At the heart of the Ginger palette is a range of monochromatic shades that work together in perfect harmony, each one carefully crafted to enhance and complement the others. The lightest shade, D2A45D, is a beautiful, soft orange-brown that provides a subtle background for the other colors to shine. As the palette progresses, the shades deepen and become more saturated, with C7893A adding a sense of warmth and vitality, and A95712 introducing a rich, crimson undertone. The two darkest shades, 91480A and 823C0C, add depth and gravity to the palette, grounding the other colors and preventing them from feeling too frivolous or lightweight. Throughout the palette, the colors work together to create a sense of continuity and flow, with each shade blending seamlessly into the next.
The Ginger palette is incredibly versatile, and can be used in a wide range of design applications, from websites and apps to branding and marketing materials. Its warm, inviting tones make it perfect for creating a sense of comfort and trust, while its modern, elegant feel ensures that it will always look sophisticated and refined. For example, a website or app that uses the Ginger palette might feature D2A45D as a background color, with C7893A and A95712 used as accent colors to draw the user's attention to key elements. The palette's warm, sunset-inspired colors also make it a great choice for travel or lifestyle brands, where it can be used to evoke a sense of adventure and exploration.
The colors in the Ginger palette have a profound influence on the viewer's perception and behavior, with each shade working to create a specific emotional response. The warm, orange-brown tones of D2A45D and C7893A are stimulating and engaging, encouraging the viewer to take action and explore further. The deeper, richer shades of A95712 and 91480A are more dramatic and intense, creating a sense of luxury and sophistication. The darkest shade, 823C0C, is grounding and stabilizing, providing a sense of balance and harmony. By carefully selecting and combining these colors, designers can create a powerful emotional connection with their audience, and guide them towards a specific goal or outcome.
For designers looking to get the most out of the Ginger palette, it is worth considering the way that these colors interact with other hues. The palette's warm, orange-brown tones are beautifully complemented by deep, cool grays, which can help to add contrast and create a sense of balance. The palette's crimson and maroon undertones also make it a great choice for pairing with rich, jewel-toned colors, such as emerald green or sapphire blue. By experimenting with different color combinations and pairings, designers can unlock the full potential of the Ginger palette, and create designs that are truly unique and captivating. With its elegant, modern feel and its warm, inviting tones, the Ginger palette is a versatile and powerful tool that can help designers to create stunning, effective designs that resonate with their audience.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Frequently Asked Questions
Everything you need to know about using and implementing the ginger palette effectively in your projects.