Gold Gradient Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #EBD197
RGB: 235, 209, 151
HEX: #B48811
RGB: 180, 136, 17
HEX: #A2790D
RGB: 162, 121, 13
HEX: #BB9B49
RGB: 187, 155, 73
HEX: #FFFFFF
RGB: 255, 255, 255
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #EBD197 0%, #B48811 25%, #A2790D 50%, #BB9B49 75%, #FFFFFF 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #EBD197 0%, #B48811 25%, #A2790D 50%, #BB9B49 75%, #FFFFFF 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #EBD197 0%, #B48811 25%, #A2790D 50%, #BB9B49 75%, #FFFFFF 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#EBD197
#B48811
#A2790D
#BB9B49
#FFFFFF
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Energetic, warm, and inviting
Emotional Impact
Stimulating and energetic, evoking feelings of excitement, warmth, and action. The balanced lightness creates versatility across different contexts
Psychological Effect
This 5-color palette creates a energetic, warm, and inviting. It stimulates activity and engagement, increasing heart rate and mental alertness. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Young, trend-conscious consumers (18-35) who value creativity and self-expression
Individual Color Psychology
#EBD197
Cheerful and inviting
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Stimulates activity and socialization, creates a sense of fun and affordability. Excellent for CTAs, impulse purchases, and youth marketing.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines light & airy and balanced moods with warm and neutral tones, making it versatile for various design applications.
Professional Implementation Guide
This analogous gold gradient palette features 5 carefully selected warm tones that create a energetic and passionate aesthetic. With low contrast levels and moderate saturation, this palette is optimized for marketing materials and youth brands.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #EBD197 as the dominant color for headers and #FFFFFF for accents. These colors translate well to print with minimal adjustment.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Gold Gradient:
Dominant Color
#EBD197Use #EBD197 as your primary color for backgrounds, main content areas. This orange tone should occupy about 60% of your design space.
Secondary Color
#A2790DApply #A2790D as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#FFFFFFReserve #FFFFFF for accent elements like buttons, links, and important highlights. This white accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add white or black text overlays to improve readability on colored backgrounds
- •Balance warm tones with neutral whites or grays to create visual breathing room
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
3
Associated Tags
6
Categories
3631
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This analogous palette creates a energetic and passionate aesthetic perfect for marketing materials and youth brands.
Individual Color Breakdown
Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The low contrast and moderate saturation ensure harmonious visual relationships.
#EBD197
ORANGE
#EBD197 serves as the primary/dominant color in this palette. This light orange (highly saturated) brings creativity and enthusiasm Use it for backgrounds, containers, and large surface areas.
Light toneH: 41°S: 68%L: 76%#B48811
ORANGE
#B48811 serves as the secondary/supporting color in this palette. This medium orange (highly saturated) brings creativity and enthusiasm Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 44°S: 83%L: 39%#A2790D
ORANGE
#A2790D serves as the secondary/supporting color in this palette. This medium orange (highly saturated) brings creativity and enthusiasm Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 43°S: 85%L: 34%#BB9B49
ORANGE
#BB9B49 serves as the secondary/supporting color in this palette. This medium orange (moderately saturated) brings creativity and enthusiasm Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 43°S: 46%L: 51%#FFFFFF
WHITE
#FFFFFF serves as the accent/highlight color in this palette. This light white (muted) brings cleanliness and simplicity Use it for call-to-action buttons, links, important notifications, and interactive elements.
Light toneH: 0°S: 0%L: 100%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.
Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.
Moderate saturation balances visual interest with professional restraint.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: marketing materials, youth brands. The analogous color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a energetic and passionate feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.
Export Formats
Explore Gold Gradient Palette
The Gold Gradient color palette is a masterful blend of warm, inviting hues that evoke the breathtaking beauty of a sunset. This palette is designed to capture the essence of a serene yet bold landscape, with a range of colors that flow seamlessly into one another, creating a sense of depth and dimensionality. As the eye moves through the palette, it is drawn to the soft, creamy tones of ebd197, a gentle beige that sets the stage for the more vibrant colors to come.
At the heart of the Gold Gradient palette is a rich, burnished gold, embodied in the shade b48811, which adds a sense of luxury and sophistication to any design. This warm, sun-kissed color is perfectly balanced by the deeper, more muted tones of a2790d, a warm, earthy brown that adds depth and nuance to the palette. Meanwhile, the slightly lighter bb9b49 serves as a beautiful bridge between the palette's darker and lighter shades, creating a sense of flow and continuity. And then, of course, there is the crisp, clean white of ffffff, which provides a striking contrast to the warmer colors and helps to create a sense of visual interest.
The Gold Gradient palette is incredibly versatile, and can be used in a wide range of design applications, from websites and apps to branding and marketing materials. Its warm, sunny colors make it particularly well-suited to designs that need to evoke a sense of optimism and energy, such as travel or entertainment websites. At the same time, the palette's more muted tones make it suitable for designs that require a sense of balance and restraint, such as corporate branding or financial services. Whether you are looking to create a bold, eye-catching design or a more subtle, understated one, the Gold Gradient palette has the range and versatility to meet your needs.
The colors in the Gold Gradient palette also have a profound impact on viewer perception and behavior. The warm, golden tones of b48811 and bb9b49 are known to evoke feelings of happiness and excitement, while the deeper, more muted tones of a2790d can create a sense of comfort and stability. The soft, creamy white of ffffff, meanwhile, can help to create a sense of clarity and focus, making it easier for viewers to navigate and engage with your design. By carefully balancing these different colors and shades, designers can create a visual experience that is both engaging and nuanced, drawing the viewer in and holding their attention.
For designers looking to get the most out of the Gold Gradient palette, there are a number of pro tips and pairing suggestions to keep in mind. One approach is to use the palette's deeper, more muted tones as a background, and then overlay the brighter, more vibrant colors to create a sense of contrast and visual interest. Another approach is to pair the Gold Gradient palette with complementary colors, such as cool blues or purples, to create a sense of tension and drama. By experimenting with different combinations and arrangements of colors, designers can unlock the full potential of the Gold Gradient palette and create designs that are truly unique and compelling.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Frequently Asked Questions
Everything you need to know about using and implementing the gold gradient palette effectively in your projects.